News Outlets Must Accept That Consumers Want More Content Faster – and Don’t Care Who Creates It by Michael Learmonth and Nat Ives
March 30, 2009: NEW YORK (AdAge.com) — A link on the Drudge Report can drive hundreds of thousands of views of: a news story, bringing a host of new readers and — here’s hoping — some ad revenue to go with them. But most of the many, many sites aggregating other people’s content can’t deliver that much traffic, and some don’t even try.
What’s more, a vast swath of readers couldn’t care less about anything deeper than a headline, which is a problem for the nation’s beleaguered journalistic institutions as they try to find a sustainable model for newsgathering on the web. Read the full story from Ad Age here.