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11 Sep

Media Release: ICT Salaries continue to grow

by launch-admin Sep 11, 2012 0 Uncategorized

ACS 2012 Remuneration Survey: 3.9% salary increase overall, public sector wage growth catching up with private sector.

11 September 2012: The annual survey of Australian Computer Society (ACS) members, the nation’s peak body for Information & Communication Technology (ICT) professionals, revealed today that ICT salaries have shown steady growth over the twelve months to May 2012. The 2012 annual survey was conducted for the ACS by the Association of Professional Engineers, Scientists and Managers, Australia (APESMA).

Remuneration paid to ICT professionals across the twelve-month period was 3.9 per cent, marginally down from an annual increase of 4 per cent reported a year earlier. ICT professionals employed in the public sector recorded the greatest rate of increase of 4.6 per cent, a substantial increase from the 3.5 per cent reported a year earlier.

ICT professionals employed in the private sector reported an average increase of 3.7 per cent, a decrease from the 4.2 per cent increase reported in 2011. Education sector employees reported an average increase of 3.5 per cent, lower than the 3.9 per cent increase reported a year earlier. Overall, the median total remuneration package for ICT professionals in the private sector was $117,500 compared to $112,459 in the public sector and $100,211 in the education sector.

In real terms, the salaries of the majority of ICT professionals have accelerated substantially ahead of general cost of living increases. The Australian Bureau of Statistics reported an increase in the Consumer Price Index (CPI) of 1.2 per cent over much the same period. The rate of ICT salary increases have recovered in the private and public sectors to be just ahead of general wages growth.

Other key findings of the 2012 Remuneration Survey included:

  • The mining industry continues to perform best over the past year, ICT respondents in the industry reporting an average salary increase of 5.6 per cent.
  • The communications sector also showed strong wage growth, with respondents in the sector reporting an average increase of 5 per cent.
  • In the twelve months to the end of June 2012 the Australian Bureau of Statistics reported that annual Australian Average Weekly Earnings increased by 3.7 per cent.
  • General Management and Chief Information Officer roles continue to be the most lucrative ICT positions, based on the level of total remuneration packages.


2012 employment survey graph

Source: The Australian Computer Society Remuneration Survey 2012

ACS Chief Executive Alan Patterson said that the findings of the 2012 Remuneration Survey demonstrated the continued underlying strength of the ICT sector in Australia.

“There are a number of factors at play when it comes to ICT salaries in Australia including the continued emergence of the Digital Economy, specific skill shortages and the roll out of the National Broadband Network.

“While it would be expected that mining-related roles continue to show the fastest increase, wage trends underline the demand for ICT professionals in areas as diverse as defence, energy and transportation.

“There are two key takeaways from these findings, the first is that ICT continues to provide strong, stable and well remunerated career paths for professionals. The second is that to help meet the continued business and government demand for suitable ICT professionals – more must be done to engage young people in ICT.”

Read a summary of the Report here.

Media Enquiries

Ashford Pritchard at Launch Group e: ashford@launchgroup.com.au
P: 02 9492 1000 | M: 0411 020 680

About the Australian Computer Society

The Australian Computer Society (ACS) is the professional association for Australia’s Information and Communication Technology (ICT) sector. Over 20,000 ACS members work in business, education, government and the community. The Society exists to create the environment and provide the opportunities for members and partners to succeed. The ACS strives for ICT to be recognised as a driver of innovation in our society, relevant across all sectors, and to promote the formulation of effective policies on ICT and related matters

Visit: www.acs.org.au for more information.

About ACS Remuneration Survey Report

The Australian Computer Society Remuneration Survey Report has been compiled annually since 1993 by the Association of Professional Engineers, Scientists and Managers, Australia. The 2012 report provides a detailed analysis of the remuneration of nearly 2,000 ICT professionals working in Australia. Factors used for analysis include professional experience, industry, geographic location, responsibility level, job function and qualification.

10 Sep

Fostering hope on World Suicide Prevention Day

by launch-admin Sep 10, 2012 0 Uncategorized

Media Release


Noffs community program shows encouraging results in reducing suicide



10th September 2012: Marking the 11th World Health Organisation (WHO) and International Association for Suicide Prevention (IASP) World Suicide Prevention Day 2012, the Noffs Foundation today released results showing that programmes helping ‘at risk’ youth can have a dramatic effect in reducing suicidality. There are over 2300 deaths from suicide nationally each year, and people between the ages of 15 and 24 one of the highest risks groups.


“Suicide is a complex and multifaceted problem, and there is no one answer when it comes to prevention. We feel privileged to have had the opportunity to help reduce self-harm and suicidality as part of our work to help young people with severe problems” said Mark Ferry, Deputy COO of Noffs Foundation.

In running support programmes and building community initiatives for youths experiencing drug and alcohol problems and related trauma, the Noffs Foundation often help those at high risk of self harm and suicide. The Program for Adolescent Life Management (PALM), a residential program for young people with serious alcohol or drug abuse of in five locations in Australia, has seen some success when it comes to preventing suicide.

Over one third (36.7 per cent) of young people entering the PALM programme between 2001 and 2012 reported a previous suicide attempt. These young people had on average attempted suicide 2.8 times. However, following the completion of the PALM programme, there was a marked decrease in the percentage of young people reporting suicide attempts. In fact, a 56 per cent fall in the number of participants reporting a suicide attempt was recorded in the three months before and after completing the programme (from 14.3 per cent pre- to 6.3 per cent post-PALM).

Mr Ferry said: “On a day when the world joins to focusing attention on one of the most serious issues affecting us all, we wanted to share our story of success from a program that is helping to bring down suicide rates in Australia.“

– ends –


Media contact:

Sarah Tsiros (02) 9492 1034 / +61 (0) 466 805 364 sarah@launchgroup.com.au

About the Noffs Foundation: About the Noffs Foundation: The Noffs Foundation is one of Australia’s leading youth services providers, and an advocate for best practice in drug and alcohol provision, prevention and treatment. The Noffs Foundation was founded in 1970 by the great Australian humanitarian Reverend Ted Noffs to provide essential services for young people who experience drug and alcohol problems and related trauma, and their families. Noffs has pioneered new community outreach initiatives, including the opening of free educational and artistic recreational centres to support young people who are homeless, using drugs, involved with crime or simply need someone to talk to. Other services include residential and day programs, individual and group counselling, education, training and group outdoor activities. The Noffs foundation support over x people every year.

31 Aug

New partnership to strengthen relations between the ACS and universities

by launch-admin Aug 31, 2012 0 Uncategorized

31 August 2012: The Australian Computer Society (ACS) today announced a joint commitment with the Australian Council of Deans of Information and Communications Technology (ACDICT), a peak academic body for ICT higher education, to encourage engagement between ICT professionals, industry leaders and educators towards shaping more engaging ICT education opportunities and programs for a next generation of ICT leaders.

The ACS, the nation’s peak body for ICT professionals, has long been focused on making ICT skills and education a national priority. The Memorandum of Understanding (MoU) with ACDICT sets forth terms for an ongoing cooperative and collaborative partnership based on a joint interest to identify Australia’s workforce development needs and to deliver benefits to ICT higher education.

ACS CEO Alan Patterson is passionate about investing in ICT tertiary education to overcome a recent decline in ICT university enrolments and a parallel downturn in young people pursuing an ICT career.

“Student engagement in education is critical to attract young people to the industry. We have a responsibility to ensure Australia has the skills that are in shortage yet critical to underpin the future prosperity of our nation,” said Mr Patterson.

ACDICT President Professor Leon Sterling said, “We need to urgently address knowledge and skills deficits in information and communication technology. There are more jobs in ICT that are important for innovation than there are skilled professionals to fill them. What we have seen, over decades, has been a gradual deterioration in the attention that our education system pays to ICT skills”.

“Computing concepts and ICT subjects deserve serious attention, along with mathematics and science. Getting the national curriculum right is a vital first step towards securing the Australia’s future economic prosperity.”

ACDICT will now have input into reviews and updates made to the ACS ICT Core Body of Knowledge which outlines knowledge requirements for all ICT Professionals. In turn, this collaboration will ensure that valuable input from professionals and industry partners can inform curriculum development in Australia’s tertiary institutions.

ACS President Nick Tate said, “Engaging curriculums can help inspire students, changing the negative community perceptions that exist around ICT. Today’s students are aware of the ubiquity of technology and how it affects their lives, but less able to view ICT as a rewarding profession and a channel for creativity. We believe that much more can be done to develop the relationships between educators and industry to reinvigorate student interest in ICT higher education.”

Media Enquiries
Ashford Pritchard at Launch Group e: ashford@launchgroup.com.au
P: 02 9492 1000 | M: 0411 020 680

About the ACS
The Australian Computer Society (ACS) is the professional association for Australia’s Information and Communication Technology (ICT) sector. Over 20,000 ACS members work in business, education, government and the community. The Society exists to create the environment and provide the opportunities for members and partners to succeed. The ACS strives for ICT to be recognised as a driver of innovation in our society, relevant across all sectors, and to promote the formulation of effective policies on ICT and related matters

The Australian Council of Deans of ICT represents all Australian universities involved in all the ICT Professions. ACDICT’s mission is to promote and advance ICT education, research and scholarship on behalf of Australian universities and thereby provide the skilled ICT workers needed by Australian industry. www.acdict.edu.au

Contact: Professor Leon Sterling, lsterling@swin.edu.au

27 Aug

Holden partners with CMC as first broadcast sponsor of Gympie Music Muster

by launch-admin Aug 27, 2012 0 Uncategorized



Holden in regional push to promote its all-new Colorado


27 August, 2012: Multi Channel Network (MCN) have announced Holden as the first sponsor of Country Music Channel’s (CMC) broadcast of the Gympie Music Muster – a leading country music festival held at Queensland’s Amamoor Creek State Forest Park (August 23 – 26).

The campaign included TVCs, on-ground signage and a branded vehicle at the festival, as well as on-air and online content sponsorship pre and post the festival.


During the four-day event, Holden promoted its new Colorado line to regional consumers.


MCN’s Aaron Pearce – Strategic Integration Manager Music said: “Holden’s partnership with this year’s Gympie Music Muster marks a partnership with one of CMC’s biggest activations of the year. The unique Australian event reaches the country music loving audience on-ground, on-air, online and via social media. Holden’s focus on reaching a regional audience of 25-54 year olds fits perfectly with CMC’s audience skew of 25-54 year olds who love their country music.”


Pearce continued: “The Gympie Music Muster is regarded as one of the best country festivals in the world and it’s also one of Australia’s largest outdoor music festivals. CMC will be filming ‘Rollin’ With’ over the four days, featuring interviews with country stars including the legendary Kenny Rogers, Aussie festival favourites McAlister Kemp, and up and coming star Chelsea Basham.”


Holden Colorado’s Marketing Manager Kristian Aquilina said: “The partnership that Holden Colorado has made through MCN on the Country Music Channel for the Gympie Muster is really exciting and means we can really engage with this passionate country music audience both on ground, on-air and online.”


CMC is Australia’s only television channel dedicated to country music, featuring the biggest country stars from Australia and around the world. Rollin’ With… The Gympie Muster 2012, will first air on CMC on Thursday 4 October at 8.30pm.


–       ends –

Further information: Sarah Tsiros, Launch Group sarah@launchgroup.com.au (02) 9492 1034 / 0466 805 364


About Multi Channel Network (MCN) www.MCN.com.au

Established in 1997, MCN is a joint venture between Foxtel and FOX SPORTS. MCN is responsible for the advertising interests of over 50 national STV channel and website entertainment brands, plus exclusive Interactive TV activations. MCN delivers optimum campaign results for clients by combining high value audiences with an unmatched choice of premium content. MCN specialises in creative solutions which bring life to ideas and deliver clients a better advertising experience. For more information: www.MCN.com.au

21 Aug

Media Release: New enterprise class data centre opens in North Sydney

by launch-admin Aug 21, 2012 0 Uncategorized



Media Release

New enterprise class data centre opens in North Sydney

Innovative firm iseek Communications expands footprint to NSW in response to market demand.

Sydney, 21 August 2012 – iseek Communications today announced the official opening of a state-of-the-art data centre at Gore Hill Business Park in North Sydney. The enterprise class Tier III facility meets the very latest technical requirements of government and corporate clients, and has been opened in response to growing demand for high quality data centre space in Australia. The Brisbane-headquartered company’s first data centre in New South Wales is housed in a $100 million development.

iseek Gore Hill Business Park is located just 5 km from the heart of Sydney Central Business District, making it one of the most conveniently located data centres in Sydney. It is a large-scale facility that will provide a robust data centre environment for customers that want anywhere from a single rack footprint to many hundreds of racks. iseek’s Gore Hill Business Park data centre has been designed and built  to a Tier III standard meeting the highest levels of security, power efficiency, connectivity and resiliency.

iseek Managing Director, Jason Gomersall comments: “iseek Gore Hill Business Park will help meet the growing need for state-of-the-art data centre facilities in Australia. A recent Gartner report suggests that global spending on enterprise cloud will grow from US$95 billion in 2011 to US$205 billion by 2016, and that overall IT spend will increase by 4.4 per cent in 2013. This market growth is helping drive demand for cutting edge data centre facilities that can meet the need of companies for Australian IT infrastructure.”

The iseek Gore Hill Business Park data centre has been designed to the highest international standards, based on the firm’s expertise in developing the most environmentally sound and secure data centres in Australia:

  • iSeek Brisbane Export Park facility: won the WSP Award for Best Sustainable Development – New Buildings, at the Property Council of Australia / Rider Levett Bucknall Innovations and Excellence Awards in 2012.


  • iSeek Eagle Farm facility: the first data centre in Queensland to attain ISO 27001 certification encompassing its Colocation and Managed Storage products.

Besides traditional data centre and colocation services, iseek Gore Hill Business Park also offers private network solutions that provide seamless, reliable, high performance services. In addition, the facility will offer a range of complementary services to clients including 24/7 access, boardrooms and staging rooms.


Gomersall comments: “It is fitting that we announce the opening of iseek Gore Hill Business Park two years after opening our award-winning iseek Brisbane Export Park facility. After 14 years of successfully developing our business in Queensland we are now ready to expand our national network. This is a milestone for the company, and the significant investment involved reflects our confidence in the future of the Australian ICT market.”


– Ends –


Media Enquiries

Ashford Pritchard at Launch Group, e: ashford@launchgroup.com.au

t: 02 9492 1000 / m: 0411 020 680

About iseek Communications

Originally founded in 1998, iseek Communications is an Australian owned data communications services provider. Headquartered in Brisbane and with enterprise class facilities in Queensland and New South Wales, iseek specialises in resilient data networks, mission-critical Internet services and managed colocation facilities. iseek’s network extends throughout Australia with a point of presence in every major capital city. For more information, go to www.iseek.com.au.


16 Aug

Aurora launches new shows to raise awareness of cancer research & people living with a disability

by launch-admin Aug 16, 2012 0 Uncategorized


 No Limits and Dance Cancer Initiative to premier in August


16th August, 2012: Aurora, Australia’s leading not-for-profit subscription community TV channel, today announced the launch of two new programs. No Limits, a magazine-style show produced and presented by people with disabilities will screen Thursday nights; while Dance Cancer Initiativewill showcase emerging Australian talentto raise funds for the Cancer Council Victoria.


CEO of Aurora, Phyllisse Stanton, says: “Coinciding with the Paralympics later this month, No Limits aims to highlight the rich and multifaceted lives of people with disabilities. It’s truly an iconic community show is which Aurora is enormously proud to screen. “

No Limits will premiere on Aurora on Thursday 16th August at 6pm. It aims to challenge the stereotypes of disabled people and reveal the difficult and controversial issues they face.


Dance Cancer Initiative (DCI) has its Australian premiere from Friday 24th of August at 7.30pm on Aurora, giving DCI the opportunity to expose local talent in front of a national audience.


All money raised from the broadcast will be donated to the Cancer Council Victoria for research, counselling and well-being programs.


Stanton says: “With so many people in Australia being affected in some way by cancer, Aurora is proud to be able give back to the community and be a part of this program.


“Aurora continues to champion locally produced content, with Dance Cancer Initiative and No Limits being Australian made shows about real people that aim to generate awareness for both topical issues,” says Stanton.


The DCI show, hosted by Penny Palman (show producer and event organiser), is entering its fourth year on the channel and includes a variation of classical, contemporary and street dancing.


For more information on both of these new programs, check out the websites: No Limits at http://www.nolimits.org.au/ and DCI at http://www.dancecancerinitiative.com.au/




About Aurora: Aurora is committed to screening interesting, diverse and innovative content to encourage awareness and understanding of community issues and interests. All Australians have the unique opportunity to have their work broadcast on a national platform. Aurora Community Channel is a partner of Australian Made and is proudly supported by FOXTEL.


Follow Aurora on Twitter! http://www.twitter.com/AuroraTV

Facebook http://www.facebook.com/AuroraTV

YouTube http://www.youtube.com/user/auroracommunity183


Media Information: Laura Douglas at Launch Group: 02 9492 1000 / 0452 505 859


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7 Aug

MARS needs ICT Professionals

by launch-admin Aug 7, 2012 0 Uncategorized

Australian Computer Society board member contributes vital technology to NASA Rovers.

Mars and Sydney, 7th August 2012: The successful landing of the Mars Curiosity Rover has been heralded as a critical step in one of the most ambitious planetary missions in history. Its two-year journey of discovery on the surface of the red planet is only made possible thanks to cutting edge technology developed by ICT professionals. Contributing to the success of previous robotics missions to Mars is ACS Tasmania Branch Executive Committee board member Professor Paulo de Souza.

Professor de Souza from University of Tasmania has been a Collaborating Scientist for the Mars Exploration Rover Program since 2002. He was member of a team responsible for reducing the size of Mossbauer spectrometer to fit on a planetary rover. The technology is used to analyse minerals in rocks, and was first used on the Spirit rover that landed on Mars in January 2004. The Mossbauer instruments developed by Professor de Souza detected the minerals jarosite and heamatite, the first findings from the surface to indicate that water had once existed on Mars.

Professor de Souza said “It is my hope that the Curiosity mission will inspire the next generation of ICT innovators here in Australia. While the projects success or failure will be measured by hard operational facts and figures, for me the scientific goal of Curiosity is to establish how long conditions that could support life were present on Mars. It is only through the achievements of ICT professionals that we can find conclusive evidence to answer a question that has preoccupied mankind since we first looked up at the sky. The lesson here for young people is that a career in ICT can literally take your work to the stars.”

Alan Patterson, ACS Chief Executive said: “ICT professionals are not just responsible for making our daily lives possible by creating and managing the technology that makes the world go round. They also help to expand our knowledge of the universe with incredible technological feats, to explore new planets and seek new definitions of life.

“Just as the outpouring of joy was captured at NASA following the successful landing of the Curiosity rover, the ICT profession should do more to acknowledge and celebrate our accomplishments. The ACS is very proud of Professor de Souza’s decade of continued support to the robotic exploration of Mars and we are excited to showcase more Australian-based achievement at the upcoming iAwards on Thursday 9th August 2012, and share more success stories at ACS YITCon 2012 in October.”

ACS YITCon (the Young ICT Professionals Conference) is one of the world’s largest events focusing on young ICT professionals and students. Taking place in Sydney on October 8th and 9th YITCon features prominent speakers from industry, government and academia. This year the conference theme is ‘be inspired’.

For more information on YITCon visit the website.

About the Australian Computer Society

The Australian Computer Society (ACS) is the professional association for Australia’s information and communications technology (ICT) sector representing over 22,000 members. Core services to members include professional recognition and development, education, networking, information services and advocacy. As the guardian of ICT professional ethics and standards in Australia, the ACS aims to create the environment and provide the opportunities for
its members and partners to be recognised and succeed.

Visit www.acs.org.au for more information.

30 Jul

Nike Australia launches +Nine, a store ahead of its time.

by launch-admin Jul 30, 2012 0 Uncategorized

SYDNEY, 30th July 2012:

 Friday July 27th saw the launch of +9, an innovative Nike pop-up store on Oxford St in Paddington, Sydney. The store is the result of a great collaboration between Nike Australia, US Sydney, Boffswana and The Locals in Melbourne.

“+9 is a store with a difference. +9 hours difference to be precise; it runs on British Summer Time” says Christy Peacock, ECD of US Sydney. “When Big Ben strikes 9am in London – 6pm here in Sydney – we open our doors. This way our day coincides exactly with each day of greatness on the other side of the planet. It’s a great way for Nike to express that +9 is full of things ahead of their time”

“The store features products never before seen in Australia, including high-profile innovations such as Nike Flynet, the Nike Lunarlon collection and Nike Pro TurboSpeed, the fastest track uniform Nike has ever created.” says Guiseppe Demaio of the Locals, Melbourne.

Running the store on London time means it’s open at night and closed during the day. To ensure people can still interact with innovations in store during the day, the team created an interactive experience that can be enjoyed from the street.

“We’ve created an experience that allows users to explore what’s inside the store, from outside,” says Robert Stock, Executive Producer of Boffswana Melbourne. “We did it by turning an outside window into an interactive touchscreen that enables users to navigate through Nike’s innovations.  Any interaction with the window also triggers projection mapped movies across a large ‘cube sculptured’ back wall in store, while lighting isolates and highlights physical product. We felt it important to give people an innovative experience that complimented Nike’s most innovative products.”Cam Davies, Nike Pacific’s Retail Brand Presentation Manager said “we’re delighted with the outcome of this project, after four months in the making. Our agency partners have seamlessly worked together to deliver against what was a challenging brief.”



Opening hours:

SYD 6pm – 10pm AEST

(LDN 9am – 1pm BST)

27.07.12 – 12.08.12


















23 Jul

Noffs Foundation initiative helps homeless youth take hold of their lives

by launch-admin Jul 23, 2012 0 Uncategorized

Media Release

ACT Minister for Community Services Joy Burch launches Take Hold program


Canberra, 23rd July, 2012: The Noffs Foundation today announced the launch of a three-year program for homeless youth. In a new approach to care, young people in supported accommodation will be provided with practical life skills to help them become more independent.


The Take Hold program* will see people aged 15 to 25 coached on topics including how to manage their money, how to apply for jobs, cooking, dealing with stress, conflict resolution, how to live in shared housing and sexual health issues.


As part of the program, nine mentors have also been recruited and trained to provide further guidance for youth in need. Mentors, who will act as a big brother or sister, will be matched with young people in need according to their similar interests and hobbies.


The program is being officially launched on Wednesday, July 25th by the ACT Minister for Community Services, Joy Burch. The minister will present certificates to the newly trained mentors at the Noffs Foundation office in Civic. A second round of recruitment and training of more mentors is planned for August.


There will also be a social enterprise component to the Take Hold program, which will see start-up money provided to young people with a small business idea.


Noffs Foundation ACT senior manager, Ronan O’Connor, said: “The services we’re providing to homeless youth are quite a different approach to what many may have previously experienced – moving from a state of dependency, to encouraging greater independence. We’ll be giving young people the life skills to be more self-sufficient and have the confidence to go out into the community to make their own informed choices about what they do with their lives. It could be about guiding them on how to manage their finances, or learning how to cook a simple meal.


“For many of us, these are skills we take for granted. But for others who’ve fallen into situations beyond their control, such as a family breakdown, it may have stopped them from finishing school or holding down a job – instead finding themselves living on the streets. Through this program, we’ll be helping young people in need by not only arming them with practical tools they can use in their day-to-day lives, but also providing a new opportunity to make a business idea a reality.


“Research has also shown that the biggest influence in a young person’s life, outside of the family unit, is through an adult they can trust. The Take Hold mentors will play an important role in lending a supportive and friendly ear to a young person who may just need someone to talk to.”


Noffs Foundation spokesman, Matt Noffs, said: “At the Noffs Foundation’s Street University facility in south-western Sydney, we’ve been helping over 3,000 young people each year. Since 2007, we’ve provided referral services to help them find accommodation and apply for jobs. Street University also provides counselling and offers courses on everything from literacy to linguistics, music and dance.


“The work we’ll be doing in Canberra, through the Take Hold program, will further compliment what we’ll soon be providing to young people when we open the doors to a new Street University campus in Canberra in the near future,” he said.


*The Take Hold service, which is being operated by the Noffs Foundation, is funded in partnership between the Australian Government and ACT Government, under the National Affordable Housing Agreement (NAHA). The objective of the NAHA is that all Australians have access to affordable, safe and sustainable housing that contributes to social and economic participation. 

–       ends –


Media contact: Sarah Tsiros 02) 9492 1034 / 0466  805 364  camille@launchgroup.com.au

About the Noffs Foundation: The Noffs Foundation was founded by the great Australian humanitarian, Reverend Ted Noffs, in 1970. During his remarkable career of pioneering initiatives for young people, Ted Noffs established Sydney’s first 24 hour crisis centre in 1968, set up the first Drug Referral Centre in Sydney in 1967, co-founded the Aboriginal Affairs Foundation in 1962 and was the co-founder of Lifeline in 1963. The Noffs Foundation today continues the legacy of Ted Noffs by providing essential services for young people and their families who are experiencing drug and alcohol problems and related trauma. Its range of programs for young people are all based on leading research, continually evaluated and government endorsed.

About Street University: The Noffs Foundation’s Street University was co-founded by Matt and Naomi Noffs, and officially launched by Public Enemy in 2008. Located in south-west Sydney, Street University is a meeting place, a support network and learning centre for young people. There are counselling and referral support services, and classrooms filled with courses on everything from literacy to linguistics, music, dance and sports facilities. Today, Street University sees over 3,000 young people a year; with over 500 young people regularly attending. In 2012, Noffs will open Street University campuses in Mt Druitt and Canberra.

6 Jun

Mumbrella360: Who is Gen Z and why do we care?

by launch-admin Jun 6, 2012 0 Uncategorized

Mumbrella360: Who is Gen Z and why do we care?

In a session at last year’s Mumbrella360, a panel discussed how the next generation of teenagers, Gen Z, is changing the way marketers and agencies comunicate with young consumers.
Video here
The session was curated by Launch Group CEO, Fleur Brown. The panel:

* Paul MacGregor, MCN and ThreeBillion.com
* Jeff Brookes, Managing Director, Sulake Australia
* David Scribner, marketing director, Virgin Mobile
* Dominic Thurbon, chief creative officer and co-founder, ChangeLabs
* Rupert Noffs, Co-founder and creative director, Gideon Shoes

The video highlights why Generation Z must be taken seriously, the role of social media in todays market and the 2010 Top Model winner debacle.

Source: Mumbrella.com.au