• +61 2 9492 1000
  • launch@launchgroup.com.au

July 2013

launchgroup.com.au > Blog > 2013 > July
29 Jul

National peak body supporting survivors of child abuse expands services with new premises

by launch-admin Jul 29, 2013 0 Uncategorized



Statistics from ASCA helpline show the majority of callers have been affected by family abuse


Sydney, 29July 2013: The Minister for Mental Health and Ageing, the Senator the Hon Jacinta Collins, today opened new premises for the national peak body Adults Surviving Child Abuse (ASCA) in Neutral Bay. Moving from Kirribilli, the new location houses ASCA’s national office and an expanded call centre for ASCA’s 1300 657 380 professional support line with its recently extended services.

At the official opening, the President of ASCA, Dr Cathy Kezelman, revealed new research from the support line. The data shows that the majority of callers were abused by someone from their immediate family (63%), compared to nearly one fifth of callers who said they were abused by perpetrators from institutions (18%).

The findings also show that 20% said they were abused by a member of their extended family, 10% by family friends, and only 2% reported being abused by strangers. There was also 19% who said they were abused by multiple perpetrators.

Dr Kezelman commented: “The much needed Royal Commission has brought to light the horrors of child sex abuse in our institutions. The Government is to be commended on its leadership and support for Australians who’ve been impacted in this way. However, it is important to remember that childhood trauma occurs in a diversity of settings and by a range of perpetrators – not solely within our institutions.

“It is confronting to learn about the high numbers of people who are abused by those who are close to them – in positions of care, nurture and trust. However it’s a harsh reality that needs to be addressed. As more people come forward, whether they are survivors or supporters, we will need specialist targeted services. Only then will we as a community be able to remove the taboo around this subject and unite together in the fight against child abuse, and the devastating impacts it can have on our communities.

“It takes enormous courage to speak out and seek help, but as the Royal Commission continues to raise awareness around child abuse, we hope that more people feel they can come forward, whether they have been affected directly or indirectly by any form of abuse or trauma.”

At the ceremony, the Minister announced funding granted to ASCA from the Department of Health and Ageing under the e-mental Telework initiative for phone and online services.

Senator Collins said that the Federal Government’s $1.5 million funding to ASCA means the organisation can expand their telephone counselling line 1300 657 380, its online services and referral database.

“These services will help survivors of childhood complex trauma, their carers and the health professionals who work with them,” she said.

“I congratulate ASCA on its hard work and commitment to such an important area of mental health care.”

The funding has allowed ASCA to expand its specialist services by extending the call line hours from four hours a day, Monday to Friday, to a full seven days from 9am-5pm, with more trained counsellors. It also provides ASCA the opportunity to expand its referral database of trauma-informed health professionals and create a new database of GP’s with expertise in trauma-related issues. The funding also provides the capacity to develop online services including the creation of factsheets for survivors, supporters, health practitioners, GPS, and workplace workers and managers as well as video training for diverse groups.   

Dr Kezelman added: “ASCA is extremely grateful for the funding from the Department of Health and Ageing under this initiative. It will enable us to continue to lead the way in providing much needed professional support to adult survivors of all forms of childhood trauma and abuse.

“The North Sydney Council has also played a key role in providing the premises and making financial contributions to the space. We are very thankful for the support.”


About the research:


The findings are based on statistics from over 3,500 recorded incoming calls to the ASCA helpline over the past four years.

Perpetrator of abuse (identified by survivors)


Immediate family


Extended family


Family friend




Religious (institutional)


Teacher (institutional)


In care (institutional)


Health professional


Multiple perpetrators



Source: ASCA         


If you or someone you know has been affected by childhood trauma and abuse, help and support is available from the ASCA professional support line on 1300 657 380.




About ASCA:  www.asca.org.au

ASCA is the national peak body which focuses exclusively on advancing the needs of the estimated four-five million Australian adults who are survivors of childhood trauma.  ASCA was formed in 1995 and provides a range of services: professional phone support, a referral database, workshops for survivors and their supporters, education and training programs for health care professionals and workers, newsletters for survivors and health professionals, advocacy, research and health promotion in the areas of complex trauma and trauma informed care and practice.  ASCA is also a founding member of the national Trauma Informed Care and Practice Advisory Working Group – advocating for a national agenda around trauma informed care and practice. ASCA is the key Australian organization providing hope, optimism and pathways to recovery for adults with complex needs who have experienced all forms of childhood trauma.

Info on ASCA’s Practice Guidelines for Treatment of Complex Trauma and Trauma Informed Care and Service Delivery, can be found online here.


Childhood trauma:

As defined by ASCA, childhood trauma includes sexual, physical and emotional abuse, neglect, witnessing and experiencing the impacts of family and community violence and a range of other adverse childhood events.


Twitter: @ASCAORG

Facebook: https://www.facebook.com/AdultsSurvivingChildAbuseASCA


Media Contact: Laura Douglas: laura@launchgroup.com.au or 02 9492 1002 / 0452 505 859

19 Jul

Dark Social: the new dimension

by launch-admin Jul 19, 2013 0 Social Media , , , , , , , , ,

Nothing exists in a vacuum, and so it goes that everything is connected to one or a few other things. Once this is  taken into consideration, the common belief that social media sites (like Facebook and Twitter) are largely responsible for the increased traffic in many websites starts to get shaky. READ MORE

18 Jul

Measuring your influence

by launch-admin Jul 18, 2013 0 Social Media , , , , ,

Social media reporting tools are programs which check or show how the use of social media has affected marketing efforts and can measure the overall effectiveness of social campaigns. This may be to help build a company’s client base or expose their brand to potential new clients, either way these tools are helpful in analysing and sorting online trends.  Here are some of the commonly used reporting tools available today. READ MORE

16 Jul

Boom Video sponsors VIDInc

by launch-admin Jul 16, 2013 0 Uncategorized


Media Release


Boom Video sponsors Australia’s first YouTube festival



Sydney, 16 July 2013 – Australia’s YouTube Partner network, Boom Video, today confirmed they would be the headline sponsor for VIDinc, Australia’s first independent YouTube Festival. The event will bring together 10,000-15,000 Australian pop culture addicts and YouTube fans, as well as marketing and media professionals interested in the future of online video.


VIDinc, which will be held at the Sydney Convention and Exhibition Centre, is inspired by the VidCon mega festival in the US and will feature a mixture of the world’s foremost YouTube content creators as well as many of Australia’s most popular online video stars. The festival will consist of an expo, fan-focused sessions and performances and an industry conference aimed at brands and businesses looking to drive value from online video and social influencers.


Online video is expected to account for 55 per cent of all consumer internet traffic by 2016[1], and the Australian online video advertising market is forecasted to grow annually by 46% up to 2017[2]. YouTube is the leading platform for online video, with over one billion visitors watching six billion hours of video every month.[3] As part of their sponsorship, Boom Video will host an advertising session at the event, geared towards media agencies and large brand advertisers. The content will focus on successful strategies for how marketers can connect with Australia’s digital natives, and tap into the huge growth of YouTube as a media platform.


Client Services Director for Boom Video, Jamie Crick said: “Taking the lead sponsorship position for VIDinc was a no-brainer for us. YouTube is a huge cultural phenomenon in Australia, with over 11 million of us logging on to watch each month. VIDinc represents a watershed moment for the YouTube generation in Australia as what has to date been as somewhat under the general public’s radar will now explode into the mainstream consciousness as thousands of fans take over the Sydney Convention Centre.”


A range of YouTube successes will be speaking and performing at the event, including Jenna Marbles, Ryan Higa of NigaHiga and Keenan Cahill. It will also host local YouTube stars like Jayesslee, Jordan Jansen and ChampChong, one of Australia’s most popular YouTube channels with over 350,000 subscribers.


ChampChong said the event would show that YouTube has emerged as a serious platform with a significant number of engaged viewers.


“YouTube is so much more than a way for us to broadcast our videos, it’s where we can create, collaborate and meet new people. Events like VIDinc embody everything that is amazing about being a YouTuber – you get to chat face to face with your fans as well as meet your own heroes. It’s an even more personal experience,” he said. 


Mr Crick added: “This event is a must attend for any media or advertising professional who wants to understand how the YouTube phenomenon is influencing the media habits of the younger generations of Australian consumers.”


As title sponsor, Boom will also host a ‘digital natives’ hub in the expo and speak at both the creator and industry workshops on each day. Many of the 350 Australian YouTube stars who are part of the Boom Video network will also attend the event.


VIDinc will be held Saturday 17th and Sunday 18th August 2013. For more information visit: www.vidinc.com.au


– Ends –



For media enquiries, interview requests and images:

Ashford Pritchard, ashford@launchgroup.com.au t: 02 9492 1040 m: 0411 020 680


About Boom Video

Boom Video is Australia and New Zealand’s leading social video platform, helping both content creators and brands reach online audiences. Formed in 2010, Boom was born from the evolving way that consumers are engaging with video content and the need for experts who could bridge the divide between advertisers and content creators. Boom Video’s network reaches millions of users across a range of online properties, and incorporates Australia’s first YouTube partner network.


Boom Video supports brands and their agencies by seeding their content among digital influencers to get it seen, engaged with and shared.


For more information: www.boomvideo.com.au 




2 Jul

ABC overhauls Android app after demand surges

by launch-admin Jul 2, 2013 0 Uncategorized


2rd July 2013


ABC Innovation today announced an overhaul of its flagship Android app after audience demand for Android more than tripled over the last 12 months

Version 3.0 of the flagship ABC app for Android smartphones is now available from the Google Play store, bringing into alignment content offerings on iOS and Android. The update will add radio and TV content, the ‘Wake up with the ABC’ alarm clock, improvements to presentation of news stories and a brand new navigation structure.


Active usage of the ABC flagship Android app has increased 360% from May 2012 to May 2013[1] and Android users now represent 35% of all mobile browsers on ABC Online.

Director of ABC Innovation, Angela Clark said: “Australians have a love affair with mobile devices generally, but we have seen a large shift to Android over the past year. We get a lot of feedback from our audience members asking us to produce more Android apps and we are putting more resources into mobile this year to enable us to better service all mobile users.”


The ABC Innovation department manages the ABC website abc.net.au and core mobile offerings including the ABC iPhone, iPad and Android apps and a number of the ABC’s content portals.

Promotion of the new ABC Android App is being rolled out on ABC1, ABC Radio and online over the next fortnight.

The ABC’s flagship mobile apps can found at http://www.abc.net.au/services/mobile/

 – Ends –

For images, further information or interviews: 

Ashford Pritchard: T 02 9492 1040 M 0411 020 680

Laura Douglas: T 02 9492 1002 / M 0452 505 859



About ABC Innovation:

ABC Innovation manages the ABC website abc.net.au and core mobile offerings including the ABC iPhone, iPad and Android apps and a number of the ABC’s content portals. It also runs the ABC’s Innovation Lab, which incubates digital content and produces initiatives and explore ‘future facing’ experiences for audiences. ABC Innovation’s technology team delivers audience facing software and technology projects in mobile, personalisation and services the ABC’s divisional Content Development Network, streaming and support needs. More recently, ABC Innovation has partnered with Education Services Australia to create the online portal Splash, which aims to transform school-age learning by making available free educational interactive, video and games – all matched to the new Australian curriculum for primary and secondary school children.

[1]Monthly active users, source: Flurry

[1]Monthly active users, source: Flurry