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March 2013

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27 Mar

Social Soup successfully launches in UK with Air Wick Campaign

by launch-admin Mar 27, 2013 0 Uncategorized


Social Soup successfully launches in UK

with Air Wick Campaign

Word of mouth campaign grows sales by 35% in one month


27 March 2013: Social Soup, Australia’s leading influence agency, has successfully launched its new United Kingdom operations, running a significant product launch campaign for the New Look Air Wick Freshmatic, by Reckitt Benckiser.

The UK expansion follows the opening of Social Soup in NZ last year, where they have since run successful launch campaigns for Purina Fancy Feast Broths and L’Oreal Elvive Extraordinary Oils.  L’Oreal have now re-signed Soup to head up a new campaign off the back of the success of the first campaign. Social Soup NZ have also won a launch campaign for Anchor Milk.

Social Soup is a word of mouth agency connecting brands with influential consumers to try out products, help shape them, and then share their experiences with their social networks.

Sharyn Smith, Soup CEO and founder says the measurable success of Social Soup’s campaign work is an important differentiator for clients.

“Social Soup use robust research methods to show the direct link between our word-of-mouth influencer campaigns and product sales. For the Air Wick campaign we used a test and control methodology across two comparable areas where Social Soup was the only variable. This revealed 35 per cent uplift in sales in the area where Social Soup was activated after just one-month. This is very significant sales result, and testament to the power of our influencer channels,” said Ms Smith.

Social Soup’s expansion has been driven by growth in digital channels, making a word-of-mouth strategy a vital inclusion in any marketing schedule.  

“Word-of-mouth has always ranked highly on consumer marketing schedules, particularly for FMCG brands,” she said. “But the explosion of online networks means it is now commanding even greater attention as a media channel in its own right – attracting significantly greater investment by brands.

“The UK is one of the most sophisticated word of mouth markets and also one of the most competitive. The scale and diversity of the UK presents a great opportunity for Soup, and we anticipate a busy year across all our operations.”

Social Soup’s word-of-mouth campaign for Air Wick Freshmatic targeted influencers who are house proud and regular entertainers. These influencers trialled the product range in their homes, and hosted a sharing occasion with their friends and families. The conversation continued as the influencers shared their experiences offline and across their social networks.

It generated 758,312 offline conversations and reached 58,428 people online. There were 1600+ online reviews were generated with a highly positive average rating of 4.2 out of 5. These reviews left a strong digital footprint for the brand and have resulted in ongoing search impact.

– ends –

Media contact:

Amber Dermoudy amber@launchgroup.com.au or 02 9492 1000 / 0413 292 277


About Soup: Founded in 2006, Social Soup is Australia’s leading influence agency. Born out of insights that personal recommendations are more trusted than traditional advertising, Social Soup was the first Australian agency to harness the power of word of mouth and influence as a marketing channel. Soup specialises in connecting brands with influential consumers, working with a community of more than 120,000 influential consumers who try out products, help shape them, and then share their experiences with their social networks. Soup has worked with companies in every major marketing category. Clients have included the Commonwealth Bank, Panasonic, Arnott’s, Coca-Cola Amatil, Kimberly-Clark, Lion Nathan, Nestle and Reckitt Benckiser. Soup is a 2011 BRW Fast Starter; winner of the Telstra Business Awards People’s Choice NSW; and winner of the best ‘Business to Consumer’ campaign at the 2011 Australian Marketing Institute (AMI) Awards for its work with the Commonwealth Bank.


doc iconFINAL Media Release Soup – Social Soup UK Launch.docx

25 Mar


by launch-admin Mar 25, 2013 0 Uncategorized

TedxSydney logo






TEDxSydney doubles partnership funding for its first year at the Sydney Opera House


SYDNEY, Aust., March 5, 2013 – Annual ideas festival TEDxSydney is proud to announce the suite of partners behind this year’s event, which takes place on 4 May 2013 at Sydney Opera House.


Representing a 100% increase in support over the previous year, the 2013 partner lineup includes: The University of Sydney (stepping up to the newly created category of Principal Partner), ABC – Australian Broadcasting Corporation, who continue to build upon their Foundation Media Partnership. New Major Partners for 2013 include: Qantas, Samsung, Sydney Opera House and Telstra. TEDxSydney also welcomes back returning Major Partners, NAB Private Wealth and the Sydney Morning Herald. (See end of release for a full list of partners).


Now in its fourth year with an estimated audience outreach in the hundreds of thousands, TEDxSydney features a selection of Australia’s leading thinkers, storytellers and performers sharing their ideas from the Concert Hall stage to the world at large. Anyone can participate in the annual ideas event by applying to be part of the live audience or via simulcast livestream video or audio of the event. Audience applications close 31 March 2013. Full speakers details will be announced shortly.


Globally acknowledged as one of the world’s most influential new media brands, TED and its offshoot TEDx program is a US based not-for-profit enterprise devoted to the propagation of “Ideas Worth Spreading”. The TEDx global movement of independently organised events consisted of over 5,000 events last year alone. TEDxSydney is one of five flagship events celebrated by TED HQ – Sydney, Amsterdam, Berlin, San Paulo and Tokyo.


TEDxSydney Director and Licensee Remo Giuffré said TEDxSydney partners join a worldwide network of people that are passionate about innovation, connected by technology and focused on working together to solve the world’s problems.


“TED and TEDx are about spreading worthwhile ideas to the widest possible audience. Our partners not only allow us to keep ticket prices accessible, they help us extend the conversation beyond the stage – into boardrooms, staff rooms, online communities and the population at large,” said Remo.


“We are proud to have such as significant group of forward thinking brands and individuals getting behind TEDxSydney. This year promises to be the biggest TEDxSydney ever, with partners helping us to reach even more people – by taking our ideas onto a national and international stage via our live streaming and satellite events program,” he said.


Principal and Major Partner’s quotes:


Dr Michael Spence, Vice-Chancellor and Principal of the University of Sydney said the University of Sydney is delighted to renew its support for the event. “As the principal partner we share a vision for thought leadership, challenging ideas and intellectual engagement. This year’s focus on sustainable farming mirrors the work of our key interdisciplinary teams in the Charles Perkins Centre and the Centre for Carbon, Water and Food where some of our finest researchers are tackling global issues and seeking answers to some of the world’s most pressing environmental and health problems,” said Dr Spence.


Foundation Media Partner, the ABC, producer of TEDxSydney’s official broadcast feeds will return in 2013. Managing Director Mark Scott said: “The ABC is delighted to again be the foundation Media Partner for TEDxSydney 2013. The ABC and TED are two brands that are driven by innovation and creative thinking.


“For the fourth year the ABC will be the host broadcaster, sharing TEDxSydney’s great content through ABC Television, Radio and Online, to audiences domestically and internationally", said Mr Scott.


Qantas Executive Manager Marketing Lewis Pullen said Qantas is excited to come onboard with TEDxSydney for the first time. “We are proud to support creativity and innovation across our business and the community. Qantas has drawn on 92 years of flying to design an extraordinary flying experience and we share a passion to bring to life new innovations and ideas to transform the experience of flying,” said Mr Pullen.


Arno Lenior, Marketing Director – Samsung Electronics Australia said: “Our new partnership with TEDxSydney gives us the opportunity to be involved in creating brand new moments and experiences to complement the existing TEDx platform. This partnership brings together two innovative brands that are working together to enable new possibilities and discoveries for Australians showcasing the latest Samsung technology, via cutting edge and contemporary activations in premium and influential environments.”


Angela Mentis, EGM NAB Private Wealth said this year’s partnership has a strong focus on supporting women. "First comes knowledge then comes wisdom.  At NAB Private Wealth we have a passion for empowering our clients with the knowledge that will assist them in reshaping their own futures, and providing platforms for the sharing of wisdom.  


“In particular, we look to partner with innovative organisations such as TEDxSydney to develop this knowledge and inspire confidence in women.  Life wisdom, with all its ingredients, gives every woman the opportunity to choose her pathway and experience wealth as something much bigger than just money,” said Ms Mentis.


For the third year in a row, The Sydney Morning Herald will support TEDxSydney through a cross platform Major media Partnership that will educate readers about the TED philosophy and build anticipation in the lead up to the 2013 event


Event Partners:


TEDxSydney is delighted to be partnering with PwC (for the third consecutive year), Australia Unlimited Austrade (second year), and new 2013 partners The Loop, Grow It Local, and The Smith Journal.


There are limited opportunities remaining for new partners to join the TEDxSydney family. Contact the Partnerships team: Felicity Fellows (felicity@tedxsydney.com) or Kate Dezarnaulds (kate@tedxsydney.com)




Media information contact: Laura Douglas mobile 0452 505 859 or 02 9492 1002


About TED: TED is a nonprofit organisation devoted to Ideas Worth Spreading. Started as a four-day conference in California 26 years ago, TED has grown to support those world-changing ideas with multiple initiatives. At TED, the world’s leading thinkers and doers are asked to give the talk of their lives in 18 minutes. Talks are then made available, free, at TED.com. TED speakers have included Bill Gates, Jane Goodall, Elizabeth Gilbert, Sir Richard Branson, Benoit Mandelbrot, Philippe Starck, Ngozi Okonjo-Iweala, Isabel Allende and former UK Prime Minister Gordon Brown. Two major TED events are held each year: The TED Conference takes place every spring (along with a parallel conference, TEDActive). TEDGlobal is held each summer in Edinburgh, Scotland. The TED.com platform has recently exceeded over 1 billion views of their online talks.


About TEDx: In the spirit of ideas worth spreading, TEDx is a program of local, self-organised events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organised events are branded TEDx, where x = independently organised TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organised.


About TEDxSydney: TEDxSydney is an independently organised event licensed from TED by longtime TEDster, Remo Giuffré (REMO General Store) and organised by a network of fellow thinkers and long time collaborators. TEDxSydney is made possible by the generous contribution of its partners, sponsors & volunteers.





TXS13_Footer_sponsors_SOH (2)



19 Mar

Aurora goes local with new home grown shows

by launch-admin Mar 19, 2013 0 Uncategorized




Aurora to focus on in-house production with ‘My Community’

and brings back a revamped ‘Chatterbox’

Sydney, 19March, 2013: Premiering this month on Aurora, Australia’s leading not-for-profit STV community channel, is new program My Community focusing on local stories and produced entirely in-house. Also airing is the latest installation of community chat show Chatterbox, now in its second season.


CEO of Aurora, Phyllisse Stanton said: “We are putting more emphasis into producing our own local content at Aurora, to shine a spotlight on the great work happening in communities across the country.”


The fortnightly show My Community premieres Thursday 21 March at 7pm and focuses on the people and organisations that are doing great work in their small corners of the country. Some episodes will be fully created by Aurora’s in-house team and others will be sourced from people and organisations who want to contribute ready-made stories.


Ms Stanton commented: “We encourage all Australians to put forward their stories for broadcast on national television. We are looking forward to receiving content such as short-films, documentaries and interviews to feature in the new program.”


The first episode will feature vox pops around the theme ‘What does community mean to you?’ as well as a film produced by the University of Sydney about local artist John Mundine and his push to have a large scale artwork installed at the Sydney Opera House to recognise the country’s cultural history.


Also screening this month is the second season of Aurora’s popular chat show Chatterbox, whichcommencedon Tuesday 12 March and is running until early October. Continuing with its community focus, the show is taking a new approach this year with a greater focus on the arts.


Ms Stanton added: “After a successful first season of Chatterbox, we are pleased to bring the show back again this year with a fresh new look. We are again partnering with ICE, the tech and arts organisation in Parramatta, and focusing on a youth orientated audience. This year Chatterbox is looking edgier than ever.”


Information and Cultural Exchange (ICE) is a community, cultural, information technology and arts organisation that works across the Greater Western Sydney region, and is particularly noted for its work with young people and newly arrived migrant and refugee communities.




About Aurora: Aurora is committed to screening interesting, diverse and innovative content to encourage awareness and understanding of community issues and interests. All Australians have the unique opportunity to have their work broadcast on a national platform. Aurora Community Channel is a partner of Australian Made and is proudly supported by FOXTEL.


About Information and Cultural Exchange (ICE): ICE works resourcefully and creatively with digital technologies to harness the energies and artistic expressions of the most culturally diverse region of Australia. Tracking the rapid shifts and creative surges in our region, ICE give voice and provide professional opportunities to artists and communities who will transform the directions and definitions of sustainable arts activities in Western Sydney and, potentially, the nation.


Follow Aurora on Twitter! http://www.twitter.com/AuroraTV

Facebook http://www.facebook.com/AuroraTV

YouTube http://www.youtube.com/user/auroracommunity183



Media Information: Laura Douglas at Launch Group: 02 9492 1002 / 0452 505 859



18 Mar

Vivant wins AIMIA Awards for CommBank’s mobile wallet

by launch-admin Mar 18, 2013 0 Uncategorized
Media release



18 March 2013 – Mobile innovators, Vivant Digital (www.vivant.com.au) took out three of the top honors at the 2013 AIMIA Awards for the creation of CommBank Kaching, the first mobile wallet allowing contactless payments.


Vivant won the Innovation Award, Effectiveness Award and Best Financial Service at the prestigious digital industry event on Friday, 15th March.


Vivant were responsible for the creation of CommBank Kaching, with White Agency marketing it.


Vivant CEO, Anthony Farah said the CommBank Kaching is a great example of how mobile products can enrich lives.


“The Vivant team are passionate about pushing the boundaries of what’s possible.  We are honored by the recognition at AIMIA and delighted to see the spotlight shine on this next generation banking solution. CommBank Kaching is testament to the innovation that can occur when both client and supplier are committed to creating a superb user experience.”


CommBank Kaching has won many international awards for its level of innovation in social payments and NFC capabilities.


Vivant have been delivering Australia’s largest bank, Commonwealth Bank of Australia (CommBank), digital services for the last three years.


Other key mobile projects Vivant were instrumental in delivering for the Commonwealth Bank include:


·       CommBank Property Guide – a global award winning market first for the use of augmented reality in real estate.


·       CommBank App – a launcher tool to the suite of CommBank mobile banking services. To date the CommBank app has had over 1.5 million downloads and reached number 17 on the list of most downloaded apps in the Australian App Store.


Established in 2008, Vivant takes a multi-disciplined approach to its projects, pulling together skills in UX, technology, creative, marketing and advertising to create pioneering digital and mobile experiences.




For further information or interviews: 

Ashford Pritchard: E ashford@launchgroup.com.au / T 02 9492 1040 / M 0411 020 680


pdf iconMEDIA RELEASE Vivant AIMIA Awards 18 March.pdf

18 Mar

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by launch-admin Mar 18, 2013 0 My wishes ,

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News by wired.co.uk

15 Mar

BMW exclusive partner for new FOXTEL package

by launch-admin Mar 15, 2013 0 Uncategorized



BMW exclusive partner for new FOXTEL package 

Sponsorship helps deliver Aussies critically acclaimed International shows


Friday, 15 March, 2013: Multi Channel Network (MCN) today announced BMW as 2013’s exclusive automobile partner for a new sponsorship package, which includes FOXTEL movies, the Showcase channel and top HBO and Showcase programs.


The partnership will see the luxury vehicle brand sponsor 12 international TV series, including the much-anticipated season three of Game of Thrones. Other key programs are HBO’s True Blood, season six and Boardwalk Empire, season four as well as Showcase’s Breaking Bad, season six and Sons of Anarchy, season six – full list below.


Sponsorship for these popular shows will extend across both television and through pre-rolls on FOXTEL’s GO ipad service once HBO content is available for download. BMW will use the partnership to promote a variety of car models over the course of the year, such as the 3 SeriesM SportX1 and X5


MCN’s Strategic Integration Director Elizabeth Minogue said the new partnership aimed to accelerate Australian viewers’ access to premium content, particularly across multiple screens.


“Research has shown that most FOXTEL homes are now using tablet devices and smartphones as a secondary screen, so it was vital that our new premium sponsorship package incorporated a mobile element,” she said. “Our new partnership with BMW allows subscribers to enjoy award-winning movies and highly rated international programs whenever and however they choose.”


Ms Minogue added that the on-air and on-the-go integration meant BMW could also expand their reach to highly desirable consumers.


“The addition of mobile sponsorship means BMW can now communicate beyond the television set and drive the value of their message even further,” she said. “The new package and multiple touch points connects BMW with a target audience that’s of strong relevance to their brand. There is a clear synergy between the channel and program’s viewership and BMW’s consumer community.”


The partnership has been managed by BMW’s strategic media agency Vizeum. 


Vizeum Business Manager Adrian Venditti said: “When we first heard about the output deal between MCN and Showcase to exclusively broadcast HBO content in Australia, we knew immediately it was a partnership opportunity we had to take to BMW. 


“HBO’s reputation as a progressive and premium provider of content and the popularity of their programming made it the perfect environment to target BMW’s hard-to-reach audience.


“The partnership, which allows for integration across multiple platforms, is something that we are genuinely excited about and the potential to further associate the two brands in the future is even more attractive,” he said.


All HBO programs are ‘Express from the US’, with premiere episodes airing on the Showcase channel, which are under the FOXTEL movies Channel Group.


HBO programs BMW are sponsoring:

·      Girls season two

·      Enlightened season two

·      Witness (Michael Mann Documentary Series)

·      Veep season two

·      Newsroom season two

·      Eastbound and Down season four

·      Treme season four

·      Boardwalk Empire season four

·      Game of Thrones season three

·      True Blood season six


Showcase programs BMW are sponsoring:

·      Breaking Bad season six

·      Sons of Anarchy season six


– ends –


Further information:

Sarah Tsiros, Launch Group sarah@launchgroup.com.au (02) 9492 1034 / 0466 805 364


About Multi Channel Network (MCN): www.MCN.com.au Established in 1997, MCN is a joint venture between FOXTEL, AUSTAR, Premier Media Group and XYZ Networks. MCN is responsible for the advertising interests of 55 national STV channel brands, 72 channel and independent websites, 61 mobile sites, 40 apps and 3 IPTV services. MCN is the only media company in Australia to offer the complete range of digital interactive television advertising solutions via the remote control – red button, green button and on demand advertising. MCN’s online network is Australia’s 7th largest commercial online network, with a monthly reach of 7m unique browsers.  For more information: www.MCN.com.au

13 Mar

MCN upfront reveals 2013 Turner kids programming

by launch-admin Mar 13, 2013 0 Uncategorized



MCN upfront reveals 2013 Turner kids programming


Wednesday, 13 March, 2013: Turner Broadcasting System Asia Pacific (Turner) and Multi Channel Network (MCN) have treated agencies around the country to a sneak peak of Turner’s popular Cartoon Network and Boomerang channels’ programming, due to be released this year.


The upfront includes an impressive line up of newly acquired and returning kids content as well as new digital integration initiatives and innovative apps for the children’s channels.


Turner’s Cartoon Network and Boomerang channels experienced significant audience growth during 2012 against all key demographics, with Cartoon Network doubling its girls 5 – 12 audience and Boomerang increasing male 5 – 12 viewers by 83%. The channels were the only kids STV channels that had increased audience share for kids 5 – 12 year-on-year.*


Turner’s National Ad Sales Director, Melissa Fitzgerald, said Turner’s ratings success across the board in 2012 prepared the network for an even more exciting year of television.


“In addition to the network’s returning hit series, Australian kids can expect to enjoy a bigger focus on comedy and action-adventure shows from Cartoon Network this year, plus a channel refresh for Boomerang has successfully delivered a new audience in an environment where kids can laugh, play and view with the whole family,” she said.


Cartoon Network will continue to showcase big brands such as the ASTRA award-winning series The Amazing World of Gumball, Emmy® award-winning series Regular Show, Adventure Time and Ben 10: Omniverse. Earlier this year, the network premiered the hugely successful DreamWorks Dragons: Riders of Berk. Still to come is Total Drama: Return to the Island and Star Wars: The Clone Wars Season 5. Partnerships with LEGO, Hasbro and Mattel will bring comedy and action series based content like LEGO: Legends of Chima, Beyblades: Metal Fury, Transformers Prime Season 2 and Max Steel to screens across the country.


New content will also feature on Boomerang with Scooby-Doo! Mystery Incorporated to debut in July, My Little Pony: Friendship is Magic Season 2 and Care Bears: Welcome to Care-a-Lot launching in March, followed by all new series of Horrid Henry, Pound Puppies, Woody Woodpecker and The Adventures of Peter Pan. Boomerang favourites such as Tom and Jerry, The Adventures of Chuck and Friends and the Looney Tunes series will also continue.

As a result of Turner’s continual development in digital content and online integration, Cartoon Network is the leading STV channel site for entertaining and engaging content.


Fitzgerald added: “The deep level of online audience engagement and Turner’s ongoing commitment to app development has shaped the network’s digital roadmap for 2013 and beyond.


“Research has showed that kids are interested in extending their consumption of shows to additional screens, so the network is making program engagement a key priority this year by mirroring each program’s on-air content on mini-sites to increase interaction between viewers,” she said. “A variety of apps will also be launched throughout the year – watch this space!”


*Source: OzTAM (National STV). Overnights. Time Analysis : Average Audience, Relative Share %. Kids and Family Channels : Kids 5 – 12, Boys 5 – 12, Girls 5 – 12. 2012 vs 2011 (0600-2359).



Cartoon Network programming in 2013:

·       DreamWorks Dragons: Riders of Berk – Following directly after the events of How to Train Your Dragon movie, Riders of Berk follows Hiccup as he tries to keep balance within the new cohabitation of Dragons and Vikings. Launched February 2013.

·       LEGO: Legends of Chima – A powerful new action-adventure series around the mystical land of Chima. Debuts March 2013.

·       Total Drama: Return to the Island – This is the fourth season of the series and sends thirteen brand-new contestants back to the island that started all the drama. Debuts March 2013.

·       Beyblade: Metal Fury – The series features Gingka and company as they travel the world in search for the ten “Legendary Bladers” needed to defeat Nemesis, the God of Destruction. Debuts April 2013.

·       Max Steel – A high-octane, action-packed superhero series about the epic adventures of earthbound teenager Maxwell McGrath and his out-of-this-world friend Steel. Debuts April 2013.

·       Transformers Prime – The TRANSFORMERS saga starts a new chapter as old foes return, legendary heroes rise, and new ones are found in unlikely places. Debuts April 2013.

·       Star Wars: The Clone Wars – Join the Grand Army of the Republic, led by Yoda, Mace Windu, Obi-Wan Kenobi, Anakin Skywalker and other Jedi Knights, as they continue the fight with the New Droid Army of the Separatists. Debuting September 2013.

·       The Tom and Jerry Show – The iconic cat and mouse rivals are back in a fresh take on the classic series. Broadcast date TBC.

·       Teen Titans Go! – The show sees the return of Robin, Starfire, Raven, Beast Boy and Cyborg in an all-new comedic adventure. Broadcast date TBC.

·       Beware the Batman – A new take on the classic Dark Knight Franchise. Broadcast date TBC.


Boomerang programming in 2013:

·       The Garfield Show – Everyone’s favourite cat, Garfield, returns to television in this new CG animated cartoon. To celebrate his 30th anniversary, favourite characters return to the show, including Jon, Odie, Arlene, Nermal, and more! Debuted December 2012, with new episodes continuing in January 2013.

·       Care Bears: Welcome to Care-a-lot – Set in the magical in-the-air land of Care-a-lot, Tenderheart Bear, Cheer Bear, Grumpy Bear, Share Bear, Harmony Bear, Funshine Bear and new playful, curious cub Wonderheart Bear, all go on adventures that emphasise messages of caring and sharing. Debuts March 2013.

·       My Little Pony: Friendship is Magic – The show follows a studious unicorn pony named Twilight Sparkle, her mentor Princess Celestia and her fellow pony friends, who share adventures, all the while learning lessons about managing their own friendships. Debuts April 2013.

·       Horrid Henry – For Horrid Henry, life is just not fair! He feels that the rest of the world is against him and he wages a constant war against the tyranny of adults. Debuts June 2013.

·       Pound Puppies – The Pound Puppies are a group of dogs that spend most of their time at Shelter 17. Together with a group of squirrels, they operate a secret and highly sophisticated underground facility beneath the pound, aimed at finding puppies or even grown dog’s owners. Debuts July 2013.

·       Barbie Movies:

o   The Princess and the Popstar – debuts July 2013.

o   Princess Charm School – debuts August 2013.

·       Woody Woodpecker – Remake of the children’s animated series about a mischievous bird with a hysterical laugh. Debuts October 2013.


– ends –


Further information:

Sarah Tsiros, Launch Group sarah@launchgroup.com.au (02) 9492 1034 / 0466 805 364


About Turner Broadcasting System Asia Pacific:

Turner Broadcasting System Asia Pacific, (Turner) creates and distributes award-winning, branded news and entertainment media environments on television, and other platforms around the Asia Pacific region and beyond. A leader in the Asia Pacific television and media business, Turner offer a total of 18 branded channels in nine languages reaching hundreds of millions of viewers in 31 countries via 29 feeds.


Turner’s Asia Pacific brands include CNN International, CNNj, CNN, HLN, Cartoon Network, Cartoonito, Boomerang, Pogo, Toonami, TCM Turner Classic Movies, truTV, WB, HBO, HBO HITS, HBO DEFINED, QTV, MONDO TV and TABI CHANNEL. The Turner brands are available in interactive, non-linear formats, reflecting the company’s innovative and industry- leading approach to delivering compelling content whenever, wherever.


Turner Broadcasting System Asia Pacific is a wholly-owned subsidiary of Turner Broadcasting System, Inc. (TBS), a Time Warner company. For more information, visit www.turnerasiapacific.com


About Multi Channel Network (MCN):

Established in 1997, MCN is a joint venture between FOXTEL, Premier Media Group and Foxtel Networks. MCN is responsible for the advertising interests of 55 national STV channel brands, 72 channel and independent websites, 61 mobile sites, 40 apps and 3 IPTV services. MCN is the only media company in Australia to offer the complete range of digital interactive television advertising solutions via the remote control – red button, green button and on demand advertising. MCN’s online network is Australia’s 7th largest commercial online network, with a monthly reach of 7m unique browsers. For more information: www.MCN.com.au

12 Mar

Razor Group Launches Joy

by launch-admin Mar 12, 2013 0 Uncategorized





Graeme Wills joins Razor Group as Chairman


12 March 2013: Razor Group is delighted to announce the launch of its new creative agency Joy, and the appointment of Graeme Wills as Chairman.


Formerly the Chairman of Publicis Mojo Australian and New Zealand, Mr Wills will lead the direction of the new agency alongside incumbent Razor Group directors and joint-CEO’s Simon Rush and Andrew Wynne.


Headquartered in Sydney, Joy will assume responsibility for the client base, staff and offices of Razor Group’s existing creative agency US Sydney. The new agency, which will officially rebrand tomorrow, will service a client base across Australia and New Zealand.


Andrew Wynne said Joy is an agency for the times. “We’ve created a new kind of company because there is a new kind of consumer and a new kind of market place,” he said.


“We are still a creative company, but we have a very different view of how creativity should be used. Joy is about understanding how to land a brand into the cultures and communities that drive business success.


“We are thrilled that Graeme Wills has joined the Group as Chairman. Graeme is one of the most talented and respected leaders within our industry. We’ve admired his work for many years and it’s fantastic to have him share our vision of the agency’s future.”


Mr Wills’ role is to drive the expansion plans of the Group – helping to establish new services, new thought processes, new clients and new geographies. He will also be a key driver of Razor Group’s consulting capability.


Razor Group will continue to operate brand consulting, media and creative agencies with ‘digital inside’, and will continue to integrate these into a single delivery model where requested by clients. Companies in Razor Group include Razor strategic media planning and buying agency and Joy.


Joy clients will include Goodman Fielder, SBS, Nike, Subaru, News Australia, H&R Block, Colonial First State Global Asset Management.


– ends –


Media contact: Sarah Tsiros sarah@launchgroup.com.au OR (02) 9492 1034 / 0466 805 364


About Razor: Razor is an independent, Australian-owned media planning and buying agency. Founded in 2003, Razor specialises in working with brands on a mission to change, innovate and challenge category norms. Razor has worked with clients such as Nike, Colonial First State Global Asset Management, Dyson, Sydney Opera House, SBS, Audi, eftpos, Hachette, Mentos, 1300Home Loan, Paspaley, EMI, Navman, Fisherman’s Friend, Tabasco, Invisalign, Fit n Fast, Taste Living and Brickworks. Razor has a presence in Sydney, Melbourne, Auckland and Singapore. For more information: http://www.razor.net.au/


About Joy: JOY is an independent; Australian owned and managed communications agency focused on selling in the new world. We have offices in Sydney, Melbourne and Auckland. Clients include Nike, SBS, Subaru, H&R Block, Colonial First State Global Asset Management and Goodman Fielder. Find us at www.joyagency.co 

pdf iconFINAL Media Release Razor – Joy rebrand v2.pdf

11 Mar

From space junk to healthy spaces – Australians share 15 remarkable ideas in 15 minutes

by launch-admin Mar 11, 2013 0 Uncategorized

TedxSydney logo




Sydney – 11 March 2012: Annual ideas festival, TEDxSydney has unveiled its 2013 speaker lineup, featuring15 Australians whose ideas are changing the world, and the way we perceive it.

The 15-minute talks will explore unique and wide-ranging themes – from ‘space junk archaeology’ to how architecture is eliminating poverty, defining new research on why we are not ‘consumers’ and a remarkable discovery about how we can be forever young.


TEDxSydney takes place on Saturday, 4 May at the Sydney Opera House. Applications to be part of the live audience close on 31 March. Visit the TEDxSydney website for details.

Executive Producer, Janne Ryan said: “TEDxSydney is a celebration of Australian ideas and Australian innovators.  Whether they are prominent or undiscovered identities, all our speakers are brilliant change agents within their fields of endeavour, and are making a difference to some of our most important challenges both locally and internationally. 


“Each speaker will reveal a unique concept on the TEDxSydney stage which will surprise, inspire and delight the audience – and may change their thinking forever,” she said. 


Anyone can participate in TEDxSydney. The event will be simulcast throughout the public areas of the Opera House and people can tune in online or create their own satellite event from anywhere around Australia.

The 2013 speaker lineup includes:

<![if !supportLists]>·         <![endif]>MARC NEWSON, industrial designer.

One of the world’s most influential industrial designers, Marc will participate in a Q&A session on stage with curator and television producer Julian Morrow.


<![if !supportLists]>·         <![endif]>PROFESSOR DAVID SINCLAIR, PhD, Dept of Genetics, Harvard Medical School.

TOPIC: Forever young. David has made a remarkable discovery that may change the way we think about aging – forever. 


<![if !supportLists]>·         <![endif]>DR ALICE GORMAN, Department of Archaeology, Flinders University, Adelaide, SA and Adjunct Fellow, Research School of Astronomy and Astrophysics, ANU.

TOPIC: Space junk – archaeologists usually work deep into our soil to uncover the past.


<![if !supportLists]>·         <![endif]>JENNIFER ROBINSON, Director of Legal Advocacy, Bertha Philanthropy Services.

TOPIC: Cross examining the law and challenging the limits of the law.


<![if !supportLists]>·         <![endif]>PAUL PHOLEROS, architect and co-founder Healthhabitat.

TOPIC: How architecture is eliminating poverty. Good housing is a direct link to good health and comes from work proven in the field not from government. 


<![if !supportLists]>·         <![endif]>DR ANDREW PARKER, author and biologist, Senior Visiting Research Fellow, Green Templeton College

TOPIC:  How colour is changing the way we do business. Colour doesn’t exist in the outside world, it lives only in the minds of those animals with eyes, and we don’t fully understand how.


<![if !supportLists]>·         <![endif]>DR REBECCA HUNTLEY, author and researcher, Director, Ipsos Mackay.

TOPIC: Why we are NOT consumers. Rebecca holds a mirror up to Australians to show us who we are and how we really think – featuring original research being revealed on the day.


<![if !supportLists]>·         <![endif]>PROFESSOR RON McCALLUM, Emeritus Professor, Sydney University Law School – the first blind person to be appointed to a full professorship at an Australian university, and a former Senior Australian of the Year.

TOPIC:  Ron will reflect on a life transformed by technology as he explores blindness and the many dimensions of the right to read.  


<![if !supportLists]>·         <![endif]>DANNY KENNEDY, Founder, Sungevity. 

TOPIC: How entrepreneurs, not missionaries, are saving the world. Danny also shows how the skills needed to be an entrepreneur come from learning how to be an activist.


<![if !supportLists]>·         <![endif]>A/PROFESSOR BILL PRITCHARD, human geographer, School of Geosciences, University of Sydney.  

TOPIC: Why there is still hunger in a world full of food? To answer this question, Prof Pritchard suggests we must ask some new questions.


<![if !supportLists]>·         <![endif]>PROFESSOR SIMON JACKMAN, Department of Political Science and Department of Statistics, Stanford University, California. 

TOPIC: A key political analyst during the recent USA election, Prof Jackman discusses changing the way information is collected and voting behaviour is understood.


<![if !supportLists]>·         <![endif]>DR LISA MURRAY, historian, City Historian, City of Sydney.

TOPIC: Finding ways to future-proof the memory of the world. Lisa argues that if we don’t preserve our digital records, not only will we be unable to write about the past, we also can’t plan for the future.


<![if !supportLists]>·         <![endif]>GEORGE POONKIN KHUT, Sydney-based artist and designer working across the fields of electronic art, design and health.

TOPIC:  How art and medicine are working together in a Sydney hospital to change health outcomes for young children.


<![if !supportLists]>·         <![endif]>JOOST BAKKER, horticulturalist and entrepreneur

TOPIC:  Creating CBD farming – and making it successful. Joost is working on a concept to turn Melbourne’s CBD rooftops into productive farms.


<![if !supportLists]>·         <![endif]>DAMIEN MANDER, Founding Director and Chairman, International Anti-Poaching.

TOPIC: Being a modern-day warrior. Damien will show how the skills he learnt as a soldier and sniper in the Australian Army are helping him change the animal conservation world. 

As an additional speaker segment, up to 20 speakers from the audience will be invited to pitch their idea in 30-seconds.

A charge of $220 will cover the full day conference in the Concert Hall, along with all food, beverages and admission to the after-party. Student discounts are available.

TEDxSydney artistic performers will be announced next month.


Media information contact: Fleur Brown mobile 0419 270863 or Laura Douglas mobile 0452 505 859 / 02 9492 1002


About TED:TED is a nonprofit organisation devoted to Ideas Worth Spreading. Started as a four-day conference in California 29 years ago, TED has grown to support those world-changing ideas with multiple initiatives. At TED, the world’s leading thinkers and doers are asked to give the talk of their lives in 18 minutes. Talks are then made available, free, at TED.com. TED speakers have included Bill Gates, Jane Goodall, Elizabeth Gilbert, Sir Richard Branson, Benoit Mandelbrot, Philippe Starck, Ngozi Okonjo-Iweala, Isabel Allende and former UK Prime Minister Gordon Brown. Two major TED events are held each year: The TED Conference takes place every spring (along with a parallel conference, TEDActive). TEDGlobal is held each summer in Edinburgh, Scotland. The TED.com platform has recently exceeded over 1 billion views of their online talks.


About TEDx: In the spirit of ideas worth spreading, TEDx is a program of local, self-organised events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organised events are branded TEDx, where x = independently organised TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organised.


<![if !vml]>TXS13_Footer_sponsors_SOH (2)<![endif]>About TEDxSydney:TEDxSydney is an independently organised event licensed from TED by longtime TEDster, Remo Giuffré (REMO General Store) and organised by a network of fellow thinkers and long time collaborators. TEDxSydney is made possible by the generous contribution of its partners, sponsors & volunteers.

11 Mar

Oz tech start-up Posse goes global

by launch-admin Mar 11, 2013 0 Uncategorized


Oz tech start-up Posse goes global 

Pioneering search tool launches in the United States


Monday, 11 March 2013: Australian social search platform, Posse, has officially launched in the US at the world’s most prestigious digital festival South by Southwest in Austin, United States. The launch also included the unveiling of Posse’s new app for iOS users.


Founded in Australia and backed by prominent Silicon Valley investors, Posse.com is a lifestyle site encouraging people to select and share with friends their favorite places to dine or shop. The site also allows users to search for places based on their connections.


Having developed and tested the site in Australia, Posse will be focusing on building its overseas user base. Since launching in beta in July last year, the site has experienced more than 100,000 searches to find cafes, bars, restaurants, hotels, yoga studios, bookshops, fashion boutiques, beauty salons, gyms and more. 


Posse Founder and CEO Rebekah Campbell said she is thrilled to be taking the company overseas.


“We’ve built some great traction here in Australia and we’re confident that we have a really compelling offering for the US and global market. There’s a lot of conversation about social search platforms at the moment and Posse has found a way to connect users with the best, and most personalized results.”


The site, along with the new app, which will allow people to share and search from iOS devices, was launched at this year’s South by Southwest, a festival that celebrates innovation across film, music and interactive technology. Following the launch, Posse will establish offices in key US locations and roll out a national marketing strategy aimed at securing a million users by the end of the year. 


Campbell said: “Posse has unlocked a transformational shift in how people search – it provides a fun and engaging platform for actual recommendations by friends and friends of friends, rather than a generic site such as Yelp or Google – its about putting personality in search and connecting with people around you, not a nameless algorithm.  


“In fact, 71% of Posse’s users are recommending five or more places to friends – a feat that has so far eluded Facebook and Google. Posse’s search capability is deeper, more personal and more reliable than any existing site. We’ve made the process of recommending places to people fun and as a result we get to learn a lot about what places are popular amongst different social groups.  


“We’re focused on the US as our next target market and we’re really excited to be taking a genuine Australian innovation abroad.”




Further information:

Sarah Tsiros sarah@launchgroup.com.au 02 9492 1034 / 0466 805 364


About Posse: Posse.com is a pioneering social search platform, providing people around the world with personalised results for the best places to dine out and shop. The site’s digital representation of word of mouth is offering SME’s a direct channel to connect with and market to loyal consumers, essentially helping retailers such as boutiques, dentists, restaurants and gyms spread the word about their services or products through peer-recommendations. Posse is backed by high profile local and Silicon Valley investors as well as Australia’s Department of Innovation.