By Andrew Downie
VARGINHA, Brazil – Rafael de Paiva was skeptical at first. If he wanted a “fair trade” certification for his coffee crop, the Brazilian farmer would have to adhere to a long list of rules on pesticides, farming techniques, recycling and other matters. He even had to show that his children were enrolled in school.
By Jonah Bloom
For years now, corporate-communications experts have been telling anyone who will listen that a company’s financial performance is tied to what the company stands for beyond the balance sheet. But their theories have fallen on deaf ears, with colleagues in the marketing department preferring a brand-centric focus on price, promotion and product benefits to the business of dealing with awkward issues and their company’s place in the world.
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The web, it turns out, is doing more than just transforming media-business models — it’s blurring the definition of media in the first place. Papa John’s, who insists it is not a media company, runs ads for Gamefly, Six Flags and Sports Illustrated on its site. Does a media site create content with the goal of selling ads or subscriptions to pay for it? Or can we now define as a medium any site that aggregates an audience through other means — e-commerce or lead generation — then it turns around and sells to advertisers? Read the full article from AdAge here.
The IT department as we know it, will no longer exist after 2012. Not only will there be a radical shift in skill sets but the traditional IT shop is likely to have a different name with IT managers even sporting new titles like innovation manager or director of processes. In the next five years, the IT department will shrink by one third as a result of increased automation, according to John Roberts, Gartner vice president and distinguished analyst. But it isn’t just about size, Roberts said this transition will see IT’s focus shift dramatically from technology to business processes and relationships. Read the full article here.
NEW YORK — Besides leaving the hospital with a birth certificate and a clean bill of health, baby Mila Belle Howells got something she won’t likely use herself for several years: her very own Internet domain name. Likewise newborn Bennett Pankow joined his four older siblings in getting his own Internet moniker. In fact, before naming his child, Mark Pankow checked to make sure “BennettPankow.com” hadn’t already been claimed. A small but growing number of parents are getting domain names for their young kids, long before they can do more than peck aimlessly at a keyboard. To read the full article from the Washington Post, click here.
Search technology is becoming a central tool in everyday life, said Ask.com CEO Jim Lanzone at the Search Engine Strategies 2007 conference in San Jose, California on Tuesday. Once limited to giving out just a bunch of links, search has expanded to offer more context, options, and tools, Lanzone said. “For the next 10 years, [search is] going to be the way that you navigate the world of information and media,” Lanzone said. See the full article from Paul Krill (InfoWorld) here.