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February 2012

launchgroup.com.au > Blog > 2012 > February
7 Feb

MCN bolsters growth with Melbourne restructure

by launch-admin Feb 7, 2012 0 Uncategorized



New Group Account Managers and two new Account Executives


February 7th, 2012: Multi Channel Network (MCN) today announced a restructure of its Melbourne operations to meet the increased sales demand in that market.


Senior account managers Adam Fiske and Amber Ballagh have been promoted to Group Account Manager roles, joining Adam McConnell and Matt Bartlett in leading MCN Melbourne’s account teams.


MCN Melbourne has also expanded its account executive team with the promotion of Ana Herceg – previously an account coordinator at MCN’s Sydney office. A second hire will be made in the coming weeks.


MCN Melbourne Sales Director, Ben Sumpter, said: “The restructure from three, to four account groups is a response to the revenue growth we experienced in 2011. We continually look at how our business is structured to make sure we’re servicing the market in the most effective and efficient way possible.


“Amber and Adam are exceptional executives with a brilliant track record of client service. They have continually delivered outstanding advertising solutions across all of MCN’s assets including TV, online, interactive, promotions and activations,” he said.


“The restructure puts MCN Melbourne in a stronger position than ever to deliver the best multi-platform solutions and bolster growth in 2012.”


MCN National Sales Director, Mark Frain, said: “Last year, MCN out-performed the market in advertising revenue growth. Our Melbourne operation made an important contribution to this result, and as it enters another significant growth phase, the new structure will allow MCN to maintain its excellent reputation for great service and excellent delivery. What is even more pleasing is that once again we’re able to promote talented people from within.”


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Further information: Sarah Tsiros, Launch Group (02) 9492 1034 / 0466 805 364


About Multi Channel Network (MCN) www.MCN.com.auEstablished in 1997, MCN is a joint venture between FOXTEL, AUSTAR, Premier Media Group and XYZ Networks. MCN is responsible for the advertising interests of over 50 national STV channel brands and over 70 channel and independent websites. MCN is the only media company in Australia to offer the complete range of digital interactive television advertising solutions via the remote control – red button, green button and on demand advertising. MCN’s online network is Australia’s 7th largest commercial online network, with a monthly reach of 7m unique browsers.  For more information: www.MCN.com.au

6 Feb

Media Release: ANDY X: Andy Warhol’s 40 minutes of fame

by launch-admin Feb 6, 2012 0 Uncategorized

Rocky Horror creator launches online tribute on 25th anniversary of Warhol’s death

World first exclusive online release of art film

19 January 2012: Sunday Pictures, in association with DLSHS and ScreenLaunch announces the global online launch of Jim Sharman’s new visual experience ANDY X on February 22nd, 2012.

ANDY X is a 40-minute musical reverie about legendary artist Andy Warhol. Blending a unique filmic structure of song, verse and montage, Sharman explores Warhol’s life from his death-bed in a New York Hospital on 22 February 1987.

This online film experience marks the return of iconic Australian director Jim Sharman to the screen, albeit an online screen. Best known for pushing conventional boundaries with his theatre, opera and cult cinema creations, including the musical extravaganza The Rocky Horror Picture Show. Sharman breaks new ground again exclusively releasing his tribute film online.

On choosing to launch the film in this way, Jim said, “Online movies are a new art form and their potential is evolving, yet cyberspace seems the perfect place to explore the Warhol enigma. I imagine Warhol would have loved the net, and we’ve enjoyed creating this unique 40 minute portrait, or ‘cinematic séance’ with Andy Warhol”.

Given the global audience, the film will be launched 25 years from the very minute of Andy Warhol’s death at 10.21pm in Sydney or 6.21am time in New York at andyxthemovie.com

Esteemed film critic Richard Kuipers has described the film as “a poetic and pulsating eulogy… Sharman takes us on a ride to stimulate and excite everyone from Warhol buffs to those who might have only heard the name and know it has something to do with soup cans.”

Jim Sharman said part of his motivation for creating ANDY X was to explore the world of the most influential twentieth century artist, one whose legacy will continue to inform the future: “Warhol’s ideas still feed our increasingly globalized world and it makes him a fitting subject for online meditation.”

The film was developed and directed by Jim Sharman from a script by Stephen Sewell and an original music score by Basil Hogios, with lyrics by Sewell and Hogios. ANDY X stars rising young stars Akos Armont and Sheridan Harbridge; with Nick Simpson-Deeks, Gillian Jones and David Denis.

On February 22nd 1987 – Andy Warhol died.
On February 22nd 2012 – ANDY X is born.

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For further information:
Alexandra Fletcher, ScreenLaunch: alex@launchgroup.com.au
+61 9492 1000 / 0412 666 168.

About ANDY X
ANDY X is an online film adventure that combines a hybrid of cabaret, opera, art installation, portraiture, and the desire to evoke Warhol’s imagery while avoiding imitation. The 40-minute piece is a playful and original exploration of the life and death of legendary artist Andy Warhol.

About Jim Sharman
Jim Sharman is an international stage and screen director whose work has encompassed film, a range of theatre from Shakespeare to Patrick White, operas by Mozart, Britten and Stravinsky and musicals including Hair, Jesus Christ Superstar and The Rocky Horror Show. He is the author of the memoir Blood and Tinsel and is widely regarded as one of Australia’s most influential and outstanding directors.