NEW YORK (AdAge.com) — The new notion that marketers should address and offset the carbon footprint of their print advertising has become credible enough to support a major panel discussion at Smith Barney. Among other things, the Manhattan gathering, which drew a standing-room-only crowd of executives from ad agencies, media companies and financial investment firms, featured a presentation by upscale jewelry merchant John Hardy. He’s now planting bamboo on an entire island off the coast of Bali to offset the greenhouse gases generated by his print advertising in some of America’s most chi-chi fashion magazines. See the Vlog Here
If it’s still a little hard to digest Bob Garfield’s pronouncement that “Advertising is not the future of marketing,” maybe it’s time to take a walk with Ben Passikoff, or at least sit down with his book. ‘The Writing on the Wall,’ by Ben Passikoff. Read more here
The Sci-Fi Channel this week indulged in a new spin on an old PR move by hosting a junket, for bloggers.
The NBC Universal science fiction cable network’s first “digital press tour” rounded up a couple dozen of its most important and influential online enthusiasts and reviewers and whisked them off to Vancouver for an almost week long Sci-Fi shindig.