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August 2013

launchgroup.com.au > Blog > 2013 > August
29 Aug

Start-up ingogo secures $1 mil investment

by launch-admin Aug 29, 2013 0 Uncategorized



Start-up ingogo secures $1 mil investment

 ·       ingogo announce new board Director, leading entrepreneur Vikram Mehta

·      Funding injection to support global expansion plans


Thursday, 29 August, 2013: Australian taxi services platform ingogo today announced an additional $1 million in funding, taking the start-up’s total raised to $3.7million. The new investment will be used to help launch ingogo into new markets across Australia and internationally.


ingogo is the new innovative app challenging traditional taxi booking services in Australia by allowing customers to directly book a taxi with their smartphone. It also provides passengers with an alternative payment method through ingogo’s safe in-taxi payment terminals or via virtual mobile accounts.


The team of new investors include Pacific Venture Advisors’ Vikram Mehta (Managing Director and Principal Partner, Founder and CEO of Blade Network Technology, acquired by IBM in 2010, and 2009 Ernst and Young Entrepreneur of the Year) and Raj Dalal (Principal Partner),Trevor Loewensohn (Co-founder and  MD of Alceon) along with business leaders Victor Gomes and Zac Rosenberg.


They join existing investors Brad Shofer Co-founder at MYOB, members of Sydney Angels, The Sydney Angels Sidecar Fund, Daniel Petre and Alison Deans (founders of successful early stage fund NETUS), Martin Dalgleish (Advisor to Ellerston Capital and previously Director of Seek and Carsales) and ingogo founder, Hamish Petrie, who was the original founder of ticketing giant, Moshtix.


Based in Silicon Valley, Pacific Venture Advisors specialise in assisting technology start-ups to achieve scale and success, whilst maximising returns on venture investments. They will be guiding ingogo through the company’s expansion plans, particularly into the US market and will also help provide access to further capital funds. In addition to the investment, Mr Mehta has also been appointed as a Director of ingogo and will be joining the company’s board early September.

ingogo founder and Managing Director Hamish Petrie said Mr Mehta is a huge asset for the business and his commitment and appointment to the company’s board will further enhance the existing team.


“Vikram has a deep understanding of the US market as well as great insights around accelerating technology start-ups,” he said. “We’re looking forward to taking on his deep knowledge in the entrepreneurial space and applying this to our future expansion plans – something we’re incredibly excited about.


“In our first full year of operation we’ve managed to build strong relationships with around 15% of Sydney’s taxi drivers and having pioneered a model that works well. We now intend on bringing the ingogo experience to other cities in Australia and internationally.”


Mr Mehta said the ingogo platform is an exciting disruption to the taxi industry monopoly and he is thrilled to be part of the company’s strategic plan moving forward.


“Raj Dalal and I are delighted to join the ingogo team to help expand their innovative platform into a global market,” he said.




About ingogo:

ingogo is a mobile app which assists customers to easily hail and pay for taxis. It was founded by the successful team behind Moshtix. It allows passengers to communicate directly with registered taxi drivers in their local area, see when drivers are coming and where they are on a map, with the option to pay for rides using ingogo’s safe in-taxi payment terminals or virtual mobile accounts. It currently operates in Sydney and is in a limited pilot stage in Melbourne.


iPhone: https://itunes.apple.com/au/app/ingogo/id463995190?mt=8

Android: https://play.google.com/store/apps/details?id=com.ingogo.passenger


About Pacific Venture Advisors

Pacific Venture Advisors (PVA) specialize in helping technology start-ups achieve Velocity, Expansion and Liquidity. They maximise potential through a solution focus, operational discipline and building nimble yet highly effective management system. The Principals of PVA (Vikram Mehta and Raj Dalal) both have extensive experience in launching emerging technology solutions in corporate and start-ups.


Media Contacts

Sarah Tsiros sarah@launchgroup.com.au 02 9492 1034 or 0466 805 364

Laura Douglas laura@launchgroup.com.au 02 94292 1002 or 0452 505 859

29 Aug

Boom Video and AMCOS sign world-first licensing agreement

by launch-admin Aug 29, 2013 0 Uncategorized

Description: NEWaa_vcmyk







Media Release




Boom Video and AMCOS sign world-first licensing agreement


New deal connects music industry with Australia’s YouTube generation


Sydney, 28 August 2013 – Boom Video, Australia and New Zealand’s first YouTube partner network, today announced a ground-breaking partnership with the Australasian Mechanical Copyright Owners’ Society Limited (AMCOS).  The partnership means that Boom Network’s content creators can now legally access a huge catalogue of songs represented by AMCOS’ members, which includes major international music publishers and local publishers, for use as cover versions. Under the terms of the agreement, channels appearing on the Boom network channels are licensed to create new recordings of songs published by AMCOS members, with the money generated shared back with songwriters, composers and music publishers.


The deal is similar to existing deals between YouTube partner networks in the United States and individual record labels. However it’s believed to be the first ‘blanket-style’ licensing arrangement to include the publishing synchronisation right for multiple copyright holders within a territory.


Boom Video arrangements with YouTube and AMCOS mean that YouTube musicians that are part of the Boom Network can now claim a share of advertising revenue from cover versions appearing on their channel. Some of Australia and New Zealand’s most popular channels such as JayessleeJordan Jansen and Matt Hullholland (NZ) have amassed tens of millions of views for their YouTube videos featuring cover versions.


Jamie Crick, Client Services Director of Boom Video, said: “This is a huge coup for our channel partners and a big step for the music industry in engaging with YouTube. In the past, Australian artists have been using their YouTube channel mainly as a marketing tool, because they have been unable to generate revenue from their cover version videos. For the first time, some of Australia’s most talented and popular online artists can now make money from covering songs by any artists from Justin Bieber to the Beach Boys – which will only encourage them to create and upload more videos.


Frank Rodi, Online & Mobile Licensing Manager for APRA|AMCOS said: “This landmark deal ensures songwriters, composers and music publishers are properly recompensed for the use of their musical works, while giving Boom Video artists – many of whom are generating hundreds of thousands of views each day – easy access to a vast repertoire of songs. It has also been a pleasure working with a company operating in this space that understands and respects copyright.


Andy Yang, manager of Jayesslee, Boom Network member and Australia’s most subscribed YouTube channel said: ““The girls make music for the love of it and that is never going to change. In the past we have used more traditional business models such as touring and live performances to support their music but this agreement with APRA effectively means they can spend more time creating content from home where their influence and reach is far more wide, diverse and effective.”


– ENDS –


For media enquiries, interview requests and images:

Ashford Pritchard, ashford@launchgroup.com.au t: 02 9492 1040 m: 0411 020 680


About Boom Video

Boom Video is Australia and New Zealand’s first YouTube partner network, multi-channel network and talent agency for creators and brands. Formed in 2010, Boom was born from the evolving way that consumers are engaging with video content and the need for experts who could bridge the divide between advertisers and content creators. Boom Video’s network reaches millions of users across a range of online properties, and incorporates Australia and NZ’s first and biggest YouTube influencer network with over 400 channels.


Boom Video supports brands and their agencies by seeding their content among digital influencers to get it seen, engaged with and shared.  For more information: www.boomvideo.com.au  



APRA|AMCOS work to ensure that composers, songwriters and publishers are rewarded whenever, and wherever, their musical works are played, performed or reproduced and we help Australian & New Zealand music consumers get access to the world’s musical repertoire.


Australasian Mechanical Copyright Owners Society Limited (AMCOS) collects and distributes mechanical royalties for the reproduction of its 10,900+ members’ musical works for many different purposes. These include the manufacture of CDs, music videos and DVDs, digital downloads and the sale of mobile phone ringtones, the use of production music and the making of radio and television programmes. Since 1997, APRA has managed the day-to-day operations of the AMCOS business.


For more information: www.apra-amcos.com.au


pdf iconMEDIA RELEASE Boom and AMCOS sign groundbreaking agreement – final.pdf

28 Aug

Newcastle and Launceston residents to pilot new ABC project

by launch-admin Aug 28, 2013 0 Uncategorized

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27 August 2013


ABC Innovation is inviting Newcastle and Launceston locals to trial a ground-breaking pilot project that channels news and information from a variety of sources to their mobile phones.

Launched today, Spoke provides a mobile phone site for aggregated news, entertainment and other information relevant to people in specific communities.  News and information will be combined from ABC news outlets, Fairfax local publications and direct from city councils, festivals and event organisers, sports clubs and community groups.

Newcastle and Launceston residents can test the product by logging on to the m-site spoke.abc.net.au and entering their location. The m-site can then be personalised to give viewers only the news and information that they want to see. Sport, for example, can be made a priority or turned off completely for those not interested.

Feedback from residents will be used to improve the Spoke experience and will feed into further beta trials.  The research findings are also being shared with content participants and with the public on the Spoke blog http://abcspoke.tumblr.com/

Director of ABC Innovation, Angela Clark, said further Spoke trials would be based on community reaction and engagement.

“We conducted research in Launceston, Mt Gambier, Geelong, Canberra and Newcastle to better understand what role a person’s location plays in their content needs,” she said. “Spoke came out of this research, as it showed that people in smaller cities and towns were struggling to find the right mix of relevant news in an easy-to-use mobile format.”

“The first Newcastle and Launceston pilots will hopefully give us a sense of what people want and to determine if Spoke is on the right track.  We have already learnt that people don’t want only local news but would prefer a mix that includes local, national and international.

“We thought Newcastle and Launceston would be good places to test this tool as they are cities with strong local identities and of regional significance.  Newcastle is also emerging as a hub for digital incubation and both cities have vibrant arts communities and a passion for local sport.

“With the vast changes in the media landscape, we are hoping to create a tool that offers support across the sector. By providing people with links to a range of media sources, we achieve two goals: sending more traffic to different sites while wrapping information up in one single source to make it easier for readers.  Collaborative ventures like this will benefit local media and the communities they serve.”

The ABC plans to extend Spoke to Mt Gambier and Townsville later this year.

For images, further information or interviews: 

Ashford Pritchard: T 02 9492 1040 M 0411 020 680

Laura Douglas: T 02 9492 1002 / M 0452 505 859


About ABC Innovation:

ABC Innovation manages the ABC website abc.net.au and core mobile offerings including the ABC iPhone, iPad and Android apps and a number of the ABC’s content portals. It also runs the ABC’s Innovation Lab, which incubates digital content and produces initiatives and explore ‘future facing’ experiences for audiences. ABC Innovation’s technology team delivers audience facing software and technology projects in mobile, personalisation and services the ABC’s divisional Content Development Network, streaming and support needs. More recently, ABC Innovation has partnered with Education Services Australia to create the online portal Splash, which aims to transform school-age learning by making available free educational interactive, video and games – all matched to the new Australian curriculum for primary and secondary school children.

22 Aug

Launch Group announce five new business wins

by launch-admin Aug 22, 2013 0 Uncategorized
Launch Group announce five new business wins
Sydney, Thursday, 22 August, 2013: Boutique communications agency, Launch Group, today announced a number of recent client wins following the company’s brand re-fresh.
Launch Group are now managing communications for ASX listed property information group Onthehouse Holdings, innovative taxi services start-up ingogo, asset management consultancy and software as a service provider Assetic as well as Macleay College, a premier independent institute with a focus on practical education for journalism, advertising and business courses. The agency will also represent the parent company for marketing influence agency Social Soup and research house Pollinate.
Launch Group is a full service communications agency that specialises in the converging worlds of media, marketing, technology and entertainment.
CEO and founder of Launch Group, Fleur Brown said the agency’s re-alignment to focus on working with disruptive technology brands and innovators in the media, marketing and technology space, has attracted like-minded brands to the company’s client base. 
“We formed the agency ten years ago to focus in on the communications and technology space and we’ve returned to our roots – concentrating on the areas we are passionate about,” she said. “Innovation in Australia needs a strong voice and we look forward to helping build that voice with the expertise of our client portfolio – starting from the beginning of the cycle with venture capitalists and investors to pioneering start-ups and finally, leading Australian companies who make a point of shaking up their particular industry.”
Managing Director and founder of ingogo Hamish Petrie said: “ingogo will roll out a significant consumer campaign in the coming six months – which includes game changing technology for anyone using a taxi service in Sydney and Melbourne. We wanted to partner with a company that understands this kind of market disruption and has expertise working with start–ups. Launch Group came with a reputation to achieve results across all three areas. We’re looking forward to working with the team to help strengthen our presence nationally.”
Launch offers publicity and management, corporate communications as well as marketing and digital communications.
Other Launch Group clients include pioneering sales house Multi Channel network, ideas festival TEDxSydney, independent media agency Razor, social innovator the Ted Noffs Foundation, flexible workplace provider Regus, leading start-up accelerator program ANZ Innovyz START, Australia’s first YouTube network provider, Boom TV, Adults Surviving Child Abuse (ASCA) and Blue Knot Day.
Media Information:
Sarah Tsiros
02 9492 1034 / 0466 805 364


Sarah Tsiros, Senior Account Director

Launch Management Group Pty Ltd


Room 6 285a Crown St, Surry Hills, NSW 2010


office:                   + 61 2 9492 1034

mobile:                + 61 (0) 466 805 364

facsimile:             + 61 2 9492 1099

website:              www.launchgroup.com.au

twitter:                @sarahtsiros

15 Aug

Multi Channel Network boosts sports offering through new digital partnership

by launch-admin Aug 15, 2013 0 Uncategorized




Multi Channel Network boosts sports offering through new digital partnership


Representation of FOX SPORTS Pulse’s 33,000 association and club websites


Thursday, 15 August: Multi Channel Network (MCN) is today announcing representation of the community sports platform FOX SPORTS Pulse’s online assets in a new deal that will see MCN further expand its monthly audience by one million users*.


FOX SPORTS Pulse, previously known as SportingPulse, provides grassroots sports organisations around the country with solutions to easily manage competitions, publish results on websites, process online registrations and payments, communicate with their community and raise revenue. The business creates an online network that helps these sporting communities connect with their fans as well as sponsors and advertisers.


MCN officially took over the advertising sales for FOX SPORTS Pulse’s network of 3,000 associated websites and more than 30,000 club websites on 1 August, 2013.


SportingPulse will officially take on its new name, FOX SPORTS Pulse, at the end of the sport winter season and will expand their Sydney presence by re-locating their offices to FOX SPORTS headquarters in Artarmon. The move will allow better servicing of all Sydney based sports and commercial partners. The office in East Melbourne will remain to service Melbourne based clients.


MCN CEO Anthony Fitzgerald said the deal significantly complemented the existing MCN TV and digital sports suite as the FOX SPORTS Pulse site covered all the major codes, delivering high local engagement from a community of 2.2 million active participants.


“MCN are thrilled to incorporate such a unique and premium digital asset to our already strong sports offering, as it means brands can now connect with all levels of sports participation, from grassroots to elite codes,” he said. “With one in four Australians involved in local organised sport, this is a huge target for brands.”


MCN National Sports Sales Director Martin Medcraf said FOX SPORTS Pulse delivered relevant and engaging content from pre-season, right through to game days and beyond. 


“MCN Sport already provides a seven-day sporting fan experience and the addition of FOX SPORTS Pulse’s localised community means deeper engagement and a broader demographic scope, including more females.”


CEO of FOX SPORTS Pulse Adam Oakes said: “Having worked with MCN over a number of years in my previous role at FOX SPORTS, I’m very confident they will deliver strong advertising results for us. I also feel FOX SPORTS Pulse will be a complementary addition to their exceptional existing sporting digital assets.”


Big Mobile retains the representation rights for FOX SPORTS Pulse mobile sales.


*Nielsen Answers; Average monthly UA for =Jun 2013


– ends –


Further information:


Sarah Tsiros

Launch Group


02) 9492 1034 / 0466 805 364


About Multi Channel Network (MCN): Established in 1997, MCN is a joint venture between FOXTEL and FOX SPORTS. MCN is responsible for the advertising interests of 55 national STV channel brands, 72 websites, 61 mobile sites, 40 apps and 3 IPTV services. In addition, MCN is the only media company to offer the complete range of advanced television advertising solutions via the remote control. MCN delivers optimum campaign results for clients by combining high value audiences with an unmatched choice of premium content. MCN specialises in creative solutions, which bring life to ideas and deliver clients a better advertising experience. In addition to being the third largest television network in Australia by commercial audience, MCN has Australia’s largest combined online and mobile network in Australia with a monthly online reach of 8.1m unique audiences and a monthly mobile audience of 4.7m. For more information: www.MCN.com.au

About SportingPulse

SportingPulse (www.sportingpulse.com) is the online home of the Australian sporting community providing sports administration, communication and engagement tools to an unrivalled number of organisations across Australia and New Zealand. It services more than 30,000 grassroots administrators across more than 25 sports. With one of the most highly trafficked online and mobile sporting networks in Australia with an audience of approximately 1 million per month during the peak winter sporting season, the SportingPulse network attracts more than 3 million unique browsers and 70 million page impressions per month. Approximately 2.2 million sporting participants and their family’s access personalised and aggregated results and information about their sport. With the support of its major shareholder News Ltd, SportingPulse is expanding with the creation of an office in Sydney in addition to the current office in Melbourne, to facilitate an even sharper focus on providing innovative and integrated digital solutions to the sporting community.


Sarah Tsiros, Senior Account Director

Launch Management Group Pty Ltd


Room 6 285a Crown St, Surry Hills, NSW 2010


office:                   + 61 2 9492 1034

mobile:                + 61 (0) 466 805 364

facsimile:             + 61 2 9492 1099

website:              www.launchgroup.com.au

twitter:                @sarahtsiros

13 Aug

Crowd-sourced citizen science project encourages Australia to ‘Explore the Seafloor’

by launch-admin Aug 13, 2013 0 Uncategorized

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9th August 2013


National Science Week invites people to tag seafloor photos to track invading urchins and disappearing kelp forests in Australia’s oceans


Australians are being urged to help save ocean habitats as part of this year’s National Science Week, from 10 – 18 August. The ‘Citizen Science’ project, Explore the Seafloor, will crowd-source volunteers to take part in a ground breaking marine project designed by some of the country’s top marine scientists.


Explore the Seafloor, is focusing on a hugely important area of research – tracking the loss of kelp forests and the invasive sea urchins heading south on the East Australian Current, turning healthy kelp beds into virtual marine lunar-scapes. Climate change is also affecting kelp forest around southern Australia.


Professor Craig Johnson from the University of Tasmania says that biodiversity crashes with the loss of kelp forests with potentially significant environmental and economic impacts to fisheries and tourism. 

“The equivalent is taking a bulldozer into a rainforest and razing it back to bare earth,” says Professor Johnson.

Through the campaign, volunteer citizen scientists will help contribute to the research, being conducted by Professor Johnson amongst others. Registered participants will help map the location of kelp and sea urchin populations and help track how these organisms are responding to changes in the oceans.


This work is usually done by research assistants and is time-consuming and laborious.  ‘Explore the Seafloor’ is taking a crowd-sourcing approach to reduce this workload and ask the community to get involved to help the marine scientists with their research work. It’s enabling widespread analysis that is not possible without the scale of a National Science Week Project.


The volunteers who sign up to the Explore the Seafloor website http://exploretheseafloor.net.au will be allocated a series of photographs from under the ocean. They will learn how to identify the species that the researchers are studying and submit their observations. This will contribute invaluable work that will support marine science being undertaken by collaborating research institutions around Australia, including UTAS, UNSW, University of Sydney, AIMS (Australian Institute of Marine Science), University of Western Australia and SIMS (Sydney Institute of Marine Science).


National Science Week is expecting thousands of volunteers to join in with the crowd-sourcing initiative and there is a prize of an underwater camera on offer for one of the citizen scientists along with school prizes.


With the Australian Broadcasting Corporation (ABC) as the producer of the National Science Week website and Explore the Seafloor site, Director of ABC Innovation, Angela Clark, said: “During our last National Science Week collaboration more than 8,000 people took part in our Sound Check Australia citizen science project and contributed vital research to the National Noise and Hearing survey.  Their volunteered time was the equivalent of one person working 40 hour weeks for 2 years – and was a great example of what crowd sourced work can do in the scientific sphere.


“We are always looking for new ways to leverage technology to engage and add entertainment and educational value to ABC’s audiences, and our participation with Science Week is a great way to do that while helping advance valuable research.”





Kelp (Ecklonia radiata) populations along Australia’s east and west coasts are changing due to rising ocean temperatures. Sea urchins (Centrostephanus rodgersii) are threatening local biodiversity as they move into new areas around Tasmania as the waters warm.


An ocean-going Autonomous Underwater Vehicle (AUV) called Sirius, has collected millions of seafloor images at sites located around Australia. The AUV belongs to The University of Sydney’s Australian Centre for Field Robotics and is used around the country as part of Australia’s Integrated Marine Observing System (IMOS).


Scientists from research centres and universities around Australia have collaborated to develop Explore the Seafloor with ABC Science, creating an informative website where citizens can register, learn to identify what’s in the photos and submit their observations to the research group. The institutions which have collaborated include University of Sydney, University of New South Wales, University of Tasmania, University of Western Australia, James Cook University, AIMS, Sydney Institute of Marine Science and CSIRO.


Interviews with researchers and members of the Explore the Seafloor project team are available. There are researchers from all over Australia available. The contact details are on the next page. Photographs are available in high resolution. The logo is available as a web banner in a variety of sizes to link to the project, and in print resolution for press.


Media Contacts:

Ashford Pritchard: ashford@launchgroup.com.au 02 9492 1040 / 0452 505 859


Researchers who are available for interview:


AUV – Autonomous Underwater Vehicle specialist:

Stefan Williams (University of Sydney) stefanw@acfr.usyd.edu.au


Marine scientists

Prof Peter Steinberg (University of NSW) peter.steinberg@sims.org.au

Dr Neville Barrett (University of Tasmania) Neville.Barrett@utas.edu.au

Dr Russell Babcok (CSIRO) Russ.Babcock@csiro.au

Dr Renae Hovey (University of Western Australia) renae.hovey@uwa.edu.au

Dr Ezequiel Marzinelli (University of NSW) e.marzinelli@unsw.edu.au

Dr Renata Ferrari (University of Sydney) renata.ferrari@sydney.edu.au

Dr. Tom Bridge (JCU, Qld) thomas.bridge@jcu.edu.au

Dr. Peter Doherty (AIMS, Qld) P.Doherty@aims.gov.au



ABC Science spokespeople

Citizen science projects producer, ABC Science: Kylie Andrews kylie.andrews@abc.net.au

ABC Science journalist and broadcaster: Bernie Hobbs bernie.hobbs@abc.net.au


About ABC Innovation:

ABC Innovation manages the ABC website abc.net.au and core mobile offerings including the ABC iPhone, iPad and Android apps and a number of the ABC’s content portals. It also runs the ABC’s Innovation Lab, which incubates digital content and produces initiatives and explore ‘future facing’ experiences for audiences. ABC Innovation’s technology team delivers audience facing software and technology projects in mobile, personalisation and services the ABC’s divisional Content Development Network, streaming and support needs. More recently, ABC Innovation has partnered with Education Services Australia to create the online portal Splash, which aims to transform school-age learning by making available free educational interactive, video and games – all matched to the new Australian curriculum for primary and secondary school children.

13 Aug

Razor Media appoint head of digital

by launch-admin Aug 13, 2013 0 Uncategorized
Razor Media appoint head of digital
New hires announced in support of agency growth


Tuesday, 13 August, 2013: Independent media agency, Razor, today announced the appointment of Ilona Evans to the newly created role, head of digital, effective 14 August.


Responsible for digital operations, Ilona will focus on growing Razor Media’s portfolio by increasing its digital capabilities. As head of digital, Ilona will look to expand the agency’s digital offering through sophisticated and engaging solutions as well as build a core digital team, starting with the promotion of Razor Media’s Jordan Pini to Digital Executive.


Ilona joins Razor Media from TMS Australia (previously known as The Media Store), where she led all digital media activity for Lexus Australia and was responsible for digital sponsorship and promotional activity for Toyota Australia. Prior to her work at TMS, Ilona held client-side digital marketing roles at Westfield (Australia and UK), which included establishing the UK digital team. She has also held a marketing role at South West Trains in the UK.


Her appointment comes as the media agency continues to restructure itself to better service its growing client portfolio, and shift its offering into behaviour and community planning from traditional channel-centric planning. Business Director Damien Terakes has been promoted to General Manager to ensure this new model is correctly structured from a client perspective.


Damien has been with Razor Media since its inception and has relished helping the company grow from a staff of four to more than 30 in a decade. He has worked with foundation client SBS for almost ten years, transforming the way the broadcaster goes to market. His new responsibilities will ensure the agency’s brands are provided with innovative solutions that meet Razor Media’s new philosophy.


Razor Media Executive Director Martin Patton said that Ilona and Damien’s appointments are key moves towards the agency’s new direction.


“Our new agency model aims to strengthen our unique offering and provide brands with solutions that engage and connect directly with consumers. This ramped up focus, and a strong innovative digital component, are critical to this new way of thinking,” he said. “Ilona brings deep digital experience that will helps us transform the way we approach client briefs, particularly as the company moves into the activations business.


“This refresh aims to create a service for marketers that allows them to operate within strong communities of interest both on and offline.”


To support the agency’s growth, Razor Group will also expand their media team with another two hires that are currently being resourced.


Ilona said: “I’m excited to be joining Razor Media, who have proven to be both a leader and innovator in the communication space. It’s a dynamic time for our industry and I look forward to coupling my passion, knowledge and experience with Razor’s progressive thinking to help shift the agency into the new media age.”


Razor Group also recently announced the rebrand of their creative agency, Joy (previously US) as well as the launch of a new branded content division.




Media contact: Sarah Tsiros sarah@launchgroup.com.au (02) 9492 1034 / 0466 805 364

About Razor: Razor is an independent, Australian-owned media planning and buying agency. Founded in 2003, Razor specialises in working with brands on a mission to change, innovate and challenge category norms. Razor has worked with clients such as Nike, Colonial First State Global Asset Management, Dyson, Sydney Opera House, SBS, Audi, Eftpos, Hachette, Mentos, 1300Home Loan, Paspaley, EMI, Navman, Fisherman’s Friend, Tabasco, Invisalign, Fit n Fast, Taste Living and Brickworks. Razor has a presence in Sydney, Melbourne, Auckland and Singapore. For more information: http://www.razor.net.au/


Sarah Tsiros, Senior Account Director

Launch Management Group Pty Ltd


Room 6 285a Crown St, Surry Hills, NSW 2010


office:                   + 61 2 9492 1034

mobile:                + 61 (0) 466 805 364

facsimile:             + 61 2 9492 1099

website:              www.launchgroup.com.au

twitter:                @sarahtsiros

5 Aug

UberGlobal acquires MYOB hosting business

by launch-admin Aug 5, 2013 0 Uncategorized


UberGlobal acquires MYOB hosting business

Company expands by 40% and increases market share to 20%  


Monday, 5 August, 2013 – Hosting and cloud services provider UberGlobal today announced the acquisition of MYOB’s domain and hosting business.


This deal comprises the hosting brands SmartyHost and Ilisys, which UberGlobal took control of on 1 August. With the new acquisition Uber increases its share of the Australian hosting market to approximately 20%. The takeover will be UberGlobal’s fourth major acquisition in the last five years and reinforces UberGlobal’s claim to be the market’s most active consolidator.  


UberGlobal Chairman Mark McConnell said incorporating the SmartyHost and Ilisys businesses was a key step in the company’s evolution, adding further scale and market share to their fast growing operations.


“This acquisition is directly aligned with UberGlobal’s cloud services consolidation strategy and solidifies our position as the third largest hosting provider in Australia,” he said. “The deal is part of a strategic commitment to invest in the Australian hosting market, further build our portfolio and offer our newly acquired customers access to one of Australia’s most advanced cloud services and hosting platforms.”


Once integrated into the UberGlobal platform, SmartyHost and Ilisys hosting and reseller customers will have access to a range of new services, enterprise grade equipment, plus a simplified and enhanced user experience.


UberGlobal CEO Denis Jorgensen said: “Since its inception UberGlobal has enjoyed compound year-on-year growth.  This growth has been driven by a defined brand strategy, a full spectrum product offering, investment in local, reliable and secure capability, and a number of strategic acquisitions. This latest deal opens another chapter in UberGlobal’s growth while supporting our vision of being Australia’s premier cloud services partner by staying always ahead.”


MYOB General Manager – Enterprise and Websites Divisions, Andrew Birch, said: “The sale of our domain and hosting business, which operated separately from the rest of our Websites Division, empowers MYOB to focus on the aspects of our business that are core to our client offering. In researching this deal, it was vital that we found a business with the same commitment to customer service excellence. We are confident UberGlobal will make a smooth transition to providing the same exemplary support that SmartyHost and Ilisys customers are accustomed to.”


The MYOB Websites Division will retain the MYOB Atlas website builder.

– Ends –


About UberGlobal:

UberGlobal is one of Australia’s fastest-growing hosting and cloud services provider to individuals, SMBs and some of Australia’s largest companies and federal agencies. UberGlobal, which regularly features in the BRW Fast 100 List, is powered by innovation and cutting edge technology that provides enduring and bespoke solutions to help keep clients ahead. UberGlobal has the third largest market share in the Australian hosting industry.


About MYOB:

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1 Aug

Onthehouse.com.au reveals how the election could affect the property market

by launch-admin Aug 1, 2013 0 Uncategorized

Media Release


Voting for Property

Onthehouse.com.au reveals how the election could affect the property market


Sydney, 1 August 2013: With Prime Minister Kevin Rudd’s announcement of the election looming, Onthehouse is today releasing research regarding the effects of federal elections on Australia’s property market.

Since 1978 there have been 11 Federal Elections. In seven of those elections, data shows that the rate of housing price growth slowed for the three months leading up to the election. Based on this past experience, it would appear there is a higher likelihood that housing prices will have a lower growth rate over the three-month period leading into the election.

The data also shows that when growth does slowdown prior to an election, it is followed by a rise in growth rates after the election. However, in years where growth rates did not slow prior to an election then there has been a tendency for the growth rate to slow following the election.

Onthehouse.com.au spokesperson John Edwards comments: “When taking the data into consideration, elections have clearly had an impact on the property market. We took Sydney data because it was our most robust data set, but when mapping on a national basis the historical data followed a similar pattern.”

Source: onthehouse.com.au / Residex

Historical data on Sydney house values since 1949 shows that:

·       Under Labor Prime Ministers, the average growth in the housing market was 8% pa

·       Under Liberal Prime Ministers, the average growth was 6.9% pa

·       With respect to the data set analysed, former Prime Minister Julia Gillard was in power during the slowest ever period of price growth, with house prices falling in real terms for Sydney housing

·       Although housing values fell in real terms under Labor, this meant that the affordability for potential house-buyers improved

·       The Prime Minister who saw the largest annual rise in house values over their term of office was Gough Whitlam (1972 – 1975).

Edwards added: “Sir Robert Menzies can probably be credited with achieving the best long term sustainable growth rate which saw house prices grow at a rate which kept housing relatively affordable, but provided reasonable growth and will not have distorted the total yield mix. Under the current government the market has had its lowest growth rates since 1949. While this is not good for house owners, it has meant that buyers are more able to enter the market.”


Prime Minister

Period of Office


Sydney House Price Growth

Sir Robert Menzies




Harold Holt/

John McEwen




John Gordon/ William McMahon




William McMahon




Gough Whitlam




Malcolm Fraser




Bob Hawke




Paul Keating




John Howard




Kevin Rudd




Julia Gillard

2010-June 2013



 Source: onthehouse.com.au / Residex


– Ends –

Media contacts

Ashford Pritchard: E ashford@launchgroup.com.au  / T 02 9492 1040 / M 0411 020 680

Laura Douglas: E laura@launchgroup.com / T 02 9492 1000 / M 0452 505 859



About onthousehouse.com.au

www.onthehouse.com.au is Australia’s most transparent and comprehensive real estate portal, empowering consumers to make informed property decisions by providing them with free access to information. Over 1 million unique browsers visit onthehouse.com.au every month to search listings and view in-depth property data, making it Australia’s third most popular real estate platform.


Onthehouse.com.au is the flagship consumer offering of Onthehouse Holdings (ASX:OTH), the 360-degree property market services group that provides comprehensive real estate agency solutions, information and analytics services. Onthehouse Holdings businesses together help over half of Australia’s real estate agencies, as well as being used by financial institutions and other property-related professionals.