• +61 2 9492 1000
  • launch@launchgroup.com.au

August 2007

launchgroup.com.au > Blog > 2007 > August
28 Aug

Traditional IT department to disappear in radical five year transition

by launch-admin Aug 28, 2007 0 Uncategorized

The IT department as we know it, will no longer exist after 2012. Not only will there be a radical shift in skill sets but the traditional IT shop is likely to have a different name with IT managers even sporting new titles like innovation manager or director of processes. In the next five years, the IT department will shrink by one third as a result of increased automation, according to John Roberts, Gartner vice president and distinguished analyst. But it isn’t just about size, Roberts said this transition will see IT’s focus shift dramatically from technology to business processes and relationships. Read the full article here.

23 Aug

Tots Getting Internet Identity at Birth

by launch-admin Aug 23, 2007 0 Uncategorized

NEW YORK — Besides leaving the hospital with a birth certificate and a clean bill of health, baby Mila Belle Howells got something she won’t likely use herself for several years: her very own Internet domain name. Likewise newborn Bennett Pankow joined his four older siblings in getting his own Internet moniker. In fact, before naming his child, Mark Pankow checked to make sure “BennettPankow.com” hadn’t already been claimed. A small but growing number of parents are getting domain names for their young kids, long before they can do more than peck aimlessly at a keyboard. To read the full article from the Washington Post, click here.

23 Aug

Search technology prominence grows

by launch-admin Aug 23, 2007 0 Uncategorized

Search technology is becoming a central tool in everyday life, said Ask.com CEO Jim Lanzone at the Search Engine Strategies 2007 conference in San Jose, California on Tuesday. Once limited to giving out just a bunch of links, search has expanded to offer more context, options, and tools, Lanzone said. “For the next 10 years, [search is] going to be the way that you navigate the world of information and media,” Lanzone said. See the full article from Paul Krill (InfoWorld) here.

16 Aug

Want Great PR? Get Your Agencies to Share the Load

by launch-admin Aug 16, 2007 0 Uncategorized

Case Study: The New Maytag Repairman Owes His Life to Integration
Those of us lucky enough to have a few decades of advertising and marketing behind us can say with all certainty that the foundation has shifted. Whirlpool Corp. revitalized Maytag’s brand icon through a concerted effort on the part of its agencies. The efforts generated nearly 2,000 candidates vying for the role as the Maytag Repairman. The three-month search cost less than $500,000; Whirlpool estimates its value at nearly $10 million.
Read the full article from AdAge here.
15 Aug

Virgin America: Like a Multimillion-Dollar IPod That Flies

by launch-admin Aug 15, 2007 0 Uncategorized

Virgin America launched its U.S. air service yesterday, and immediately staked a claim as the most geek-friendly airline yet invented. It’s also one of the most comfortable and pleasant to fly in — and it’s reasonably priced. Take a look at the amazing fit out at wired.com
15 Aug

A freak blog migrates into an institution

by launch-admin Aug 15, 2007 0 Uncategorized

After over two years at freakonomics.com, Steven Levitt and Stephen Dubner — co-authors of the 3-million-copies “Freakonomics” — last week moved their blog under a bigger and more institutional brand, that of the Opinion section of the New York Times’ website. The migration of the blog has been hotly debated. See the Ted Blog for more.

9 Aug

Mom, Let’s Talk

by launch-admin Aug 9, 2007 0 Uncategorized

A brand-new batch of cell phones takes aim at kids as young as 5.
Okay, it’s off to first grade. Got the pencil case, lunch box, and…cell phone? Yes, with companies marketing calling plans to “tweens,” ages 8 to 12, it was only a matter of time before cell phones found a place on their younger brothers’ and sisters’ back-to-school lists. Read the full article from BusinessWeek here.

6 Aug

Playground Networking, Now OnlineSocial Sites Aim at Users Too Young for MySpace

by launch-admin Aug 6, 2007 0 Uncategorized

These days, it’s little brother who’s watching.

Younger and younger children want their share of the social networking craze, but popular Web sites such as MySpace and Facebook are reserved for older crowds. So sites are now aiming at children 14 and under, with online worlds where their animated personas can play games, chat with others their age and even engage in adultlike activities such as e-commerce. Read the full article from Washington Post here.

3 Aug

Integrity in Marketing Is Not Optional – Why Truth and Credibility Must Necessarily Guide Marketing Strategy in an Era of Informed Skepticism

by launch-admin Aug 3, 2007 0 Uncategorized

While marketers grapple with the usual challenges — competition, accountability, wrangling new technologies –perhaps they should be more concerned with a far more powerful phenomenon: informed skepticism. In a world where buyers are continuously in touch with other buyers and claims are publicly deconstructed by anyone and everyone, marketers’ toughest job may be to simply convince buyers that they speak the truth. In such a world, marketing integrity is not just a virtue; it is a driver of choice. They speak the truth. The marketers featured in this Advertising Age article get that marketing integrity is more than just a nice-to-have; in today’s environment, it’s become a must-have for success.

1 Aug

Business leaders given APEC planning guidelines at Sydney CBD emergency planning forum 1 August 2007

by launch-admin Aug 1, 2007 0 Uncategorized

Businesses with operations in and around Sydney’s CBD must prepare now for the impact of the Sydney’s APEC forum to be held between 2nd – 9th September, emergency planning specialists told business leaders at a Sydney forum today. Speaking at the Janellis APEC emergency planning forum, Emergency Planning specialist, Mr Brendan Beckett Director of Janellis Australia said: “APEC raises some significant concerns for the Australian business community around issues such as CBD security zoning, mass gatherings, increased police presence and the public holiday. All of these factors will impact on normal business operations”. Read the full media release here.