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3 Dec

Older Australian survivors of abuse breaking their silence

by launch-admin Dec 3, 2014 0 Uncategorized

·      ASCA launches the 1in4 Facebook campaign today

·      Research from the ASCA Professional Support Line revealed an increasing number of Australians aged 40+ are reporting experiences of prior childhood trauma and abuse

·      Anybody affected by childhood trauma can find help and counselling support on 1300 657 380

Australia, 17 November 2014: Today, Adults Surviving Child Abuse (ASCA), has launched their 1in4 Facebook campaign, in support of the one in four Australian adults who are affected by childhood abuse and trauma – an estimated five million Australian adults[1]. The campaign is aimed to increase community awareness to show that someone you know could be suffering in silence.

Marking this campaign, ASCA today released new research from their 1300 Professional Support Line showing the confronting statistics of adults living with the effects of prior childhood abuse in Australia. The research revealed the most common age a child is abused is between ages 6-10 years old (20%) and the majority of callers seeking help were aged between 40-49 years old (30%).

The research found that 13% of abuse occurred between the ages of 11-15 years and 6% of abuse occurred under five years of age. A further 7% reported that the abuse was still ongoing at the time of the call; and 53% disclosed abuse at multiple ages.

Age at which abuse/trauma occurred

Percentage

0-5

6%

6-10

20%

11-15

13%

16 years and older

2%

Ongoing abuse

7%

Multiple ages

53%

Source: Adults Surviving Child Abuse

The recent Royal Commission into Institutional Responses to Child Sexual Abuse’s interim report found it takes survivors an average of 22 years to tell someone about their abuse[2].

Age of Caller Coming Forward

Percentage

0-19

1%

20-29

8%

30-39

17%

40-49

30%

50-59

23%

60-69

15%

70-79

5%

80+

1%

Source: Adults Surviving Child Abuse

President of ASCA, Dr Cathy Kezelman, emphasised the importance of public awareness and said that more needs to be done at a community level in order to de-stigmatise the issue of childhood abuse and trauma.

“With the majority of people coming forward to tell their stories at an older age, it suggests that seeking counselling support can in fact take even longer, sometimes 30, 40 or even 50 years. The personal and public cost of silence in the face of trauma can be devastating,” she said.

“The 1in4 Facebook campaign highlights the prevalence of adults living undetected with the long-term impacts of childhood trauma and seeks support through donations. This campaign is raising funds to deliver workshops to survivors, families and friends around the country proven to support recovery. We believe this campaign will not only raise community awareness around the long-term impacts of abuse but also encourage family and friends to support those who may need help. It is about enhancing a safe and open discussion, and building pathways to recovery.”

In the last year, ASCA counsellors are aware of an increasing number of older Australians calling the line for support, some in their 70’s and even in their 80’s telling their story for the first time.

Dr Kezelman, believes this is because many older Australian survivors of childhood abuse and trauma have felt empowered to tell their story as a result of the overwhelming response of the Royal Commission.

“We are seeing more and more Australians coming forward to talk about what has happened to them, most notably older people, largely due to the Royal Commission putting a spotlight on the issue. This, along with high profile cases such as the conviction of Rolf Harris and Robert Hughes, has helped people feel courageous enough to speak out and seek help,” Dr Kezelman said.

It is not only survivors of institutional child sexual abuse who are sharing their story with the ASCA counsellors but those who have experienced all forms of childhood trauma, including in the home, where abuse is far more common. Previous ASCA research showed 65% of abuse occurred in the home, 10% within institutions and 6% in care[3].

Dr Kezelman added: “Many of the older callers reported never telling people of their abuse before due to the fear of speaking up and not being believed. They often report carrying a lifetime burden and have felt that it was so long ago, that it’s too late to heal. While recovery is often a long journey, research has shown recovery can and is possible at any age, which is why services, such as ASCA’s 1300 Professional Support Line, are so crucial.”

Other key findings from the research include:

·      One in four Australians are survivors of complex childhood trauma and abuse

·      The majority of perpetrators of childhood trauma are male (72%). When sexual abuse alone is examined the data shows that 91.8% of perpetrators were male

·      78% of callers to the ASCA professional support line are survivors, 10% are supporters of survivors such as family and friends, and 7% are health care professionals.

Help and support is available from the ASCA professional support line on 1300 657 380, 9am- 5pm Monday-Sunday.

– ENDS –

Media Contact: Louise Proctor louise@launchgroup.com.au 02 9492 1003 / 0452 574 244

About ASCA: www.asca.org.au

ASCA is the leading national organisation supporting the estimated five million Australian adults who are survivors of childhood trauma, including abuse. ASCA provides hope, optimism and pathways to recovery for adults.

At the forefront of pioneering trauma informed policy, practice and research, ASCA has been instrumental in supporting the work of the Australian Royal Commission into Institutional Responses to Child Sexual Abuse and people engaging with it. This includes the training of key workers and practitioners.

In 2012 ASCA released Practice Guidelines for Treatment of Complex Trauma and Trauma Informed Care and Service Delivery, a global first in setting the standards for clinical and organisational practice. ASCA is a founding member of the national Trauma Informed Care and Practice Advisory Working Group.

Formed in 1995, ASCA provides a range of services including professional phone support with trauma informed counsellors, a referral database, advocacy, research, workshops for survivors and their supporters, along with education, training and professional development for workers, organisations and health care professionals.

About ASCA’s 1in4 Campaign: www.1in4.com.au

ASCA’s 1in4 Campaign is to raise awareness around the one in four Australian adults who are survivors of childhood abuse and trauma. It consists of a Facebook campaign with a social awareness video, which demonstrates that many people are living in silence with the long-term impacts of abuse.

It also seeks donations to support ASCA’s program for recovery with the delivery of nation wide workshops to survivors and their family, friends and loved ones. The campaign is designed for the wider Australian community to help de-stigmatise the issue, create a platform for a safe and open discussion and offer practical support. The campaign was created for ASCA by creative agency Matterhorn.



[1] Estimated from a range of key resources

[2] Royal Commission into Institutional Responses to Child Sexual Abuse, Interim Report Volume One, June 2014. Accessed via http://www.childabuseroyalcommission.gov.au/about-us/our-reports/interim-report-volume-1-final-020714_lr_web

[3] Research from Adults Surviving Child Abuse’s Blue Knot Day media release, 27th October 2014

 

3 Dec

An evening with Bill Nye The Science Guy

by launch-admin Dec 3, 2014 0 Uncategorized

MEDIA RELEASE

Emmy Award winning ‘edutainer’ announces debut Australian tour

Australia, November 2014: Scientist Bill Nye, known as ‘The Science Guy’, has garnered a worldwide following for his take on creationism and sciences – and in February 2015 the American ‘edutainer’ will head Down Under for his first ever Australian tour.

Though, perhaps most notable for locking horns with creationists and global warming deniers, he recently cameoed in The Big Bang Theory. An advocate for evolution, he is most well-known for his work in science, engineering, education and as an inventor – all whilst donning his trademark bow-tie.

His talents and opinions have earned him 18 Emmy Award nominations, with seven wins under his belt for writing, performing and producing.

This February, An evening with Bill Nye, will see him on a mission to tackle numerous issues of scientific debate and prompt evolutionary-thought among young adults. He will take on climate realists as well as many recent scientific decisions made by Australia’s political leaders.

Bill Nye commented: “Australia needs scientifically literate voters and taxpayers for the future – we need engineers and innovators that can build products and solve problems. My Australian events are to encourage the next generation of leaders to take action in a way that our current leaders are not.”

Think Inc. – the team behind Dr Michio Kaku’s June 2014 Australian tour, and the upcoming December 2014, James Randi tour – is hosting Bill Nye The Science Guy to promote science-culture and evolutionary-thought among young Australian adults.

Think Inc. founder, Desh Amila, said: “We are thrilled to bring Bill Nye The Science Guy to Australia for his first ever Australian tour. Many Australians have grown up watching him on television, and now is the chance for those fans to meet their idol in person.”

Australian Tour dates:

Thursday 26 February | BCEC, Brisbane

Friday 27 February | MCEC, Melbourne

Saturday 28 February | Big Top Luna Park, Sydney

Monday 2 March | PCEC, Perth

TICKETS ON SALE NOW FROM WWW.THINKINC.ORG.AU/BILLNYE

 -ENDS-

Media contacts:
Laura Douglas
laura@launchgroup.com.au 02 9492 1002 / 0452 505 859
Louise Proctor
louise@launchgroup.com.au 02 9492 1003 / 0452 574 244

http://thinkinc.org.au/billnye | https://twitter.com/thinkincAU | https://www.facebook.com/thinkinc.org.au

3 Dec

An evening with James Randi – Australian Tour announced

by launch-admin Dec 3, 2014 0 Uncategorized

::::::Dropbox:WEBSITE IMAGES:17 Think Inc LOGO copy.png

MEDIA RELEASE

Australia, November 2014 – Magician James Randi (known as ‘The Amazing Randi’) has spent the bulk of his career debunking the claims of self-proclaimed psychics and paranormalists – and this December he is bringing his unique superheroic brand of skeptic justice to Australia! Randi has an international reputation as a magician and escape artist, but he is perhaps best known as the world’s most tireless investigator and de-mystifier of paranormal and pseudoscientific claims.

The Amazing Randi has pursued ‘psychic’ spoon benders, exposed the dirty tricks of faith healers, investigated homeopathic water ‘with a memory,’ and generally been a thorn in the sides of those who try to pull the wool over the public’s eyes in the name of the supernatural. Randi is also starring in his own biographical documentary ‘An Honest Liar,’ which will be screened alongside his fireside chat across four Australian cities.

He has received numerous awards and recognitions, including a MacArthur Foundation Prize Fellowship (also known as the ‘MacArthur ‘Genius’ Grant’) in 1986. He’s the author of numerous books, including Flim-Flam!: Psychics, ESP, Unicorns, and Other Delusions (1982), The Truth About Uri Geller (1982), The Faith Healers (1987), and An Encyclopedia of Claims, Frauds, and Hoaxes of the Occult and Supernatural (1995).

In 1996, the James Randi Education Foundation was established to further Randi’s work. Randi’s long-standing challenge to psychics now stands as a $1,000,000 prize administered by the Foundation. It remains unclaimed.

Think Inc. is calling all skeptics, atheists and non-believers along with theologians, agnostics and the superstitious to engage in conversation and come along to hear the tales of this (de)mystifying 86-year-old.

Think Inc. – who brought to Australia Dr. Michio Kaku in June 2014 – is bringing James Randi to Australia this December in order to further their objective: to promote rational thought and smart discussions through a platform that is both educational and entertaining.

An evening with James Randi – Australian Tour dates:

Monday 1 December | The Science Exchange, Adelaide

Wednesday 3 December | Octagon Theatre, Perth

Thursday 4 December | BCEC, Brisbane

Friday 5 December | MCEC, Melbourne

Sunday 7 December | The Metro Theatre, Sydney

TICKETS ON SALE NOW FROM WWW.THINKINC.ORG.AU/JAMESRANDI

Media contact:

Laura Douglas laura@launchgroup.com.au 02 9492 1002 / 0452 505 859

Louise Proctor louise@launchgroup.com.au 02 9492 1003 / 0452 574 244

www.thinkinc.org.au/jamesrandi| www.facebook.com/thinkInc.org.au | www.twitter.com/thinkincAU

3 Dec

ingogo raises over $9million in funding

by launch-admin Dec 3, 2014 0 Uncategorized

ingogo logo2


MEDIA RELEASE         

                                         

·      Funding will help ingogo list on ASX and launch payment platform with Xero

·      Majority of investment from Australia-based backers

30 September 2014: Australian mobile payment platform and taxi app ingogo today announced an additional $9.1million in a pre-IPO funding round, valuing the business at over $45 million and taking the total capital raised by the company to $16.2 million.

The new investment will allow ingogo to launch a mobile payment platform for VSEs and SMEs in partnership with cloud accounting software Xero, as ingogo expands its services beyond the taxi industry. The funding injection will also help the company prepare for an intended listing on the ASX in the first half of 2015.

Led by UBS and Canaccord Genuity, the funding round brings on-board new investors including Craig Winkler, co-Founder MYOB and a significant investor in Xero, and Chris Lee, co-founder MYOB, Melbourne Family offices, Pitt Capital, John Ho (Janchor Partners an Asian equity focused hedge fund) and a number of Australian and Asian Institutional Funds. The round is also the first deal for VentureCrowd, the equity-based crowd-funding platform powered by Artesian Venture Partners, which is contributing $1.2 million from almost 50 individual investors.

Ingogo launched the world’s first app-based payment platform in October 2013, providing wireless terminals in taxis to process payments from multiple sources including eftpos and credit cards. The new partnership with Xero will allow small business owners, such as tradesmen, direct sales people, and small product enterprises to process payments immediately from customers on site, using Bluetooth technology connecting ingogo’s app to a very small portable payment terminal.

The service, which will have no monthly terminal rental fees, will allow businesses to process new transactions or to take payments from existing invoices, using their phone or tablet. Users will receive next day payment settlements 365 days a year, and be able to streamline their workflow through creating and sending Xero invoices automatically, which dramatically reduces the amount of manual input involved. Essentially Ingogo and Xero have developed the straight-through process for micro transactions, which includes their banking and automatic accounting entries.

Investor Craig Winkler commented: "Payment systems are often complex and expensive. By proving their system in one of the hardest environments around (in taxis), ingogo now have a great offering to make life easier for small-medium business owners. That's worth cheering."

Ingogo also welcomes three new members to its board including:

·      Martin Dalgleish as Chairman, existing ingogo investor, held Non-Executive and Alternate Director roles within Australia's leading media and online brands, including PBL Media, FOXTEL, Mediaworks (NZ), Fox Sports, Hoyts, Ticketek, SEEK, Carsales, NineMSN, Betfair, Sky News & iSelect;

·      Brad Shofer as Non-Executive Director, existing ingogo investor, co-founder of MYOB and significant shareholder in Xero;

·      Naseema Sparks, Non-Executive Director, Chairman of DealsDirect (MNZ Ltd) and deputy chairman of Racing NSW, Non-Executive Director of Melbourne IT, AIG and PMP. Previously Managing Director of M&C Saatchi.

Founder and managing director of ingogo, Hamish Petrie, said: “This funding is a significant step for ingogo, and we are proud to show that funding rounds at this level can be done here in Australia.  We are also excited about the appointment of extremely high calibre directors to our board. Both Martin Dalgleish and Brad Shofer are key investors in the ingogo business who bring a wealth of knowledge and experience to the team. Naseema Sparks’ in-depth marketing and leadership expertise will be also be of huge value.”

“We are now extremely well placed to accelerate our extension of ingogo within and beyond the taxi industry and to apply our innovative payment platform into other verticals – starting with SMEs. We will be making it easier for businesses to not only improve their cash flow, but streamline their processes and simplify their accounting workflow.

“We’ve found a gap in the market. There are business out there who have found it cost prohibitive to run traditional payment terminals, such as trades and other mobile services. But soon, they will be able to benefit by automating their accounting work with our Xero integrated system. It’s an area banks don’t service well.”

Based on the past month’s trading, ingogo is processing an annual equivalent of more than $100million in taxi payments. Mr Petrie said this was around 10% of the incumbent Cabcharge’s payment volume annually.

“We’re taking a decent chunk away from Cabcharge’s payment turnover and are now at least 10% of theirs and growing. We are set to process well in excess of $150million in the next year,” Mr Petrie said.

The beta for the Xero payment integration will be launched by the end of October with a full commercial version set to launch in early 2015.

-ends-

Media Contacts

Laura Douglas laura@launchgroup.com.au 02 94292 1002 or 0452 505 859

Ashford Pritchard ashford@launchgroup.com.au 02 94292 1040 or 0411 020 680

About ingogo:

ingogo is a mobile app which assists customers to easily hail and pay for taxis. It allows passengers to communicate directly with registered taxi drivers in their local area, see when drivers are coming and where they are on a map, with the option to pay for rides using ingogo's safe in-taxi payment terminals or virtual mobile accounts. It currently operates in Sydney and Melbourne.

ingogo also provides a mobile payment platform for taxis to process payments. ingogo is extending its payment platform into other industries beyond taxis, for business owners and SMEs, in October 2014 via a partnership with Xero, the leading cloud accounting platform.

3 Dec

The weirdest items left in a taxi

by launch-admin Dec 3, 2014 0 Uncategorized

ingogo logo2


MEDIA RELEASE

Australia, 25 September, 2014: With the all too common feeling of losing a personal item in a cab, new research from taxi app and mobile payment provider ingogo revealed that Australians can leave behind very unusual belongings in taxis.

The findings showed that 20% of respondents have left an item behind in a cab, with 54% of those respondents reporting they had their belongings returned.

Lost items from the ingogo survey range from the ordinary and obvious to the slightly peculiar and the outright odd, including artificial limbs and musical instruments.

The findings show that belongings from all ages can be left in taxis, with numerous people leaving their false teeth behind to multiple respondents leaving their baby or child in a cab!

Top 10 Strangest Items

Left In Taxis

False teeth

Baby

Live animals, including a chicken and duck, a bird, a frog, a mouse and a dog

Blow up animals

STI test results

Underwear

Cremation ashes

Tent

Confidential work files

Cooked crayfish

                                                                                                    Source: ingogo

The most common but perhaps more usual items range from wallets to laptops and shoes. Surprisingly, sex toys were also often left behind by taxi passengers.

Many people reported leaving money behind in a cab with the more sizeable amounts of cash ranging from $4,000 to someone leaving $10,000 behind.

Founder of ingogo Hamish Petrie said: “We were surprised by the results at how many unusual items Australians have left in taxis. There were some things you can only laugh at but also some rather disturbing items and things to be cautionary about.

“It can be so easy to leave things behind when you’re jumping out of a taxi. It can be really frustrating, particularly if you lose your wallet or laptop. Thankfully with the emergence of booking apps like ingogo, there’s a record of your driver and passengers can seek assistance with recovering lost property.”

The research found that males were far more likely to leave things in a cab, with 28% of men reporting this compared to only 18% of women.

People aged between 25-34 years old were in the main age bracket for losing things in taxis, with 33% of this demographic reporting this compared to only 18% of 18-24 year olds.

Ingogo has received more than 400 lost and found enquiries so far in 2014, with 90% of the items being recovered.

-ENDS-

If you would like to cover this, the research must be sourced and credited to Australian taxi app ingogo.

Media Contacts

Laura Douglas laura@launchgroup.com.au 02 94292 1002 or 0452 505 859

Ashford Pritchard ashford@launchgroup.com.au 02 9492 1040 or 0411 020 680

About ingogo:

ingogo is a mobile app which assists customers to easily hail and pay for taxis. It was founded by the successful team behind Moshtix. It allows passengers to communicate directly with registered taxi drivers in their local area, see when drivers are coming and where they are on a map, with the option to pay for rides using ingogo's safe in-taxi payment terminals or virtual mobile accounts. It currently operates in Sydney and Melbourne.

ingogo also provides a mobile payment platform for taxis to process payments. ingogo is extending its payment platform into other industries beyond taxis, for business owners and SMEs, in September 2014.

3 Dec

Ingogo partners with Xero to launch mobile payment platform for business

by launch-admin Dec 3, 2014 0 Uncategorized

ingogo logo2


MEDIA RELEASE

19 August, 2014: Australian taxi app and mobile payment provider, ingogo, announced today that it will expand its services beyond the taxi industry, with a market-leading, portable payment and accounting platform for businesses in partnership with cloud accounting solution provider Xero.

Ingogo, who are preparing for an ASX listing, launched the world’s first app-based payment platform in October 2013, providing wireless terminals in taxis, which process payments. ingogo has recorded more than 1.5 million taxi trips in the past 12 months, with a forecast in excess of $150 million in payments on the ingogo platform in the coming year.

Ingogo is going to be the first to integrate the Europay, MasterCard and Visa (EMV) card security compliant mobile payment solution with Xero’s world class accounting software. Targeted at SME’s, the new system will transform the way business owners, such as tradesmen, process payments from customers.  A minimum viable product will be showcased at Xerocon (Australasia’s biggest accounting technology conference in 2014), a deeper integration with Xero is expected to be completed by the end of September with availability for an early beta group of customers following shortly after.

The ingogo payment system uses Bluetooth technology to connect an app to a very small portable payment terminal, allowing immediate processing of payments on site, whether they are new transactions or to take payment from existing quotes. The service, which will have no monthly terminal rental fees, will allow users to receive next day payment settlements 365 days a year as well as streamline their workflow through creating and sending Xero invoices automatically.  The system will be available on both iOS and Android.

Payments from major credit and debit cards will be accepted, using contactless technology such as Tap&Go and Paywave, along with full EFTPOS chip & PIN, or magstripe, plus virtual wallets.

Funds can be settled direct into a nominated bank account or users can choose to be provided with an ingogo debit card linked to their Xero account, allowing for business purchases and funds to be withdrawn from an ATM.  The account balance can be viewed within the app, paired with easily reconciled settlements in Xero.

Hamish Petrie, founder and managing director of ingogo, said: “Ingogo has disrupted the incumbent payment systems in the taxi industry, the platform we have developed to achieve this is readily applicable for businesses who have found it cost prohibitive to run traditional payment terminals, such as trades and other mobile services. They are businesses that can benefit by automating their accounting work as part of this payment process. We found a gap in the market as it’s an area banks don't service well. So we are growing a new market with our technology.”

“Partnering with Xero on our mobile platforms means we can combine our two technologies to ultimately provide a stream lined accounting and payments system for businesses.

“Through this service, SMEs will be able to simplify a lot of accounting issues. The platform will allow owners to save wasted time chasing clients for payments, ultimately improving their cash flow and allowing them to better focus on doing business. It will be a very affordable solution, without monthly terminal rental fees and merchant accounts.”

Chris Ridd, Managing Director of Xero, said: “ingogo is a successful and promising mobile payments technology that we're excited to be able to offer Xero customers through having it integrated as an add-on partner.”

The beta for the Xero payment integration will be launched by the end of September with a full commercial version set to launch in early 2015.

-Ends-

Media Contacts

Laura Douglas laura@launchgroup.com.au 02 94292 1002 or 0452 505 859

Ashford Pritchard ashford@launchgroup.com.au 02 9492 1040 or 0411 020 680

About ingogo:

ingogo is a mobile app which assists customers to easily hail and pay for taxis. It was founded by the successful team behind Moshtix. It allows passengers to communicate directly with registered taxi drivers in their local area, see when drivers are coming and where they are on a map, with the option to pay for rides using ingogo's safe in-taxi payment terminals or virtual mobile accounts. It currently operates in Sydney and Melbourne.

ingogo also provides a mobile payment platform for taxis to process payments. ingogo is extending its payment platform into other industries beyond taxis, for business owners and SMEs, in September 2014.

About Xero                                                                              

Xero provides beautiful, easy to use online accounting software for small businesses and their advisors. The company has 334,000 paying customers in more than 100 countries around the world. The company is listed on the NZX and ASX and was recently ranked No.1 by Forbes as the World's Most Innovative Growth Company. See www.xero.com

3 Dec

MCN DRIVES TV AND ONLINE CLOSER TOGETHER WITH LAUNCH OF NEW DATA-LED PLATFORMS, CROSS-PLATFORM TEAM

by launch-admin Dec 3, 2014 0 Uncategorized

MCN_fullcol_CMYK_[P]

MEDIA RELEASE

·      World-first integrated programmatic private marketplace for TV

·      Landmark dynamic trading model ‘Dynamic Scheduling’

·      Multiview XP – next generation data modelling

·      New cross platform technology and innovation team – Tech.Ops XP

31 October 2014: At last night’s Foxtel MCN Upfronts event, Multi Channel Network (MCN) unveiled a series of market-leading developments for 2015 to strengthen its position as Australia’s most advanced multi-screen trading and data-led sales network.  The new developments are:

·      MCN’s Programmatic Marketplace, a world-first collaboration with AOL Platforms’ Adap.tv to pilot the first private programmatic marketplace for television. The marketplace will fully integrate into MCN’s Landmark trading platform and will advance Australia’s TV industry towards unified ad sales across TV and digital screens.

·      MCN’s Landmark trading platform will enter its next phase with the introduction of Dynamic Scheduling, a new dynamic trading model which facilitates the trading of real consumer audiences rather than traditional TV spots.

·      Multiview XP – An extension to the existing Multiview television audience offering, allowing the incorporation of multi-screen data and data sets. Multiview XP will enable MCN to analyse real consumer behaviour across multiple platforms, delivering insight driven solutions for clients and agency partners.

·      Tech.Ops XP – A new operational team focused on cross platform technology and innovation, to further unify MCN’s multi-screen asset base.

MCN CEO, Anthony Fitzgerald, said the new platforms, combined with the recent Quantium partnership, are part of MCN’s strategy to deliver advertisers optimal campaign results, based upon highly targeted consumer audiences rather than fixed spot placement.

“These developments will continue to evolve the subscription television industry and put MCN at the forefront of the changes within the overall media landscape. Through our new platforms we have the most effective and efficient mass targeting television product ever seen in Australia. Advertisers will be able to purchase actual consumer segments, based upon real purchasing behavior, instead of focusing purely on traditional age and gender demographics,” said Mr Fitzgerald.

Programmatic TV Marketplace

Scheduled to launch in early 2015, the MCN Programmatic TV marketplace is a combined interface between AOL Platforms’ Adap.tv and Australia’s most sophisticated TV trading platform, Landmark.

It will be the world’s first integrated programmatic private exchange for Linear TV, incorporating MCN’s TV inventory across their channel brands with online video from their rich array of digital assets, all traded from a single platform/interface. The tool will also combine MCN’s Multiview data, allowing advertisers to plan, buy and optimize against real consumer segments.

MCN Group Sales & Marketing Director, Mark Frain, commented, “MCN’s programmatic TV marketplace is a significant change in the way television can be traded in Australia. It opens up a whole new world of possibility to better align our linear TV and IP Video products.

“MCN is making Australian television inventory available for purchase through programmatic channels, enabling advertising clients to make more data-driven decisions in extending the value of their TV buys through highly targeted audiences.”

Dynamic Scheduling

To further advance MCN’s linear TV trading, MCN has launched the second phase of Landmark, Dynamic Scheduling. Through a sophisticated, algorithm driven, dynamic

scheduling engine, MCN can more effectively target consumers by optimizing campaign placement as close as possible to the time of broadcast. Landmark’s Dynamic Scheduling allows MCN to quickly respond to changes in daily and weekly viewing habits, ensuring MCN delivers optimal campaign results for advertisers. This new dynamic trading model will enable MCN to fulfil its ambition to start trading real consumer audiences rather than just traditional TV spots.

Multiview XP

MCN’s recent agreement with data powerhouse Quantium, allows Multiview to combine detailed viewing patterns from MCN’s 110,000 home panel with actual consumer and purchase behaviour.

Multiview XP, announced last night, will be an extension to the existing Multiview television audience offering to incorporate multi-screen data and data sets. Multiview XP will enable MCN to analyse real consumer behaviour beyond television audiences to incorporate their multi-screen assets and beyond.

Multiview XP will be utilised throughout the whole advertising process. Providing detailed insights into audiences at the strategy and ideas stages; granular segmentation for increased efficacy during implementation; and thorough measurement during and post the campaign.

Mr Frain said: “Our new data brand, Multiview XP, will provide our partners and clients with unrivalled planning and targeting opportunities across our multi-screen portfolio. MCN, once again, is paving the way for the future.

“Finding a cross platform campaign that fits with a client’s brand and business objectives will be an entirely different proposition with Multiview XP. Whether the content is sport, lifestyle, general entertainment, drama or news, Multiview XP will provide us with detailed programme segmentation so we understand exactly what their typical purchasing and consumer behaviour is.”

MCN Team changes:

As part of MCN’s emphasis on bringing TV and online closer together, MCN has announced structural changes to the team. This includes merging the television operations department with its digital ad operations team to create a new cross-platform focused unit called Tech.Ops XP.

The new team of 40 staff will be led by Operations and Systems Development Director, Angela Goodsir, who has been part of the MCN business for 12 years.  Most recently Ms Goodsir led the team which implemented Landmark.

As part of the company changes, MCN’s Insights and Analytics team have merged their TV and digital research, creating unified insights and data products. This team will be led by Murray Love, Insights and Analytics Director, who has been with MCN for 15 years. Gareth Jones will join the Insights and Analytics team as the new National Insights and Strategy Manager. Mr Jones, who has been with MCN for two years, will be focused upon delivering audience insights, which drive multi-screens solutions for advertisers.

MCN’s finance team will take over TV and digital reporting, becoming a multiscreen reporting unit for all of MCN’s partners. This will be headed by Shaun Rafferty, MCN’s Head of Finance. Mr Rafferty will be tasked with delivering a holistic reporting tool for MCN’s portfolio of 70 television channels, 138 websites, 69 mobile sites, 59 apps, 4 IPTV services and digital out of home partners.

-ENDS-

Further information:  Laura Douglas (02) 9492 1002 / 0452 505 859 laura@launchgroup.com.au

About Multi Channel Network (MCN)

Established in 1997, MCN is a joint venture between FOXTEL and FOX SPORTS. MCN is responsible for the advertising interests of 70 television channel brands, 138 websites, 69 m-sites/optimised mobile sites, 59 apps, 4 IPTV services and 3 Digital-Out-Home locations. MCN delivers optimum campaign results for clients by combining high value audiences with an unmatched choice of premium content. MCN specialises in creative solutions, which bring life to ideas and deliver clients a better advertising experience. In addition to being the third largest television network in Australia by commercial audience, MCN has Australia's largest combined online and mobile network in Australia with a monthly online reach of 8.4m unique audiences and a monthly mobile audience of 4.7m. For more information: www.MCN.com.au

3 Dec

Millennial storytellers to explore the world with Singapore Airlines, Sound Alliance, MEC & MCN

by launch-admin Dec 3, 2014 1 Uncategorized

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MEDIA RELEASE

12 September 2014: Multi Channel Network (MCN) today announced a major integrated campaign between Singapore Airlines and Sound Alliance’s award winning pop-culture site Junkee.  Working in partnership with media agency MEC, “The Storytellers” campaign will target millennials through an Australia-wide competition running from mid-September.

The competition forms another pillar to Singapore Airlines’ extensive campaign to promote its Singapore hub for both transit and stopover passengers, which has been featured across media including out of home and print, for the past 12 months.

The competition will see four aspiring journalists win the opportunity to become Junkee ‘storytellers’, travelling to four exotic destinations on the Singapore Airlines network and documenting their most inspiring experiences. Armed with a camera, a notebook and an inquisitive mind, these four storytellers will experience complete culture immersion during the week of a lifetime.

With constant social and video updates from the travellers throughout their journey, all content will be hosted on a dedicated hub within the Junkee website. The four final stories can be told via video, photos and/or words, the only criteria being that they must be inspiring, thought-provoking and insightful for young Australian travellers. The stories will premiere at exclusive screening events across Australia.

The competition is extended with readers able to vote for their favourite story of the four, with each voter going in a draw to win a trip to the featured destination, thanks to Singapore Airlines. The final winner will receive $4000, and the opportunity to become a Junkee contributor.

MCN National Multiply Integration Director, Elizabeth Minogue, said: “We are thrilled to announce such a ground-breaking campaign between two powerful yet diverse brands, Singapore Airlines and Junkee. Working with the MEC team, we are combining the strengths of two different brands to create a unique, content-led campaign, which truly engages the 16-29 year old target market.”

Sound Alliance CEO, Neil Ackland, said: “We know from our youth research that travel experiences are the most desired things for 16-29 year old Australians, so it is exciting to be able to work with a brand like Singapore Airlines on a content-led campaign that provides an opportunity for creative minds to have and share amazing travel experiences.  We know there are incredibly creative and talented young people out there and we look forward to discovering them and creating some amazing content on Junkee.”

Singapore Airlines’ Senior Manager Marketing and Alliances Australia, Dale Woodhouse, said: “We are excited to be launching this next phase in our campaign and to be able to further promote all of the incredible benefits available to travellers when flying through the world’s best hub, Singapore. We are passionate about travel and feel that the ease with which it is possible to connect through Singapore to some of the world’s most interesting destinations available on our extensive network is something that is of enormous value to the millennial traveller. We look forward to seeing the inspiring stories created from the once in a lifetime experience provided to the finalists of this competition.”

To apply to be one of the four travelling storytellers, budding writers can submit 250 words or less on why they should be selected for the prize on www.junkee.com from 15th September.

-ENDS-

MCN Media Contact:

Laura Douglas

(02) 9492 1002 / 0452 505 859

laura@launchgroup.com.au

About Multi Channel Network (MCN):

Established in 1997, MCN is a joint venture between FOXTEL and FOX SPORTS. MCN is responsible for the advertising interests of 69 television channel brands, 138 websites, 69 m-sites/optimised mobile sites, 59 apps, 4 IPTV services and Digital-Out-Home locations. MCN delivers optimum campaign results for clients by combining high value audiences with an unmatched choice of premium content. MCN specialises in creative solutions, which brings life to ideas and deliver clients a better advertising experience. In addition to being the third largest television network in Australia by commercial audience, MCN has Australia's largest combined online and mobile network in Australia with a monthly online reach of 8.4m unique audiences and a monthly mobile audience of 4.7m. For more information: www.MCN.com.au

About Sound Alliance

Sound Alliance is Australia’s leading youth content publisher. The Sydney-based business owns and operates FasterLouder, inthemix, Same Same, Mess+Noise and Junkee.com, and represents titles Pitchfork, NME and The Hype Machine. Together, these titles have a combined monthly UB audience of more than 1.5 million and offer brands a gateway to 18-29 year old Australians. Sound Alliance are the pioneers of native advertising in Australia, and specialise in the conception, creation, amplification and measurement of engaging digital media content for the youth market. www.thesoundalliance.net

About Junkee:

Junkee is the 2014 Mumbrella Brand of the year. It is Australia’s newest pop culture title, covering film, TV, politics, style, online and everything in between. The content Junkee creates each day is designed to go beyond the headline, to inform, intrigue, provoke and occasionally make the audience laugh.

Australian Pop Culture with brains – Junkee.com is changing the game. Pioneering a new way of merging brands and content, as one of the first publishers aiming to get ‘native advertising’ right.

About Singapore Airlines:

Singapore Airlines (SIA) is one of Australia’s longest serving foreign carriers and currently operates a total of 114 flights per week from six capital cities to Singapore, including regional wing SilkAir from Darwin, connecting to a network spanning 37 countries. SIA has unveiled a suite of competitive products to drive greater value for Australian customers, including S$40 vouchers for customers transiting through Changi, an expanded Singapore Stopover Holiday package, as well as regular promotional fares for customers across Australia. The roll out of the alliance with Virgin Australia continues, with SIA codeshare to 41 domestic destinations and VA codeshare and interline to a total of 89 destinations across the SilkAir/Singapore Airlines network.

3 Dec

MCN announces Mercedes as multi-screen partner for Sky News, including launch advertiser for Qantas Inflight Entertainment

by launch-admin Dec 3, 2014 0 Uncategorized

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MEDIA RELEASE

6 November, 2014: Multi Channel Network (MCN) today announced Mercedes-Benz as a multi-platform partner for Sky News, including the first inflight advertising partner for Sky News coverage, on all Qantas domestic flights from Monday to Friday.

The partnership starts this month and runs until early 2015.  Mercedes-Benz will also carry a broadcast campaign on Sky News, across the same period.

The advertising partnership includes billboard and TVCs, along with category exclusivity throughout the Sky News updates, which broadcast throughout the Qantas domestic flights.

MCN National Director of Multiply Integration and Content Partnerships, Elizabeth Minogue, said the relationship delivers a targeted multi-screen campaign to Mercedes-Benz’s core audience.

“As one of the world’s most prestigious brands, Mercedes-Benz is a highly appropriate multi-screen partner for Sky News and in particular the channel’s Qantas inflight entertainment content,” she said. “Mercedes-Benz want to target high value business travellers and through our consumer data and insights we were able show how a multi-screen campaign with Sky News on Qantas domestic flights would deliver on Mercedes’ objectives in 2015.”

Lachlan Jones, Managing Director Foundation, said: “Mercedes-Benz is thrilled to be Sky News’ first commercial partner across Qantas inflight entertainment. The partnership ensures we will engage with our target audience for Mercedes-Benz through multiple and regular touch points across the Qantas entertainment system.”

From 1 November 2014, SKY NEWS commenced as the exclusive supplier for inflight news with Foxtel as content partners.  Advertising sales are represented exclusively by MCN for all Qantas inflight video, both domestically and overseas.

-ENDS-

Further information:  Laura Douglas (02) 9492 1002 / 0452 505 859 laura@launchgroup.com.au

About Multi Channel Network (MCN)

Established in 1997, MCN is a joint venture between FOXTEL and FOX SPORTS. MCN is responsible for the advertising interests of 70 television channel brands, 138 websites, 69 m-sites/optimised mobile sites, 59 apps, 4 IPTV services and 3 Digital-Out-Home locations. MCN delivers optimum campaign results for clients by combining high value audiences with an unmatched choice of premium content. MCN specialises in creative solutions, which bring life to ideas and deliver clients a better advertising experience. In addition to being the third largest television network in Australia by commercial audience, MCN has Australia's largest combined online and mobile network in Australia with a monthly online reach of 8.4m unique audiences and a monthly mobile audience of 4.7m. For more information: www.MCN.com.au

3 Dec

TECHNOLOGY LEADERS URGE G20 GOVTS TO CASH IN ON US $13 TRILLION WINDFALL FROM ‘OPEN DATA’ STANDARDS

by launch-admin Dec 3, 2014 0 Uncategorized

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MEDIA RELEASE

Technology leaders host G20 ICT Industry Forum,

10 November, 9:00am – 1pm, Brisbane City Hall

7th November 2014, Brisbane, QLD:  The multi-trillion dollar opportunity posed by more open use of government and private sector data will be high on the agenda at the G20 ICT Industry Forum, a gathering of leading technologists and futurists, taking place in Brisbane on 10 November.

The benefits of ‘Open Data’ – or, adopting more open policies around government and private sector information sharing – are conservatively valued at US $13 trillion in the next five years for G20 economies and around $16 billion to the Australian economy alone, according to a recent report[1].  This figure represents more than half of the two per cent growth target the G20 set itself in February 2014.

Held at Brisbane City Hall just a few days ahead of the official G20 Summit, the forum will explore an action strategy around Open Data and discuss the future of ICT within Australia and throughout the world.  The forum has been organised by the Council of ICT Associations Australia (CICTA) in partnership with Australian Computer Society (ACS) Queensland branch.

Speakers at the event include Australian economist Mr Nicholas Gruen, CEO of Lateral Economics; Dr Tim Foresman, World Renowned Former NASA and UN Chief Environmental Scientist; Hayden Delaney, Futurist and global ICT trend expert; Dr Stefan Hajkowicz, Principal Scientist – Strategy and Foresigh, CSIRO; Dr Simon Kaplan, Director, Skills and Industry Transformation, NICTA – Qld; and Dr Nick Tate, Director, RDSI Project, University of Queenslandand Immediate Past President, and Chair, Queensland Branch, ACS.

Dr Tate said the Open Data discussion was a priority agenda item for the forum because it is a relatively simple but high impact way for world economies to create huge cost and resource efficiencies – as well as staggering social and economic outcomes.

“It was a very deliberate decision to stage this forum in the same week as the official G20 event – we believe the topics under discussion at our forum are critically important to our world governments.”

Dr Tate said some of the ideas being discussed at the forum include the ability for open data policies to assist in job matching and the future ability to make better use of business tax payment records to inform governments and the private sector about the state of the economy.

“When companies pay their GST and other taxes, they record their activity and that generates very useful data on consumption, exports and investment,”Dr Tate said.

-Ends-

Further information: Dr Nick Tate 0412 674010; Laura Douglas (02) 9492 1002 or mobile: 0452 505 859

About the Australian Computer Society

The Australian Computer Society (ACS) is the professional association for Australia's Information and Communication Technology (ICT) sector. Over 20,000 ACS members work in business, education, government and the community. The Society exists to create the environment and provide the opportunities for members and partners to succeed. The ACS strives for ICT professionals to be recognised as drivers of innovation in our society, relevant across all sectors, and to promote the formulation of effective policies on ICT and related matters. Visit www.acs.org.au for more information.





[1] 'Open for Business: How Open Data can help achieve the G20 growth target' by Lateral Economics is the first study to quantify and illustrate the potential of Open Data to help achieve the G20's 2% growth target.

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