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17 Jun

ingogo closes $12 million Series C funding round

by launch-admin Jun 17, 2015 0 News, Uncategorized

ingogo logo2

 

 

 

 

MEDIA RELEASE           

                                          

 

·       Funding round ranks ingogo the 2nd largest equity crowd funded deal in the world

·       Significant follow-on from existing investors

 

Sydney, 28th May 2015: Australian taxi app and integrated mobile payment provider ingogo today announced the successful closure of a $12million Series C funding round, ahead of its plans to list on the ASX in 2016. The company has now raised more than $28 million in its short three year history – attracting Australian and offshore institutional investors, some of Australia’s leading family offices and technology investors to its register.

 

More than one third of the total round ($4.2 million) was placed through VentureCrowd, making it the largest equity crowd funded deal in Australia and the second largest in the world[i].

 

ingogo is the fastest growing integrated mobile payments provider in the Australian Taxi Market, having recently surpassed 5,000 active drivers.  Drivers’ benefit from the latest payments capability married to a leading app-based booking platform, available on iOS and Android handsets.

 

Hamish Petrie, founder and CEO of ingogo, said: “For taxi users, ingogo is now the clear, leading alternative to Cabcharge and the incumbent taxi networks. We continue to grow our driver base rapidly each week and we are well underway with our national roll out plans.”

 

The capital raised will be used to accelerate the marketing rollout of ingogo’s newly revamped taxi booking app and to support the rollout into Brisbane, Perth and Adelaide. The taxi app now includes a market leading corporate feature that provides business users with a seamless booking and expense management platform, partnering with the leading expense management platform, Concur (a subsidiary of SAP).

 

The funding will also support the ramp up of ingogo’s mobile payments system for small businesses, in partnership with Xero, as ingogo adapts its technology to take on new verticals outside of the taxi industry.  Suitable for businesses who need to make payments while out on the road, ingogo provides a seamless payment solution that integrates and reconciles with their Xero accounts in real time.

 

Mr Petrie added, “The latest funding was made possible by ingogo’s highly disruptive business model and proven high growth.  ingogo, which is a public unlisted company, grew its revenues in FY14 by 464% over the prior year and featured in the Deloitte’s Fast 50 Rising Star awards.”

 

The latest Macquarie Bank Taxi Tracker data, released in late February, suggests ingogo has become the third largest player in the taxi mobile payment space, with its market share growing to 11%, from 8.5% in October 2014.

 

Mr Petrie added: “It’s exciting to be at the forefront of innovation in Australia and to be growing so rapidly. As ingogo has grown from a start-up to a high-growth and disruptive technology company, we have continued to look at how to develop our platform and take on new markets and verticals. As well as continuing to drive growth in our passenger taxi booking app and corporate services, we see huge opportunities in the broader mobile payments space through our integration capability.”

 

-ENDS-

 

Media Contacts

Laura Douglas laura@launchgroup.com.au 02 94292 1002 or 0452 505 859

Ashford Pritchard ashford@launchgroup.com.au 02 94292 1040 or 0411 020 680

 

About ingogo:

ingogo is an integrated mobile payments company, currently in the Taxi and SME markets in Australia. It’s mobile app assists private and corporate customers to easily book and pay for taxis through their mobile phones. It allows passengers to communicate directly with registered taxi drivers in their local area, see where their driver is and their estimated arrival time, with the option to pay using ingogo's secure in-taxi payment terminals or virtual mobile accounts. It currently operates in Sydney and Melbourne, and has recently launched in Brisbane, Perth and Adelaide.

 

ingogo has extended its payment platform into other industries beyond taxis, for business owners and SMEs, via a partnership with Xero, the leading cloud accounting platform.

 

[i] Comparison to Forbes 10 of the top equity crowdfunding campaigns of 2014: http://www.forbes.com/sites/chancebarnett/2014/12/17/top-10-equity-crowdfunding-campaigns-of-2014/

 

 



 

17 Jun

MCN helps brands partner with social influencers for season two of NBCUniversal E!’s Fashion Bloggers

by launch-admin Jun 17, 2015 5 News, Uncategorized

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Media Release

 

 

Leading advertisers connect with viewers and create conversations across high traffic social channels as part of multi-screen campaigns

 

Australia, Friday 5 June 2014: Multi Channel Network (MCN) today announced Holden, Schwarzkopf, Samsung and Oral B as the new partners for Season 2 of the much anticipated Australian made series, Fashion Bloggers on E! furthering NBCUniversal’s commitment to produce high quality local content.

 

Fashion Bloggers Season 2 is back by popular demand and premiered last night at 9.30pm on Foxtel’s E! It follows the fast-paced lives of Australia’s top independent fashion and beauty bloggers:

·       Amanda Shadforth, Oracle Fox

·       Kate Waterhouse, KateWaterhouse.com

·       Sara Donaldson, Harper & Harley

·       Zanita Whittington, Zanita.com

·       Nadia Fairfax, Fairfax Journal

 

The new partnerships see some of Australia’s biggest lifestyle brands work with the show’s talent to produce multi-screen campaigns across broadcast, social and digital. Given the program is centred on Australia’s biggest social influencers in the fashion and beauty world, the campaigns will also run across social media channels, leveraging the bloggers’ large digital and social channels.

 

Chris Taylor, VP of International Television Aus / NZ NBC Universal, said: “When there is a strong fit between the advertiser’s brand and the network’s content, a meaningful connection with consumers can be established. Fashion Bloggers Season 2 will work to strengthen the partners’ engagement with the fashion and beauty community through our influential and prominent talent.”

 

MCN National Director of Multiply Integration and Content Partnerships, Elizabeth Minogue, said: “These partnerships demonstrate the power of social influence and how it can act as a launch pad for brands to grow their social footprint. Influencers provide inspiration to savvy audiences, and Fashion Bloggers reaches this highly fashion conscious consumer, allowing brands to create content and conversations around trends in beauty and fashion.

 

“Our aim with brand partners is to be able to provide them with these opportunities, but then to be able to amplify this level of engagement across multiple platforms, including the brand’s owned media, to elevate the message and help drive sales.”

 

Holden’s collaboration with Oracle Fox’s Amanda Shadforth will help promote the launch of the new Holden Cascada, whilst Schwarzkopf’s partnership with Zanita Whittington will amplify her current Schwarzkopf ambassadorship after Season 1. Viewers will see Samsung ambassador Nadia Fairfax showcase the all-new Samsung GS6 within the program.

 

In addition to the in-show partners, Oral B has signed a broadcast partnership. Their campaign for Oral B 3D White will feature Sara Donaldson and includes a series of content pieces to be played in and around the show’s airtime to further extend Oral B’s content partnership with her.

 

Min-Sean Chew, Advertising and Brand Communications Manager, Holden, said: “Holden’s sponsorship of Fashion Bloggers provides the perfect platform to present our gorgeous new European convertible – the Cascada – to a style-focussed audience. By integrating the car and our Cascada Brand Ambassador Alex Davis into the program and across TV, digital and social, Fashion Bloggers perfectly aligns the beautiful Cascada with the life and luxury of the fashion world in an entertaining and natural manner.”

 

Lauren Gooch, Communications Manager, Schwarzkopf, said: “This year we wanted to focus on building our credentials in what we know best – hair. Teaming up with E!’s Fashion Bloggers and Zanita was a perfect way to strengthen our position within both the fashion and digital space. Through Zanita’s highly engaging, authentic blogging style and significant influence, Schwarzkopf will connect with consumers on a whole new level, providing a captivating experience to build brand perception and drive a stronger connection with our audience to better influence consumer behaviour.”

 

-ENDS-

 

Further information:

Laura Douglas

(02) 9492 1002 / 0452 505 859

laura@launchgroup.com.au

 

About Multi Channel Network (MCN)

Established in 1997, MCN is a joint venture between FOXTEL and FOX SPORTS. MCN is responsible for the advertising interests of 68 television channel brands, 122 websites, 33 m-sites/optimised mobile sites, 59 apps, 3 IPTV services, 3 Digital-Out-Home locations and Qantas In-Flight Entertainment. MCN delivers optimum campaign results for clients by combining high value audiences with an unmatched choice of premium content. MCN specialises in creative solutions, which bring life to ideas and deliver clients a better advertising experience. In addition to being the third largest television network in Australia by commercial audience, MCN has Australia's largest combined online and mobile network in Australia with a monthly online reach of 8.4m unique audiences and a monthly mobile audience of 4.7m. For more information: www.MCN.com.au

 

About NBCUniversal International Networks

NBCUniversal International Networks is one of the world’s premier entertainment portfolios, delivering quality content and compelling brands to over 176 territories across Europe, the Middle East, Africa, Latin America and Asia Pacific.  The channel brands in the portfolio include Universal Channel, Syfy, E! Entertainment Television, 13th Street, DIVA, Studio Universal, Telemundo, The Style Network and Golf Channel. These unique brands deliver a full range of entertainment experiences to local audiences across the globe; the portfolio also includes Movies 24 in the UK. Further, NBCUniversal News Group, one of the most influential and respected portfolios of on-air and digital news properties in the world, operate CNBC and NBC News internationally.

 

NBCUniversal International Networks is a division of NBCUniversal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation.

 

 

 

 

 

cid:384981BC-16FD-45B4-8536-C96BEDF1D9AC

 

Laura Douglas, Senior Account Manager 

Launch Management Group Pty Ltd

 

FSA #100, Fox Studios Australia,

38 Driver Avenue, Moore Park, NSW 2021

 

office:                   + 61 2 9492 1002

mobile:                + 61 (0) 452 505 859

facsimile:             + 61 2 9492 1099

website:              www.launchgroup.com.au

twitter:                @LauraCoyteDoug

 

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17 Jun

MCN evolves television trading landscape with programmatic TV platform

by launch-admin Jun 17, 2015 0 News, Uncategorized

 

MCN_fullcol_CMYK_[P]

 

MEDIA RELEASE

 

 

MCN and AOL Platforms officially launch first private exchange for linear TV in Australia

 

Australia, Friday, 12 June 2015: Multi Channel Network (MCN), in partnership with technology provider AOL platforms, has launched MCN Programmatic TV which allows media agencies to buy broadcast linear TV inventory through a private exchange.

 

MCN Programmatic TV allows advertisers to trade against the most highly targeted consumer segments in television. Agencies can buy broadcast linear TV inventory like they would web-based video, for all MCN channels including FOX8, FOX SPORTS, The Lifestyle Channel, Sky News, Cartoon Network, Discovery, UKTV, E!, NatGeo, MTV, plus many other leading STV brands. It’s a culmination of a five-year and $30 million investment from MCN.

 

The platform also allows buyers to plan, buy and report against a number of consumer segments from MCN’s audience panel, Multiview, which combines detailed viewing patterns from 110,000 homes with actual consumer and purchase behaviour insights.

 

MCN CEO Anthony Fitzgerald said this shift is a significant departure in traditional TV trading and the results seen since turning the platform live is a clear indication of what the market can expect in future years.

 

“The last four weeks of results have demonstrated a profound shift in the Australian TV trading industry,” he said. “Advertisers are now able to purchase highly targeted television audiences, rather than be limited by fixed spot placement trading.

 

“Through this automation we are delivering advertisers a simpler and smarter way to buy television. Additionally, the Multiview targeting capabilities allow for greater data-driven campaign strategies, delivering more effective and powerful campaigns. The launch of MCN Programmatic TV will change the media landscape and I’m thrilled that together with AOL Platforms, we’re leading this transformation.”

 

The programmatic private exchange is powered by one of the worlds most sophisticated trading platforms, LandMark, and has been in operation since May 1, 2015. Four agencies have used the platform so far including Dentsu Aegis and OMD.

 

Peter Horgan, OMD CEO and MFA Chair, said: “Programmatic systems are critical to the Australia media industry moving forward. They streamline an inefficient transactional model and drive greater effectiveness for clients. This evolution allows our people to concentrate business impact and results. We see this shift as a major contributor in attracting and retaining great talent.”

 

Paul Brooks, MD Amplifi, Group Investment & Partnerships – Dentsu Aegis Network, said: “MCN's dynamic TV offering has been a huge success for our agency teams and clients and has improved the way we buy TV. We’ve seen increased efficiency, targeting and access to inventory thanks to the platform and believe the system is an excellent foundation into true Programmatic TV. We are committed at Dentsu Aegis Network in providing our clients with solutions that improve the outputs of their media investment and we see Programmatic TV, specifically MCN’s platform, as a way to significantly better campaign outcomes.”

 

MCN National Sales Director, Mark Frain, said: “It’s an enormously positive step for the TV industry. We have exceeded our own expectations with a number of agencies already on board in the first month MCN Programmatic TV has gone live. These agency groups are also planning on booking subsequent campaigns for their different clients in the near future, most importantly across new Multiview consumer segments, which fits with our detailed rollout plan for this year. Many businesses have talked about bringing it to market; it’s nice to say it’s already arrived.”

 

AOL Platforms Managing Director ANZ, Mitch Waters, said: “This marks a quantum shift in how television is bought and sold. Using rich data and programmatic technology buyers can plan their TV based on highly targeted audience segments, within a customer centric platform, leveraging simplistic workflow automation and insightful reporting. It also marks a significant step towards the amalgamation of buying for digital and traditional TV, as the boundaries merge and advertisers look to build campaigns that can track consumers across all media.”

 

“This is a significant development and I’m proud that Australia is leading the way.”

 

-ENDS-

 

Further information (MCN):  Laura Douglas (02) 9492 1002 / 0452 505 859 laura@launchgroup.com.au

 

About Multi Channel Network (MCN)
Established in 1997, MCN is a joint venture between FOXTEL and FOX SPORTS. MCN is responsible for the advertising interests of 68 television channel brands, 122 websites, 33 m-sites/optimised mobile sites, 59 apps, 3 IPTV services, 3 Digital-Out-Home locations and Qantas In-Flight Entertainment. MCN delivers optimum campaign results for clients by combining high value audiences with an unmatched choice of premium content. MCN specialises in creative solutions, which bring life to ideas and deliver clients a better advertising experience. In addition to being the third largest television network in Australia by commercial audience, MCN has Australia's largest combined online and mobile network in Australia with a monthly online reach of 8.4m unique audiences and a monthly mobile audience of 4.7m. For more information: www.MCN.com.au

 

About AOL Platforms

AOL Platforms enables the world's top marketers and media brands to reach consumers across desktop, mobile, tablet and TVs with impact through premium experiences, programmatic buying and performance driven campaigns. It is a global partner of choice for leading publishers, advertisers and agencies seeking to maximize the value of their brands online.

 

For more information about AOL Platforms, please visit www.aolplatforms.com.

 

 

 

cid:384981BC-16FD-45B4-8536-C96BEDF1D9AC

 

Laura Douglas, Senior Account Manager 

Launch Management Group Pty Ltd

 

FSA #100, Fox Studios Australia,

38 Driver Avenue, Moore Park, NSW 2021

 

office:                   + 61 2 9492 1002

mobile:                + 61 (0) 452 505 859

facsimile:             + 61 2 9492 1099

website:              www.launchgroup.com.au

twitter:                @LauraCoyteDoug

 

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17 Jun

ICT skills shortage points to enormous career opportunities – finds ACS & Deloitte

by launch-admin Jun 17, 2015 0 News, Uncategorized

 

 

 

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MEDIA RELEASE

 

Digital disruption continues to change the role of technology across the workforce in the future

 

Australia, 16 June 2015: The ACS – the Professional Association for Australia’s ICT Sector, in partnership with Deloitte Access Economics, today launched a new report, Australia’s Digital Pulse, which shows that digital technologies is one of the fastest growing parts of Australia’s economy. It found its economic contribution grew in the past three years to a 5.1% share of our GDP – from $50 billion in 2011 to $79 billion in 2013-14.

 

The report found there has been 5% growth in the number of ICT professionals, with an increase to 600,000 ICT workers in 2014, and demand for a further 100,000 workers over the next six years. Despite the demand, the number of graduates with ICT qualifications has declined significantly since the early 2000s.

 

The report shows that Australia needs a workforce that is equipped with the ICT skills necessary to fuel its digitally-driven economic growth. This creates an enormous opportunity for students considering a career in ICT.

 

John O’Mahony, Deloitte Access Economics director said: “The contribution from ICT to Australia’s economy, and our successfully meeting our productivity challenges, are at risk if we don’t ensure there is an adequate workforce equipped with the necessary ICT skills. We urgently need to boost both awareness and opportunity around ICT skills development.”

 

“Despite the strong growth in demand, with a projected gap of more than 100,000 ICT workers in the next five years, and declining rates of ICT graduates, we are facing a serious problem.”

 

The report also found that, despite the influence of digital technologies on the next generation’s future career opportunities, Australian schools are well behind in the use of digital technologies within an education setting. Currently only 3% of Year 6 students frequently use ICT in schools for technical tasks.

 

ACS CEO Andrew Johnson added “An ICT career represents an outstanding job opportunity for graduates in the coming decade – students, parents and careers advisors should pay attention to this fact.

 

“We need to look beyond stereotypes and see the future ICT professional with new eyes, with digital disruption creating jobs requiring ICT skills within a diverse range of sectors and professions. The data shows there is huge versatility in ICT.”

 

Other key findings show:

·       Employment in the ICT sector is expected to grow by 2.5% per year over the next six years to 2020. Compared to employment for the economy as a whole, which is forecast to grow by 1.6%.

·       The gender pay gap in ICT stands at 20%, significantly lower than the workforce average of 34%.

·       47% of all workers who studied ICT are now in other professions, such as advertising, marketing or accounting.

·       43% of workers in ICT occupations studied courses other than ICT or engineering, such as commerce and management degrees

·       52% of ICT workers are in industries outside ICT itself including professional services, public administration and financial services.

·       The highest growth rate in demand for ICT qualifications is forecast for postgraduates, with demand forecast to grow at 4.2% annually over the six years to 2020.

 

Productivity growth in the Australian economy will be increasingly driven by digital technology in the future, particularly as the mining boom wanes. The rapidly growing digital economy means that ICT skills will play an increasingly important role in future economic growth. Australia needs to ensure that its education system, policy settings and business practices are all working towards equipping the country’s workers with the required technological skills. This will ensure that the Australian workforce is well-placed to meet the future challenges associated with digital disruption.

 

The Solution

The report found that to address the major projected skills gap, it needs a multifaceted solution with government, businesses and education institutions and industry associations all playing a role.

 

As shown in the report, the ACS and Deloitte Access Economics recommended:

·       An increased national focus on growing Australia’s ICT capabilities and skills in the workforce

·       Federal and State governments accelerating the development and implementation of the Technologies component in the Australian Curriculum, with a particular focus on computing skills and training of teachers

·       Higher education institutions promote the strength and diversity of ICT related study and career paths to students

·       Businesses provide opportunities for employees to develop their ICT skills through on the job training, workshops, upskilling courses and other business development initiatives.

 

Brenda Aynsley, ACS President said: “It is high time that we have a stronger focus on Digital Technologies, particularly computational thinking and coding, in schools right from a foundation level, in order to prepare our next generation workforce for the future. Otherwise we are at high risk of falling behind the rest of the world in an increasingly globally connected economy.”

 

Australia’s Digital Pulse is a comprehensive analysis of the ICT sector and the economy (formerly known as the ICT Statistical Compendium). For more information: http://bit.ly/ausdigitalpulse

 

The ACS and Deloitte Access Economics is launching the report, with the Hon Malcolm Turnbull MP, at an event at the National Press Club, on Tuesday 16 June at 5.30pm, with an open Q&A to discuss the findings.

 

-ENDS-

 

Further information

Laura Douglas, Launch Group, 0452 505 859

laura@launchgroup.com.au

Louise Proctor, Launch Group, 0452 574 244

louise@launchgroup.com.au

Thomas Shanahan, ACS, 0449 902 130

Thomas.shanahan@acs.org.au

 

About the ACS

The ACS is the professional association for Australia's Information and Communication Technology (ICT) sector. Over 20,000 ACS members work in business, education, government and the community. The ACS exists to create the environment and provide the opportunities for members and partners to succeed. The ACS strives for ICT professionals to be recognised as drivers of innovation in our society, relevant across all sectors, and to promote the formulation of effective policies on ICT and related matters. Visit www.acs.org.au for more information.

 

 

 

 

 

cid:384981BC-16FD-45B4-8536-C96BEDF1D9AC

 

Laura Douglas, Senior Account Manager 

Launch Management Group Pty Ltd

 

FSA #100, Fox Studios Australia,

38 Driver Avenue, Moore Park, NSW 2021

 

office:                   + 61 2 9492 1002

mobile:                + 61 (0) 452 505 859

facsimile:             + 61 2 9492 1099

website:              www.launchgroup.com.au

twitter:                @LauraCoyteDoug

 

Inline images 1

 

26 May

ACS launches publication Information Age as responsive web magazine – with Ry Crozier taking the helm

by launch-admin May 26, 2015 3 News, Uncategorized

 

 

MEDIA RELEASE

 

Sydney, May 26: Australia’s peak representative body for the ICT profession, the ACS (Australian Computer Society), has relaunched their member publication Information Age, available at http://ia.acs.org.au

 

The new look Information Age is an online only publication, built as a responsive website in partnership with leading technology trade media organisation Next Media.

 

Information Age will carry in-depth features and analysis of issues affecting Australian technology professionals as well as profiles and opinions from senior ICT leaders. It will also cover the latest industry news.

 

The newly appointed editor of Information Age is respected tech journalist Ry Crozier, who has worked in the technology sector for 14 years, both as a journalist and as a technical specialist at several public relations firms.

 

Crozier joined Information Age in 2015, after previous stints as a journalist at the University of New South Wales, iTNews and Electronics News.

 

Thomas Shanahan, ACS Manager – Media & Communications, commented: “Since its initial launch in the early 90s, Information Age has become an important voice for Australia’s tech community, and remains the only publication created exclusively for ICT professionals by ICT professionals. We look forward to Information Age continuing to inform, entertain and educate, and helping to keep our tech community in touch with the latest industry developments.”

 

Information Age is available to over 20,000 members of the ACS as an addedbenefit. Access will also be provided to media and government, so that they can be exposed to content created by and for Australia’s IT profession.

 

Members of the media are invited to join launch events in Sydney and Melbourne hosted by Crozier and Shanahan.

 

The launch in Sydney will also highlight ACS’ recently announced technology partnership with Telstra.

 

Melbourne: May 27, Munich Brauhaus, South Wharf, 6pm

Sydney: May 28, Telstra Customer Insight Centre, 400 George St, Sydney, 6pm

 

Further information / RSVP by 5pm today:

Laura Douglas, 0452 505 859 / 02 9492 100

laura@launchgroup.com.au

Thomas Shanahan, Australian Computer Society, 0449 902 130

Thomas.shanahan@acs.org.au

 

About the Australian Computer Society

The Australian Computer Society (ACS) is the professional association for Australia's Information and Communication Technology (ICT) sector. Over 20,000 ACS members work in business, education, government and the community. The Society exists to create the environment and provide the opportunities for members and partners to succeed. The ACS strives for ICT professionals to be recognised as drivers of innovation in our society, relevant across all sectors, and to promote the formulation of effective policies on ICT and related matters. Visit www.acs.org.au for more information.

30 Jan

Queensland: Australia’s leading digital economy

by launch-admin Jan 30, 2015 0 News, Uncategorized

 

 

MEDIA RELEASE

 

Australia, 21 January 2015: The Australian Computer Society (ACS) today called on all political parties to commit to Queensland becoming the leading digital economy in Australia. The ACS has highlighted four key issues for debate during the Queensland election campaign, including a dedicated Digital Economy Ministry with an Advisory Council, more focus on digital skills and digital literacy, and creating digital cities.

 

Chair of the ACS Queensland Branch, Dr Nick Tate, said: “Digital technologies will create more jobs by providing the essential foundation on which future growth will be delivered for Queensland. Digital technologies are critical drivers of productivity growth, innovation, and higher standards of living. So we need to ensure Queensland has an adequate supply of ICT skills, a digitally-literate workforce, and ongoing collaboration on digital issues between academia, industry, government and the community. We need to use digital technologies to help create new industries, help existing industries retain a competitive advantage, and provide new opportunities for employment and growth.”

The ACS recommends a focus on four key issues:

1                      Digital Economy Ministry & Digital Ministerial Advisory Council

 

Establish a dedicated Digital Economy Ministry headed by a Cabinet Minister, supported by a Digital Ministerial Advisory Council. The Council would provide advice to the Government on issues and initiatives related to: the demand and supply for ICT skills; digital literacy of the workforce; workforce development planning; and assisting key Queensland industries to become more competitive in a digital economy.

 

2                      Digital Skills 

 

There needs to be a stronger emphasis on digital technologies in the education system.  The ACS strongly recommends mandating a Digital Technologies stream as part of the primary and secondary school curriculum; encouraging VET providers to ensure all students attain some minimum level of ICT skills and competencies; and employers and educators must work collaboratively to provide ICT students (tertiary and VET) with more work-integrated learning opportunities (such as internships) to help develop work readiness.

 

3                      Digital Literacy of Small to Medium Enterprises (SMEs)

 

With SMEs representing the vast majority of businesses in the economy, driving growth requires Governments to create an environment where these businesses can thrive. This includes SMEs being assisted to attain minimum levels of digital competence and literacy. The ACS recommends the creation of a “hands on” program which works with individual businesses to benchmark their digital literacy, identify specific areas of weakness, and assists them engage with suitable organisations and professionals who can help address these weaknesses.

 

4                      Digital Cities

A commitment to building one or more ‘digital cities’ in Queensland by 2020. A digital city deploys digital technologies deeply to generate significant and widespread community benefits .The Institute of Electrical and Electronics Engineers (IEEE) – the world's largest association of technical professionals – defines Digital or Smart Cities as: "A smart city brings together technology, government and society to enable the following characteristics: smart cities, a smart economy, smart mobility, a smart environment, smart people, smart living, smart governance[1].”

 

For the full ACS QLD election statement head to: https://www.acs.org.au/news-and-media/news/2015/2015-queensland-election-priorities-for-a-stronger-digital-economy

-ENDS-

 

Further Information

Laura Douglas / laura@launchgroup.com.au / 02 9492 1002 / 0452 505 859

Thomas Shanahan / thomas.shanahan@acs.org.au / 0449 902 130

Dr Nick Tate / 0412 674010

 

About the Australian Computer Society

The Australian Computer Society (ACS) is the professional association for Australia's Information and Communication Technology (ICT) sector. Over 20,000 ACS members work in business, education, government and the community. The Society exists to create the environment and provide the opportunities for members and partners to succeed. The ACS strives for ICT professionals to be recognised as drivers of innovation in our society, relevant across all sectors, and to promote the formulation of effective policies on ICT and related matters. Visit www.acs.org.au for more information.

 

30 Jan

ingogo appoints CCO from GE Capital and CFO from AAPT, gears up for further expansion

by launch-admin Jan 30, 2015 4 News, Uncategorized

ingogo logo2

 

 

 

 


MEDIA RELEASE

 

·       National business expansion plans for ingogo

·       ingogo set to launch new products this year

 

Sydney, 22 January, 2015: Australian taxi app and mobile payment provider, ingogo, today announced a new Chief Commercial Officer (CCO) Craig Hopper, and new Chief Financial Officer (CFO) Trent Jerome. The new staff appointments come as ingogo eyes nation-wide expansion and is set to launch new products in the year ahead.

 

Founder of ingogo, Hamish Petrie, said both Mr Hopper and Mr Jerome are great assets to the team, particularly with their experience relating to ingogo’s plans to expand in other cities and launch payments technology for small businesses.

 

With strong teams in Sydney and Melbourne, where ingogo is live, we are now starting to grow ingogo in new cities with Adelaide, Brisbane and Perth on our hit list,” he said. “Mr Hopper brings a wealth of experience and knowledge to ingogo as its new CCO, especially to assist and help lead this expansion.

 

“It’s an exciting year ahead for ingogo as we are also preparing to list on the ASX. Our new CFO Mr Jerome has a solid background with public companies and vast IPO experience, which is of great value to us. With a focus on change management and business integration, he has the great ability to streamline business operations, which will increase efficiency and bottom line profit, through commercial strategies.”

 

Craig Hopper, CCO, is an experienced General Manager, COO, Marketing and Sales Leader, with 20 years’ experience in financial services, telecommunications and management consultancies.

 

Hopper spent the last 10 years with GE Capital in Australia and in Europe in senior roles in General Management, Sales, Marketing and Operations. Prior to that he worked for SingTel Optus for three years in Product and Strategic Marketing and five years at Accenture in London as a management consultant.

 

With a growing sales team around the country, Hopper’s role as Chief Commercial Officer involves leading the Sales, Business Development, and Corporate Development efforts.

 

Mr Hopper commented: “It’s an honour to join such a successful and vibrant company who are really paving the way for innovation in the taxi industry and for start-ups across Australia. It’s a great time to be joining ingogo with their solid plans to grow and expand the business.”

 

Trent Jerome, now ingogo CFO, has more than 22 years of progressive experience in finance and operations, with roles held previously at AAPT, PowerTel and Salmat. At ingogo, his core responsibilities will include heading up the finance department, preparing ingogo for IPO, company secretarial, operational plan development and development of business strategy and investment.

 

Mr Jerome said: “I thoroughly enjoy working in companies that improve an industry and challenge an incumbent. I have been following ingogo's success since its start-up and I am very excited to be taking ingogo to its next level."

In October 2014, ingogo announced a $9 million funding round, taking its total raised to $16.2 million. It also announced a partnership with Xero to develop a portable payment and accounting platform for small businesses.

 

-ENDS-

 

Media Contacts

Laura Douglas laura@launchgroup.com.au 02 94292 1002 or 0452 505 859

Ashford Pritchard ashford@launchgroup.com.au 02 94292 1040 or 0411 020 680

 

About ingogo:

ingogo is a mobile app which assists customers to easily hail and pay for taxis. It allows passengers to communicate directly with registered taxi drivers in their local area, see when drivers are coming and where they are on a map, with the option to pay for rides using ingogo's safe in-taxi payment terminals or virtual mobile accounts. It currently operates in Sydney and Melbourne.

 

ingogo also provides a mobile payment platform for taxis to process payments. ingogo is extending its payment platform into other industries beyond taxis, for business owners and SMEs, in October 2014 via a partnership with Xero, the leading cloud accounting platform.

 

30 Jan

ACS appears at Data Retention hearings calling for focus on ethics and professionalism

by launch-admin Jan 30, 2015 3 News, Uncategorized

 

 

 

MEDIA RELEASE

Australia, 30 January 2015: The Australian Computer Society (ACS) has called for a greater focus on trust and ethics in regards to professionals working with sensitive data as hearings continue into proposed changes to Data Retention legislation. The ACS President Brenda Aynsley OAM appeared before the Parliamentary Joint Committee on Intelligence and Security, on Thursday January 29.

 

In her evidence Ms Aynsley said: “The very sensitive nature of this data means that we need to trust that these practitioners will operate with the highest standards of ethics and professionalism.  We need to be confident that important privacy and security principles are not breached.  Breaches will heighten concerns, which already exist in the community about this legislation and therefore potentially undermine the Government’s efforts to provide agencies with the tools they need to fulfil their roles. We’ve heard this afternoon, and I’m sure you’ve heard on many occasions, the fear, uncertainty and doubt that exists in the minds of those who’ve appeared before you and those that have reported on your work. So for the very same reasons that there are well established processes, systems and standards in place to ensure the highest levels of professionalism and ethics amongst our doctors, lawyers and engineers, so too do we now need to start regarding elements of ICT practice in the same way.”

 

In response to questioning form the Committee Chair, Mr Dan Tehan MP, Ms Aynsley identified the current confusion around the definition of content and metadata.

 

“We need a clear definition from the Committee on what is content and what is metadata and what the distinction is. There is a certain lack of clarity around what is meant by metadata and where metadata ends,” she said.

 

END  

 

Further information

Laura Douglas, Launch Group, 0452 505 859

laura@launchgroup.com.au

Thomas Shanahan, Australian Computer Society, 0449 902 130

Thomas.shanahan@acs.org.au

 

About the Australian Computer Society

The Australian Computer Society (ACS) is the professional association for Australia's Information and Communication Technology (ICT) sector. Over 20,000 ACS members work in business, education, government and the community. The Society exists to create the environment and provide the opportunities for members and partners to succeed. The ACS strives for ICT professionals to be recognised as drivers of innovation in our society, relevant across all sectors, and to promote the formulation of effective policies on ICT and related matters. Visit www.acs.org.au for more information.

30 Jan

ABC Innovation appoints Alvaro Marquez as new Head of Service Design

by launch-admin Jan 30, 2015 3 News, Uncategorized

29 January 2015




 

 


ABC Innovation appoints Alvaro Marquez as new Head of Service Design

 

ABC Innovation today announced the appointment of Alvaro Marquez to the newly created position of Head of Service Design, ahead of its evolution into ABC Digital Network in February 2015.

 

Marquez has over 14 years’ comprehensive expertise in product development, user experience, visual design, ideation and art direction that has seen him lead work for brands including Audi, BMW, Nokia, GSMA, Microsoft and the Commonwealth Bank of Australia.

 

Prior to joining ABC Innovation, Marquez was Creative Director at global design firm frog in Shanghai where he developed a scalable design vocabulary and unified design language system for one of the largest financial entities in Asia. He also led a team of designers, technologists and strategists in developing concepts around new ground-breaking mobile and image sensing technologies for historically relevant mobile developers.

 

Throughout his professional career, Marquez has managed large Experience Design projects for leading organisations, gaining experience in Shanghai, Amsterdam, New York, Singapore and Madrid.

 

Marquez’s role as Head of Service Design was created as part of the leadership restructure at ABC Innovation as it evolves into ABC Digital Network. Marquez will be tasked with driving an integrated audience-centric focus and bringing together User Experience (UX) and Design into one aligned team.

 

Director of ABC Innovation, Angela Clark, said: “We are delighted that Alvaro is joining the ABC Innovation team. More than ever, it is now critical that our online product offerings are audience-centric, and that we focus on the needs of Australians in a rapidly changing media landscape. 

 

“Alvaro’s impressive background managing large-scale Experience Design projects globally, ensures he is well placed to lead the service design of the ABC online products.”

 

Marquez said: “The ABC has a reputation for innovation in media that reaches far beyond Australia’s shores. I am excited to be working with a globally recognised pioneer that is also such an important cultural institution for the entire nation. I look forward to bringing engaging and enthralling experiences to the ABC’s many online and digital audiences and continuing to drive the ABC in its leading role of respected media authority.”

 

For images, further information or interviews: 

Sarah Bond: T 02 9492 1041 / M 0449 543 181

Ashford Pritchard: T 02 9492 1040 / M 0411 020 680

 

About ABC Innovation:

ABC Innovation manages the ABC website abc.net.au and core mobile offerings including the ABC iPhone, iPad and Android apps. ABC Innovation also creates digital media content and services for online, mobile and emerging platforms. ABC Innovation will be known as ABC Digital Network as of February 2015.

 

8 Dec

House hunting enters 4D with ground breaking AR project

by launch-admin Dec 8, 2014 0 News, Uncategorized

 

MEDIA RELEASE                                                         

9 September 2014

                                   

House hunting enters 4D with ground breaking AR project

 

Blue Star Group announces cutting-edge mobile marketing technology set to

integrate the Australian property sector with the Internet of Things

 

Communication services leader, Blue Star Group, has pioneered an Australian-first for the property market, with the nation’s most advanced bespoke augmented reality (AR) marketing campaign bringing home buying into the 21st century.

 

The initiative, tagged to Caxton Property Group’s upcoming Chapman Green development based in the affluent Beecroft area in Sydney’s north, is the first roll out in the property sector for leading AR provider Blue Star Interactive, which launched in February 2014.

 

The project’s three separate AR experiences have been developed to give potential purchasers the opportunity to immerse themselves into the property in a virtual context prior to the structure’s completion.

 

Channelled through a Chapman 4D app, available for public download on iTunes and Google Play, the AR experience is accessed simply by pointing a smartphone or tablet at any Chapman Green 4D-activated image – which in this case includes onsite signage and a billboard at nearby Epping train station, along with brochures, press advertisements and other marketing collateral surrounding the project.

 

The user is then submerged in a 4D augmented and virtual world where select apartments can be interactively viewed with additional life-like sound effects engaging the viewer’s senses. The viewer can select from a range of typical apartments and be transported to their unit of choice to access authentic real-world balcony views from various property aspects. At the construction site, the property rises-up from the ground to appear at its real world size, in-situ.

 

Blue Star Interactive head, David Francis, commented that: “Our communications future is all about 4D, with AR being the first generation of immersive technology. As the only Australian company that offers an end-to-end augmented reality production solution, Blue Star Group is excited to be pioneering this technology in the property space.

 

“3D has long been claimed as a cinematic tool where viewing is enhanced through eyewear that slightly offsets your depth perception. 4D is another level, unbounded by screens. Using mobile devices – and wearables in the near future – 4D literally turns the world into a stage. We believe this technology will become a key component of the marketing plans for Australia’s leading developers and property marketers. AR is a particularly powerful tool for better informing remote or overseas buyers especially, as they can see a full 4D model of the project from their location.”

 

Aside from the transformational nature of how users interact with the marketing materials, AR will also provide valuable insights into users’ behavioural data. This includes information such as which apartments are being looked at, how long they looked at it for and the user’s geolocation. These metrics build essential records to aid in marketing efforts as new consumer areas of activity are defined.

 

Blue Star Group believe that stepping into AR technology offers a competitive edge into the promotion of future developments as it amplifies investor reach across global territories with a mobile virtual sales centre accessible from any location.

 

Blue Star Interactive has also built a proprietary iTunes and Google Play application called STELLAR that affordably allows any brand, of any size, to start to their 4D journey. Blue Star Interactive recommends the use of iPad Air for the best possible viewing experience.

 

– ENDS –

 

For more information:

Sarah Bond – sarahbond@launchgroup.com.au or +61 (0) 2 9492 1000 / +61 (0) 449 543 181

 

About Blue Star Group:

Blue Star Group is Australia’s largest and most diverse print communications business. Specialising in print solutions, print management, direct mail and logistics, the group helps thousands of businesses connect with their customers.

 

Blue Star Group has over 1000 employees who work across its four core divisions: Blue Star IQ, Blue Star PRINT, Blue Star DM and Webstar. In January 2014 the group launched Blue Star Interactive to develop innovation services and technologies in the augmented reality and contextual marketing spheres.

 

Blue Star Group services all major industry sectors in Australia including financial services, publishing, retail, communications, property, clubs and associations, not-for-profit, utilities, manufacturing, education and government.

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