July 2007

The revolution continues says PricewaterhouseCoopers – 31 July 2007

A revolution is under way in Australia’s entertainment and media sectors, which are set to be worth a staggering $28.7 billion by 2011, according to a new report. The PricewaterhouseCoopers (PwC) Australian Entertainment & Media Outlook: 2007-2011 report has found that a number of sectors, including out-of-home and print media, have developed more robust and timely audience measurement processes that will demonstrate insights into consumer behaviour to advertisers. Read the full press release from Pricewaterhouse Coopers here.

Does Your Brand Have Portability Potential?

Third-Screen Branding Poses Its Own Unique Set of Challenges. For all intents and purposes, the launch of Apple’s revolutionary iPhone – complete with folks lining up and even sleeping on sidewalks in anticipation – heralded a new age of portability. The iPhone and all other soon-to-be-launched mobile phone-centric devices are not simply about the portable phoning capability (so yesterday). They’re about the portable internet; portable entertainment; portable news; weather and sports; portable retailing; and, yes, the opportunity for portable branding. Read more here.

Privacy Is The New Black

Stella McCartney and PETA will co-host on Second Life the first worldwide anti fur protest

11 U.S. food and drink companies to restrict advertising practices aimed at children

NEW YORK: Eleven of the biggest U.S. food and drink companies will adopt new rules to limit advertising to children under the age of 12, a move that restricts ads for products such as McDonald’s Happy Meals and the use of popular cartoon characters. Read the full article here.

Geek Pride Blooms Into a Real-World Subculture

NEW YORK – The nerds are in the hoouusse!

On a steaming Saturday, a horn-rimmed posse of software engineers, computer programmers and support technicians was grooving at a most unlikely spot — a fierce underground music venue here. The act: MC Chris — king of the burgeoning world of “nerdcore rap” — who dropped rhymes like Jay-Z with a pocket protector, Eminem with complexion issues. See the full article from the Washington Post here.

Cisco CEO, John Chambers discusses the impact of web 2.0 on business communication.

Chambers says whilst blogging is “cool” and podcasts are “nice”, the real growth story in web 2.0 is its use as a business productivity tool. “The ability to virtually be in the same room wherever you are around the world – and share the same data, the same voice and video fixed and mobile… then tie it all together in a simple, one click to use ability.” See the Vlog here

First National Indigenous TV station launched

Australia’s first national 24 hour indigenous television station is on air. The maiden hour-long broadcast of National Indigenous Television (NITV) was beamed live from Sydney to more than 600,000 viewers this morning. Read the full story here

Rich Pickings

A satirical video on teenage affluence is influencing hearts and minds through YouTube. See the video on Launch News Page or read the full article here.

IMPACT: The new political forum for MySpace users