On the internet today, asking for feedback is in.
The media already are onboard. Virtually all journalists solicit feedback by listing their e-mail addresses next to their bylines. Some go even further by overtly asking for help with their stories.
Companies, too, are slowly transitioning their communication strategies toward more open, collaborative programs. They are actively trolling social networks and forums in search of insights. Some, but not yet many, are engaging stakeholders directly through venues such as blogs.
Read the full article by Steve Rubel here.