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12 Oct

Girl Geek Academy partners with General Assembly to boost women developer talent pool

by launch-admin Oct 12, 2017 0 News


MEDIA RELEASE 

Girl Geek Academy partners with General Assembly to boost women developer talent pool 

100 women unite: #SheHacks Showcase provides platform for launch of second scholarship initiative

Australia, 11 October 2017: Australia’s Girl Geek Academy has partnered with education and career transition pioneer, General Assembly, to launch their second Web Development Immersive Scholarship in order to help boost the number of women developers in Australia.  

Launched during Girl Geek Academy’s #SheHacks Showcase event, the scholarship – worth $15,500 – will provide one woman aspiring to code with the opportunity to undertake the three-month course and learn pivotal skills needed to kick-start a career as a developer; from programming fundamentals to launching full-stack web apps.

The #SheHacks Showcase provided the ideal platform to launch the initiative, with an audience of over 100 women from the Victorian startup ecosystem in the room, united to raise a glass to women in tech and celebrate the role women play in changing the face of the industry.

Sarah Moran, CEO and co-founder of Girl Geek Academy said: “We are grateful for the support of General Assembly for bringing this opportunity to life, and we are thrilled to be able to use our #SheHacks Showcase as a platform to get the message out that these courses exist. We need more women applying to help boost the talent pool and increase participation in the startup space”.

Last year’s scholarship winner, Duyen Ho, had been trying to make a career change into web development for a full year and spent every spare dollar teaching herself to code. After graduating from this scholarship opportunity, Duyen achieved her career goal as a Front End Developer at Deloitte Digital Australia. 

Monique Brasher, Regional Director, General Assembly Melbourne added: “In the past, female enrolments in our Web Development Immersive courses have been reflective of what’s happening in coding roles in industry. For the first time ever, enrolments in our current course have an equal male-to-female ratio, and we want to see this diversity continue across all tech courses moving forward.

“This is why we partner with valuable organisations like Girl Geek Academy, who help to build and foster a community and run events that help attract more women into tech. Our female graduates are quickly landing roles at leading organisations, all through our courses teaching them the foundations of full stack web development and giving them the skills and confidence they need to land a role.”

Leading mentors from the Victorian startup community led the success stories at the #SheHacks Showcase before two new startups unveiled their businesses following their graduation from the inaugural eight-week #SheHacks incubator (created in partnership with key industry experts). These new startups highlighted the real, tangible outcomes of the #SheHacks initiative in creating more women-led businesses in Australia. The founders of each startup first connected in July, at the hackathon event, and in just over two-months have developed a business model with real market potential.

The Web Development Immersive Scholarship is open for any women in Australia who is passionate about pursuing a career in web development. The team at General Assembly will follow a six-step selection process to assess the candidate’s motivation, technical ability and overall suitability for the course. Entries close on 24th October with the winner announced later this month.

For more information please visit: https://generalassemb.ly/education/web-development-immersive

ENDS 

Media Contact:

Sarah Bond, Launch Group: sarahbond@launchgroup.com.au | 02 9492 1041 | 0449 543 181

About Girl Geek Academy:

Girl Geek Academy was founded by five skilled female digital professionals who want to increase the number of women with successful STEM careers. The team work to see an increase of women in tech, women in games, women who make, female designers and female founders. Initiatives include coding and hackathons, 3D printing and wearables, game development, design, entrepreneurship and startups.

Girl Geek Academy also works with teachers, schools, corporates and startups to increase the number of women with professional technical and entrepreneurial skills.

About General Assembly:

General Assembly (GA) is a global educational co-feed company on a mission to empower a global community to pursue work they love. Focusing on the most relevant and in-demand skills across data, design, business and technology, GA is confronting a skills gap through best-in-class instruction and providing access to opportunities.

GA works with students online and in person on more than 20 campuses in 6 countries. GA also works with employers to help companies source talent, assess talent and transform talent. Additionally, GA’s focus on affordable and accessible education combined with our education-to-employment approach is helping to create a diverse talent pipeline.

For more information, follow us @GA or on LinkedIn.

 



4 Sep

What Dads Want: Father’s Day brunch, but no toiletries please

by launch-admin Sep 4, 2017 0 News
Screen Shot 2017-08-22 at 3.37.10 pm.png

Media Release

What Dads Want: Father’s Day brunch, but no toiletries please 

As Father’s Day approaches, new research reveals dads prefer personal acknowledgements to toiletries, socks & jocks

Australia, 1 September 2017 – This Father’s Day, dads can expect a gift voucher from their daughters … and a hug from their sons, according to new research by global data and insights company Pureprofile.

Luckily for the sons, the majority of fathers (34%) who responded to the survey said they would prefer spending time with the family or a personal acknowledgement to any presents.

The new data, taken from a nationally representative sample of more than 1,063 Australians, revealed dads’ most loathed gifts (toiletries) and most loved gifts (a meal in or out). But overall, most fathers (51%) say they are always happy with their gifts, no matter what – with 17% saying their most disappointing experience is being forgotten and receiving no gift or acknowledgement on the day.

The survey also highlighted the gender differences in selecting the right gift for dad. The top three gifts planned from daughters this year were: gift voucher (25%); clothing (21%); and no present, just a hug or other personal acknowledgement (14%). Sons opted for: no present, just a hug or other personal acknowledgement (25%); clothing (16%); and a gift voucher (15%).

Interestingly, approximately 13% of respondents aged under 39 are planning to treat dad to a new gadget this year, compared to only 5% of those aged over 40, perhaps reflecting the younger generation projecting their own gift preferences onto their parents.

Pureprofile Managing Director, Kelvin Kirk said: “While modern technology is significantly impacting our lives and lifestyle choices, traditional values still reign supreme in family dynamics, with most fathers valuing spending time with family above all else.”

Age also played a part in Dad’s preferences: younger fathers (44 and under) tend to desire clothing, food, and handmade gifts — while those aged 45 and over leaned toward books, hardware and tools.

“It’s interesting to see how fathers of different generations place value on gifts. Almost half of dads aged 18-24 value a handmade gift above any other, compared to an average of 24 per cent for all older fathers. Gift vouchers seemed to be favoured much more by fathers aged over 40 than their younger counterparts, and almost no dads aged over 55 desired clothing or food as their annual gift,” continued Mr Kirk.

For those who are considering a last-minute shop, here are dad’s top 5 likes, dislikes … and the top 5 planned presents: 

Dad loves:

(1)   Spending time with the family or a personal acknowledgement (34%)

(2)   A home cooked meal or meal out (27%)

(3)   A handmade gift (23%)

(4)   Gift vouchers (22%)

(5)   Alcohol (14%) 

Dad loathes:

(1)   Being forgotten, no gift and/or no acknowledgement (17%)

(2)   Toiletries (11%)

(3)   Clothing – including socks, underwear, shirts, trousers (10%)

(4)   Alcohol (7%)

(5)   Just a hug or other personal acknowledgement (7%) 

What children are planning to give this year:

(1)   A gift voucher (20%)

(2)   No presents: just a hug or other personal acknowledgement (19%)

(3)   Clothing – including socks, underwear, shirts, trousers (18%)

(4)   Alcohol (13%)

(5)   New gadgets (11%)

– ENDS –

About Pureprofile (ASX: PPL)
Pureprofile Limited (ASX: PPL) connects brands with empowered consumers across the world by finding, understanding and engaging them through direct-to-consumer technology platforms. The Pureprofile group is now a global leader in data insights, programmatic media, big data, and quantitative research, as well as consumer lead generation through the recently acquired Cohort group. Pureprofile delivers next generation marketing solutions for more than 700 brands, publishers and research groups worldwide.

Media Contacts

Sarah Bond l 02 9492 1041 l 0449 543 181 l sarahbond@launchgroup.com.au

beach, coast, dad

31 Aug

StartupAUS says Federal Government Response to IP Review is only the beginning

by launch-admin Aug 31, 2017 0 News


MEDIA RELEASE 

StartupAUS says Federal Government Response

to IP Review is only the beginning

 

Copyright safe harbour high on the agenda 


Australia, 31 August 2017: Australia’s peak advocacy group for startups, StartupAUS, has called for Productivity Commission recommendations on intellectual property systems to be fast-tracked. 

The Federal Government asked the Commission to prepare the year-long review, which was delivered in September last year and publicly released in December. Last week, the Minister for Industry, Innovation and Science, Senator Arthur Sinodinos, and the Minister for Communications, Senator Mitch Fifield, delivered the Government’s response to the review’s findings, commenting favourably on the Commission’s recommendations.

StartupAUS CEO Alex McCauley welcomed the Federal Government’s positive response to the recommendations but highlighted the need for concrete steps to be taken. 

“This is an important area of reform for Australia. We need a copyright safe harbour regime if we want to unlock the potential of emerging digital businesses while also providing an effective mechanism for protecting the rights of copyright holders.

“This review is the latest in a string of reviews that have recommended this sort of reform over the years, and it’s now time to act. We’ve already seen draft legislation this year, and we’ll certainly be pushing strongly in the coming weeks and months to see the recommendations return to Parliament so that these reforms can become law,” said Mr McCauley.

Mr McCauley added that a number of Australia’s most promising startups were being held back by the current copyright regime in Australia, which he said lagged other similar countries.

“In places like the US and the UK, copyright safe harbour has been standard for many years. That’s allowing businesses to grow fast, employing large numbers of people in those countries. Businesses like Facebook, Twitter and Google would not exist without these laws. It’s time Australia caught up and unlocked the very real potential job creators we have right here at home.”

-ENDS-

Media:

Sarah Bond sarahbond@launchgroup.com.au 02 9492 1003 / 0452 574 244

About StartupAUS

StartupAUS is a not-for-profit entity with a mission to transform Australia through technology entrepreneurship. StartupAUS believes a strong home-grown tech sector is vital to future Australian jobs and wealth. But getting there will require a national imperative to create the right environment, with a supportive culture and more entrepreneurs with the right skills.

For more information visit: www.startupaus.org




30 Aug

Afterpay celebrates one million customers with Afterpay Day – a 24-hour online shopping spree

by launch-admin Aug 30, 2017 0 News
Select retail partners to offer discounts up to 40% off 30-31 August

Sydney, Australia, 28 August 2017 – Leading retail payments innovator 
Afterpay (ASX: APT), will give retailers and customers the chance to shake off the winter blues with a new, 24-hour discount shopping initiative.

Afterpay, which this week announced it hit the one million-customer mark in Australia, has teamed up with over 100 of its top retailers to offer savings across the biggest spending categories, going live from midday Wednesday, 30 August to midday Thursday, 31 August.

Customers can look forward to bargains from Australia’s leading brands – including Country Road, General Pants, Mon Purse and more, with discounts of up to 40 per cent available during the 24-hour window.

Afterpay sales are expected to skyrocket over the 24-hour period – a welcome relief for retailers after a traditionally slow winter.

Retail sales remain conservative, although according to the latest 
Australian Bureau of Statistics (ABS) Retail Trade figures, Australian retail turnover rose 0.3 per cent in June 2017, and 0.6 per cent in May 2017 – in seasonally adjusted terms.

Afterpay CEO Nick Molnar said the website and app, which was released in May 2017, are ready for the demand.

“We’ve worked around the clock to bring the best retail experience to our loyal customers, from the diversity of products to the technology which will ensure quick navigation, as well as the seamless and safe transactions which our customers have come to expect.”

Even before the shopping discount initiative, Afterpay has seen sales go through the roof. The ASX-listed company’s 2017 financial year results, released on 24 August 2017, revealed a 1,405 per cent increase in underlying sales from the 2016 financial year – jumping from $37.3 million to $561.2 million.

With more than 7,200 retailers to choose from, customers are spending the most on homewares and appliances; followed by media, fashion and beauty; personal and recreation; department stores, and – finally – toys.

“We’re excited to host the inaugural Afterpay Day in celebration of us hitting one million customers. We’ve strategically selected a period when retail can be challenging. Afterpay has proven itself as a vehicle that helps grow traditional and online retail spending, and we look forward to taking this to another level with the Afterpay Day initiative,” Molnar said.

– ENDS –

About Afterpay Touch Group (ASX: APT)
Afterpay Touch Group is a technology-driven payments company that comprises of the Afterpay and Touch products and businesses. Afterpay is driving retail innovation by allowing leading retailers to offer a ‘buy now, receive now, pay later’ service that does not require end-customers to enter into a traditional loan or pay any upfront fees or interest to Afterpay. Afterpay currently has over 1,000,000 customers and over 7,200 retail merchants. Afterpay Touch Group was created on 13 July 2017 through the merger of Afterpay Holdings Limited and Touchcorp Limited. For more information, visit www.afterpay.com.au.

Media Contact
Christine Kardashian
Launch Group
02 9492 1000 | 0416 005 703
christine@launchgroup.com.au





Christine Kardashian, Group Account Director

Launch Management Group Pty Ltd
 
FSA #100, Fox Studios Australia,
38 Driver Avenue, Moore Park, NSW 2021
 
office: + 61 2 9492 1007
mobile: + 61 416 005 703
facsimile: + 61 2 9492 1099


30 Aug

Afterpay celebrates one million customers with Afterpay Day – a 24-hour online shopping spree

by launch-admin Aug 30, 2017 0 News
Select retail partners to offer discounts up to 40% off 30-31 August

Sydney, Australia, 28 August 2017 – Leading retail payments innovator 
Afterpay (ASX: APT), will give retailers and customers the chance to shake off the winter blues with a new, 24-hour discount shopping initiative.

Afterpay, which this week announced it hit the one million-customer mark in Australia, has teamed up with over 100 of its top retailers to offer savings across the biggest spending categories, going live from midday Wednesday, 30 August to midday Thursday, 31 August.

Customers can look forward to bargains from Australia’s leading brands – including Country Road, General Pants, Mon Purse and more, with discounts of up to 40 per cent available during the 24-hour window.

Afterpay sales are expected to skyrocket over the 24-hour period – a welcome relief for retailers after a traditionally slow winter.

Retail sales remain conservative, although according to the latest 
Australian Bureau of Statistics (ABS) Retail Trade figures, Australian retail turnover rose 0.3 per cent in June 2017, and 0.6 per cent in May 2017 – in seasonally adjusted terms.

Afterpay CEO Nick Molnar said the website and app, which was released in May 2017, are ready for the demand.

“We’ve worked around the clock to bring the best retail experience to our loyal customers, from the diversity of products to the technology which will ensure quick navigation, as well as the seamless and safe transactions which our customers have come to expect.”

Even before the shopping discount initiative, Afterpay has seen sales go through the roof. The ASX-listed company’s 2017 financial year results, released on 24 August 2017, revealed a 1,405 per cent increase in underlying sales from the 2016 financial year – jumping from $37.3 million to $561.2 million.

With more than 7,200 retailers to choose from, customers are spending the most on homewares and appliances; followed by media, fashion and beauty; personal and recreation; department stores, and – finally – toys.

“We’re excited to host the inaugural Afterpay Day in celebration of us hitting one million customers. We’ve strategically selected a period when retail can be challenging. Afterpay has proven itself as a vehicle that helps grow traditional and online retail spending, and we look forward to taking this to another level with the Afterpay Day initiative,” Molnar said.

– ENDS –

About Afterpay Touch Group (ASX: APT)
Afterpay Touch Group is a technology-driven payments company that comprises of the Afterpay and Touch products and businesses. Afterpay is driving retail innovation by allowing leading retailers to offer a ‘buy now, receive now, pay later’ service that does not require end-customers to enter into a traditional loan or pay any upfront fees or interest to Afterpay. Afterpay currently has over 1,000,000 customers and over 7,200 retail merchants. Afterpay Touch Group was created on 13 July 2017 through the merger of Afterpay Holdings Limited and Touchcorp Limited. For more information, visit www.afterpay.com.au.

Media Contact
Christine Kardashian
Launch Group
02 9492 1000 | 0416 005 703
christine@launchgroup.com.au





Christine Kardashian, Group Account Director

Launch Management Group Pty Ltd
 
FSA #100, Fox Studios Australia,
38 Driver Avenue, Moore Park, NSW 2021
 
office: + 61 2 9492 1007
mobile: + 61 416 005 703
facsimile: + 61 2 9492 1099


25 Aug

StartupAUS welcomes startup growth highlighted in inaugural report Mapping Victoria’s Startup Ecosystem

by launch-admin Aug 25, 2017 0 News

MEDIA RELEASE


StartupAUS welcomes startup growth
highlighted in inaugural report Mapping Victoria’s Startup Ecosystem


Victorian startup community swells to 17,000


Australia, 25 August 2017: StartupAUS has welcomed the growth milestones for the Victorian startup community highlighted in the report Mapping Victoria’s Startup Ecosystem released this week.   


Built on a survey of 1,137 startup participants, the inaugural report identified growth in the membership of local startup community group Startup Victoria to over 17,000 members.  This figure includes startup founders and their employees, startup investors and other ecosystem participants such as accelerators and incubators.


StartupAUS CEO Alex McCauley said it was encouraging to see further evidence of a thriving startup ecosystem within Victoria.


“The report highlights deep areas of expertise developing within sectors such as Health tech, and through our own work we know other sectors including Construction Tech and Fintech are seeing lots of activity in Victoria.


“The data presented in the report point towards a strongly maturing community of high-growth businesses with a depth of talent and healthy and growing revenues. Significantly, two thirds of Victorian startups are already exporting their products and services which is hugely encouraging.


“It’s also exciting to see that startups in Victoria are successfully executing monetisation strategies very early in their journey with 60% being revenue positive in their first year, and almost 80% by year two.


“Whilst the density and diversity of startup businesses are important elements within any startup community, as Australia’s ecosystem continues to mature we are starting to see some great strengths and pockets of specialist expertise emerging within every State.


“StartupAUS supports the recommendations of the report around talent, diversity and capability building and we look forward to going into greater depth on a number of these areas in our national Crossroads report released later this year,” said Mr McCauley.


For a copy of the report please visit: https://launchvic.org/suv_report/download 

ENDS

Media: 

Sarah Bond sarahbond@launchgroup.com.au 02 9492 1041 / 0449 543 181

About StartupAUS

StartupAUS is a not-for-profit entity with a mission to transform Australia through technology entrepreneurship. StartupAUS believes a strong home-grown tech sector is vital to future Australian jobs and wealth. But getting there will require a national imperative to create the right environment, with a supportive culture and more entrepreneurs with the right skills. 

For more information visit: www.startupaus.org

24 Aug

Heavyweight brands pilot loyalty programs on Stocard mobile wallet app

by launch-admin Aug 24, 2017 0 News

 Heavyweight brands pilot loyalty programs on Stocard mobile wallet app

Qantas and MYER get on board world leading mobile loyalty wallet

Sydney, Australia, 24 August 2017 – Stocard, the world’s leading mobile loyalty wallet, today announced iconic retail brands Qantas and MYER have joined the platform. Currently in trial phase, the brands are working with Stocard to roll out various campaigns extending special offers to loyalty members via the app for Qantas epiQure and MYER one customers.

With 1.7 million Australian users and growing organically per month at a steady rate, Stocard offers marketers the opportunity to engage with existing customers, as well as acquire new customers. Stocard Australia and New Zealand Country Manager Radinck van Vollenhoven revealed retail partners have experienced, on average, a 10 per cent uptake in sales due to increased transactions from customers engaging with retailer offers inside the Stocard app.

“We feel privileged to collaborate with such prestigious retail brands – Qantas and MYER – and are excited for the opportunity to connect consumers with these brands to receive great deals for being loyalty members. From a merchant perspective, Stocard creates value for retailers by unlocking access to consumer data previously unavailable, allowing them to increase engagement with personalised offers and drive sales growth.”

Recently released data from Stocard ranked Qantas Frequent Flyer and MYER one in its top five most popular loyalty programs, the majority being female customers. Members using Stocard are generally active customers – Australian consumers, in particular, female household decision makers have embraced the app. A number of major Australian retailers including Woolworths Group, Wesfarmers and Spotlight Retail Group use Stocard – now including household names Qantas and MYER.

– ENDS –

About Stocard

Stocard was founded in Mannheim, Germany in May 2011 where its headquarters is based, with offices recently opened internationally in Australia and Italy. Stocard lets users store all their loyalty cards in one place – on their smartphones. With more than 17 million global users, Stocard is the leading wallet app for loyalty and combines smart technology with maximum usability. A simple scan feature lets users scan every card and add it digitally to the app. Moreover, targeted offers from retailers can be received by users. In the near future a payment solution will be added in order to implement a complete mobile wallet. For more information, visit www.stocardapp.com.

Media Contacts

Christine Kardashian

Launch Group

02 9492 1000 | 0416 005 703

christine@launchgroup.com.au

Sarah Bond

Launch Group

02 9492 1000 | 0449 543 181

sarahbond@launchgroup.com.au


17 Aug

Cook Islands programmatic campaign study shows 20% online ad recall, 3% increase in Australians wanting to visit the Islands

by launch-admin Aug 17, 2017 0 News
 

MEDIA RELEASE

Cook Islands programmatic campaign study shows 20% online ad recall, 3% increase in Australians wanting to visit the Islands 

Sparcmedia measures success of campaign using Pureprofile Brand Impact Study 

Australia, 17 August 2017: Insights-fuelled advertising company, Sparcmedia, has unveiled the results of its programmatic advertising campaign with The Core Agency, on behalf of Cook Islands Tourism (CIT), aimed to increase awareness and change brand perception of the Islands among Australians and New Zealanders.

Sparcmedia ran a month long programmatic advertising campaign in April 2017 and included video, search and display ads across web and social targeting Australians and New Zealanders across all ages and regions. In addition, custom audience segments were built in a data management platform (DMP) to reach psychographic-based consumer segments interested in adventurous travel.

The campaign was backed by an online pre and post campaign survey conducted by parent company Pureprofile – an online profile marketing and insights technology business.  The survey measured the key objectives of the campaign: the advertising impact on raising brand awareness; and whether the Cook Islands were now being recognised as an adventurous destination rather than a resort island.

Using a Pureprofile Brand Impact Study, Sparcmedia provided The Core Agency with metrics on how the advertising campaign affected consumer sentiment of the Cook Islands.

When comparing the pre and post campaign surveys, the results revealed that, among adult Australians, brand awareness for the Cook Islands had increased by one per centbrand recall increased by five per cent, and the desire to visit increased by three per cent.

Pureprofile Founder & CEO Paul Chan said the results highlight the powerful sentiment-shifting effect programmatic advertising can have in a short period.

“Layering Pureprofile’s Brand Impact Study over Sparcmedia’s programmatic campaign with The Core Agency is a fantastic example of how sophisticated insights can provide real ROI results on advertising spend. Through these results, we can confidently conclude this was a successful digital campaign that improved the awareness and perception of the Cook Islands over a four-week period.”

The study also revealed that in addition to the Cook Islands being seen as an exploring destination, the perception of it as adventurous increased by five per cent amongst New Zealanders and, as a result, expanded CITs usual customer segment. This insight allowed Sparcmedia to optimise the media strategy accordingly and save wasted advertising dollars. 

Mr Chan added: “These initial results indicate the huge shift a longer campaign could have on customer perceptions, spending intentions and ROI. Programmatic advertising with the identification of specific audience segments allows for more targeted advertising and messaging. This in turn generates more relevant campaign insights which can drive even more targeted messaging, media buy and creative.”

The results also revealed that online advertising – including social media – had a brand recall of 20 per cent among Australians and 28 per cent amongst New Zealanders. 

Pureprofile acquired Sparcmedia in 2015 as part of its move to list on the ASX. The acquisition accelerated Pureprofile’s knowledge and product offering in the programmatic advertising and insights space by combining its 15 years of consumer research and profiling technology with Sparcmedia’s programmatic trading and performance marketing capabilities. 

Mr Chan continued: “The campaign surrounding Cook Islands Tourism is a great example of why Pureprofile acquired Sparcmedia – to increase the effectiveness of marketing and advertising campaigns by providing deeper insights into consumer behavior. Combining a programmatic campaign with a Brand Impact Study empowers brands with a complete overview of a campaign; from who engages to how brand sentiment is affected.”

Karla Eggelton, Director of Sales and Marketing at Cook Islands Tourism said; “We were excited to trial out a programmatic advertising campaign with Sparcmedia in our mission to increase awareness and change brand perception of the Cook Islands. It’s fantastic to see how programmatic advertising has been successful in changing consumer sentiment in such a short period of time. The addition of Pureprofile’s brand impact study has been an accurate way for us to measure our ROI.”

Ends

Media Contacts:

Sarah Bond, Launch Group: sarahbond@launchgroup.com.au | 02 9492 1041 | 0449 543 181

About Pureprofile (ASX: PPL)
Pureprofile Limited (ASX: PPL) connects brands with empowered consumers across the world by finding, understanding and engaging them through direct-to-consumer technology platforms. The Pureprofile group is now a global leader in data insights, programmatic media, big data, and quantitative research, as well as consumer lead generation through the recently acquired Cohort group. Pureprofile delivers next generation marketing solutions for more than 700 brands, publishers and research groups worldwide.




26 Jul

Girl Geek Academy launches largest all-women incubator following #SheHacks success

by launch-admin Jul 26, 2017 0 News

MEDIA RELEASE 

Girl Geek Academy launches largest all-women incubator 

following #SheHacks success

Silicon Valley “unicorn” Holly Liu and Startup Onramp founder Colin Kinner co-curate incubator curriculum 

Australia, 26 July 2017: Australia’s Girl Geek Academy has successfully launched the world’s largest all-women startup incubator, following the resounding success of its #SheHacks hackathon. The incubator is designed to coach #SheHacks graduates to further develop their minimum viable product (MVP) and create more sustainable female-founded businesses in Australia.

Girl Geek Academy enlisted Startup Onramp founder and seasoned entrepreneur coach Colin Kinner to co-develop the incubator concept, along with their recently appointed Entrepreneur in Residence, Silicon Valley “unicorn” – and one of Fortune’s 10 most powerful women in gaming, Holly Liu, whose mobile gaming company Kabam recently sold for over $US1billion.

The #SheHacks incubator will run for seven weeks and will guide the startups through structured sessions delivered by Holly, Colin and additional mentors drawn from the Australian startup community.

The incubator will focus on giving participants the skills they need to launch and grow their company, and to avoid the many pitfalls often encountered by first-time entrepreneurs. It will cover topics including validation of ideas, growth hacking, how to build a team, marketing and branding, and pitching investors.

Most importantly, the program aims to provide women entrepreneurs with the confidence to commit to pursuing their entrepreneurial ambitions and build successful technology companies.

A showcase event will take place this September to reveal the startups that have emerged from the initiative.

Sarah Moran, Co-founder and CEO of Girl Geek Academy said: “We’ve been working on the format for our #SheHacks incubator for some time and we’re really excited to announce its kick off. So many hackathons end after the event without a pathway for startup ideas to be fully explored. Our intention with the #SheHacks movement is to create tangible outcomes and generate more women-led businesses in Australia, which is why we partnered with Colin Kinner on this project due to his solid track record in training and coaching startup founders.

“It’s also a real coup for us to secure Holly Liu as our Entrepreneur in Residence – not only for her incredible insights into the startup and business world – but also as an example of a woman who has founded a US billion-dollar company from a pipe dream. Having Holly help drive the incubator will instil confidence in the women that they too can achieve this success.”

This year’s #SheHacks was a record for Australia, with around 200 women coming together to build 30 new startups – the largest event of its kind in the southern hemisphere. Australian corporates, including Deloitte, also submitted teams to boost their employee team building and intrapreneurship.

Speaking on the initiative, Holly Liu said: “I’m really looking forward to mentoring some of the startups that came out of the #SheHacks event. My initial reaction is that the tech community in Australia is much more accepting of women than Silicon Valley, plus there is huge local government support for the industry. Couple this with initiatives like #SheHacks incubator, and you’ve got a really strong platform to make Australia a great place to be a woman in a startup.”

Startup Onramp founder Colin Kinner added: “The incubator has two important goals: to encourage more women to become startup founders; and to give them a roadmap that will maximise the chances of their startup being successful.

“We’ve recognised that Australian entrepreneurs often lack the ambition of their overseas counterparts, so the program will focus on building confidence and encouraging participants to work on global opportunities from day one.”

Startups generated at #SheHacks and entering the incubator include virtual reality (VR) mobile games, apps to simplify property rental, B2B and B2C online marketplaces – plus social-good startups.

The #SheHacks accelerator has extended its program to accept applications from startups who didn’t attend the main hackathon event. For more information please visit: https://shehacks.com.au 

ENDS 

Media Contact: 

Sarah Bond, Launch Group: sarahbond@launchgroup.com.au | 02 9492 1041 | 0449 543 181

About Girl Geek Academy:

Girl Geek Academy was founded by five skilled female digital professionals who want to increase the number of women with successful STEM careers. The team work to see an increase of women in tech, women in games, women who make, female designers and female founders. Initiatives include coding and hackathons, 3D printing and wearables, game development, design, entrepreneurship and startups. 

Girl Geek Academy also works with teachers, schools, corporates and startups to increase the number of women with professional technical and entrepreneurial skills. 

About #SheHacks:

Girl Geek Academy’s #SheHacks initiative is the largest all-women hackathon dedicated to bringing women together and creating more technology businesses in Australia. Much more than just a weekend event, #SheHacks is dedicated to sustaining the outcomes of the hackathon with various touchpoints throughout the year. Pre-event bootcamps took place across Melbourne City and the regional suburbs of Warragul, Warnambool and Bendigo, to prepare women for the main hackathon weekend. A dedicated seven-week incubator designed to support participants in further developing their MVP will ensure more tangible outcomes.  



19 Jul

Geyer collaborates with International Towers to create unique innovation ecosystem at Barangaroo

by launch-admin Jul 19, 2017 0 News


20 July 2017, Sydney, Australia: International Towers at Barangaroo and leading Australian interiors architects Geyer are developing a unique workplace community model across Tower Two and Tower Three International Towers at Barangaroo, bringing workers together in an open innovation precinct which inspires growth, collaboration and wellbeing.
 
Geyer Partner, Ms Robyn Lindsey said the new placemaking model includes a curated approach to tenancy and encourages strategic and serendipitous enterprise collaboration opportunities that aren’t accessible in traditional workplaces.  
 
“There is an exciting new business ecology being cultivated within International Towers which responds to a profound shift in workplace culture – away from rigid constructs and hierarchical models, towards a more informal, social experience which inspires more innovative and creative thinking and creates a powerful sense of belonging,” said Ms Lindsey. 

“The model enables the convergence of different professionals, disciplines and sectors into a vibrant community of connected enterprises.”
 
Key elements of the new placemaking model include:
 
      A curated tenancy community of diverse organisations with aligned values, including a commitment to innovation, sustainability, collaboration and community.
      Designed by globally renowned architects, Rogers Stirk Harbour + Partners, and developed by Lendlease, International Towers features an abundance of natural light and sweeping vistas. The building design, coupled with the egalitarian nature of the interior layouts, means all staff can have access to generous amounts of natural lighting throughout the day, plus enviable harbour and city views.
      Two and Three International Towers community tenancies are being designed to allow organisations the flexibility to expand and contract rapidly and efficiently.  International Towers offers a ‘tenancy kit’ for bespoke tenancy workspaces.  Key elements within the floor plates and design, allow teams to move and interact beyond their core space – depending on what the organisation’s needs and focus are.
      Work environments are designed to encourage and inspire cross-functional team interaction – including open spaces, visible gathering spaces, transparent activity rooms and connectivity between staff areas and event tenancies.
      There are many design elements between tenancies which encourage collaboration, connection and mobility.  This includes the introduction of communal spaces where people can gather and co-create, as well as quiet spaces to focus and imagine. International Towers will also feature a unique ‘Companionway’ – a shared stairway between floors and tenancies which offers some opportunities for shared work spaces, social interactions and special events. 
      International Towers management has introduced a strong service culture within the building which includes a year-round calendar of curated, whole of community events which offer cross-pollination and continuous learning opportunities to tenant partners and their people.  Recent events have included the TEDxSydney salons focused around innovations in technology and science communities.
 
International Towers this month announced two new tenant partners under the curated tenancy model: sustainability specialists, Green Building Council of Australia (GBCA) and the campaign for constitutional recognition of Aboriginal and Torres Strait Islander peoples Reconciliation movement, Recognise. These organisations join the community of established innovation leaders within Two and Three International Towers including: KPMG and its new Innovation Lab; Australian Law Firm of the Year 2016 Gilbert + Tobin; leading global reinsurer Swiss Re; Australia’s most innovative international property and infrastructure group, Lendlease who developed International Towers; and Westpac Group, who recently won the best workplace in the 2017 Property Council Awards.
 
“This is a uniquely curated working community supported by an environment designed to inspire and optimise new and often unexpected enterprise experiences,” said Ms Lindsey.  
 
“The design along with a strong values-based community culture that will develop out of interactivity, will bring together different organisations, their teams and individuals, inspiring new opportunities that can enhance business development, performance and personal growth and reward. It will provide tenants with enviable attraction for new and top talent and enrichment opportunities for their own cultures as it is laced with a design approach that builds on wellbeing practices and outcomes,” she said.
 
“Workplace design impacts behaviour such as how space is utilised, how it affects moods and mindsets, and influences how people behave and experience their everyday. Traditionally this relies on individual organisations within their own workplace walls to create, innovate and progress, yet many of our greatest ‘aha’ moments come when we are stimulated by external and unexpected stimuli. Our view is that interaction with neighbouring organisations and individuals cast within the everyday, can escalate opportunities and stimulate changed mindsets to afford greater opportunity for ideation, innovation and progress,” said Ms Lindsey.
 
International Towers General Manager, Mr Tony Byrne said: “High performance cultures are also very human and happy cultures which incorporate a powerful sense of community. We are aiming to create a knowledge sharing environment and community which has some of the buzz and social elements of an open university campus. We believe the positive impact of these elements on people’s sense of belonging, wellbeing and happiness at work can be hugely significant.”
 

ENDS

Media contact: Fleur Brown, Launch Group

E: fleur@launchgroup.com.au Tel: +61 2 9492 1000 or + 61 419 270 863

For all other inquiries about International Towers:

E: hello@internationaltowers.com or phone: +61 2 8052 5222

https://www.internationaltowers.com/


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