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26 Apr

Cyber Security strategy is a good start for education says peak professional body

by launch-admin Apr 26, 2016 0 News

Sydney, 21 April 2016: The ACS – The professional association for Australia’s ICT sector – has welcomed the release of Australia’s Cyber Security Strategy, launched by Prime Minister Malcolm Turnbull this morning.


The Strategy is built around five pillars – a national cyber partnership, strong cyber defences, global responsibility and influence, growth and innovation, and a cyber smart nation – which will help improve the overall cyber security capability of the digital economy.


ACS CEO Andrew Johnson attended the launch at the Australian Technology Park in Sydney, and welcomed the focus on education.


“Cyber security is perhaps the biggest roadblock for Australia before we can fully embrace the opportunities of the digital age,” Johnson said. “We need the policies and infrastructure in place to engender confidence in online platforms. Without this confidence, we place economic growth and productivity at severe risk. Cyber security must be a top priority for all stakeholders in the digital sector – government, business, academia and professional bodies. Only a collaborative approach will deliver the solutions we need.


“It is no secret that we suffer from a lack of skilled cyber security professionals in Australia, and ACS is keen to play a role in addressing this shortage. Our strong and growing relationships with employers and the academic sector, as the accrediting body for ICT degrees, see us in a pivotal position to be a part of the solution. Extending cyber security education to all levels of the workforce will also help us realise the skills potential right through to the senior executive level.”


Last month the ACS and Deloitte Access Economics released its annual report, Australia’s Digital Pulse 2016, which found that whilst the digital economy will grow from 5 per cent to 7 per cent of GDP by 2020, there is a major skills shift underway in our economy.


“Our research points to the need for a broad range of skills in the modern workforce, and cyber security skills form an important part of that. We are pleased to see that workforce training is included as part of the action plan for building a cyber smart nation,” Mr Johnson said.


Further information


Thomas Shanahan, ACS, 0449 902 130 Thomas.shanahan@acs.org.au

Louise Proctor, Launch Group, 0452 574 244 louise@launchgroup.com.au



About the ACS

The ACS (Australian Computer Society) is the professional association for Australia’s Information and Communication Technology (ICT) sector. Over 20,000 ACS members work in business, education, government and the community. The ACS exists to create the environment and provide the opportunities for members and partners to succeed. The ACS strives for ICT professionals to be recognised as drivers of innovation in our society, relevant across all sectors, and to promote the formulation of effective policies on ICT and related matters. Visit www.acs.org.au for more information.

26 Apr

ACS welcomes Foundation for Young Australians’ report; depicts major skills shift underway in our economy

by launch-admin Apr 26, 2016 0 News

Sydney, 20 April 2016: The ACS – the professional association for Australia’s ICT sector – has welcomed the release of a report by the Foundation for Young Australians (FYA) titled, The New Basics: 4.2 million job ads reveal the skills young people need for the new work order, which shows a mix of enterprising skills and digital literacy skills are the most critical skills young Australians will need for the jobs of the future.


ACS President, Anthony Wong, said the findings of the Report reinforce that a major skills shift is underway in our economy.


“Australia’s digital economy is expected to grow significantly over the coming years, fuelled by new waves of technological innovation that will disrupt many of our traditional sectors.


The FYA Report analysed 4.2 million job advertisements between 2012 and 2015 and found digital skills, critical thinking, creativity and presentation skills are the top skills demanded by employers. This directly correlates to our own data that found that ICT employers are increasingly demanding workers possess broader and more general skills.”


Australia’s Digital Pulse 2016 a report released in March by the ACS and Deloitte Access Economics – found that for ICT specialists, 6 out of the top 10 skills now sought after are non-technical such as project management, sales, and customer service, and for 2.5 million Australians in non ICT roles digital literacy skills are an increasingly important part of their job. 


Mr Wong continued: “Australia’s Digital Pulse included never before seen data from LinkedIn. It showed that of the most popular 25 skills in Australia the most sought-after are technology-related, as more mainstream organisations integrate technology into their core business. This is encouraging as it means many employees in the wider workforce already have the necessary skills to perform a variety of IT-related jobs.”


The ACS Report also revealed the contribution of digital technologies to the Australian economy is forecast to grow to $139 billion in 2020, up from $79 billion in 2014, with demand for IT workers set to dramatically increase. However, IT graduates currently represent only 1% of new IT workers needed each year.


“The ACS backs the FYA’s call to action – Australia must take immediate action to ensure our youth are equipped to drive Australia’s economy forward. This includes reforms to the current education system, from primary school right through to tertiary education, further to this we must encourage better leaders and mentors our children, particularly for our girls, and we support and encourage collaborative research between business and universities.


We applaud the work of the FYA and look forward to working collaboratively in the future,” Mr Wong said.



Media contact

Louise Proctor louise@launchgroup.com.au M: 0452 574 244 | T: 02 9492 1003


About the ACS

The ACS (Australian Computer Society) is the professional association for Australia’s Information and Communication Technology (ICT) sector. Over 20,000 ACS members work in business, education, government and the community. The ACS exists to create the environment and provide the opportunities for members and partners to succeed. The ACS strives for ICT professionals to be recognised as drivers of innovation in our society, relevant across all sectors, and to promote the formulation of effective policies on ICT and related matters. Visit www.acs.org.au for more information.

18 Apr

Launch Group appoints Christine Kardashian Group Account Director, announces new client wins

by launch-admin Apr 18, 2016 0 News

Launch Group appoints Christine Kardashian Group Account Director, announces new client wins

Sydney, Australia, 18 April 2016 – Full service boutique communications agency, Launch Group, today announced the appointment of a new Group Account Director, Christine Kardashian, to provide strategic direction, oversee client relationships and account performance, and offer guidance and support to the team.

Christine has extensive experience in public relations and communications and has worked in-house and at agency level. She joins Launch Group as Group Account Director after running her own public relations business, Dash PR, for eight years working across a broad range of technology, business and lifestyle clients from start ups, small business and global corporations. Prior to that, Christine worked with Mark Communications and Recognition Public Relations, following seven years at IBM Australia.

Specialising in the technology, start-up, entertainment, media and marketing sectors, the Sydney based agency is accelerating its growth in Australia with plans to also expand into the United States.

Fleur Brown, CEO at Launch Group, said, “Christine brings valuable know-how to Launch Group and we are thrilled that she has joined the team. We look forward to her implementing key strategies and creative ideas to boost the brands that we work with, as well as helping shape the team structure. Christine’s deep understanding of communications, along with strong relationship building skills will help further develop the Launch Group business and team and reinforce our position in the market.”

Christine Kardashian, new Group Account Director, said, “After so many years running my own operation, I am ready for the next step in my career and am so excited to join Launch Group. Fleur has built an impressive business with a stellar reputation and I am proud to be working alongside Launch Group’s talented team. I look forward to sharing my expertise, helping to nurture the team’s capabilities and assisting with the growth of Launch Group.”

Additionally, Launch Group is pleased to announce it has been appointed to manage communications for six new clients including leading Australian digital commerce platform Neto, Australia’s leading creative accelerator and investment fund Creative Enterprise Australia, Australian IT services company Unico, and Queensland-based financial services organisations, Quill Group and Elstoncorporate innovation specialists Fusion Labs and trust economy startup Meeco.

Some of Launch Group’s current clients include pioneering sales house Multi Channel Network (MCN), Australia’s leading taxi app and mobile payment provider ingogo, technology entrepreneurship support board StartupAUS, investor membership group Sydney Angels, flexible workplace provider Regus, peak body for the technology sector, Australian Computer Society and Not For Profit Blue Knot Foundation (formerly Adults Surviving Child Abuse (ASCA).


Media Contact:

Sarah Bond sarahbond@launchgroup.com.au 02 9492 1041 or 0449 543181

About Launch Group:

Launch Group is an award-winning, boutique global communications agency helping innovators, market disruptors and change agents tell their story. Headquartered in Sydney, our clients span Australia, New Zealand, Asia Pacific, The United States & the Middle East.

Sarah Bond, Senior Account Manager
Launch Management Group Pty Ltd
FSA #100, Fox Studios Australia,
38 Driver Avenue, Moore Park, NSW 2021
office: + 61 2 9492 1041
mobile: + 61 (0) 449 543 181
facsimile: + 61 2 9492 1099

twitter: @Launch_Group I @_sarahjbond

14 Apr


by launch-admin Apr 14, 2016 0 News

·      ICT workforce to grow 2% annually from 628,000 in 2015 to 695,000 in 2020

·      6 out of the top 10 skills sought after for ICT specialist are now non-technical

·      2.5million Australians now require ICT skills as part of their role.


Australia, 16 March 2016: The ACS – the professional association for Australia’s ICT sector – today launched its 2016 “Australia’s Digital Pulse” report.  The Report, prepared by Deloitte Access Economics, shows that whilst the digital economy will grow from 5% to 7% of GDP by 2020, new LinkedIn data highlights that a major skills shift is underway in our economy.  For ICT specialists, 6 out of the top 10 skills now sought after are non-technical skills such as project management, sales and customer service skills, and for 2.5million Australians in non ICT roles digital literacy skills are an increasingly important part in their job. 


A key finding in the Report is that with tertiary graduates currently representing only 1% of the ICT workforce of 628,000, satisfying the skills mix now being demanded by employers requires a far stronger focus on retraining and reskilling the existing workforce.  This must include a focus on encouraging more women and mature age workers to pursue ICT careers.


Commenting on the findings, ACS President, Anthony Wong, said: “LinkedIn’s data highlights that a significant and rapid skills transformation is happening in our economy.  Responding to this challenge will require governments, employers and the education and training sector to work collaboratively and, importantly, to reassess current approaches to both training and recruitment.   The ACS has an important role to play in this skills transformation task. A clear message from the Report is that our economy now needs ICT specialists with creativity, entrepreneurship and strategic business skills whilst non ICT workers increasingly require a base level of digital competency.”


Deloitte Access Economics partner, John O’Mahony, said: “The contribution of digital technologies to Australia’s economy is forecast to grow by 75% to 2020 and, needless to say, there is going to be strong demand for a workforce equipped to support this growth, and the opportunities that will come with it.


“The biggest driver of digital growth will be the greater use of digital technologies such as cloud computing, data analytics, and other such developments in all aspects of business by people traditionally considered non-ICT workers. But our analysis also shows that there is significant demand for technical roles, including in areas that only emerged in recent years, such as cloud computing specialists and cyber security.”


Managing Director for LinkedIn in Australia, New Zealand and Southeast Asia, Clifford Rosenberg, said: “We are already seeing widespread digital disruption across key Australian industries which is leading to skill shifts. It is imperative that businesses train their employees with both tech skills and soft skills required for the digital economy.


“Analysis of 25 hottest skills in Australia shows that 17 of the most sought-after are technology related as more mainstream businesses integrate technology into their core business. Our data also shows that eight of the top 20 skills demanded by employers hiring new technology workers are broader than core technical skills such as relationship management, customer service, strategic planning and contract negotiation.”


Mr Wong continued: “The Report highlights how information technology is becoming embedded in all our products and services. It forecasts strong growth in the digital economy to $139 billion by 2020, an increase of 75% since 2014. ICT employment is also expected to grow at 2% annually to 695,000 by 2020. However, whilst this strong growth is welcome, the Report provides a timely reminder that as we seek to transition the Australian economy to one based more on services and knowledge and less on mining investment, we will only be able to achieve that if we urgently address the skills mix in our workforce. ICT skills and digital literacy have never been more important to our economic success.  And an important dimension of this challenge, and one which is a high priority for the ACS, is to encourage more women and mature age workers in to the ICT workforce.”


The Report notes that only 28% of the ICT workforce are women, compared to 43% across all professions, and only 11% are mature aged workers compared to 15% across the total workforce.


Australia’s Digital Pulse is a comprehensive analysis of the ICT sector and the digital economy. For more information visit: http://bit.ly/digitalpulse2016


Australia’s Digital Pulse 2016 will be launched at the National Press Club, on Wednesday 16 March at 5.30pm by Mr Trent Zimmerman MP, Federal Member for North Sydney. Other speakers will include John O’Mahony from Deloitte Access Economics, The Hon Susan Ryan AO, Age & Disability Discrimination Commissioner, and Nick O’Donnell from LinkedIn.




Further information

Louise Proctor, Launch Group, 0452 574 244 louise@launchgroup.com.au

Thomas Shanahan, ACS, 0449 902 130 Thomas.shanahan@acs.org.au


About the ACS

The ACS is the professional association for Australia’s Information and Communication Technology (ICT) sector. Over 20,000 ACS members work in business, education, government and the community. The ACS exists to create the environment and provide the opportunities for members and partners to succeed. The ACS strives for ICT professionals to be recognised as drivers of innovation in our society, relevant across all sectors, and to promote the formulation of effective policies on ICT and related matters. Visit www.acs.org.au for more information.

14 Apr

ASCA unveils new name and rebrands as Blue Knot Foundation

by launch-admin Apr 14, 2016 0 News

National childhood trauma organisation officially launches new corporate identity to reflect expanded role

Sydney, Australia, 11 April 2016Blue Knot Foundation, formerly known as Adults Surviving Child Abuse (ASCA), the leading national organisation working with adult survivors of childhood trauma including abuse, today announced its new name. Blue Knot Foundation’s revamped corporate identity aligns more closely with the organisation’s expanded brief as well as its vision for the future.

In rebranding to Blue Knot Foundation, the change signals the maturing of community awareness around trauma and parallels the organisation’s growth and leadership in this area. Blue Knot Foundation delivers a comprehensive range of critical services including its specialist Blue Knot Helpline, educational workshops, professional development training, supervision, consultancy and other services.

President of the Blue Knot Foundation, Dr Cathy Kezelman AM, said,Blue Knot Foundation more rightfully reflects our core mission, which is to support the recovery of adult survivors of all forms of childhood trauma, not only childhood abuse.”

Further to this, the rebrand encapsulates the powerful resonance of Blue Knot Day – the organisation’s national awareness day – within the Australian community,” Dr Kezelman said.

The organisation’s specialist Blue Knot Helpline number remains the same and offers help and support from 9.00am – 5.00pm AEST, Monday through to Sunday.

Blue Knot Foundation’s artwork is harmoniously aligned with its previous logo, which features a tangled knot, symbolising the complexity of childhood trauma. Blue Knot Foundation helps adult survivors who have experienced all forms of childhood trauma to recover and ‘untangle’ this knot.

Help and support is available from the Blue Knot Helpline on 1300 657 380, 9.00am – 5.00pm Monday – Sunday, or visit the Blue Knot Foundation website: www.blueknot.org.au

– Ends –

Media Contact

Louise Proctor E: louise@launchgroup.com.au | M: + 61 452 574 244| T: +61 2 9492 1003

About Blue Knot Foundation

Blue Knot Foundation (formerly Adults Surviving Child Abuse) is the leading national organisation supporting the estimated five million Australian adults who are survivors of childhood trauma, including abuse, their families and communities. Blue Knot Foundation provides hope, optimism and pathways to recovery for those affected.

At the forefront of pioneering trauma-informed policy, practice, training and research, the organisation has been instrumental in supporting the work of the Royal Commission into Institutional Responses to Child Sexual Abuse and people engaging with it. This includes the training of key workers and practitioners.

In 2012 Blue Knot Foundation released Practice Guidelines for Treatment of Complex Trauma and Trauma Informed Care and Service Delivery, a global first in setting the standards for clinical and organisational practice. In 2015 the organisation released an Economic Report, The Cost of Unresolved Childhood Trauma and Abuse in Adults in Australia, leading the conversation around the economic imperative of providing the right services for adult survivors.

Formed in 1995, Blue Knot Foundation provides a range of services including specialist short-term phone counselling, support, information, and referral pathways extensive resources including fact sheets and videos, educational workshops for survivors and family members, partners and loved ones, and professional development training, supervision, consultancy for personnel and professionals from diverse services and sectors, including community, health, legal and justice sectors.



6 Apr

Teresa Engelhard appointed to StartupAUS board

by launch-admin Apr 6, 2016 0 News

Australia, 05 March 2016: StartupAUS, Australia’s peak advocacy group for startups, today announced the appointment of new board member, Teresa Engelhard.


Ms Engelhard is a Silicon Valley transplant whose two decades of experience with startups and growth-stage technology companies includes venture capital, executive and NED roles.   Since moving to Australia ten years ago, Ms Engelhard has maintained her Silicon Valley roots by helping Antipodean companies access overseas investment, markets and exits. Her global startup outcomes include a multibillion dollar US listing, three US company trade sales, and five Australia and New Zealand company trade sales, all to overseas buyers.


Ms Engelhard is currently on the boards of RedBubble, a creative online marketplace for made-to-order products featuring designs by independent artists, which recently announced plans for an ASX listing; Planet Innovation, twice named “Australia’s Most Innovative Company” by BRW and a global leader in medical device and IoT product development; and Daintree Networks, a developer of IoT smart building systems deployed in more than 1000 U.S. commercial buildings. She also currently serves on the Entrepreneurs’ Programme Committee, a sub-committee of the Innovation Australia Board for the Australian Government.


StartupAUS Founding Director and Chairman, Peter Bradd, said Ms Engelhard’s global expertise and long track record of support for startup and entrepreneurial companies offers enormous value to the StartupAUS board.


“We are delighted Teresa has agreed to join the passionate team on our board to help champion the growth of Australia’s startup ecosystem. With a once-in-a-generation opportunity for change, it has never been more important to have the guidance of strong, experienced voices in the national conversation around innovation and startup growth.  With her extensive experience in investment management and technology entrepreneurship, Teresa is well placed to help us recognise and respond to the priority growth challenges for Australian startups,” Mr Bradd said.


Commenting on her appointment, Ms Engelhard, said: “I’m excited to be joining the StartupAUS family and working with the team that has been instrumental in helping Australia understand the importance of startups, as well as making a significant and important contribution to the national innovation and entrepreneurship policy agenda.  Having had the privilege of working with many local entrepreneurs who are equal-in-talent to the best-in-the-Valley, I am optimistic that StartupAUS’ goals for Australia are achievable.”


StartupAUS’ current focus is on establishing technology startups as the central part of the growth engine in Australia’s economy, picking up where the mining boom left off. Through policy work and fundraising, StartupAUS has been instrumental in shifting the political debate around innovation, particularly towards the policy settings outlined in the Prime Minister’s innovation statement – with many of the recommendations around technology and innovation coming from StartupAUS’ annual, action-oriented Crossroads Report.


Current StartupAUS board members are: Chair Peter Bradd, Alan Noble, Bill Bartee, Glenn Smith, Andrew Larson, Wayne Gerard and StartupAUS CEO Alex McCauley. Former StartupAUS board member, Dr Jana Matthews resigned from the board in January 2016 to focus on her expanding work with growth companies as ANZ Chair in Business Growth and Director, Centre for Business Growth | UniSA Business School.





Louise Proctor louise@launchgroup.com.au 02 9492 1003 / 0452 574 244


About StartupAUS


StartupAUS is a not-for-profit entity with a mission to transform Australia through technology entrepreneurship. StartupAUS believes a strong home-grown tech sector is vital to future Australian jobs and wealth. But getting there will require a national imperative to create the right environment, with a supportive culture and more entrepreneurs with the right skills.


StartupAUS will expand its efforts to bring financial partners on-board to help corporates have a bigger voice in the emerging innovation conversation and assist StartupAUS in increasing its resources and activities ahead of this year’s election, as both sides of politics vie for innovative traction. The organisation’s current corporate partners include Salesforce and Google Australia. It also has a growing list of philanthropic benefactors including successful tech entrepreneur, Steve Baxter, Co-Chairman of CHAMP’s Board of Directors and Investment Committee, Bill Ferris, and Director and Co-Founder of Allen & Buckeridge, Roger Allen.


For more information visit: www.startupaus.org


31 Mar

Trust economy startup Meeco launches Meeco Labs and European office off back of A$3.2M seed round

by launch-admin Mar 31, 2016 0 News

Australia, 31 March 2016: Australian startup, Meeco, has announced today its rapid global expansion off the back of an A$3.2M seed funding round from a syndicate of private investors. Part of the burgeoning trust economy, Meeco is an award winning platform to give individuals the ability to store, exchange and negotiate the use of personal data on their own terms.


Established in 2013, Meeco is a Life Management platform, which includes a range of apps that use encrypted processes to allow individual consumers to exchange data on a transparent and permission basis. It also includes a social network “post and back-up” system called MeCast. Meeco users achieve a higher level of personal control and can gain equity and value from organisations in return for the data they share.


As part of its global expansion Meeco recently launched its new initiative Meeco Labs in Europe and Australia, a program designed for global enterprises and governments to trial new trust based customer outcomes in an objective and consumer-centric environment. Through the use of the Meeco platform, Meeco Labs removes cost and compliance for enterprise and government agencies, resulting in new business models based on the redistribution of shared value through the ecosystem. Meeco Labs will operate in the United States in the coming year.


Founder and CEO of Meeco, Katryna Dow, said: “There is an enormous shift in attitude towards data privacy amongst citizens and brands. This is being driven by two trends – growing consumer awareness and concern about how personal data is being used and abused, coupled with significant changes to privacy policy and law in Europe and other territories. 


“Prior to Meeco, the power to capture, analyse and profit from personal data has resided with businesses, government and social networks. Meeco flips that model entirely around so that the individual is an equal participant in the value created, controlling the use of his or her personal data derived from every day occurrences and transactions.”


“Expanding our operations to Europe was a natural step given the region’s focus on digital innovation, privacy and the newly passed privacy legislation that will take effect in 2017. With Meeco Labs, enterprise and government can test new business models in conjunction with customers or citizens using their data on a permission basis thus proving out business and customer value prior to substantial investments being made, ” Ms. Dow added.


Meeco Labs programs result in behavioural insights from real customers, and a series of new enterprise products, experiences and go-to-market strategies.


Key findings from the Meeco Labs initiative to date, include:


·       95 per cent of participants want to use their data as an asset to exchange with organisations post-program;

·       99 per cent of program participants intend to use the Meeco consent layer* when sharing data with organisations in the future;


To further propel its expansion throughout Europe and into new markets, Meeco will launch a Series A capital raising round in late April.


For more information on Meeco visit: https://meeco.me/


* For European enterprises Meeco’s consent management layer provides compliance to the new General Data Protection Regulation (GDPR) regulations as well as supporting capability for the Payment Service Directive 2 (PSD2) legislation



– Ends –


Media Contacts


Laura Blue, Launch Group                                                                                                                        

E: laurab@launchgroup.com.au| M+ 61 416 699 925| T: +612 9492 1004


Louise Proctor, Launch Group

E: louise@launchgroup.com.au | M: + 61 452 574 244 | T: +612 9492 1003



About Meeco

Founded by Katryna Dow in 2013, Meeco is a global first life-management platform designed with privacy at its core together with a business model, which enables mutual value to be created through the transparent and permissioned exchange of personal data. Meeco is fast becoming a recognised leader in the personal data management market, winning the European Identity and Cloud (EIC) special award and the Amplify People’s Choice Award for Innovation in 2015.

30 Mar
22/1/15 -  Innovyz. Photo Naomi Jellicoe

Innovyz forges strategic relationship with WSU to help commercialise Australian academic research

by launch-admin Mar 30, 2016 0 News


Innovyz forges strategic relationship with WSU to help commercialise Australian academic research 

Australia: 4 March 2016: Innovation commercialisation specialist, Innovyz, has announced a strategic new affiliation with the Western Sydney University (WSU) to help commercialise the impactful research conducted at the institute.

With 1,500 highly qualified researchers currently working across a range of fields at WSU, the collaboration with Innovyz provides a unique opportunity for the institute’s research to achieve its full potential, helping to drive social and economic change, creating jobs and supporting economic growth for national benefit.

Innovyz CEO Executive Chairman, Philip Vafiadis, said: “To date Innovyz has helped to commercialise 51 new businesses across multiple industry categories, from health and wellness to advanced manufacturing – and all these businesses do something that matters to both society and our economy.

“We’re taking Australian ideas, research and inventions, and with our team of highly successful business minds and investors, are applying a commercialisation framework that helps these ideas become viable organisations. For that reason, building relationships with such innovative institutes, such as WSU, is integral in our mission to increase the proportion of commercial value held within Australia from Australian generated research.”

Innovyz has announced a new target of creating a minimum of 30 new companies a year using their innovation model, and WSU research projects will be included in their thrice yearly intake that each generates 10 new companies.

WSU researchers have been working on projects within the fields of med-tech, engineering, renewable materials and agri-business, some of which will be put forward for the Innovyz program under the new affiliation.

WSU Pro-Vice Chancellor (Research and Innovation), Professor Deborah Sweeney said: “At Western Sydney University, we are determined to achieve real impact through our research. Spinning-out technologies independently bring particular challenges, collaborating with Innovyz opens up this really advantageous commercialisation model to our researchers.

“Working with Innovyz, we have access to distinctive commercial capabilities to give the new businesses we will create the best chance of success. The opportunity is multi-faceted, with WSU feeding new technologies into the Innovyz incubator, and in return Innovyz is assisting academics and students to understand the potential of their research, identify market need, develop industry orientated skills and facilitate links with stakeholders across the industry.” 


Media Contact:

Sarah Bond sarahbond@launchgroup.com.au 02 9492 1041 / 0449 543 181

About Innovyz:

Innovyz is dedicated to accelerating rapid adoption of ideas that solve or mitigate problems important to the lives of many people. They do this by creating, curating and delivering the most effective collaborative processes to turn great ideas into great companies, and through these companies deliver the benefit of these ideas to many.

Innovyz fosters the development of ideas by bringing structure to their advancement, enhancement and application. Innovyz seeks out invention in all its forms, because Innovyz is a consolidator and accelerator of ideas, the fuel of invention.

The Innovyz process maintains a clear focus on the required skills and activities required so that everyone with those skills – inventors, innovators, mentors and investors alike – understand that they have a place and are welcome in the Innovyz project community. 

24 Mar

Neto at the forefront with launch of new omni-channel POS solution

by launch-admin Mar 24, 2016 0 News

Brisbane, March 23: Digital commerce platform, Neto, today announced its first retail solution capable of processing physical in-store purchases (POS), online sales (website) and online marketplaces (eBay, Facebook, Google Shopping, etc).

Neto’s new point of sale solution closes the loop for today’s retailers, allowing them to manage all sales channels from one single platform. An online platform that supports Windows and Apple iOS-based terminals means retailers can now accept physical sales at multiple locations with cash or card payments at point of sale. Seamless integration means omni-channel retailers can centralise back-end systems, as well as connecting with CRM and ERP software to provide a single overview of revenue, inventory and cash flow for easy management of accounting and tax obligations.

Sensis Research reveals 66 per cent of Australian retailers still mostly conduct business within their local area. Neto co-founder, Ryan Murtagh, said the innovative new offering allows growing retailers to take the first steps towards reaching a much broader and potentially global audience by providing them with the complete platform and tools that they need to sell online.

“The Neto Digital Commerce Platform is able to track inventory and sales across multiple locations, and is updated in real-time to account for sales made through a physical store, a retailer’s online store and even their eBay store. It also integrates with leading shipping carriers, such as Australia Post eParcel, enabling easy fulfilment for all orders,” Murtagh said.

“Retailers of all sizes are coming to understand that the online and bricks-and-mortar experience needs to be unified – both for the customer’s benefit and their own. Our new solution is a turnkey service that is affordable to businesses of all sizes. This is the critical first step for Australian retailers that would like to establish a presence online, and equally it’s an opportunity for retailers to bring digital commerce innovation to their physical stores.”

Further enhancing a retailer’s reach, the Neto solution effortlessly links into social media, allowing retailers to directly reach out to their customers. The Neto platform also features powerful social features, including customer reviews, discounting and coupons, and deep analytics to help retailers understand at a glance what parts of their business and product lines are performing.

The Neto solution allows retailers to try the service for 14 days for free, then offers three different pricing tiers that the retailer can easily move up as it grows, takes on additional staff and product lines, and establishes additional warehouses.


– Ends –


Media contact:

Matthew Sainsbury

E: matthew@launchgroup.com.au | T: 02 9492 1003 | M: 0423 393 300

Louise Proctor

E: louise@launchgroup.com.au | T: 02 9492 1003 | M: O452 574 244

24 Mar

Novel Chain-Swapping Startup Launches At River City Labs

by launch-admin Mar 24, 2016 0 News



Australia, 23 March 2016: River City Labs has today announced the official launch of a novel chain-swapping startup Bandy Flip as part of its three-month CUA Sponsored Entrepreneur Program. Now available to download on the App Store, the Bandy Flip app plays like a game and allows you to list and ‘chain trade’ belongings with other users. Items go into a shared trading pool so you can indirectly swap items with other users, meaning the ‘valuation’ of listed items is subjective and based on want and need.


Bandy Flip is one of five startups currently working on developing their business ideas as part of the CUA Sponsored Entrepreneur Program. The startups joined the latest round of the program in February and receive full-time membership at River City Lab’s Fortitude Valley co-working space, as well as structured mentoring and access to training and networking events.


The other four startups selected for the Sponsored Entrepreneur Program, include:


·       Kapiche: An international award-winning Advanced Analytics company that facilitates organisations, both large and small, in managing their enterprise using the Kapiche automated unstructured analytics platform.

·       Methodic: Provides ‘big-data’ solutions to turn big data into directly actionable insights, enabling enterprises to market more effectively to their client base.

·       My Ice Box: An ‘online legacy’ platform that allows families to store and manage their personal facts and information, including insurance policies, bank accounts and estate issues.

·       SportUPs: Makes it easy for individuals to play team sport without the need for a team. SportUPs provides the friendly teammates so members can just enjoy playing.


Co-Founder of Bandy Flip, Dan McCarthy, commented: “BandyFlip has been a long but incredibly rewarding journey and we are excited for our Brisbane Launch Week. The app gives users the power to trade their items up in value incrementally with no limit to how many trades that can take place. The more flips in the chain, the greater the value of the final settled item. Think ‘one red paperclip’ but from the comfort of your couch. 


“The greatest takeaway from River City Lab’s Sponsored Entrepreneur Program so far has definitely been the peer learning. Working with around 20 other people in a room who are all in similar stages with their startups provides an incredible forum for a small business experience. There are some who are further down the line than we are, from whom we are taking in everything we can, and others who are a little behind where BandyFlip is currently, for whom we can provide our own opinions, thoughts and advice. It’s an extremely unique and fast-paced environment to be part of,” Mr McCarthy added.


General Manager of River City Labs, Josh Anthony, commented: “I love that River City Labs gets to be part of Bandy Flip’s official launch. It will be great working directly with them over the next couple of months to accelerate their reach and growth.


“We are over a month into the Sponsored Entrepreneur Program and all the teams are performing really nicely. Their progress is testament to what can be achieved when you have a group of very committed and collaborative entrepreneurs working towards a similar goal,” he said.


CUA’s General Manager of Business Transformation & Technology, Sue Coulter, said Bandy Flip was an innovative and unique idea that could have applications across numerous different settings.


“It’s exciting for CUA to be part of shaping a range of innovative ideas and helping them launch their businesses,” Ms Coulter said.


“The five startups are all very different. But each of them has the potential to help strengthen online and offline communities, provide practical solutions to everyday consumer issues or provide businesses like CUA with new tools to better utilise our data and connect with customers.”


For more information on how Bandy Flip works visit: https://www.facebook.com/bandyflip/videos


For all the latest news and announcements, follow River City Labs on twitter at @RiverCityLabs and CUA at @CUA_Connect.

– Ends –


Media Contacts


Laura Blue, Launch Group                                                                                                                        

E: laurab@launchgroup.com.au | M: + 61 416 699 925| T: +612 9492 1000.



About River City Labs

River City Labs is Brisbane’s premier co-working community and central clubhouse for tech startups. They are a not-for-profit organisation aimed at fostering Queensland’s startup ecosystem.

Current membership sits at over 100 members ranging from early stage startups and founders to established startups andentrepreneurs who have successfully raised capital in the last 18 months.

River City Labs focuses on providing the right environment for entrepreneurs to make valuable contacts while learning from peers, mentors and industry experts helping them to connect, work and grow. 

About CUA

As Australia’s largest member-owned financial services provider, CUA provides banking and health insurance products to more than 435,000 Australians. CUA is 100% owned by its members.   All profits are reinvested into growing the business, delivering competitively priced products with better rates and lower fees, and supporting local communities and charity partners. For more information, please visit www.cua.com.au

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