A brand-new batch of cell phones takes aim at kids as young as 5.
Okay, it’s off to first grade. Got the pencil case, lunch box, and…cell phone? Yes, with companies marketing calling plans to “tweens,” ages 8 to 12, it was only a matter of time before cell phones found a place on their younger brothers’ and sisters’ back-to-school lists. Read the full article from BusinessWeek here.
These days, it’s little brother who’s watching.
Younger and younger children want their share of the social networking craze, but popular Web sites such as MySpace and Facebook are reserved for older crowds. So sites are now aiming at children 14 and under, with online worlds where their animated personas can play games, chat with others their age and even engage in adultlike activities such as e-commerce. Read the full article from Washington Post here.
While marketers grapple with the usual challenges — competition, accountability, wrangling new technologies –perhaps they should be more concerned with a far more powerful phenomenon: informed skepticism. In a world where buyers are continuously in touch with other buyers and claims are publicly deconstructed by anyone and everyone, marketers’ toughest job may be to simply convince buyers that they speak the truth. In such a world, marketing integrity is not just a virtue; it is a driver of choice. They speak the truth. The marketers featured in this Advertising Age article get that marketing integrity is more than just a nice-to-have; in today’s environment, it’s become a must-have for success.
Businesses with operations in and around Sydney’s CBD must prepare now for the impact of the Sydney’s APEC forum to be held between 2nd – 9th September, emergency planning specialists told business leaders at a Sydney forum today. Speaking at the Janellis APEC emergency planning forum, Emergency Planning specialist, Mr Brendan Beckett Director of Janellis Australia said: “APEC raises some significant concerns for the Australian business community around issues such as CBD security zoning, mass gatherings, increased police presence and the public holiday. All of these factors will impact on normal business operations”. Read the full media release here.
A revolution is under way in Australia’s entertainment and media sectors, which are set to be worth a staggering $28.7 billion by 2011, according to a new report. The PricewaterhouseCoopers (PwC) Australian Entertainment & Media Outlook: 2007-2011 report has found that a number of sectors, including out-of-home and print media, have developed more robust and timely audience measurement processes that will demonstrate insights into consumer behaviour to advertisers. Read the full press release from Pricewaterhouse Coopers here.
Third-Screen Branding Poses Its Own Unique Set of Challenges. For all intents and purposes, the launch of Apple’s revolutionary iPhone – complete with folks lining up and even sleeping on sidewalks in anticipation – heralded a new age of portability. The iPhone and all other soon-to-be-launched mobile phone-centric devices are not simply about the portable phoning capability (so yesterday). They’re about the portable internet; portable entertainment; portable news; weather and sports; portable retailing; and, yes, the opportunity for portable branding. Read more here.
NEW YORK: Eleven of the biggest U.S. food and drink companies will adopt new rules to limit advertising to children under the age of 12, a move that restricts ads for products such as McDonald’s Happy Meals and the use of popular cartoon characters. Read the full article here.