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May 2013

launchgroup.com.au > Blog > 2013 > May
29 May

Cato Partners expands global operations, opening in Oman, Singapore, Brunei and Myanmar

by launch-admin May 29, 2013 0 Uncategorized
Cato Partners expands global operations, opening in Oman, Singapore, Brunei and Myanmar
29 May 2013: Global brand company, Cato Partners, today announced expansion of the business into the Arab Emirates and Asia, with the opening of new offices in Oman, Singapore, Brunei and Myanmar.
Cato Partners currently has 15 offices in Australia, New Zealand, Indonesia, China, India, Pakistan, the Middle East, Europe, and the Americas with further expansion planned later this year.  The company serves a client base in more than 100 countries.  
The move follows a significant increase in international business, with recent wins including: Yasref – a joint venture between Saudi Aramco and Chinese energy giant Sinopec, ZhiFengTang pharmaceutical products in China, Mexico’s largest bus network, Viva – the shopping centre division of Colombia’s largest retail group and United Arab Emirates luxury brand Al Centillion. 
Australian branding projects recently completed by Cato Partners include architectural graphics and interiors for the new BankWest headquarters, a new brand for Walker Corporation for the prestigious Collins Square development, new product packaging for Treasury Wines Estate’s T’gallant and a new brand for Landscape architects Ausland.
Cato Partners Founder and Global head, Ken Cato said the company expansion was fuelled by growing awareness that brands need to be born with a global vision.  
“We are seeing a more sophisticated approach to branding, in emerging markets where businesses recognize the potential for international growth and in established markets where there is increasing emphasis on establishing new ventures, products and services. By expanding our presence into significant business hubs such as Singapore as well as growth markets such as Myanmar we are able to offer a truly global skillset,” he said.
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Further information: Sarah Tsiros – sarah@launchgroup.com.au or 0466 805 364 / 02 9492 1034


24 May

Golden oldies active on social media thanks to Aurora

by launch-admin May 24, 2013 0 Uncategorized




‘Jukebox Saturday Night’ experiences high consumer engagement with 55+


Sydney, 24 May, 2013: Australia’s leading not-for-profit STV community channel Aurora has successfully engaged the hard-to-reach 55+ demographic on social media through their ‘Jukebox Saturday Night’ (JBSN) show’s Facebook page.


The Facebook page is reaching high levels of activity, with an average of 299 engaged users per post in May and approximately 27% of the Facebook fans interact with the page during the week.


Aurora Marketing & Social Media Manager, Louise Lenihan, said that the huge levels of interest in the program’s social media channels was a result of Aurora’s targeted programming approach, whereby the channel focuses on catering to the under-represented sectors of the community.


“We identified a lack of quality content within Australian television that brought together the 55+ demographic, so we specifically sought out this program to help fill that gap,” she said. “The program became a huge success – it’s now consistently our highest rating program – and it made sense for the family to be extended off screen where fans could further interact with the show and each other.”


“Jukebox Saturday Night experiences an incredibly active social media following for this demographic, with fans posting, liking and commenting on the page whilst watching the show. It’s both exciting and rewarding to see an older demographic embrace Social TV, a concept usually reserved for younger generations.”


JBSN is exclusive to Aurora and is hosted by legendary radio disk jockey Ken Sparkes, covering music clips from the 50s, 60s and 70s.


With Sparkes’ in-depth knowledge of the music industry, he delivers insightful commentary in an inimitable style. As a member of the 55+ age group himself, he is someone that the audience can relate to and respect, as he was heavily entrenched in the music world at the time these clips were made. This enables him to use the element of nostalgia to draw the audience in, and keep them coming back week after week.


JBSN receives an average of approximately 1000 song requests per month through its website.





About Aurora: Aurora is committed to screening interesting, diverse and innovative content to encourage awareness and understanding of community issues and interests. All Australians have the unique opportunity to have their work broadcast on a national platform. Aurora Community Channel is a partner of Australian Made and is proudly supported by FOXTEL.


Follow Aurora on Twitter! http://www.twitter.com/AuroraTV

Facebook http://www.facebook.com/AuroraTV

YouTube http://www.youtube.com/user/auroracommunity183

Pinterest http://www.pinterest.com/AuroraTV


JBSN Facebook: http://www.facebook.com/AURORA.JBSN

JBSN website: http://www.jukeboxhits.com.au


Media Information: Laura Douglas at Launch Group: 02 9492 1002 / 0452 505 859


8 May

Onthehouse.com.au reaches one million unique browsers per month

by launch-admin May 8, 2013 0 Uncategorized

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Media Release



Australia’s third largest real estate portal hits milestone and signs up AMP Bank following new homepage launch


Sydney, 08 May 2013 – Onthehouse Holdings Limited (ASX:OTH) today announced that following the launch of a new homepage in April, onthehouse.com.au has reached one million unique browsers per month. The group’s flagship consumer property portal is Australia’s third largest online real estate platform as ranked by Nielsen, and has experienced 56% year-on-year audience growth


Onthehouse.com.au provides free access to 13.6 million Australian property data sets to its online and mobile visitors, including live sales and rental listings. The revamped homepage includes a clearer design and enhanced search capabilities that make it easier to find and map listings on the site, as well as compare recently sold and recently rented data with historical property data. Over the course of April, almost three million free data reports were downloaded from the portal.


General Manager of Onthehouse Holdings’ Consumer Online division, Hannah Schwartz,  said: “With over a million Australians visiting the portal, and three million data profiles being grabbed last month alone, onthehouse.com.au is revolutionising the way home owners, investors, buyers and sellers access and monitor property data. The fact that all this data is free to access is unprecedented in the Australian market.”


“Consumers are only just starting to understand how empowered they can be when it comes to assessing, purchasing and managing their property investments. Our goal is to make onthehouse.com.au the most accessible, current and comprehensive property information destination for property decisions.”


The growth of onthehouse.com.au users combined with the acquisition last year of the Real Estate Ad Network means that Onthehouse Holdings combined consumer advertising network now receives approximately four million unique visitors per month[1]. This reach has helped to drive a number of commercial successes with advertisers including:


<![if !supportLists]>       <![endif]>AMP Bank has signed up as a major home loan sponsor with a strong presence on onthehouse.com.au. The bank will provide home loan solutions for consumers, with local loan experts integrated into property detail pages.

<![if !supportLists]>       <![endif]>Appliances Online, Australia’s largest online appliance retailer has confirmed large-scale digital marketing campaigns across onthehouse.com.au and the Real Estate Ad Network.

<![if !supportLists]>       <![endif]>HomeLoanFinder.com.au, who has signed up as the official mortgages comparison partner for onthehouse.com.au.

Managing Director and CEO of Onthehouse Holdings Michael Fredericks said: “The rapid growth of onthehouse.com.au has bolstered the already strong performance of our Real Estate Ad Network – it is now one of Australia’s fastest growing digital platforms for advertisers looking to reach consumers in the real estate category. We will continue to work with our advertising partners to deepen the experience of onthehouse.com.au, and make it a truly connected community for people who love property.”


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Media Contacts

Ashford Pritchard, Launch Group, ashford@launchgroup.com.au

T: 02 9492 1040 / M: 0411 020 680

Laura Douglas, laura@launchgroup.com.au

T: 02 9492 1002 / M: 0452 505 859


About onthousehouse.com.au

onthehouse.com.au is Australia’s most transparent and comprehensive real estate platform, empowering consumers to make informed property decisions by providing them with free access to in-depth property data.

onthehouse.com.au is the flagship consumer offering of Onthehouse Holdings and member of Onthehouse Real Estate Ad Network. Onthehouse Holdings (ASX: OTH) is the 360-degree property market services group that provides comprehensive real estate agency solutions, information and analytics services. Onthehouse Holdings businesses include Console, Port Plus and Residex, serving real estate agents, financial institutions and other property-related professionals.


[1]Google Analytics April 2013, may include some duplication

pdf iconMedia Release – OnTheHouse reaches 1mil UVs.pdf