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31 Aug

How to build a personal brand without the cringe

by launch-admin Aug 31, 2019 0 News


By Fleur Brown, CEO Launch Group

Let’s cut straight to the cringe – most people, including you, dislike the term “personal brand.” If you’re the exception, this post isn’t for you. Everyone else, stay with me.

I hear you: “The influencer movement is so fake,” “I don’t want to be one of those self-promoting people,” “A person isn’t a brand.”

Or how about this? “People will think I’m full of myself, or (and please excuse my ‘Aussie’) ‘I don’t want to look like a dick-head’.”

Or these classics: “Personal brand is just for: the beautiful … the articulate … the photogenic … the popular … the insecure … the power-seekers… the fame chasers, the ..: [fill in the blank with whatever trait you believe you lack or loathe]…

I hear you — but there’s a shift happening

Call it what you like, the growth in personal brand is part of a massive societal shift towards greater freedom of identity. Sure, it might look like something else — with people behaving badly at times — most movements start a little ugly. (TLDR: skip the history lesson? The answer to the question in the headline is at the end of this post).

This shift started about 20 years back when reality TV began. Around the same time, blogging was hatching — with everyday people, learning to express their feelings in public to some applause. (Thank you to Blogger, Twitter and Medium founder Ev Williams for the huge part he played in those revolutionary platforms for self-expression.)

Big Brother — the global TV show that kick-started the reality TV trend — was essentially a bunch of 20-somethings sitting around sharing their vulnerabilities in public. Part of the reason it was so popular is many recognised their own vulnerabilities and gave them silent cheers. On the surface, there was a lot of muttering about how lame and cringe-worthy Big Brother was. The ratings told us differently and the series lasted well over two decades.

Then social media happened. And the arrival of ‘status updates’ and all variations of social sharing which has completely changed our approach to communication and our view of privacy in both good and bad ways. I believe these changes have been more evolution than evil-lution. I write about that //medium.com/@fleurbrown/10-reasons-to-feel-hopeful-about-the-future-of-media-3e6e2d39f004” class=””>here.

Wait, you are saying? “Reality TV is now manipulated reality, social media is heavily curated what about fake news?” Yes authenticity is lacking at times. Yes its fake and ugly at times, but no more fake than the social masks humans have worn to fit-in for centuries. At least now we are also having real conversations about real issues and in many areas that has created real change.

There is no turning back. Communication is a lot more democratic. Far from the one-way communication of the traditional media model where only ‘writers’ got to express, people of every stage and walk of life can now share their reality and have a voice.

We are still in the very early stages of change. Like any movement, there are early adopters and it can be painful and nauseating watching them test out their new communication methods in public. Up next is mass adoption. And that’s why we need to pay attention.

The real reasons we hate personal brand

The *other* less worthy reasons for our discomfort around personal brand– which feel closer to the truth–is that being visible makes us feel self-conscious, ashamed, scared, guilty, lazy, inadequate, needy, desperate… [fill in the blank of whatever you are afraid of.]

Maybe you were raised to believe that keeping a low profile somehow makes you a better person? Perhaps you feel guilty for having a higher profile than a family member, a colleague, or your boss? You may feel it’s selfish to put so much emphasis on yourself?

Whatever your guilt or shame is, it’s probably misguided. Everyone is entitled to acknowledgement for their work; everyone is entitled to self-expression. Keep in mind that many of the benefits of having a profile flow back into your current business or business pursuits and to those who depend on you for their career or financial success. Everyone benefits.

A common myth (or fear) around personal branding is that it is the territory of charlatans and try-hards. No doubt that there are many such characters in the public eye.

Yet, you alone determine how much substance you have behind you when you step forward into the
spotlight. And ethical choices have little to do with status, or profile, although we love to stereotype. Instead, it has everything to do with your inner compass.

I’ve spent much of my career persuading very worthwhile contributors to stop playing small because status and profile is often the best way to help their cause.

It’s not “worthier” to stay in the shadows. It’s simply more comfortable. And it’s infinitely better to nudge yourself forward than to be watching someone less worthy take your place.

Despite having spent years building brands and personal brands, I got dragged kicking and screaming to the personal brand party 🎈 like many others. One of the issues that got me to step forward (aside from the obvious double standard I was creating) was the frustration of seeing others quite literally using my words and achievements to build their own profile.

We can avoid the need to focus on our personal brand — personal profile (the term is semantics). Dismiss it – diss it as you please. But please don’t kick yourself next time you see someone else receive the advancement and the acknowledgement you want for your efforts.

Doing it without the cringe — how?

I promised there is a way to do this without the cringe. Yet, I’ve spent most of this post dealing with objections because — believe it or not— getting out of your own way is the hardest part of building a personal brand.

The fundamental misconception about personal brand is that it equates to fame or celebrity. And it can — but that’s not the aim. Personal brand is about elevating your profile, helping others to understand what you do and why, and serving as a magnet for (mostly) business or professional success.

In truth, personal brand should rarely be about *self-promotion* —and yes, that is cringe-worthy when that’s the main game. It should, rather, be about cause promotion.

The simple secret of a non-cringe-worthy personal brand is rather than promoting yourself, promote what you love and want to spotlight — promote your area of expertise, educate others– there’s nothing cringe-worthy about that!

Share, spotlight, amplify and talk about what you love. In a professional context, that’s a magnet for attracting more opportunity in that area. Highlight other’s achievements in that area, curate and share great content on the subjects you are interested in. Speak up about your concerns in that space. Share your news and participate or create initiatives in the area you are passionate about. You will gather your tribe around you in that area. Give. You can read more about that here.

That feels good — not awful, right?

Fleur Brown has published the book The Business of Being You — Personal Brand Secrets of CEO’s and Celebrities. You can order a copy on Amazon.com or any good online or real-world bookstore.






19 Aug

New senior appointments support Evergen continued growth strategy

by launch-admin Aug 19, 2019 0 News
Ben Burns, Chief Operating Officer and Chris McCarney, Chief Revenue Officer

Sydney, Australia, 14 August 2019 – Evergen, Australia’s fastest growing solar and battery systems provider, is expanding its management team with two significant new hires – Ben Burns as Chief Operating Officer and Chris McCarney as Chief Revenue Officer.

As a founder and CEO of several companies, Ben has worked across multiple disciplines in early company growth phases. Ben was co-founder and Managing Director of mining innovations company Ssorrich where he held patents for two mining products that have since been sold distribution rights to Jennmar, a leading ground control technology for the mining, tunnelling and civil construction industries.

Chris McCarney has advanced knowledge of sales and marketing processes and significant experience managing sales teams. Previously, Chris was Channel Sales Manager – Australia and New Zealand at global audio brand Jabra where he grew its business significantly in the region. Chris has significant consumer technology experience having held various roles at the retail, distribution and vendor levels.

Ben and Chris are also co-founders of mobile ordering and payments app Tayble, an Australian startup which was formed through a pivot from their former business, DealzTap. Their responsibilities include designing and implementing product road maps, new feature sets and core product capabilities, building product, sales and operations systems, company processes and a team while raising substantial capital from both local and international private investors.

Evergen CEO and Managing Director Ben Hutt said both Ben and Chris bring considerable diverse experience to the team at this pivotal time of growth.

“The introduction of the COO and CRO roles to Evergen’s management team will further expand our capabilities and focus on growth opportunities at this time of rapid change within the energy industry. Ben and Chris are sales leaders with an entrepreneurial drive who have a high level of experience building scalable revenue generation and bring strategic and operational knowledge to their respective roles.”

Commenting on their appointments, Ben and Chris said they were excited to join the ‘energy disruptor’ and are excited to be part of a pioneering energy company that is making strides in the industry, particularly with the move towards the decentralisation of energy networks.

Evergen deploys integrated energy systems, combining solar power and battery technology in commercial and residential contexts, to reduce the cost of electricity bills for Australians. Its technology delivers significant savings to customers of on average 76 per cent of energy costs and it supports distributed energy networks through VPPs and other commercial structures.

-ENDS-

About Evergen
Evergen offers residents and businesses the ability to seek protection from the rising prices of energy, a sense of control, and a simple, sustainable solution they can trust. A partnership between the CSIRO and AMP Capital, Evergen was founded with the vision of lowering the cost of energy for all Australians, using clean, renewable power and intelligent technology. Evergen designs and installs energy systems comprising of solar power, batteries and intelligent energy management software developed and backed by the CSIRO. Interconnected with the grid, customers have the ability to store solar power for when it’s needed and provide a cleaner and more reliable electricity system. Evergen is a multi-award-winning business that has earned a CSIRO Entrepreneurship Award, awarded the 2018 Optus My Business Awards Energy Business of the Year, and debuted on the Financial Review Fast Starters 2018 list.

For more information, visit www.evergen.com.au.



19 Aug

Evergen partners with Wattwatchers to unlock further energy savings for Australian homes and businesses

by launch-admin Aug 19, 2019 0 News
Integration of Wattwatchers tech into the Evergen platform gives visibility and control over major loads, reducing cost, maximising independence, and increasing revenue opportunities for consumers

Sydney, Australia, 14 August 2019 – Evergen, Australia’s fastest growing solar and battery systems provider, has partnered with digital energy technology company Wattwatchers, bringing their market-leading, cloud-based technologies together to help lower electricity bills for Australian homes and businesses.

The partnership offers Evergen customers the full suite of solar and battery installation plus software to monitor and optimise appliances behind-the-meter, enabling them to make better choices about how they consume electricity. It will enhance the availability of real-time data and allow both brands to access and capitalise on emerging market opportunities – targeting residential and commercial consumers throughout the country.

Evergen is the first company in Australia that has developed world-leading software to monitor its customers’ energy usage and optimise it programmatically, in particular when to import power from the grid to top up your battery and when to store power in your battery from the sun. Wattwatchers focuses on behind-the-meter controls to actively switch on and off high-power use items such as hot water systems and will allow Evergen’s intelligent algorithm to determine whether the hot water needs to be charged via solar or the grid, depending on time of day and household usage.

Evergen CEO Ben Hutt said centralised coal-powered grids are not only bad for the environment but also bad for the economy and no longer makes any sense.

“Our customers are already saving on average 76 per cent on their energy costs. By incorporating Wattwatchers into our solution stack and integrating Wattwatchers cloud infrastructure, we anticipate our customers will see an increase in average savings on their energy costs closer to 90 per cent,” said Mr Hutt.

Australia has a world-record high penetration of PV systems – now on more than two million rooftops or over 20 per cent of homes across Australia, compared with around only one per cent in the United States – and has become a global testbed for these distributed energy resources (DER). There’s a global technology race to turn at-the-meter energy assets like rooftop solar PV and battery storage systems into cloud-connected virtual power plants (VPP) that will enable the electricity grids of the near future.

Mr Hutt continued, “Partnering with Wattwatchers adds an extra dimension to Evergen’s standard offerings and this will open the door to additional functionality including DER and demand response fleet orchestration such as virtual power and demand plants. As the network infrastructure moves to be smarter, having these controls in homes allows customers to earn revenue from the grid for controlling their loads, for example, turning off the air-conditioning if it helps to avoid a blackout.”

CEO of Wattwatchers Mr Gavin Dietz said that real-time energy data through the cloud was beginning to re-define how consumers could engage with the electricity system.

“The Wattwatchers team sees this opportunity to work with Evergen as a powerful reinforcement of our belief in data-driven solutions being a vital component of the clean energy transition. Data is the way grid operators and service aggregators can connect millions of rooftop solar installations, battery storage systems and controllable loads, and make DER and demand response work for electricity grids as well as consumers,” said Mr Dietz.

Evergen is Australia’s first, next-generation, intelligent home energy management system, that arose from a collaboration between CSIRO and AMP Capital with a vision to lower the cost of energy to all Australians, using clean, renewable power and intelligent technology developed and tested over several years by CSIRO.

Evergen deploys integrated energy systems, combining solar power and battery technology in commercial and residential contexts, to reduce the cost of electricity bills for Australians. Its technology delivers significant savings to customers on average 76 per cent of energy costs and it supports distributed energy networks through VPPs and other commercial structures.

Wattwatchers is a digital energy technology company enabling fast, powerful, scalable solutions to monitor, analyse and control electrical circuits in real-time through the cloud. With 30,000 devices already deployed, Wattwatchers’ highly flexible solutions are now ‘inside’ numerous applications across residential, commercial and industrial, and utility use cases.

Evergen works with top-tier institutional investors, as well as direct to consumers, which includes clients such as leading diversified Australian property group Mirvac and others. Together with Evergen, Wattwatchers has also recently been installed into Mirvac’s showcase residential demonstration site in Melbourne, the House with No Bills, and is feeding data to Evergen to assist in optimising the home’s rooftop solar PV and battery storage system.

-ENDS-


About Evergen
Evergen offers residents and businesses the ability to seek protection from the rising prices of energy, a sense of control, and a simple, sustainable solution they can trust. A partnership between the CSIRO and AMP Capital, Evergen was founded with the vision of lowering the cost of energy for all Australians, using clean, renewable power and intelligent technology. Evergen designs and installs energy systems comprising of solar power, batteries and intelligent energy management software developed and backed by the CSIRO. Interconnected with the grid, customers have the ability to store solar power for when it’s needed and provide a cleaner and more reliable electricity system. Evergen is a multi-award-winning business that has earned a CSIRO Entrepreneurship Award, awarded the 2018 Optus My Business Awards Energy Business of the Year, and debuted on the Financial Review Fast Starters 2018 list.

For more information, visit www.evergen.com.au.

About Wattwatchers
Wattwatchers Digital Energy is an award-winning Australian technology company focused on devices, data and communications to make behind-the-meter energy management intelligent, connected, easy to install and operate, and cost-effective. Based in Sydney, Wattwatchers develops and markets ‘IoT for energy’ hardware + firmware + software solutions to accurately monitor, analyse and control electrical circuits in real-time through the cloud. The internationally-certified Wattwatchers product suite is highly flexible, crossing over for residential, commercial and industrial, and utility use cases; and works with an expanding choice of cloud platforms, software applications and consumer interfaces.

For more information, visit www.wattwatchers.com.au.


19 Aug

Payright wins Gold Stevie® Award in 2019 International Business Awards®

by launch-admin Aug 19, 2019 0 News
Winners to be celebrated at gala event on 19 October in Vienna, Austria

Melbourne, Australia, 14 August 2019 – Australian payment plan provider and fintech Payright has been internationally recognised in the prestigious Stevie® Awards, named winner of a Gold Stevie® Award in the 16th Annual International Business Awards® today.

The International Business Awards (IBAs) are the world’s premier business awards program. All individuals and organisations worldwide – public and private, for-profit and non-profit, large and small – are eligible to submit nominations. The 2019 IBAs received entries from organisations in 74 nations and territories.

Nicknamed the Stevies for the Greek word for “crowned,” the awards will be presented to winners at a gala awards banquet at the ANDAZ Hotel am Belvedere, Vienna, Austria on 19 October.

A record total of more than 4,000 nominations from organisations around others. Payright won in the Financial Services category for Small Company / Organisation of the Year.

Judges include many of the world’s most respected executives, entrepreneurs, innovators, and business educators. Some comments from judges on Payright’s Stevie® Awards nomination include:

“The steady growth over the last three years is helping the company to lay a proper foundation for the future. Good results and improved performance. Keep up the good work.”
“Excellent rapid growth and execution of a well thought out business plan.”
“I really like this nomination due to its innovative services. Their achievements are significant and considerable.”
“I love this concept and this entry! It’s a great idea which helps people get around the barriers to payment. The merchant and customer base is also growing rapidly. For me, the proof is in the pudding and all seems to be tasting just fine!
I really like this entry.”
“Payright showed great results over the last year and this submission outlined impressive numbers and overall success. Nicely done!”

Commenting on the win, co-founders and co-CEOs, Myles and Piers Redward, said, “Payright is thrilled to be globally recognised by the Stevie Awards and truly honoured to accept a prized Gold Stevie® Award. Winning this award is a huge privilege and this recognition is a testament to the entire team for all the work they continue to do to take Payright to the next level. The way consumers pay for their products and services is changing and we are proud to be able to offer a service that is resonating highly with our merchant partners and their customers.”

Stevie Award winners were determined by the average scores of more than 250 executives worldwide who participated in the judging process from May through early August.

Michael Gallagher, president and founder of the Stevie Awards, said, “Thedocumented in the nominations from 74 nations, the Stevie Awards are proud to honour organisations that demonstrate a high level of achievement in a variety of industries. We received more nominations than ever and look forward to honouring the Stevie winners at our gala in Vienna, Austria this October.”

Launched in 2002, the Stevie® Awards are the world’s premier business awards and were created to honour and generate public recognition of the achievements and positive contributions of organisations and working professionals worldwide. The Stevie® Awards are designed by the same company that makes the Oscar, the Emmy, and other major awards – in short order, the Stevie® Awards has become one of the world’s most coveted prizes.

Details about The International Business Awards and the lists of Stevie Award winners are available at www.StevieAwards.com/IBA.

-ENDS-

About Payright
Payright is an Australian payment plan provider developed for merchants to accelerate return-on-effort and for making things more affordable to consumers, by spreading the cost of purchases over time, without ever paying interest. Payright provides merchants access to a flexible buy now, pay later payment program to offer their customers, intended for bigger ticket items that are more considered purchases rather than smaller impulse-driven buys. Payright follows responsible lending principles and performs extensive identification and credit checks to ensure a customer’s repayment capability. Merchants are paid upfront and in full on the same day and include a diverse mix of products and services such as direct sales, home improvement, photography, dental, and health and beauty businesses.

Founded by brothers Piers Redward and Myles Redward, Payright is based in Melbourne, Australia. For more information, visit www.payright.com.au.


19 Aug

Bondi Rescue’s ‘Bondi Harries’ appointed as ambassador for H2coco

by launch-admin Aug 19, 2019 0 News
Sydney, Australia, 15 August 2019 – Australia’s ‘better for you’ lifestyle beverage brand H2coco is proud to announce the appointment of legendary lifeguard and Bondi Rescue star Anthony ‘Bondi Harries’ Carroll as the brand’s newest ambassador. The partnership will see Harries promote the importance of living a happy, healthy and balanced lifestyle and support H2coco’s campaign around environmental sustainability.

“I’m stoked to be joining the H2coco family. As someone who has a passion for healthy living and the environment, I want to inspire people to choose options that are better for you and better for all and consider ways to help contribute to a healthier planet. H2coco is the perfect extension of this and a brand that I am proud to be supporting. We both believe in health and wellbeing, including the mind and body, as well as our precious environment… plus they are Bondi Beach-born!”

For H2coco, Harries is ‘the real choice’ and a natural fit as he represents all that the H2coco brand stands for. As one of Australia’s top surf life savers and a well-loved character on television hit show Bondi Rescue, Harries is a genuine, relatable and influential voice in the minds of Australian consumers. H2coco and Harries have a great opportunity to build awareness around better for you lifestyle options and extend on the brand’s commitment to sustainability.

David Freeman, founder and CEO of H2coco, said, “In addition to providing better for you beverage alternatives, H2coco is committed to sustainability and is on a mission to be better for the environment. We are thrilled to welcome Harries onboard and into the H2coco family. Harries fits perfectly within our vision and culture and is as passionate as we are about inspiring Australians to be eco-friendly and live a happy, healthy and balanced lifestyle.”

In his capacity as H2coco’s ambassador, Harries will communicate and engage audiences with messages around wellbeing through living a healthy lifestyle and staying active, taking time out with family, the great outdoors and caring for the environment. Harries will be involved in content creation for social media, digital and direct marketing, as well as participate in H2coco-related public relations activities and events.

Driven by the vision that has remained the same 10 years on – ‘a healthy fridge and pantry in every household’, H2coco is on a mission to be able to serve consumers Australia-wide and globally with a premium range of ‘better for you’ beverages ‘to empower people’s lives towards making every day healthier’ as well as be better for the environment. H2coco is proud to be bringing the Bondi Beach-born company and products to the world stage with the support of Harries.

-ENDS-


About H2coco
Established in Pure Pink Coconut Water, world-first innovations such as H2melon watermelon water and the soon to be released H2nana banana water, and is now branching out with its natural fruit juice range H2juice.

On the sustainability front, H2coco heavily focuses on ensuring it only works with manufacturers that have environmentally friendly practices in place to ensure the company is providing consumers the ability to make the real choice when it comes to ethically-sourced products. H2coco focuses on producing products that utilise Tetra Pak, a variety of packaging made from a high portion of renewable resources. The average renewable content of Tetra Pak carton packaging is currently around 75 per cent and post-consumer, Tetra Pak cartons are 100% recyclable and are a valuable raw material for new products.

H2coco has also teamed up with Surfing NSW and Surfrider Foundation Australia to lead a new sustainability initiative to protect our beaches with the Beach Clean Up campaign #surfsupcleanup. Beach Clean Up is a community movement to help conserve our environment for future generations. H2coco is dedicated to contributing to a positive, healthy and happy lifestyle and is committed to building sustainable relationships and backing causes that promote environmental and human welfare – essential to this is partnering with likeminded organisations and supporting local community events.

For more information, visit www.h2coconut.com.



19 Aug

Evergen announces new Chief Commercial Officer Cameron Young

by launch-admin Aug 19, 2019 0 News
Experienced company executive appointed to drive commercial operations

Sydney, Australia, 2 July 2019 – Infra-tech energy business and the provider of Australia’s only CSIRO-developed, intelligent energy management system, 
Evergen, has announced the appointment of new Chief Commercial Officer Cameron Young. An experienced executive, Cameron will be responsible for developing large scale commercial opportunities for deployment of Evergen technology

With more than 15 years working in innovative organisations, Cameron has significant experience in driving commercial outcomes for numerous high growth organisations in both Australia and the UK. Cameron’s experience extends across multiple industries including AgTech and MarTech.

Cameron joins Evergen post a stint as Managing Director at AgTech company FarmBot where he was responsible for delivering growth strategies, new commercial partnerships and raising capital. Prior to this, Cameron founded and was Managing Director of multimedia technology platform BRR Media in the UK, which he successfully sold within five years to return to Australia.

Evergen CEO Ben Hutt said Cameron is a very experienced senior executive who has specialised knowledge that will accelerate the company’s growth.

“Cameron has driven energy networks locally and globally, utilising our technology reduce energy costs and carbon emissions whilst improving the reliability of energy networks and services.”

Commenting on his appointment, Cameron said “I am thrilled to be stepping into this new position in a rapidly growing sustainable energy company. There seems to be an inevitability around the transition to sustainable energy and it’s great to be in a position to contribute to that.

“We have a plethora of large scale commercial and investment opportunities and I look forward to working with our key strategic partners and investors to achieve the best outcomes for Evergen and its stakeholders.”

Evergen deploys integrated energy systems, combining solar power and battery technology in commercial and residential contexts, to reduce the cost of electricity bills for Australians. Its technology delivers significant savings to customers of on average 80 per cent of energy costs and it supports distributed energy networks through VPPs and other commercial structures.

-ENDS-

About Evergen
Evergen offers residents and businesses AMP Capital, Evergen was founded with the vision of lowering the cost of energy for all Australians, using clean, renewable power and intelligent technology. Evergen designs and installs energy systems comprising of solar power, batteries and intelligent energy management software developed and backed by the CSIRO. Interconnected with the grid, customers have the ability to store solar power for when it’s needed and provide a cleaner and more reliable electricity system. Evergen is a multi-award-winning business that has earned a CSIRO Entrepreneurship Award, awarded the 2018 Optus My Business Awards Energy Business of the Year, and debuted on the Financial Review Fast Starters 2018 list. For more information, visit www.evergen.com.au.



19 Aug

Beach Clean Up campaign #surfsupcleanup

by launch-admin Aug 19, 2019 0 News
H2coco and Surfing NSW rally community to care for our coastline
Beach Clean Up | Saturday, 27 July 2019 | Maroubra Beach

Sydney, Australia, 15 July 2019 – Australia’s ‘better for you’ lifestyle beverage brand, H2coco, has teamed up with NSW governing body for surfing, Surfing NSW, to lead a new sustainability initiative to protect our beaches with the first Beach Clean Up campaign #surfsupcleanup at Maroubra Beach on Saturday, 27 July 2019 during the 2019 Havaianas NSW Grommet State Titles weekend. H2coco and Surfing NSW have had a long-running partnership and are now taking this to the next level to create opportunities for local communities to come together and take a stand for the environment.

Staff and surfers working and competing in the 2019 Havaianas NSW Grommet State Titles will be participating in the Beach Clean Up and organisers are calling on the community to also get involved. All participants will receive clean up bags supplied by Surfrider Foundation Australia and there will be a run-through of the site before the Beach Clean Up gets underway.

According to Randwick City Council, the most common pieces of litter are plastic straws, plastic bags, food wrappers, bottle tops and cigarette butts. This rubbish originates from the streets and suburbs which gets carried by stormwater through drains and ends up washed up on beaches. Many of these items injure and kill marine life. The inaugural Beach Clean Up is a great way for everyone in the community to take action and take care of Australia’s treasured shores.

Driven by its vision – to make every day healthier through its range of ‘better for you’ beverages – H2coco is dedicated to contributing to a positive, healthy and happy lifestyle and essential to this is partnering with likeminded organisations such as Surfing NSW and supporting local community events. Additionally, both H2coco and Surfing NSW are committed to building sustainable relationships and backing causes that promote environmental and human welfare.

David Freeman, founder and CEO of H2coco, said, “We are committed to sustainability in our business endeavours and from an environmental perspective. In addition to providing ‘better for you’ beverage alternatives, we are also on a mission to be better for the environment. In addition to providing healthy beverages to the surfing community, partnering with Surfing NSW is a great way for both our organisations to start a community movement that will help conserve our environment for future generations.”

Luke Madden, CEO of Surfing NSW, said, “At Surfing NSW we have a strong ethos that the only thing we want to leave on the beach is footprints in the sand. We aim to preserve the locations that provide idyllic backdrops for so many prestigious NSW events. We applaud H2coco for joining with us to ensure our common goals are being met.”

Susie Crick, Chair of Surfrider Foundation Australia, said, “The Surfrider Foundation Australia is really stoked to announce that we are partnering up with Surfing NSW in a series of community beach cleans at their surfing events. It’s up to all of us to play a part in ensuring that our oceans and beaches are clean so that future generations can enjoy our coastal playground.”

Event Details:
Beach Clean Up #surfsupcleanup

Date:
Saturday, 27 July 2019
Registrations from 11.00am

Location:
Maroubra Beach (at the competition site)
1-11R Marine Parade, Maroubra NSW 2035

Media Registration:
Christine Kardashian, Launch Group
Email christine@launchgroup.com.au or call 0416 005 703

There will be future Beach Clean Up events through the H2coco and Surfing NSW partnership – the next Beach Clean Up will be on Saturday, 19 October at Cronulla Beach during Tradies Surfmasters, with other Beach Clean Up events scheduled for 2020.

-ENDS-

About H2coco
Established in 2010, H2coco is dedicated to empowering people’s lives to make every day healthier by creating an innovative range of ‘better for you’ hydration drinks, made from 100% natural ingredients. H2coco developed the market for coconut water in the Australian and New Zealand regions and pioneered beverage ranges with CocoEspresso Coffee Coconut Water, CocoChoc Chocolate Coconut Water and Pure Pink Coconut Water, world-first innovations such as H2melon watermelon water and the soon to be released H2nana banana water, and is now branching out with its natural fruit juice range H2juice.

On the sustainability front, H2coco heavily focuses on ensuring it only works with manufacturers that have environmentally friendly practices in place to ensure the company is providing consumers the ability to make the real choice when it comes to ethically-sourced products. H2coco focuses on producing products that utilise Tetra Pak, a variety of packaging made from a high portion of renewable resources. The average renewable content of Tetra Pak carton packaging is currently around 75 per cent and post-consumer, Tetra Pak cartons are 100% recyclable and are a valuable raw material for new products.

For more information, visit www.h2coconut.com.

About Surfing NSW
Established in 1963, Surfing NSW is the largest and longest running of the recognised state bodies for the sport of surfing in Australia and manages all disciplines of surfing including; shortboard, longboard, bodyboard, kneeboard and stand up paddleboard. Surfing NSW, in conjunction with its nine regional associations, is responsible for managing events across the state from grassroots level events through to international professional events and has over 110 affiliated boardrider clubs and over 45 licensed surf schools, operating from Kingscliff in the north of the state to Tathra in the south.

For more information, visit www.surfingaustralia.com/SurfingNewSouthWales.

About Surfrider Foundation Australia
Surfrider Foundation Australia was founded in 1991, largely in response to poor water quality issues along Australia’s east coast. Local surfers, being at the forefront of water quality, began recruiting volunteers for a series of demonstrations and actions to persuade decision makers to take action on this ongoing issue. The group has been working hard to protect Australia’s coastlines ever since and has been at the forefront of ocean conservation, protecting and fighting against threats to our coastline, waves and beaches. Surfrider Foundation Australia is a registered not for profit sea-roots organisation dedicated to the protection of Australia’s waves and beaches through Conservation, Activism, Research and Education or C.A.R.E.

For more information, visit www.surfrider.org.au.


19 Aug

Payright raises $27 million, bringing total fundraise to $55+ million

by launch-admin Aug 19, 2019 0 News
Melbourne, Australia, 30 July 2019 – Innovative payment plan provider and Australian fintech Payright has completed a $27 million Series D fundraise through a mix of debt and equity, bringing its total capital raise efforts so far to over $55 million.

Led by corporate advisory firm Henslow in partnership with wealth manager Escala Partners, Payright’s most recent debt and equity raise was oversubscribed and included professional, sophisticated and institutional investors. Payright is in discussions to accelerate its growth profile and this latest capital raise will be used to fuel the company’s next phase of growth, expand operations and enter into new markets, and continued investment in technology.

Co-founder and joint CEO of Payright Myles Redward said the company has secured sophisticated funding to enable growth in the loan book and increase volume.

“We are grateful for the support received from our key strategic partners and investors who have all made a significant contribution to the emergence of Payright as a meaningful participant in the buy now pay later sector.

“Payright has grown quite quicky in a short amount of time with a near-doubling of revenue quarter-on-quarter over the last 18 months and annualised volume now tracking at over $60M based on recent monthly run rate. Our team has expanded from three people to over 40, including a dedicated sales, technology and integration team, and operations and finance teams.”

Piers Redward, co-founder and joint CEO of Payright, said, “Payright has focused on growing the business development arm of the company and the next 12 months will be about scaling the business and looking at international expansion with the first move into the New Zealand region in the coming months.

“With merchant awareness and consumer confidence in alternative payments at an all-time high, Payright is well placed to capitalise on new merchant opportunities. There is a clear growth in the buy now, pay later space in the addressable market – the opportunity is close to $300 billion in retail alone, and only a very small portion of this is currently being serviced by other players in the market.”

Andrew Woodmore, Director at Henslow, said, ”The Payright team has done a great job delivering on the business plan, and this has attracted strong investor support for the company’s further growth. We are delighted to be supporting the company in this success.”

Dr George Nassios – Product Solutions Group at Escala Partners, said, “Escala and its clients have been happy to support Payright on its growth journey by raising capital via equity and loan notes. The recent raising has been particularly well received with two institutions now on the register along with a number of Escala’s sophisticated client base.”

Paul Cowan, Executive Director at investment firm River Capital and Payright non-executive Director, said “I am full of admiration for the Redward brothers and their achievements in both attracting a committed and experienced team well versed in the buy now pay later sector, and generating substantial growth in the number of merchants and customers now utilising the Payright service. The Payright team is committed to building on its growing presence, and to providing a positive experience to its merchant partners, customers, staff and financial stakeholders.”

Payright is partner-led and has a consultative partnership approach with merchants. Aspects of the product and process are tailored to merchants, which ultimately benefits them, as well as their customers. Merchants transactions are settled the same day, upfront and in full and Payright manages the customer’s repayment obligations, mitigating any risk for the merchant, improving their cash flow and helping to increase profit for their business. Payright adopts a number of responsible lending principles to ensure a positive customer experience, leading to additional referrals and repeat business for merchants.

In its first three years of lending, Payright has partnered with over 1,500 merchants with around 100 new merchants joining the platform every month and written 18,000 plans totalling approximately AU$45 million. Payright’s end customer base is around 20,000.

-ENDS-

About Payright
Payright is an Australian payment plan provider developed for merchants to accelerate return-on-effort and for making things more affordable to consumers, by spreading the cost of purchases over time, without ever paying interest. Payright provides merchants with access to a flexible buy now, pay later flexible payment programme to offer their customers, intended for bigger ticket items that are more considered purchases rather than smaller impulse-driven buys. Payright follows responsible lending principles and performs extensive identification and credit checks to ensure a customer’s repayment capability. Merchants are paid upfront and in full on the same day and include a diverse mix of products and services businesses such as direct sales, home improvement, photography, dental, and health and beauty.

Founded by brothers Piers Redward and Myles Redward, Payright is based in Melbourne, Australia. For more information, visit www.payright.com.au.



19 Aug

H2coco wins Australian Small Business Champion award

by launch-admin Aug 19, 2019 0 News
Sydney, Australia, 9 April 2019 – Australia’s ‘better for you’ lifestyle beverage brand, H2coco, has been recognised at the 2019 Australian Small Business Champion Awards, named ‘Champion Manufacturing’ and gaining national recognition as an industry leader. H2coco founder and CEO David Freeman was also a ‘Small Business Champion Entrepreneur’ finalist in the awards.

The Australian Small Business Champion Awards is the only national recognition program for Australian small businesses. The program aims to recognise outstanding Australian small businesses and encourage high standards of excellence in small business practice. Small businesses from across Australia entered the awards, with winners representing a broad range of industries from all states and territories. The awards are presented by Precedent Productions, a small business in its own right, and supported by major sponsors NOVA Employment and Castaway Forecasting.

David Freeman, H2coco founder and CEO, said, “It’s truly an honour to accept the Champion Manufacturing award and be recognised nationally with this prestigious accolade. Winning this award is a huge privilege and acknowledges the significant team effort involved in building the H2coco business into what it is today and taking it to the next level. I’m proud to have developed a company that is making strides in the ‘better for you’ category and extending it beyond coconut water. This recognition will assist us with our plans for further global expansion.”

Steve Loe, Managing Director of Precedent Productions and founder of the awards, said, “The Australian Small Business Champion Awards is a way to recognise the efforts of small business people whose efforts contribute to the prosperity and vitality of communities across Australia. As a small business owner myself, I know the vision and dedication to excellence required to succeed. These traits have been displayed in abundance by all of our 2019 Small Business Champions.”

H2coco beat out 20 other finalists in the Manufacturing category, accepting the Champion Statuette at a gala dinner and awards ceremony held on Saturday, 6 April at The Star, Sydney.

H2coco is dedicated to empowering people’s lives to make every day healthier through its healthy innovation. The company works alongside food scientists in development of new products and make health convenient and easily accessible.

-ENDS-

About H2coco
The H2coco company is Australia’s leading pure fruit water-based beverage manufacturer and progressive lifestyle brand. Established in 2010, H2coco has made headway with its Pure Coconut Water products and is now branching out, bringing a number of first-to-market products including world-first innovations such as H2melon, H2nana and SuperGreens Coconut Water. H2coco empowers the consumer’s journey towards a lifestyle of making every day healthier, by creating an innovative range of ‘better for you’ hydration drinks, made from 100% natural ingredients.

For more information, visit www.h2coconut.com.



19 Aug

Infra-tech green-energy business Evergen prepares for domestic and global growth with completion of capital raise and new CEO in place

by launch-admin Aug 19, 2019 0 News
Sydney, Australia, 23 April 2019 – Infra-tech energy business Evergen Pty Ltd (Evergen), the provider of Australia’s only CSIRO-developed, intelligent energy management system, is gearing up for growth after closing a capital raise led by majority shareholder AMP Capital, a leading global infrastructure investment manager.

Evergen launched in Australia on 25 August 2015 with seed funding from AMP Capital and technical backing of the CSIRO. Since then, it has made significant progress in optimising the energy management of a growing number of homes and businesses across Australia and New Zealand. There is now more than 5MWh of Evergen-optimised battery storage deployed, and more than 750,000 hours of successful systems operation in the field.

Michael Cummings, Chairman of Evergen and Global Co-Head of Asset Management for AMP Capital’s infrastructure equity business, said, “Evergen’s differentiated market position and opportunity to play a significant role in the clean energy revolution make it ideal for further investment. As a pioneer in infrastructure investment for more than 30 years, AMP Capital is also looking at global technology investment opportunities that align or disrupt more conventional infrastructure, particularly in the energy sector.

“Evergen is ripe for scale, with a market-leading offering that has significant potential both in Australia and globally. With expansion opportunities on the table, we wanted to deepen our investment in a business that is poised to capture significant market share within Australia, as well as take advantage of international opportunities. Evergen’s ability to understand how a customer uses energy to forecast and optimise between solar panels, battery, and the grid, and enhance battery performance and health, delivers its customers savings of more than 80% off their normal electricity bill and performs at least 20% better than comparable offerings.”

Renewable energy is a promising opportunity around the world and Australian companies are well placed to participate. According to research by the Australian National University (ANU), per capita Australia topped regions including the EU, Japan, China and the US in 2018 with its installation of renewable power. Based on this data, Australia could reach 50% renewable electricity by 2024 and 100% by 2032.

On completion of the capital raise, Evergen has appointed a new CEO to lead the next phase of growth.

Mr Cummings commented, “On behalf of the Board and the Shareholders, I am delighted to announce the appointment of Ben Hutt, an experienced startup founder and execution-focused entrepreneur, to the role of CEO and Managing Director. Ben has significant experience in setting companies up for growth, in developing collaborative partnerships and scaling internationally. Ben is a unique and experienced CEO, and we are delighted he has accepted the opportunity to grow Evergen and be a driving force in the renewable energy and infra-tech revolution.”

Mr Hutt said, “I am extremely passionate about the environment, and believe we live in an unprecedented era of global change around how we generate and consume energy. I believe that ten years from now, we could see more than 50% of the world’s energy generated through renewable sources, and this will lead to significant economic and social changes in Australia and globally. I am excited to be able to bring to Evergen everything I have learned throughout my career, in particular the skills I’ve honed supporting more than 100 of Australia’s leading entrepreneurs over the last two years. I strongly believe in business partnerships and collaboration to accelerate change – and look forward to working with like-minded businesses.”

Evergen’s outgoing CEO and Co-founder, Emlyn Keane, will remain on the Board.

Mr Cummings said, “I’d like to thank Emlyn for building Evergen, and we’re delighted he will remain on the Board to help oversee the next stage of its growth and provide continuity, particularly with key relationships. Emlyn has successfully led the team and developed important relationships with tier 1 property developers, operational partners, and hardware suppliers. We are very excited for the next chapter in Evergen’s growth, and excited to continue our momentum both locally and further afield.”

-ENDS-

About Evergen
Evergen is an infra-tech green energy business and the provider of Australia’s only CSIRO-developed, intelligent energy management system. Evergen sells and manages intelligent home energy systems comprising solar power and batteries. The ’intelligence’ technology provided by the CSIRO periodically analyses and remotely updates the system to improve over time. AMP Capital is a major investor in the company alongside CSIRO. Evergen is a multi-award winning business that has earned a CSIRO Entrepreneurship Award, awarded the 2018 Optus My Business Awards Energy Business of the Year, and debuted on the Financial Review Fast Starters 2018 list.

For more information, visit www.evergen.com.au.



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