Launch Group

Thursday, November 27, 2008

Orphaned Project

Launch Group Co-founded the ORPHANED Project with photographer Don Mirra to spread awareness of this growing global issue currently affecting 143 million children.

ORPHANED is a book and documentary film project with an associated cause marketing campaign that will launch globally in November 2009.

Labels: Health and Lifestyle, Make a Difference

Wednesday, November 19, 2008

AUSSIE TEENS MESSAGE TO FUTURE EMPLOYERS

DON'T DISCRIMINATE, I PUT HAPPINESS AHEAD OF MONEY, MY PARENTS ARE MY CAREER ADVISORS 20th, November 2008 - A national survey of more than 2,000 Australians aged 13 to 18 years has revealed that the spirit of egalitarianism runs deep with Australian teenagers who consider the absence of workplace discrimination as the second only to happiness on the job when it comes to selecting their future employer.

The findings are part of an annual Careers survey of 2,273 Australians aged 13 to 18 years released today by Habbo (www.habbo.com.au), the preferred online playground for Australian teenagers with almost a third of Australian teens as regular users. Almost half (47%) of the teen respondents said "career enjoyment" was their primary goal, with 40% selecting the absence of discrimination based on race, gender or sexuality was vital in their choice of employer.

"Earning a lot of money" ranked a distant third - with only 16% of respondents indicating that this is important in their choice of employer or career. The ability to work their way to the top of a company received a favourable response by only 13% of respondents, and "having a positive impact on an issue that affects all Australians" was nominated as important by 9% of teens surveyed. The full announcement can be found here.

Labels: Consumer Trends, Media Entertainment and Technology, Teen Trends

Thursday, November 6, 2008

Did You Know?

Labels: China, Consumer Trends, Media Entertainment and Technology

Monday, October 27, 2008

Youth No Longer Defined by Age; Consumers Stay 'Younger' Longer

The traditional demographic definition of "youth" is no longer applicable in today's society, and marketers should target consumers based upon their engagement and participation in youth culture rather than by chronological age, according to the "Golden Age of Youth" study from Viacom Brand Solutions International (VBSI), writes MarketingCharts.

As people worldwide delay the onset of adult responsibilities and stay emotionally and physically younger for longer, it is becoming more acceptable for older people to participate in youthful pursuits. To support this trend, marketers should routinely consider the often-overlooked 25-34 age group a part of the youth market, VBSI said. Read the full story here.

Labels: Consumer Trends, Media Entertainment and Technology

Sunday, September 7, 2008

10 amazing Google Earth add-ons

Maps from centuries past, paths of satellites whizzing by, global warming brought to life: User-created Google Earth mashups present a dizzying array of information in a new and imaginative graphic. See the pictures from Computerworld here.

Labels: Just for Fun

Thursday, August 21, 2008

Japan to launch carbon footprint labelling scheme

Japan is to carry carbon footprint labels on food packaging and other products in an ambitious scheme to persuade companies and consumers to reduce their greenhouse gas emissions.
The labels, to appear on dozens of items including food and drink, detergents and electrical appliances from next spring, will go further than similar labels already in use elsewhere. They will provide detailed breakdowns of each product's carbon footprint under a government-approved calculation and labeling system now being discussed by the trade ministry and around 30 firms. Read the full article from The Guardian here.

Labels: Consumer Trends, Green Watch

Tuesday, August 19, 2008

The Information Future of the Corporate Board

Boards won't be well positioned to take on greater responsibilities for company performance unless they can have access to the right information at the right time. However, despite the growing availability of information about publicly traded companies, directors traditionally rely solely on information that comes from management when they make boardroom decisions.

This condition of dependence results from what we term "information asymmetry." And if boards are to effectively fulfill their duties, they may well want to shift the balance by seeking - with management's blessing - both more information and information from independent sources. Read the full article and find a link to the accenture report here.

Labels: Business and Finance, Media Entertainment and Technology

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