Game of Thrones rules Monday night television
Showcase experiences significant increase for audience share
Tuesday, 2 April, 2013: Foxtel’s showcase channel’s express screening of the first episode of HBO’s Game of Thrones season three broke records last night, capturing a total of 224,000 viewers.
The episode, titled Valar Dohaeris, premiered on Foxtel’s premium drama channel, showcase at 4.20pm AEDT, only two hours after it was broadcast in the US, with a primetime encore at 8.35pm.
In October last year Foxtel partnered with HBO to exclusively screen series “express from the US” including Game of Thrones, Veep, True Blood, Boardwalk Empire and Girls.
The two broadcasts of Game of Thrones episode one, season three were the top non-sports programs on Subscription Television for Monday, 1 April. The encore episode was the seventh highest rating program that day on the network.
Multi Channel Network Strategic Integration Director Elizabeth Minogue said GOT’s season three premiere success was a result of Foxtel’s significant investment in premium content “Express from the US”.
“The show has experienced a fantastic start, which we expect will only continue as more and more fans begin to enjoy the benefits of viewing new episodes as soon as they’re available on Australian television,” she said. “We’ve received some excellent feedback from viewers as well as partners of the show.”
BMW, Telstra and Audi have sponsored the return of Game of Thrones.
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Further information: Sarah Tsiros, Launch Group firstname.lastname@example.org (02) 9492 1034 / 0466 805 364
About Multi Channel Network (MCN): Established in 1997, MCN is a joint venture between FOXTEL and FOX SPORTS. MCN is responsible for the advertising interests of 55 national STV channel brands, 72 websites, 61 mobile sites, 40 apps and 3 IPTV services. In addition, MCN is the only media company to offer the complete range of advanced television advertising solutions via the remote control. MCN delivers optimum campaign results for clients by combining high value audiences with an unmatched choice of premium content. MCN specialises in creative solutions, which bring life to ideas and deliver clients a better advertising experience. In addition to being the third largest television network in Australia by commercial audience, MCN has Australia’s largest combined online and mobile network in Australia with a monthly online reach of 8.1m unique audiences and a monthly mobile audience of 4.7m. For more information: www.MCN.com.au
 Source: OzTAM, National STV, 01/04/13, Showcase, 0600-2359, Total People, Projections, Reach, Share to All%, Overnight.