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15 Jun

Female SME business owners need to think beyond the million-dollar mark says leading business academy

by launch-admin Jun 15, 2017 0 News

MEDIA RELEASE

Female SME business owners need to think beyond the million-dollar mark says leading business academy

  • Business academy Acceler8 helps 200 businesses to scale
  • Announces expansion to Sydney and Melbourne 

Australia, 15 June 2017: Top SME business growth program, Acceler8 Academy is expanding from its Brisbane base into Sydney and Melbourne, following its success in helping over 200 Australian female founders turn around their businesses.

Founded by award winning serial entrepreneur Tanya Titman, Acceler8 Academy is a 12-month program designed to educate, inspire and empower women to grow and scale their businesses. 

“Women have a powerful track-record in creating and leading SME businesses in Australia,” said Ms Titman. “Their main challenge is that they lack the confidence to think about growing and scaling a business beyond the imaginary financial ceiling of a million dollars. We know through our work with hundreds of SME’s in this category that there is boundless potential for women to lead multi-million dollar businesses in Australia. They just need the tools, the confidence, and the support of a strong leadership network to achieve this kind of growth.”

The Acceler8 program tackles eight key areas of business success including: identifying business goals; financial and cashflow management; pricing, growth and marketing strategy; funding options; and succession planning for those looking to exit their business venture in the future.

The program promises participants a minimum 30 percent lift in profit over the 12-months. Online courses allow self-paced learning with the face-to-face programs offering a personal yet disciplined approach to business improvement. The next Brisbane Acceler8 Academy program will start in July 2017, with the inaugural Sydney and Melbourne programs commencing later this year.

With more than two decades accounting and business experience, Ms Titman is the founder of SME accounting practice Consolid8 – Xero’s 2016 national Accounting Partner of the Year. Acceler8 is anchored around improving financial literacy, a key component in enabling business scale and security. Data from the Australian Bureau of Statistics revealed that more than 60 percent of small businesses cease operation within the first three years of operation.

Speaking on Acceler8’s state roll-out, Ms Titman said: “Expanding the Acceler8 Academy across two more cities is really exciting for myself and the team, as we often have outreach from ladies located in Sydney and Melbourne who desperately need our support. Now we can provide personal and bespoke business support and expertise to female founders in these cities.

“The key difference with the Acceler8 course is that we drill down into the numbers and teach women how to understand their businesses financial information. It’s critical to make informed, strategic decisions based upon a clear understanding of your true financial position, and not by a ‘gut feeling’ or how much money is in your bank account.

“Our mission with Acceler8 is to increase the confidence of women in business and ensure they have a strategic plan for growth. The statistics show that female founders in Australia are growing slowly but steadily, but are still hugely underrepresented. And it’s crucial for Australia’s economy that we do more to support women at a founder level, as it was recently reported by venture firm First Round that companies with a female founder performed 63 percent better than their investments with an all-male founding team,” added Ms Titman.

For more information visit: http://acceler8program.com.au

ENDS

Media Contact: 

Sarah Bond, Launch Group: sarahbond@launchgroup.com.au | 02 9492 1041 | 0449 543 181

About Acceler8 Academy:

Acceler8 Academy is for women who want to improve their financial literacy and accelerate their business growth. The 12-month program is designed exclusively for women in business. Delivered by Tanya Titman and her team of specialists, the program is guaranteed to deliver a 30 per cent improvement in your profits over the 12 months, with a mission to ensure women have more money, more time and less stress in their life. For more information: http://acceler8program.com.au

About Tanya Titman:

Tanya Titman is a passionate advocate for empowering female business owners with the ‘knowledge of the numbers’ and using this information to create high growth, sustainable business models. Her focus is on providing ‘real world’ advice and her experience comes from being involved in many successful businesses over the last 20 years.

With a focus on innovation and technology, Tanya is the founder of accountancy firm Consolid8 and assists many businesses in their transition to the cloud. Consolid8 was awarded as a finalist in the 2012 Telstra Business Awards and is widely recognised for its innovation in providing benchmarking and accounting solutions for franchisees.

As a mother of 4 young children, Tanya is passionate about empowering women in business through her Acceler8 Academy. Through this program, Tanya has witnessed the power that numbers can have in changing women’s lives for the better. For more information: http://acceler8program.com.au/team/






9 Jun

Girl Geek Academy opens up #SheHacks to corporate Australia

by launch-admin Jun 9, 2017 0 News

MEDIA RELEASE

Girl Geek Academy opens up #SheHacks to corporate Australia

Building bridges: 10 companies invited to submit their cross-company teams 

Australia, 9 June 2017: Australia’s Girl Geek Academy has announced a first of its kind corporate program for its #SheHacks initiative – the world’s largest all-women hackathon dedicated to bringing women together and creating more technology businesses in the state.

Ten Australian corporates now have the opportunity to submit a team of three women from across their organisation: one hacker, one hustler, and one hipster – providing corporates with the opportunity to connect women who may work across different departments and increase the camaraderie of their female employees.

Sarah Moran, Co-founder and CEO of Girl Geek Academy said: “Women techies can often be hugely underrepresented within corporate Australia’s technology departments. #SheHacks will help connect these women with other female colleagues across the business – perhaps a talented marketer and salesperson – helping to boost corporate morale while generating a sense of intrapreneurship to take back to their organisation.”

Last year’s #SheHacks event trialed the corporate initiative with a team from Deloitte. The success of the pilot inspired Girl Geek Academy to open up the opportunity to ten corporate teams in 2017. 

Peter Williams, CEO, Deloitte – Centre for the Edge, said: “Deloitte has sponsored this event as it fits squarely with our values of diversity, empowerment of women and innovation. #SheHacks has given women in our teams the opportunity to showcase both internally and externally what they are capable of.” 

This year #SheHacks will see over 200 women come together at Melbourne’s The Dream Factory on July 14-16. The event will only be accepting ten corporate teams, each provided with their own office space to brand with company visuals for the weekend experience. The corporate event package includes pre-event online training, the weekend event (including all catering and activities), professional photography of teams at the event, and eight weeks of mentoring after the event to ensure the teams succeed. 

Much more than a weekend event, #SheHacks is dedicated to sustaining the outcomes of the hackathon with various touchpoints throughout the year. Pre-event bootcamps have taken place across Melbourne City and the regional suburbs of Warragul, Warnambool and Bendigo, to prepare women for the main hackathon weekend. Following this, a dedicated program designed to support participants in further developing their MVP will be actioned to ensure tangible outcomes. 

Ms Moran continued: “#SheHacks is unlike regular hackathons as it starts with an assembled team rather than team recruitment based on pitches. This year’s event will host university teams and individual teams, alongside the ten corporate teams. The initiative will showcase Victoria as the best place in the world for a woman to join a startup.”

The #SheHacks program initially launched as a highly successful pilot in 2014, at the Inspire9 co-working facility in Victoria. #SheHacks will be the first statewide program at large scale.

For more information please visit: https://shehacks.com.au 

ENDS

Media Contact:

Sarah Bond, Launch Group: sarahbond@launchgroup.com.au | 02 9492 1041 | 0449 543 181

About Girl Geek Academy:

Girl Geek Academy was founded by five skilled female digital professionals who want to increase the number of women with successful STEM careers. The team work to see an increase of women in tech, women in games, women who make, female designers and female founders. Initiatives include coding and hackathons, 3D printing and wearables, game development, design, entrepreneurship and startups.

Girl Geek Academy also works with teachers, schools, corporates and startups to increase the number of women with professional technical and entrepreneurial skills.



10 May

Queensland scale-up RedEye launches North America operations in Nevada following state-to-state innovation commitment

by launch-admin May 10, 2017 0 News
MEDIA RELEASE

Queensland scale-up RedEye launches North America operations in Nevada following state-to-state innovation commitment 

RedEye kicks off first enterprise-wide implementation project in partnership with WaterStart

Australia, 11 May, 2017: One of Australia’s fastest growing tech companies, RedEye, has announced a strategic partnership with U.S. water technologies organisation, WaterStart, following a Nevada Government trade mission to Queensland in late 2016. 
 
WaterStart is a non-profit organisation aiming to bring innovative technologies to Nevada’s water utilities to make the state a global water innovation and investment hub. The first projects to commence as a result of the RedEye/WaterStart partnership are with the Southern Nevada Water Authority (SNWA), as well as the Las Vegas Valley Water District (LVVWD), to integrate the RedEyeDMS solution into the organisations’ engineering and operation systems.
 
As part of the partnership, RedEye has opened its North American headquarters in the State of Nevada and relocated two members of the Queensland team to run the SNWA and LVVWD projects, and scale the business. RedEye is already receiving interest from other water and power utilities and plans to grow the Nevada team quickly with a view to create up to eight new jobs in its U.S. operations this year.
 
RedEye’s engineering data management solution – RedEyeDMS – brings a revolutionary Cloud and mobile solution to the U.S. water industry. SNWA and LVVWD staff, engineering firms, and professional engineers will now be able to easily collaborate to find, use, markup, back draft, review, approve and manage “as-built” engineering drawings and related data from anywhere, on any device.
 
RedEye co-founder and CEO, Wayne Gerard, said that the strategy is to be pulled, rather than push into new markets. 
 
“This partnership with WaterStart is an exciting step for RedEye. We’re providing a solution to a problem that SNWA and LVVWD have been searching for globally for two and a half years. We look forward to scaling up our business in the U.S. market following their adoption of our platform.
 
“The RedEye platform is the first of its kind, it’s built specifically for large asset owners in industries like water, power, resources, healthcare and government. We’re helping them transform their businesses, taking data out of their network folders and obsolete software and into the Cloud and onto mobile devices. By integrating RedEyeDMS into its operations, SNWA & LVVWD will remove the risk of people working off the wrong drawings, facilitate better collaboration with staff, contractors, partners and clients, reduce the cost and time associated with finding drawings, improve safety, compliance, governance and control, and reduce rework, project delays and project costs; ultimately saving ratepayers’ money,” Gerard continued.

Nathan Allen, Executive Director of WaterStart said: “RedEye’s platform delivers a solution to a major pain point facing water utilities today. This strategic partnership will pull new innovations to the U.S. and further development Nevada’s water technology cluster.”

Dave Johnson, SNWA Deputy General Manager added: “Water infrastructure management is essential to ensuring safe and reliable water delivery. With approximately 200,000 sets of engineering and construction plans—detailing nearly every inch of our valley’s 6,500 miles of water transmission and delivery pipelines as well as reservoirs, pumping stations and treatment plants—introducing technological solutions such as RedEye is expected to provide our engineers and field crews ready-access to the engineering records they utilise daily.”

Brisbane based RedEye is quickly becoming the leading provider of Cloud and mobile solutions for managing engineering drawings and data in the water and power utilities, cities, state and federal governments, mining and resources companies, hospitals, transport providers and telecommunications networks. 

Queensland Premier Annastacia Palaszczuk said she congratulated RedEye on a strategic partnership with WaterStart in the US and the immediate focus on Nevada.

“Last year, I signed an agreement with the Governor of Nevada, Brian Sandoval, for our States to work collaboratively across a range of key areas,” she said. “Those agreed priority areas include water management – including collaboration on water efficiency technologies, and technology and innovation – including pathways for market access for startups and established technology companies.”

Ms Palaszczuk continued: “RedEye is a fantastic Queensland success story and a trade trailblazer for our State. I congratulate CEO Wayne Gerard and his team on their ongoing success. The United States is an important market for Queensland in trade and investment. As Premier, I am determined that we work closely with our trading partners to grow jobs and opportunities for Queensland. The partnerships we have developed with individual States in the US will be critical to developing more opportunities for Queenslanders.”

RedEye co-founder Randall Makin added: “Although the RedEyeDMS solution is universal, we are seeing particularly strong adoption in the water and power industries. There is an incredibly large volume of “as built” data for these assets stuck on rapidly aging legacy systems, these industries have the opportunity to switch to RedEyeDMS and gain major improvements in safety and efficiency while reducing business risks and costs.
 
“RedEyeDMS takes engineering data out of dusty rooms and complicated computer programs and puts it into the Cloud and onto mobile devices and into the hands of workers out in the field. Having access to, and control over your engineering data anywhere at any time minimises the risk of working off the wrong drawing and can improve the safety and reliability of an asset. Removing data duplication and helping our clients obtain a single point of truth makes RedEyeDMS a unique and valuable solution. Our clients are getting a return on investment very quickly, often in just a couple of months,” continued Makin.
 
-Ends-
 
RedEye Media Contact                                                        
Sarah Bond                                                                               
sarahbond@launchgroup.com.au                                
02 9492 1041 or 0449 543 181

About RedEye
RedEye is a disruptive tech business, and the first software business to make engineering data truly mobile. Established in Brisbane in 2012 by Wayne Gerard and Randall Makin, RedEye is one of Australia’s fastest growing tech companies with an expanding global footprint.
 
RedEye’s Cloud-based solutions help asset owners and their service providers improve their productivity and safety, while reducing business risks and costs. With a mission to reinvent the way people work, the company has pioneered a new product category, globally, in Cloud and mobile Engineering Data Management for Asset Owners. RedEye’s solutions are built by the industry, for the industry.
 
In 2016, RedEye launched its work management solution, RedEyeWFM, which is transforming the way large industrial companies work with their technical contractors and maintenance providers.
 
The RedEye team are passionate contributors to the development of the startup community, helping to drive world leading innovation and a diverse workforce culture that disrupts and transforms traditional industries. 
 
Visit redeye.co for more information. 

About WaterStart
WaterStart operates in a region of proven first adopters, sitting at the nexus of technology, research and economic development. WaterStart provides channels for innovation for various stakeholders and water resource managers; including: technology companies, management agencies and policy makers and provides services ranging from commercialization funding to business development. As it continues to bring together strategic resources and expertise, its core mission will create quality job growth and help diversify the economy of the region. 

For more information, visit www.waterstart.com.

About Southern Nevada Water Authority

The Southern Nevada Water Authority is a regional entity that manages water conservation, water quality and water resource issues for Southern Nevada. Its members include: the Las Vegas Valley Water District; the cities of Las Vegas, North Las Vegas, Henderson and Boulder City; the Big Bend Water District (Laughlin); and the Clark County Water Reclamation District. 


27 Apr

Girl Geek Academy launches world first #MissMakesCod e teacher training program for 5 – 8 year old girls

by launch-admin Apr 27, 2017 0 News

 

MEDIA RELEASE

Girl Geek Academy launches world first #MissMakesCode 

teacher training program for 5 – 8 year old girls 


Program kicks off with all girls’ coding class at Sydney’s Custom’s House, Fri 28 April, 10:00 am – 3:30 pm

Call out for 1,000 primary school teachers to unite and teach our girls to code


Australia, 27 April 2017: Australia’s Girl Geek Academy is celebrating International Girls in ICT Day this week with the next phase of its world-first coding curriculum targeting girls aged five to eight – #MissMakesCode.

Girl Geek Academy will officially launch the #MissMakesCode teacher training program tomorrow at a sold-out coding workshop taking place in Sydney at Custom’s House. The event, in partnership with leading female film festival, For Films Sake, will see local primary school girls learn to code and build a game in a day. 

Girl Geek Academy’s #MissMakesCode is the first initiative in the world created to build confidence and self-efficacy in the areas of algorithmic thinking, programming and coding targeting young girls aged from five to eight. To ensure solid pedagogical approaches are used, #MissMakesCode aligns with the Digital Technologies Curriculum.

Girl Geek Academy is a global movement encouraging women to learn technology, create startups and build more of the internet. The girl-gang work with teachers, schools, corporates and startups to increase the number of woman in the digital and entrepreneurial landscape.

Created by teachers, for teachers, the #MissMakesCode program is delivered through specialist teacher training bootcamps where primary school teachers, teacher librarians and parents of five to eight year old girls are provided with the framework to deliver these fun and engaging workshops. Educators will learn how to code their own game, just as their students would, followed by practical examples and resources to help them roll the program out in their school.

Girl Geek Academy strongly advocate for the upskilling of teachers in this space to boost their own career trajectory and increase the reach of the workshops – and ultimately, the number of girls pursuing STEAM careers by adding the art and design element to the traditional STEM focus.

Girl Geek Academy CEO, Sarah Moran said: “We’re pumped to announce that #MissMakesCodes is back for another year and we encourage primary teachers across Australia to join us for the upcoming teacher training workshops starting in July or register for our online bootcamps.

“#MissMakesCode is an important initiative in our bid to help increase the numbers of women in future IT careers and diversify IT roles for women. It’s critical that we engage girls in technology from the age of five, so that it can become a native skill like reading and writing. We know that it’s easier to engage girls in technology before they have been exposed to any gender bias, as research shows that from the age of six, girls already have gendered beliefs about intelligence and they’re more likely to avoid games meant for “really, really smart” children,” continued Ms Moran.   

Earlier this week, Girl Geek Academy teamed up with official .au wholesale provide AusRegistry to run a coding workshop at Queen of Peace primary school in Altona Meadows, Melbourne.

Maggie Whitnall, Senior Client Services Manager at AusRegistry said: “Increasing diversity in the technology industry is a cause we’re very passionate about, to ensure we’re creating the best possible workplaces that generate the best possible outcomes by including a true mix of voices and experiences.

“It’s fantastic to mark Girls in ICT Day with such a valuable program as the #MissMakesCode workshop and to see young girls engaging with technology in a fun and creative way. Hopefully it’s inspired some of the coders of tomorrow,” continued Ms Whitnall.

The #MissMakesCode is now open for teacher signups via its website http://missmakescode.com. The first teacher training workshop will take place in Melbourne on 27 July, 2017.

ENDS

Media Contact:

Sarah Bond, Launch Group: sarahbond@launchgroup.com.au | 02 9492 1041 | 0449 543 181 

About Girl Geek Academy:

Girl Geek Academy was founded by five skilled female digital professionals who want to increase the number of women with successful STEM careers. The team work to see an increase of women in tech, women in games, women who make, female designers and female founders. Initiatives include coding and hackathons, 3D printing and wearables, game development, design, entrepreneurship and startups.

Girl Geek Academy also works with teachers, schools, corporates and startups to increase the number of women with professional technical and entrepreneurial skills.



3 Apr

Arcadis forms alliance with RedEye to digitize built asset industry

by launch-admin Apr 3, 2017 0 News

PRESS RELEASE

3 April 2017 

 

Arcadis forms alliance with RedEye to digitize built asset industry

(3 April 2017) – Arcadis Australia Pacific today announced a strategic alliance with Australian tech innovator RedEye to transform the Australian built asset industry’s use of data.

The strategic alliance will see Arcadis integrate RedEye’s innovative cloud solution into its strategic asset management offering, bringing a tangible digital solution to public and private organisations that own, operate and maintain critical infrastructure. 

RedEye provides an enterprise mobile solution that transfers “as-built” engineering drawings and related data to the cloud. The revolutionary platform allows teams to easily collaborate and find, markup, back draft, review, approve, use and manage their data from anywhere, and on any device. 

Stephen Uhr, Client and Corporate Development Director, Arcadis Australia Pacific: “The industry is crying out for digital to go beyond a buzz word and to contribute to resolving real business problems. Building information modelling (BIM) is slowly beginning to meet its promised potential, but what of all the existing data?

“Too often we wait for the next big project to start our digital journey. We are yet to see the industry truly embrace a holistic digital solution; this provides an outstanding opportunity to bring together a global consultancy with Australian developed cutting edge digital products.

“RedEye are the unsung heroes of the engineering industry. In a short time, Wayne Gerard and his team have helped many in the industry to unravel the power of their data. With RedEye, you don’t have to wait for the next big project but can act immediately to bring existing engineering data into the digital world in a useable form, by making your existing drawings cloud-based and mobile. This saves time, improves safety and collaboration, saves money and provides your first essential and tangible step into digital solutions.  

“It’s time we stop talking about digital in engineering as a theory and start using it smarter to add more value to what we do.”

Wayne Gerard, CEO, RedEye: “Arcadis is setting a new industry benchmark using our cloud and mobile solutions to provide value and real insights to their clients and the industry.

“We’re excited to be working with a global industry leader that shares our values, it’s a perfect fit for us and the industry. Arcadis is an innovative design & consultancy firm with 27,000 people operating in over 70 countries. RedEye is the disruptive market leader in asset data and digital workforce management solutions for built assets.

“Our unique solutions sit within the rapidly growing big data market, one of the fastest growing enterprise markets with a projected global value of US$48.3 billion by 2018. The alliance has the scale and depth of experience to transform the way built assets are operated and managed all over the world.”

ENDS


For further press information please contact:

Sarah Bond, on behalf of RedEye

+61 (02) 9492 1041 / +61 449 543 181 / sarahbond@launchgroup.com.au

Alex Charlwood, Senior Communications Advisor – Arcadis Australia Pacific 

+61 (02) 8907 9292 / +61 413 693 679 / alex.charlwood@arcadis.com  

 

About Arcadis 

Arcadis is the leading global Design & Consultancy firm for natural and built assets. Applying our deep market sector insights and collective design, consultancy, engineering, project and management services we work in partnership with our clients to deliver exceptional and sustainable outcomes throughout the lifecycle of their natural and built assets. We are 27,000 people active in over 70 countries that generate €3.3 billion in revenues. We support UN-Habitat with knowledge and expertise to improve the quality of life in rapidly growing cities around the world.  Arcadis. Improving quality of life.

About RedEye

RedEye is a disruptive tech business, and the first software business to make engineering data truly mobile. Established in Brisbane in 2012 by Wayne Gerard and Randall Makin, RedEye is one of Australia’s fastest growing scale-ups with an expanding global footprint.

RedEye’s Cloud and Mobile based solutions help asset owners and their service providers improve their productivity and safety, while reducing business risks and costs. With a mission to reinvent the way people work, the company has pioneered a new product category, globally, in cloud and mobile engineering data management for asset owners. 

In 2016, RedEye launched its collaborative work management and analytics solution, RedEyeWFM, which is revolutionising the way organisations plan, schedule, execute and manage work with their customers and service providers.

Visit redeye.co for more information.



 

 




  



Sarah Bond, Senior Account Manager
Launch Management Group Pty Ltd
 
FSA #100, Fox Studios Australia,
38 Driver Avenue, Moore Park, NSW 2021
 
office: + 61 2 9492 1041
mobile: + 61 (0) 449 543 181
facsimile: + 61 2 9492 1099

twitter: @Launch_Group I @_sarahjbond

12 Feb

MCN goes live with Dynamic Trading on Network Ten

by launch-admin Feb 12, 2017 0 News
 

MCN evolves free-to-air television trading in Australia 

 

Australia, Monday, 13 January 2017: Multi Channel Network (MCN) is establishing a new benchmark for highly targeted and efficient television trading on Australian free-to-air channels by now offering its innovative Dynamic Trading model on Network Ten. The announcement follows a successful trial of the model across Network Ten’s channels at the end of 2016.

 

This latest technical evolution for MCN and Network Ten’s partnership follows the latter’s move to the Landmark system in May 2016. It means MCN will now offer advertisers the opportunity to trade audiences rather than just airtime across Network Ten, helping improve targeting and audience campaign delivery. The rollout will progress over 2017 with selected partners. 

 

MCN’s premium trading product uses up-to-date audience predictions to respond to changes in viewing behaviour, in turn, optimising campaign placement. In 2016 MCN demonstrated the success of this Dynamic Trading model by meeting the end-of-year goal to deliver 60 per cent of all Foxtel advertising campaigns through Dynamic Trading. The achievement reflected the market’s enthusiasm around dynamic trading, as well as MCN’s ability to deliver results.

 

MCN Chief Sales and Marketing officer, Mark Frain, said: “As the industry landscape becomes increasingly more complex, sophisticated and automated tools like Dynamic Trading play a significant role in helping advertisers trade with greater ease, flexibility and efficiency. This is the future of the television industry, and we’re excited to be the first to deliver it on free-to-air in Australia in partnership with Network Ten.

 

“Our proven model combined with Network Ten’s continual audience growth momentum and highly anticipated programming suite for 2017 creates more effective and efficient campaigns for advertisers. It’s an important shift for Network Ten, but more so for the Australian television industry as a whole.”

 

Network Ten Director of Revenue and Client Partnership, Rod Prosser, said: “Ten’s partnership with MCN continues to deliver improvements and innovations for our advertisers and the introduction of Dynamic Trading across Network Ten is another great step forward. 

 

“As audiences continue to grow across our portfolio, through our MCN partnership, we are able to offer advertisers better integrations and greater engagement. 

 

“The next step for us all is the introduction of Dynamic Trading to provide both advertisers and agencies the benefit of buying the audiences they want, with ease and efficiency,” he said.

Carat Sydney’s Head of Implementation and Investment Operations, Louise Romeo, said: “In 2017, we continue to pioneer Carat’s vision of helping our clients navigate through the digital economy. This means we are driving and leading areas such as automation, better targeting and programmatic investment.

 

“At Carat, we have always been early adopters of automation technology as this allows us to effectively target consumers, remove the volatility around audience performance, as well as deliver greater efficiencies for our clients within their screen strategies. In collaboration with MCN, we were able to test automation beyond STV and onto Network Ten for a number of our clients and there have been positive results on campaign delivery. We are always looking for ways to improve how we have traditionally approached media and have been working with our partners to take advantage of MCN’s landmark platform to deliver real growth and improved business results for our clients.”

 

MEC Managing Director, Royce Zygarlicki, said: “As consumption of video content continues to fragment, networks and agencies alike remain under pressure to address linear TV audience declines. Taking advantage of alternatives to the traditional fixed spot buying model helps MEC to alleviate these pressures and deliver consistency in a volatile market. 

 

“Trading ‘Dynamically’ across the Subscription TV platform with MCN over the past couple of years – with a heightened focus on audiences, rather than spots – has reduced the instances of campaign under-deliveries. We’re pleased to see MCN extend its dynamic trading model to the free-to-air platform.”

 

 Ends –

 

Further information: 

MULTI CHANNEL NETWORK                                                                                      

Louise Proctor, Launch Group

Louise@launchgroup.com.au

Ph: (02) 9492 1000/ 0452 574 244                                         

 

About MCN: MCN is Australia’s leading media sales company, representing the advertising interests of Foxtel, Network Ten, FOX SPORTS, Telstra Media, plus many other premium content brands. 

 

Accounting for the biggest commercial audience share of television and the largest broadcast-quality digital video network in Australia, MCN represents 15 capital-city free-to-air channels from Australia’s fastest growing free-to-air network, Network Ten, 71 premium subscription television channel brands across Foxtel, 117 premium digital publishers, plus online catch-up and streaming TV services tenplay and Foxtel Go. 

 

MCN also represents 31 Digital-Out-Of-Home-TV screens and partners with Qantas to manage its domestic and international inflight entertainment network. MCN is a partner in MBX, a programmatic advertising exchange with NewsCorp.

 

A pioneer of innovative digital advertising solutions, MCN has led the development of local and world leading initiatives including Australia’s largest TV audience panel, Multiview, Australia’s most advanced trading platform, Landmark, and the world’s first integrated programmatic private marketplace for TV. 

 

Established in 1997, MCN is a joint venture between Foxtel, FOX SPORTS and Ten Network.

 

About Network Ten: Network Ten is a division of Ten Network Holdings, one of Australia’s leading entertainment and news content companies, with free-to-air television and digital media assets. Ten Network Holdings includes four free-to-air television channels – TEN, TEN HD, ELEVEN and ONE – in Australia’s five metropolitan markets of Sydney, Melbourne, Brisbane, Adelaide and Perth, plus the online catch-up and streaming service tenplay. 

2 Feb

ACS WELCOMES NEW MINISTER FOR INDUSTRY, INNOVATION AND SCIENCE

by launch-admin Feb 2, 2017 0 News

 

Australia, 19 January 2017: The ACS, the professional association for Australia’s ICT sector, welcomes Senator Arthur Sinodinos to the Industry, Innovation and Science portfolio, following Prime Minister Turnbull’s changes to his Ministry on Wednesday.

 

ACS President Anthony Wong said, “The Innovation portfolio has been identified by the Turnbull Government as critical to generating the jobs of the future as Australia transforms into a knowledge-based economy driven by technology, innovation and digital skills.

 

“The ACS looks forward to working with Minister Sinodinos on the second wave of the National Innovation and Science Agenda (NISA) to leverage new sources of growth to take full advantage of our growing digital economy.

 

“As a priority, the ACS calls on Minister Sinodinos to address Australia’s digital skills mix and work collaboratively with industry, educational institutions and key stakeholders to boost digital literacy and ensure Australia’s pool of ICT talent continues to grow and be world class. This will be necessary as Australia continues its transition to a digital economy,” said Mr Wong.

 

-ENDS-

 

Further information 

Sarah Jane Williams, Launch Group, 0409 362 675, sarahjane@launchgroup.com.au

Louise Proctor, Launch Group, 0452 574 244 louise@launchgroup.com.au

 

About the ACS 

The ACS is the professional association for Australia’s Information and Communication Technology (ICT) sector. Over 22,000 ACS members work in business, education, government and the community. The ACS exists to create the environment and provide the opportunities for members and partners to succeed. The ACS strives for ICT professionals to be recognised as drivers of innovation in our society, relevant across all sectors, and to promote the formulation of effective policies on ICT and related matters. Visit www.acs.org.au for more information.

 




Louise Proctor
Senior Account Manager
Launch Management Group Pty Ltd

 

FSA #100, Fox Studios Australia,
38 Driver Avenue, Moore Park, NSW 2021

 

office:                   + 61 2 9492 1003
mobile:                + 61 (0) 452 574 244
facsimile:             + 61 2 9492 1099
website:              www.launchgroup.com.au
twitter:                @Proctor_l

 



2 Feb

Solar power users prepare for bill shock as NSW Feed-in Tariff ends 31 December

by launch-admin Feb 2, 2017 0 News

 

Five-point check-list for NSW residents on the current Solar Bonus Scheme

 

Australia, 21 December 2016: Many solar power customers are in for a bill shock, with a predicted increase of hundreds of dollars on their home energy bills as the Solar Bonus Scheme draws to a close in New South Wales on 31st December 2016. 

 

Whilst solar systems alone have been an attractive and affordable proposition under the bonus scheme, a more reliable source of sustainable energy savings is needed once the Solar Bonus Scheme ends. 

 

The introduction of battery powered renewable products is offering Australian consumers an innovative alternative which can generate as much as 80 per cent energy bill savings.Renewable energy tech startup Evergen has received thousands of responses to its new intelligent home energy management system launched last month, with New South Wales at the centre of demand.  

 

Newly launched startup, Evergen, is the nation’s first, next-generation, intelligent home energy management system – backed by AMP Capital and CSIRO – leverages the combined strength of solar and batteries with smart technology. The Evergen system continuously analyses and optimises home energy costs, always choosing the most economic source between solar, battery and the grid at any time

 

Evergen CEO, Emlyn Keane, said that more than half of the demand for the Evergen home energy management system is coming from NSW, where a recent report that crunches the numbers on the financial impact shows 146,000 NSW customers will be hit hard by the upcoming changes.

 

“For the NSW households currently on the Solar Bonus Scheme tariff that ends this month, it is crucial to think about what this means to their energy bill, and what the next steps are. The energy sector is currently facing huge disruption with the customer having more control than ever over their home energy costs. There are plenty of opportunities for individuals to reduce their bills going forward, by using a combination of more advanced and complementary technologies like batteries, coupled with intelligent management technology that manages all the system components for you. 

 

Mr Keane’s five last minute tips before the Solar Bonus Scheme 31st December end date:

 

1.     Check your bill

It’s important to check your bill and see what credit you are currently receiving for the solar power your system generates. How much is it? What will your quarterly bill look like once the Solar Bonus Scheme ends on 31 December? There are many reasons to shift to a renewable option – control, environmental impact and cost-savings. However, without the return on investment, renewable energy technology is more of a luxury or conscience item. New systems in the market such as Evergen offer up to 80 per cent reduction on your standard energy bill – providing a practical alternative that adds up with or without government subsidies. 

 

2.     Speak to your electricity provider about your meter

Many houses on the Solar Bonus Scheme will have to change their electricity meter when the scheme ends if they want to be paid anything at all for solar energy they export to the grid. The company you buy your grid electricity from should be able to help here. If that gets too hard, Evergen can arrange a change in meter as part of our broader solar battery installation.

 

3.     Have a think about when your house uses the most energy

With the end of the Solar Bonus Scheme, you are best to try to use all the solar power your panels generate yourself, rather than let it go to the grid. Most solar systems generate their peak output in the middle of the day – so if possible, try to align your electricity consumption to use the most in the middle of the day. 

 

4.     Have you thought about a battery?

For many houses, it is difficult to consume lots of electricity in the middle of the day, when the sun is out but nobody is home. In this case, a home battery system can make sure you get the most out of your solar panels, by storing the solar energy generated in the middle of the day, and releasing this energy when consumption increases when everyone gets home. By allowing you to store energy for when you need it most, a home battery system means less reliability on the grid, and considerable cost savings. Batteries need careful management though, to make sure they are saving energy for when it is most useful to your house, and to ensure the batteries themselves last as long as possible.

 

5.     Consider an intelligent home energy management system

An intelligent home energy management system can automatically look after your solar and batteries for you, ensuring you save the most money, and maximising the life of these important assets. An intelligent energy management system should include monitoring and forecasting of your electricity consumption and future solar generation. The remotely managed and CSIRO analysed Evergen system, for example, learns the power consumption patterns of each customer household and forecasts solar production based on local weather to build a picture of future energy flows. This analysis (done every few minutes) automatically chooses the lowest price source to power your home – whether that’s solar, your battery or the grid.  

 

“Since our launch in July, we have seen a sharp take up of the Evergen intelligent home energy management systems in the State. Our customers will have the first remotely-managed renewable energy centre for domestic use, which offers them far greater control and choice over the way energy is used and distributed in their home,” Mr Keane said.

 

Mr Keane continued: “Not all systems are equal and many do not have the intelligent management needed to get the most out of the solar and battery hardware. Therefore, questions to ask include: Does the system allow you to store excess energy for a rainy day?  Is there ongoing monitoring and customer service to ensure you are getting the most out of your investment? Who re-configures the system if your energy tariff or living circumstances change? Are all the hidden costs identified such as initial consultation and installation?

 

With December 31 around the corner, it’s important to act now and investigate the product options on the market. With the additional energy savings available through combined battery and solar systems, it makes sense to consider an upgrade.

 

ENDS

 

Media Contact: louise@launchgroup.com.au | 02 9492 1003 | 0452 574 244

About Evergen: Evergen is a new energy services company that sells and manages intelligent home energy systems comprising solar power and batteries. The ’intelligence’ technology is provided by the CSIRO, which periodically analyses and remotely updates the system to improve over time. AMP Capital is a major investor in the company alongside CSIRO. Evergen is run by energy scientists and advocates of change for clean solar and battery storage technologies for the home including renowned energy scientist Dr Glenn Platt and former CEO of AMP Capital and Evergen Chairman Stephen Dunne.

 
30 Jan

Girl Geek Academy receives $1.3 million to build Victoria’s female founder network

by launch-admin Jan 30, 2017 0 News

 


MEDIA RELEASE 

Girl Geek Academy receives $1.3 million to build Victoria’s female founder network 

Wanted: 1,000 female Hackers, Hustlers and Hipsters for world 1st #SheHacks initiative 

LaunchVic backs #SheHacks Victoria in funding round

Australia, 31 January 2017: Australia’s Girl Geek Academy today announced a raise of $1.3 million to roll out its #SheHacks Victoria hackathon, a world first, all-female initiative bringing women together to support them in creating new technology businesses across the state.

Victorian Government innovation board, LaunchVic, has backed the initiative with $300,000 in funding. A further $1 million in support has been contributed from partners including the GO1 Learning Portal, an Australian-owned tech startup backed by Y-Combinator and Shark Tank’s Steve Baxter.

The #SheHacks Victoria online program will be officially launched by Girl Geek Academy this month and is recruiting 1,000 women interested in building a business and finding their ideal co-founders. A series of boot camps and mentoring sessions across Melbourne and three regional locations will help prepare individuals and teams for participation in the #SheHacks Victoria hackathon taking place in June 2017. The locations are: Warrnambool, Warragul and Bendigo, which are all home to universities.

At the #SheHacks Victoria hackathon, 200 attendees will form 60 teams who each will build, market test and pitch their minimal viable product (MVP). Teams will then have one month to get early users onboard before finalists showcase their business at the #SheHacks Showcase – a celebration of Victorian women in tech.

#SheHacks is the first hackathon in the world dedicated to increasing the number of female founded startups by taking their MVP and supporting them for two months after the hackathon. To increase the number of women involved, the recruitment process will include boot camps to ensure women are best equipped to get value from the program.  

Sarah Moran, Co-founder and CEO of Girl Geek Academy said: “We are so pleased to have the recognition and support of the Victorian government for #SheHacks Victoria along with a very significant commitment from our partners GO1, plus 21 supporters throughout the Victorian startup community. This backing is a crucial step in rolling out our mission of helping more women to become a viable part of Victoria’s startup and technology ecosystem.

“It is currently very challenging for women to find fellow founders, which is often crucial to starting and succeeding in a new tech venture. The #SheHacks Victoria program will provide multiple touchpoints throughout the year for women to find co-founders and receive valuable support for taking their business ideas to market,” continued Ms Moran. 

To maximise the impact of the #SheHacks program, Girl Geek Academy aims to provide early career experience in startups by targeting university students for the program. This includes training students to be founders and exposing them to potential startup career pathways.

Andrew Barnes, CEO & Co-Founder, GO1 said: “GO1 is proud to be involved in supporting women in technology. Providing more opportunities for females to get into programming is not just about filling the widening gap in job vacancies in our country – it’s about enriching business and innovation with greater diversity.”

#SheHacks Victoria 2017 will host university teams, corporate teams and individual teams created from women across Victoria looking to found a startup together. Each team selects a problem they believe needs solving before testing the market with early stage ideas and their MVP. The focus is on building the capabilities of the startup team to work together over the longer term.

Finalists will take to the stage to pitch their success or failure to date and their plans for future investment and growth. They will pitch to investors, corporates and the extended Victorian startup community.

Ms Moran continued: “#SheHacks is unlike regular hackathons as it starts with an assembled team rather than team recruitment based on pitches. The initiative will showcase Victoria as the best place in the world for a woman to join a startup.”

The #SheHacks program initially launched as a highly successful pilot in 2014, at the Inspire9 co-working facility in Victoria. #SheHacks Victoria will be the first statewide program at large scale. 

ENDS 

Media Contact:

Sarah Bond, Launch Group: sarahbond@launchgroup.com.au | 02 9492 1041 | 0449 543 181

About Girl Geek Academy:

Girl Geek Academy was founded by five skilled female digital professionals who want to increase the number of women with successful STEM careers. The team work to see an increase of women in tech, women in games, women who make, female designers and female founders. Initiatives include coding and hackathons, 3D printing and wearables, game development, design, entrepreneurship and startups.

Girl Geek Academy also works with teachers, schools, corporates and startups to increase the number of women with professional technical and entrepreneurial skills.



27 Jan

Afterpay now available in-store with Cue and Veronika Maine first to go live

by launch-admin Jan 27, 2017 0 News
In-store layby alternative for retailers allows shoppers to enjoy purchases immediately

Sydney, Australia, 9 August 2016 – Afterpay, leading Australian retail payments innovator, today announced fashion brands Cue and Veronika Maine as the first to go live in-store with the Afterpay payment solution. In addition to its online offer, customers can now shop at Cue and Veronika Maine physical stores, check out with Afterpay and take items home on the same day.

The Afterpay in-store process starts in just a few taps on a smartphone – customers choose how much they wish to spend, provide their payment details and receive an approval code to present at the register. Afterpay allows customers to buy in-store instantly, putting down a quarter of the cost and paying over four equal fortnightly instalments, helping to manage their monthly budget.

Nick Molnar, Managing Director at Afterpay, said, “We are thrilled to have such iconic and well-respected brands, Cue and Veronika Maine, on board with Afterpay, offering their customers our payment service in-store, as well as online. We see Afterpay as a model that will only continue to strengthen and this partnership signals our next major phase of growth.”

Retail is progressively becoming ‘phygital’ and retailers recognise the importance of providing the combination of physical and digital touchpoints to customers. As a customer-centric business, Afterpay offers customers the benefits of a layby service with an immediate take-home option, taking the sting out of shopping, while merchants gain incremental sales, boost conversions and reduce returns.

“The focus and future of bricks and mortar stores lies in enhanced offerings, which rely heavily on technology. Sophisticated digital and interactive experiences will become more commonplace and Afterpay is steering in this direction with our in-store solution,” added Molnar.

Shane Lenton, Chief Information Officer at Cue Clothing Co, said, “Since launching with Afterpay in December 2015, our online sales across the Cue, Veronika Maine and Dion Lee brands have increased significantly, resulting in an amazing uptake with 25-30% of our payments going via Afterpay.”

“A culture of innovation is at the heart of everything that we do at Cue, including our e-commerce experience and the foundation for how we interact with our customers and the solutions we offer. Having seen what Afterpay has done for us online, we are excited to launch the platform in-store and offer our customers more choice, flexibility and benefits,” added Lenton.

Afterpay is a ‘win-win system’ for customers and merchants, offering customers more options and keeping data secure, while merchants are safeguarded against fraud and non-payment risk. Afterpay complies with the highest level of Payment Card Industry compliance (PCI DSS Level 1 Compliant). Furthermore, significant repeat business can be attributed to Afterpay’s ‘customer-first’ philosophy.

About Afterpay
Founded in 2014, Afterpay is a leading Australian retail payments innovator that facilitates commerce between retail merchants and their end-customers. Afterpay offers a ‘buy now, pay later’ service that does not require end-customers to enter into a traditional loan or pay any upfront fees or interest. Afterpay currently has over 100,000 customers and over 300 retail merchants and in 2016, listed on the Australian Securities Exchange. For more information, visit www.afterpay.com.au.


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