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launchgroup.com.au > Blog > 2007
9 Aug

Mom, Let’s Talk

by launch-admin Aug 9, 2007 0 Uncategorized

A brand-new batch of cell phones takes aim at kids as young as 5.
Okay, it’s off to first grade. Got the pencil case, lunch box, and…cell phone? Yes, with companies marketing calling plans to “tweens,” ages 8 to 12, it was only a matter of time before cell phones found a place on their younger brothers’ and sisters’ back-to-school lists. Read the full article from BusinessWeek here.

6 Aug

Playground Networking, Now OnlineSocial Sites Aim at Users Too Young for MySpace

by launch-admin Aug 6, 2007 0 Uncategorized

These days, it’s little brother who’s watching.

Younger and younger children want their share of the social networking craze, but popular Web sites such as MySpace and Facebook are reserved for older crowds. So sites are now aiming at children 14 and under, with online worlds where their animated personas can play games, chat with others their age and even engage in adultlike activities such as e-commerce. Read the full article from Washington Post here.

3 Aug

Integrity in Marketing Is Not Optional – Why Truth and Credibility Must Necessarily Guide Marketing Strategy in an Era of Informed Skepticism

by launch-admin Aug 3, 2007 0 Uncategorized

While marketers grapple with the usual challenges — competition, accountability, wrangling new technologies –perhaps they should be more concerned with a far more powerful phenomenon: informed skepticism. In a world where buyers are continuously in touch with other buyers and claims are publicly deconstructed by anyone and everyone, marketers’ toughest job may be to simply convince buyers that they speak the truth. In such a world, marketing integrity is not just a virtue; it is a driver of choice. They speak the truth. The marketers featured in this Advertising Age article get that marketing integrity is more than just a nice-to-have; in today’s environment, it’s become a must-have for success.

1 Aug

Business leaders given APEC planning guidelines at Sydney CBD emergency planning forum 1 August 2007

by launch-admin Aug 1, 2007 0 Uncategorized

Businesses with operations in and around Sydney’s CBD must prepare now for the impact of the Sydney’s APEC forum to be held between 2nd – 9th September, emergency planning specialists told business leaders at a Sydney forum today. Speaking at the Janellis APEC emergency planning forum, Emergency Planning specialist, Mr Brendan Beckett Director of Janellis Australia said: “APEC raises some significant concerns for the Australian business community around issues such as CBD security zoning, mass gatherings, increased police presence and the public holiday. All of these factors will impact on normal business operations”. Read the full media release here.

1 Aug

Finance Sector Acknowledges Economic Impacts of Climate Change

by launch-admin Aug 1, 2007 0 Uncategorized
Senior finance industry representatives have agreed that the economy-wide costs of ignoring sustainability issues such as climate change outweigh the costs of addressing it and believe further leadership is needed to encourage companies to report on sustainability risks. That’s according to industry opinion polling released today by Finsia – the Financial Services Institute of Australasia – which represents 20,000 finance industry members in Australia and New Zealand. Read the full opinion poll from Finsia here.
31 Jul

The revolution continues says PricewaterhouseCoopers – 31 July 2007

by launch-admin Jul 31, 2007 0 Uncategorized

A revolution is under way in Australia’s entertainment and media sectors, which are set to be worth a staggering $28.7 billion by 2011, according to a new report. The PricewaterhouseCoopers (PwC) Australian Entertainment & Media Outlook: 2007-2011 report has found that a number of sectors, including out-of-home and print media, have developed more robust and timely audience measurement processes that will demonstrate insights into consumer behaviour to advertisers. Read the full press release from Pricewaterhouse Coopers here.

25 Jul

Does Your Brand Have Portability Potential?

by launch-admin Jul 25, 2007 0 Uncategorized

Third-Screen Branding Poses Its Own Unique Set of Challenges. For all intents and purposes, the launch of Apple’s revolutionary iPhone – complete with folks lining up and even sleeping on sidewalks in anticipation – heralded a new age of portability. The iPhone and all other soon-to-be-launched mobile phone-centric devices are not simply about the portable phoning capability (so yesterday). They’re about the portable internet; portable entertainment; portable news; weather and sports; portable retailing; and, yes, the opportunity for portable branding. Read more here.

24 Jul

Privacy Is The New Black

by launch-admin Jul 24, 2007 0 Uncategorized

After a week where Ask launched AskEraser, a product that allows users to erase their search history, and Google announced a reduction in retained data time from 2038 to 18 months, more privacy initiatives are on their way.
According to the Wall Street Journal, Microsoft will officially announce Monday “new policies and technologies to protect the privacy of users of its Live Search services” and Yahoo will announce plans for “a policy to make all of a user’s search data anonymous within 13 months of receiving it.”
Read the full article from techcrunch here.
Image Credit (New School)
23 Jul

Stella McCartney and PETA will co-host on Second Life the first worldwide anti fur protest

by launch-admin Jul 23, 2007 0 Uncategorized

Stella McCartney and PETA will co-host on Second Life the first worldwide anti fur protest. The full article can be found here, see Stella McCartney’s press release here and watch the debate continue in Second Life Herald.
18 Jul

11 U.S. food and drink companies to restrict advertising practices aimed at children

by launch-admin Jul 18, 2007 0 Uncategorized

NEW YORK: Eleven of the biggest U.S. food and drink companies will adopt new rules to limit advertising to children under the age of 12, a move that restricts ads for products such as McDonald’s Happy Meals and the use of popular cartoon characters. Read the full article here.