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Measuring your influence

launchgroup.com.au > Blog > Social Media > Measuring your influence
18 Jul

Measuring your influence

launch-admin Jul 18, 2013 0 1532

Social media reporting tools are programs which check or show how the use of social media has affected marketing efforts and can measure the overall effectiveness of social campaigns. This may be to help build a company’s client base or expose their brand to potential new clients, either way these tools are helpful in analysing and sorting online trends.  Here are some of the commonly used reporting tools available today.

Trackur’s claim to fame is its powerful tools for easily analysing data in just one minute, with very little effort. Trackur’s Insights enables a quick view of velocity change and the number of new results happening in one’s business. It provides a more convenient way of understanding what’s the hottest about a specific brand. Every conversation is also archived, making review of comments for future improvement possible. Full data control is also possible with its Excel reporting and one can customise viewing options either via phone or computer. It is also possible to know who published or commented what about one’s brand with Trackur’s Influence Rank. The dashboard can also be white-labelled with the brands own logo, colour and URL, perfect for users who want navigators that are more individualised.

Much like Trackur, Radian6 is another reporting tool which helps companies hear what people are saying about their brand. It covers almost all forms of social media – blogs, tweets, Facebook posts – everything is  included. Marketing, customer support and communications professionals benefit from this platform since it gives real-time monitoring and analysis of people’s feedback. Radian6 has now integrated Social Metrics Framework, making it possible to listen to third party feedbacks. Multiple languages, discussion filters, and tagging of conversational dynamics are some of the features that make it easier to use than other available reporting tools.

For those wanting to see a quick analysis or hit, Klout may be the most suitable platform. It compiles information from multiple media sites and instantly shows who posts or shares one’s posts, specific topics the world of social media is tapping on and the user’s style.

Peerindex is like Klout but it has the added feature of being able to integrate blog posts. It also shows a chart indicating whether one is posting about music, arts, science, lifestyle, sports or business. This way, people from a specific sector or category would be easier to relate to with one’s post. It also provides a way of comparison with other users and basically gives the basic statistics as with other reporting tools.

A much more basic reporting tool is Twitter Counter,  which how many people are engaging on the platform and who and what they are following. The numbers can be broken down per day, per hour, or week to know who started following whom. Also, it can give a projected number of Twitter followers one can have in the future based on his current rate.

Last but definitely not the least – for those who have that intense need of literally monitoring everything,Twitalyzer is strongly advised. Aside from making its own report based on different social media networks, it also integrates reports from other reporting platforms as well. It shows who has been interacting with one’s posts, the twitter style, the number of followers, and the most frequent communities and topics one talks about.

These reporting tools have shown to be very reliable and useful, especially in the advertising business. Using one of them is recommended to keep track of business progress easily and to provide a means of interacting with customers as well.



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