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25 Mar


launch-admin Mar 25, 2013 0 1304

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TEDxSydney doubles partnership funding for its first year at the Sydney Opera House


SYDNEY, Aust., March 5, 2013 – Annual ideas festival TEDxSydney is proud to announce the suite of partners behind this year’s event, which takes place on 4 May 2013 at Sydney Opera House.


Representing a 100% increase in support over the previous year, the 2013 partner lineup includes: The University of Sydney (stepping up to the newly created category of Principal Partner), ABC – Australian Broadcasting Corporation, who continue to build upon their Foundation Media Partnership. New Major Partners for 2013 include: Qantas, Samsung, Sydney Opera House and Telstra. TEDxSydney also welcomes back returning Major Partners, NAB Private Wealth and the Sydney Morning Herald. (See end of release for a full list of partners).


Now in its fourth year with an estimated audience outreach in the hundreds of thousands, TEDxSydney features a selection of Australia’s leading thinkers, storytellers and performers sharing their ideas from the Concert Hall stage to the world at large. Anyone can participate in the annual ideas event by applying to be part of the live audience or via simulcast livestream video or audio of the event. Audience applications close 31 March 2013. Full speakers details will be announced shortly.


Globally acknowledged as one of the world’s most influential new media brands, TED and its offshoot TEDx program is a US based not-for-profit enterprise devoted to the propagation of “Ideas Worth Spreading”. The TEDx global movement of independently organised events consisted of over 5,000 events last year alone. TEDxSydney is one of five flagship events celebrated by TED HQ – Sydney, Amsterdam, Berlin, San Paulo and Tokyo.


TEDxSydney Director and Licensee Remo Giuffré said TEDxSydney partners join a worldwide network of people that are passionate about innovation, connected by technology and focused on working together to solve the world’s problems.


“TED and TEDx are about spreading worthwhile ideas to the widest possible audience. Our partners not only allow us to keep ticket prices accessible, they help us extend the conversation beyond the stage – into boardrooms, staff rooms, online communities and the population at large,” said Remo.


“We are proud to have such as significant group of forward thinking brands and individuals getting behind TEDxSydney. This year promises to be the biggest TEDxSydney ever, with partners helping us to reach even more people – by taking our ideas onto a national and international stage via our live streaming and satellite events program,” he said.


Principal and Major Partner’s quotes:


Dr Michael Spence, Vice-Chancellor and Principal of the University of Sydney said the University of Sydney is delighted to renew its support for the event. “As the principal partner we share a vision for thought leadership, challenging ideas and intellectual engagement. This year’s focus on sustainable farming mirrors the work of our key interdisciplinary teams in the Charles Perkins Centre and the Centre for Carbon, Water and Food where some of our finest researchers are tackling global issues and seeking answers to some of the world’s most pressing environmental and health problems,” said Dr Spence.


Foundation Media Partner, the ABC, producer of TEDxSydney’s official broadcast feeds will return in 2013. Managing Director Mark Scott said: “The ABC is delighted to again be the foundation Media Partner for TEDxSydney 2013. The ABC and TED are two brands that are driven by innovation and creative thinking.


“For the fourth year the ABC will be the host broadcaster, sharing TEDxSydney’s great content through ABC Television, Radio and Online, to audiences domestically and internationally", said Mr Scott.


Qantas Executive Manager Marketing Lewis Pullen said Qantas is excited to come onboard with TEDxSydney for the first time. “We are proud to support creativity and innovation across our business and the community. Qantas has drawn on 92 years of flying to design an extraordinary flying experience and we share a passion to bring to life new innovations and ideas to transform the experience of flying,” said Mr Pullen.


Arno Lenior, Marketing Director – Samsung Electronics Australia said: “Our new partnership with TEDxSydney gives us the opportunity to be involved in creating brand new moments and experiences to complement the existing TEDx platform. This partnership brings together two innovative brands that are working together to enable new possibilities and discoveries for Australians showcasing the latest Samsung technology, via cutting edge and contemporary activations in premium and influential environments.”


Angela Mentis, EGM NAB Private Wealth said this year’s partnership has a strong focus on supporting women. "First comes knowledge then comes wisdom.  At NAB Private Wealth we have a passion for empowering our clients with the knowledge that will assist them in reshaping their own futures, and providing platforms for the sharing of wisdom.  


“In particular, we look to partner with innovative organisations such as TEDxSydney to develop this knowledge and inspire confidence in women.  Life wisdom, with all its ingredients, gives every woman the opportunity to choose her pathway and experience wealth as something much bigger than just money,” said Ms Mentis.


For the third year in a row, The Sydney Morning Herald will support TEDxSydney through a cross platform Major media Partnership that will educate readers about the TED philosophy and build anticipation in the lead up to the 2013 event


Event Partners:


TEDxSydney is delighted to be partnering with PwC (for the third consecutive year), Australia Unlimited Austrade (second year), and new 2013 partners The Loop, Grow It Local, and The Smith Journal.


There are limited opportunities remaining for new partners to join the TEDxSydney family. Contact the Partnerships team: Felicity Fellows (felicity@tedxsydney.com) or Kate Dezarnaulds (kate@tedxsydney.com)




Media information contact: Laura Douglas mobile 0452 505 859 or 02 9492 1002


About TED: TED is a nonprofit organisation devoted to Ideas Worth Spreading. Started as a four-day conference in California 26 years ago, TED has grown to support those world-changing ideas with multiple initiatives. At TED, the world’s leading thinkers and doers are asked to give the talk of their lives in 18 minutes. Talks are then made available, free, at TED.com. TED speakers have included Bill Gates, Jane Goodall, Elizabeth Gilbert, Sir Richard Branson, Benoit Mandelbrot, Philippe Starck, Ngozi Okonjo-Iweala, Isabel Allende and former UK Prime Minister Gordon Brown. Two major TED events are held each year: The TED Conference takes place every spring (along with a parallel conference, TEDActive). TEDGlobal is held each summer in Edinburgh, Scotland. The TED.com platform has recently exceeded over 1 billion views of their online talks.


About TEDx: In the spirit of ideas worth spreading, TEDx is a program of local, self-organised events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organised events are branded TEDx, where x = independently organised TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organised.


About TEDxSydney: TEDxSydney is an independently organised event licensed from TED by longtime TEDster, Remo Giuffré (REMO General Store) and organised by a network of fellow thinkers and long time collaborators. TEDxSydney is made possible by the generous contribution of its partners, sponsors & volunteers.





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