Boom Video sponsors Australia’s first YouTube festival
Sydney, 16 July 2013 – Australia’s YouTube Partner network, Boom Video, today confirmed they would be the headline sponsor for VIDinc, Australia’s first independent YouTube Festival. The event will bring together 10,000-15,000 Australian pop culture addicts and YouTube fans, as well as marketing and media professionals interested in the future of online video.
VIDinc, which will be held at the Sydney Convention and Exhibition Centre, is inspired by the VidCon mega festival in the US and will feature a mixture of the world’s foremost YouTube content creators as well as many of Australia’s most popular online video stars. The festival will consist of an expo, fan-focused sessions and performances and an industry conference aimed at brands and businesses looking to drive value from online video and social influencers.
Online video is expected to account for 55 per cent of all consumer internet traffic by 2016, and the Australian online video advertising market is forecasted to grow annually by 46% up to 2017. YouTube is the leading platform for online video, with over one billion visitors watching six billion hours of video every month. As part of their sponsorship, Boom Video will host an advertising session at the event, geared towards media agencies and large brand advertisers. The content will focus on successful strategies for how marketers can connect with Australia’s digital natives, and tap into the huge growth of YouTube as a media platform.
Client Services Director for Boom Video, Jamie Crick said: “Taking the lead sponsorship position for VIDinc was a no-brainer for us. YouTube is a huge cultural phenomenon in Australia, with over 11 million of us logging on to watch each month. VIDinc represents a watershed moment for the YouTube generation in Australia as what has to date been as somewhat under the general public’s radar will now explode into the mainstream consciousness as thousands of fans take over the Sydney Convention Centre.”
A range of YouTube successes will be speaking and performing at the event, including Jenna Marbles, Ryan Higa of NigaHiga and Keenan Cahill. It will also host local YouTube stars like Jayesslee, Jordan Jansen and ChampChong one of Australia’s most popular YouTube channels with over 350,000 subscribers.
ChampChong said the event would show that YouTube has emerged as a serious platform with a significant number of engaged viewers.
“YouTube is so much more than a way for us to broadcast our videos, it’s where we can create, collaborate and meet new people. Events like VIDinc embody everything that is amazing about being a YouTuber – you get to chat face to face with your fans as well as meet your own heroes. It’s an even more personal experience,” he said.
Mr Crick added: “This event is a must attend for any media or advertising professional who wants to understand how the YouTube phenomenon is influencing the media habits of the younger generations of Australian consumers.”
As title sponsor, Boom will also host a ‘digital natives’ hub in the expo and speak at both the creator and industry workshops on each day. Many of the 350 Australian YouTube stars who are part of the Boom Video network will also attend the event.
VIDinc will be held Saturday 17th and Sunday 18th August 2013. For more information visit: www.vidinc.com.au
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About Boom Video
Boom Video is Australia and New Zealand’s leading social video platform, helping both content creators and brands reach online audiences. Formed in 2010, Boom was born from the evolving way that consumers are engaging with video content and the need for experts who could bridge the divide between advertisers and content creators. Boom Video’s network reaches millions of users across a range of online properties, and incorporates Australia’s first YouTube partner network.
Boom Video supports brands and their agencies by seeding their content among digital influencers to get it seen, engaged with and shared.