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July 2007

launchgroup.com.au > Blog > 2007 > July
11 Jul

Social Networking Goes Niche

by launch-admin Jul 11, 2007 0 Uncategorized

MySpace and Friendster’s runaway popularity and exposure have helped spawn an array of targeted networking sites. Advertisers are noticing. See the full article from Business Week here

10 Jul

An Olympic PR Challenge

by launch-admin Jul 10, 2007 0 Uncategorized

Among the nightmares that might plague a marketing executive, bankrolling an event that some call the Genocide Olympics could well be one of the worst. But that’s just what the likes of Adidas, Coca-Cola (KO), General Electric (GE), Johnson & Johnson (JNJ), Kodak, McDonald’s (MCD), Samsung, Visa, and others are facing. As Beijing prepares for the Summer Games in August, 2008, activists around the world are planning to take China to task over issues ranging from the Dalai Lama to Darfur. And the multinationals that have coughed up tens of millions of dollars to sponsor the Olympics are caught in a public relations bind. Read the full article from Business Week here

10 Jul

Unilever announce two new important commitments to responsible marketing

by launch-admin Jul 10, 2007 0 Uncategorized

Unilever has commited to adopting a global guideline that will stop the future use of size zero models or actors in its advertising. And it will also restrict its marketing and advertising to children between 6 to 11 years of age to the healthier foods and beverage products in its portfolio. Unilever will not impose strict criteria for models’ and actors’ Body Mass Index (BMI), but all brand directors and agencies will be expected to use BMI of between 18.5 and 25 as a guideline. This range is in line United Nations guidance of what level of BMI can be considered healthy. Read the full article here

10 Jul

ICANN Plans October Launch of ‘.asia’ Domain

by launch-admin Jul 10, 2007 0 Uncategorized

Internet addresses ending in “.asia” will be open to governments and trademark owners starting in October, with general registrations coming in 2008. The initial round, which starts October 9, is limited to governments desiring geographical names such as “china.asia” and those with trademarks applied before March 16, 2004, and actively in use. Read the full article from Businessweek here

10 Jul

Two Minute Social Networking Primer

by launch-admin Jul 10, 2007 0 Uncategorized
Social media marketing, social media optimization, social bookmarking, social networking, social, social, SOCIAL. It’s everywhere and yet, many people are still having a hard time understanding exactly what the heck we’re talking about. So, if you’re still trying to figure out what the heck a social network is and why you might want to join one, here’s a brilliant two minute video primer.
Click on this link to watch the video
10 Jul

Steve Jobs’ Greatest Presentation

by launch-admin Jul 10, 2007 0 Uncategorized

Carmine Gallo, Business Week’s communications coach mines Jobs’ introduction of the iPhone to offer five lessons for making an unforgettable pitch. Read the full article here

10 Jul

Into the World of Carbon-Neutral Advertising Smith Barney Panel Explores Latest Developments

by launch-admin Jul 10, 2007 0 Uncategorized

NEW YORK (AdAge.com) — The new notion that marketers should address and offset the carbon footprint of their print advertising has become credible enough to support a major panel discussion at Smith Barney. Among other things, the Manhattan gathering, which drew a standing-room-only crowd of executives from ad agencies, media companies and financial investment firms, featured a presentation by upscale jewelry merchant John Hardy. He’s now planting bamboo on an entire island off the coast of Bali to offset the greenhouse gases generated by his print advertising in some of America’s most chi-chi fashion magazines. See the Vlog Here

10 Jul

Signs of the Times: Fading Ads Hint at the Future of Marketing An Author’s Stroll Through a World of Ghost Messages

by launch-admin Jul 10, 2007 0 Uncategorized

If it’s still a little hard to digest Bob Garfield’s pronouncement that “Advertising is not the future of marketing,” maybe it’s time to take a walk with Ben Passikoff, or at least sit down with his book. ‘The Writing on the Wall,’ by Ben Passikoff. Read more here

3 Jul

Sci-Fi invites bloggers to meet cast and crew

by launch-admin Jul 3, 2007 0 Uncategorized

The Sci-Fi Channel this week indulged in a new spin on an old PR move by hosting a junket, for bloggers.
The NBC Universal science fiction cable network’s first “digital press tour” rounded up a couple dozen of its most important and influential online enthusiasts and reviewers and whisked them off to Vancouver for an almost week long Sci-Fi shindig.

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