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October 2013

launchgroup.com.au > Blog > 2013 > October
30 Oct

lifestyle.com.au & skynews.com.au traffic lifts significantly with Telstra Media partnership

by launch-admin Oct 30, 2013 0 Uncategorized



skynews.com.au traffic grows 250% with lifestyle.com.au increasing 44%


Tuesday, 29 October, 2013A new content partnership between Telstra Media and skynews.com.au and lifestyle.com.au is driving significant traffic increases, according to figures released today by Multi Channel Network (MCN) who represent all three sites.


The growth follows the launch of Telstra Media (media.telstra.com.au) – Telstra’s new online portal for News, Sport and Lifestyle content. The site went live on Wednesday, 16 October and replaces Bigpond.com.


Lifestyle.com.au and skynews.com.au, both Foxtel platform channels, are the dedicated news and lifestyle content providers for the new site – each providing approximately 30% of the new Telstra Media home page’s overall content. The content sharing initiatives were developed as a means of generating richer content and strengthening the relationship between online content communities focused around news, sport and lifestyle. MCN has also developed a number of new advertising initiatives around the refreshed sites.


Since the launch, both skynews.com.au and lifestyle.com.au have experienced significant traffic growth, with skynews.com.au seeing 258% increase in page impressions and a 115% increase in unique visitors. Lifestyle.com.au has received a 73% increase in unique visitors and 44% more page views[1].


Multi Channel Network National Digital Sales Director Nick Young said The Telstra Media partnership is a natural evolution of MCN’s focus on engaging with core content communities across multiple platforms and devices.


“It’s fantastic to see this development delivering such immediate returns to the sites and site advertisers. The Telstra Media partnership is an excellent example of MCN’s ‘create once, publish often’ philosophy – which is available on both a content level and an advertising level.”


Elizabeth Minogue, MCN National Director of Integration and Content Partnerships, said: “Rich content – particularly local content – is driving huge engagement across television, online and mobile. The combined content and community power of Telstra Media, SKY NEWS and the Lifestyle Channel creates a multiplier effect for our audiences and our brands. We look forward to delivering more integrated initiatives along these lines under MCN’s new Multiply division.”


Shaun James, Head of Digital at Foxtel Networks Australia, said: “The Lifestyle Channels are delighted to be a major part of this revamped offering. This partnership will result in substantially increased traffic, exposure for our channel brands and programs, as well as deeper engagement with core communities. It is a great example of leveraging key relationships and creating a broader platform to promote and expose our brands”.


Adam Good, Head of Digital Content Services at Telstra Media Group, said: “Telstra Media is where you get all your premier multiscreen content and media experiences, all delivered by the brand that wants to create a brilliant connected future for all Australia.


“This evolution of our online portal will enable customers to more easily navigate, view and access exciting Telstra Media products through the three main tiers of News, Sport and Lifestyle. Consumers will experience up to the minute breaking news from our news partner SKY NEWS and contemporary lifestyle interests form the Lifestyle Channel covering topics around food and wine, home and garden, real estate, shopping, leisure and travel.”


As part of the launch, MCN Multiply Productions have also made a number of innovative new ad units available on the site for the first time, providing advertisers with enhanced creative capabilities in a high reaching environment.


– ends –


Further information:

Sarah Tsiros

(02) 9492 1034 / 0466 805 364



About Multi Channel Network (MCN): Established in 1997, MCN is a joint venture between FOXTEL and FOX SPORTS. MCN is responsible for the advertising interests of 55 national STV channel brands, 72 websites, 61 mobile sites, 40 apps and 3 IPTV services. In addition, MCN is the only media company to offer the complete range of advanced television advertising solutions via the remote control. MCN delivers optimum campaign results for clients by combining high value audiences with an unmatched choice of premium content. MCN specialises in creative solutions, which bring life to ideas and deliver clients a better advertising experience. In addition to being the third largest television network in Australia by commercial audience, MCN has Australia’s largest combined online and mobile network in Australia with a monthly online reach of 8.1m unique audiences and a monthly mobile audience of 4.7m. For more information: www.MCN.com.au

[1] Source: Google Analytics

28 Oct

let areas revealed

by launch-admin Oct 28, 2013 0 Uncategorized

Media Release


Onthehouse.com.au unveils top suburbs for rental investments


Australia 28 October 2013: With property markets heating up across the nation, Onthehouse.com.au today released research from its property data experts Residex, showing the suburbs around Australia that present the top investment opportunities for residential property buyers, and the streets with the best renovation potential in these suburbs.


The findings show that savvy investors are targeting outer city regions, as they continue to deliver strong growth prospects for astute investors – based on rental and capital returns. While New South Wales continues to dominate returns charts, Australia’s top suburb is in Queensland. 


John Edwards, Consulting Analyst for Onthehouse and Founder of Residex, said: “There’s been a lot of noise in the media recently regarding the possibility that markets are overheating, especially in major metro areas like Sydney and Melbourne. However, with interest rates still low, investors who do their research will find some very attractive options.


“One of the oldest tricks of the trade that buyers shouldn’t forget about is looking for the worst house on the best street. Renovating a property can add immediate value if it’s done right.”


Calculated from rental yields and five year capital growth predictions, with industry surroundings, confidence ratings and employment opportunities taken into consideration, Onthehouse have identified 10 top suburbs for investor returns in Australia:




Dwelling Type


Current Residex Median Value

 Current Residex Median Rental Yield

5 Year Predicted Growth, avg % p.a.

Total Return








Mount Annan







Sanctuary Point



































Seville Grove














Moss Vale








Residex models also drill down to a street level, with data suggesting that Morayfield’s Brewers Rd in Queensland offers the best opportunity to profit from home renovation. In New South Wales, Mount Annan’s Commelina Drive also offers exceptional renovation opportunities.


Some of the top streets with renovation potential:

<![if !supportLists]>·         <![endif]>QLD: Morayfield’s Blewers Rd

<![if !supportLists]>·         <![endif]>NSW: Mount Annan’s  Telopea Circut

<![if !supportLists]>·         <![endif]>WA: Seville Grove’s Glasgow Way

Mr Edwards commented: “While we have full confidence in our statistical models, it is vital that the data is paired with insights and local knowledge. Our models have indicated that these areas are the top picks of markets we think are going to perform well – but only by building personal knowledge can investors really make an astute purchasing decision.”


“Today buyers have a number of sources to turn to, from their local property agents to information available online. At Onthehouse, our primary goal is to share information for free and help buyers discuss this information with local experts to make informed decisions.”


Further data and information about the top areas for investment can be found in Residex’s Best Rents Report, which is available here: http://www.residex.com.au/best-rent-report


Or Residex’s street level analysis in the Renovation Suburb Report, which is available here: http://www.residex.com.au/renovator-reports


To view property reports for Morayfield or any of the top suburbs, visit onthehouse.com.au




Media contacts

Ashford Pritchard: E ashford@launchgroup.com.au  / T 02 9492 1040 / M 0411 020 680

Laura Douglas: E laura@launchgroup.com / T 02 9492 1000 / M 0452 505 859


About onthousehouse.com.au

www.onthehouse.com.au is Australia’s most transparent and comprehensive real estate portal, empowering consumers to make informed property decisions by providing them with free access to information. Over 1 million unique browsers visit onthehouse.com.au every month to search listings and view in-depth property data, making it Australia’s third most popular real estate platform.


Onthehouse.com.au is the flagship consumer offering of Onthehouse Holdings (ASX:OTH), the 360-degree property market services group that provides comprehensive real estate agency solutions, information and analytics services. Onthehouse Holdings businesses together help over half of Australia’s real estate agencies, as well as being used by financial institutions and other property-related professionals.

23 Oct

Global expert Geno Church talks word-of-mouth at inaugural Influence Session

by launch-admin Oct 23, 2013 0 Uncategorized




Global expert Geno Church talks word-of-mouth at inaugural Influence Session


·      Word-of-mouth is responsible for up to half of all purchase decisions

·      Advertising only prompts a quarter of all conversations

Wednesday, 23 October, 2013: World-renowned word-of-mouth expert Geno Church today wowed media and advertising Influencers with his latest academic research around word-of-mouth marketing at Influence Sessions, the first in a new series of exclusive industry breakfast events hosted by The Influence Group.


Mr Church’s presentation, entitled “The Passion Conversation: Inspiring Your Staff and Supporters to Love Your Brand”, provided insight around how to spark and sustain word-of-mouth marketing, build a thriving community and ultimately impact the financial success of a business.


Geno said that there were three triggers that made people talk – functional, social and emotional – and that brands should embrace the emotional trigger as it is the number one trigger for offline conversations.


“90% of consumer conversations about brands and companies are still happening in the offline world[i], with over three-quarters happening face-to-face,” he said. “With more and more brands looking to build strong relationships with their community and successfully launch products to that community, it’s becoming increasingly important for brands to explore all of their marketing options, both off and online. Especially since 78% of conversations that people have about brands are not prompted by advertising.


“Brands must therefore embrace and encourage people talking in their private settings. The power of that conversation is invaluable as consumers want brands to see them as a family member or friend.”


With recent research revealing that word-of-mouth is responsible for up to 50% of all purchase decisions[ii], The Influence Group’s Howard Parry-Husbands said that the time for word-of-mouth is at its most critical.


“Geno Church is a true global expert, so it’s fantastic that Australian brand marketers have the opportunity to listen to him and get the latest insight into what can be achieved by harnessing influential word-of-mouth campaigns.”


The Influence Group provides an integrated consultancy exclusively focused on increasing knowledge and the application of influence through end-to-end solutions that support the product cycle from idea to launch.


Mr Church is the co-author of Brains on Fire: Igniting Powerful Sustainable, Word-of-Mouth Movements and the Passion Conversation.


For a full recount of Geno’s presentation head to the Influence Group blog here: theinfluencegroup.co/influencesessionwithgeno/


– ends –


For more information contact:

Sarah Tsiros


02 9492 1034 / 0466 805 364


About The Influence Group: Founded in more than a decade’s expertise into what influences Australian consumers, The Influence Group houses the collective wisdom of insights agency Pollinate and leading advocacy and WOM agency Social Soup. The Influence Group provides an entire suite of influence solutions, from idea to innovation, communication through to action. The group offers research, knowledge and expert advice on influence, drawing on a community of over 140,000 of Australia’s, New Zealand’s and now the UK’s most influential consumers. They have completed over 500 successful advocacy campaigns across three countries and have established partnerships with leading academics and international experts. http://theinfluencegroup.co/

21 Oct

Client expectations have multiplied. So has MCN.

by launch-admin Oct 21, 2013 0 Uncategorized




Client expectations have multiplied.

So has MCN.


New umbrella division Multiply will integrate data with

creativity to deliver multi-screen solutions for advertisers


Monday, 21 October, 2013: Multi Channel Network today announced the launch of Multiply, a new division dedicated to the delivery of creative multi-screen advertiser solutions, born out of data and insights.


MCN CEO, Anthony Fitzgerald, said Multiply has been created in response to the market’s increasing demand for ideas and multi-screen solutions based upon data driven insights.


“Client integration has been at the core of MCN’s market offering, since our inception, but in a world where the consumer is in control; a deeper, richer, level of understanding is now required,” he said. “Over the last 12 months, MCN has reorganised its staff, campaign strategies and integrated solutions to ensure the consumer is placed at the heart of everything we do.


“As an evolution of this consumer first approach, MCN has developed a new umbrella brand which brings together and strengthens its integration, production and activation departments. The new Multiply division will maximise MCN’s multi-million dollar investment in Multiview research to inspire innovative client ideas, which are then delivered across multiple screens.”


The division will be made up of three pillars: Multiply Integration, Multiply Productions and Multiply Activations. Multiply will simplify a campaign’s transaction process by bringing together the three core pillars under one united offering, making it even easier to do business with MCN in 2014. 


Multiply Integration, which will be led by Elizabeth Minogue, will focus on integrating advertisers into Foxtel and Telstra Media’s most premium content, channels, websites and platforms. Multiply Productions will deliver inspired creative executions for clients requiring advertising & branded content solutions and be headed up by Paul MacGregor. Paul Sutcliffe has been appointed as Director of Multiply Activations, a new unit specialising in events, activations, sampling and audio-enabled digital screens at point-of-purchase locations.


Summarising the new market position, Libby Minogue, National Director – Multiply Integration and Content Partnerships, said: “MCN is known for delivering solutions which understand the consumer. With our new division, Multiply, plus our significant investment in our data and insights programme to understand the multi-screen consumer, we will boost this offering. Our aim is simply to create highly effective content led, multi-screen advertising campaigns.”


Multiply will be in market as of today.


Multiply’s Leadership team will be:


Libby Minogue: National Director – Multiply Integration and Content Partnerships

Paul MacGregor: Director – Marketing and Multiply Productions

Paul Sutcliffe: Director – Multiply Activation


– ends –


Further information:

Sarah Tsiros

(02) 9492 1034 / 0466 805 364



About Multi Channel Network (MCN): Established in 1997, MCN is a joint venture between FOXTEL and FOX SPORTS. MCN is responsible for the advertising interests of 55 national STV channel brands, 72 websites, 61 mobile sites, 40 apps and 3 IPTV services. In addition, MCN is the only media company to offer the complete range of advanced television advertising solutions via the remote control. MCN delivers optimum campaign results for clients by combining high value audiences with an unmatched choice of premium content. MCN specialises in creative solutions, which bring life to ideas and deliver clients a better advertising experience. In addition to being the third largest television network in Australia by commercial audience, MCN has Australia’s largest combined online and mobile network in Australia with a monthly online reach of 8.1m unique audiences and a monthly mobile audience of 4.7m. For more information: www.MCN.com.au

15 Oct

ingogo launch world’s first app-based taxi payment system

by launch-admin Oct 15, 2013 0 Uncategorized



·         ingogo partner with ANZ & Ingenico to provide integrated mobile payment solution

·         250 pilot drivers processed over $1m in payments in 30 day trial

·         ingogo wins CeBIT Future of Payments Start-Up Pitching Contest


Tuesday 15 October, 2013: Australian taxi services provider, ingogo, today launched the world’s first integrated payment platform for cabs, which pairs a bookings system with payments using bluetooth technology. The system allows mobile wallet, eftpos and contactless payments to be processed from a smartphone app through a wireless terminal.


ingogo, the start-up challenging the country’s taxi incumbents, is providing drivers with the new wireless terminals, allowing them to handle payments through the ingogo driver app. Payments from all major credit and debit cards will be accepted, using contactless technology such as tap&go and paywave, EFTPOS chip & PIN, or magstripe, plus virtual wallets.


The system, which is Europay, MasterCard and Visa (EMV) card security compliant, was developed in Australia by ingogo in partnership with ANZ bank and leading provider of payment solutions, Ingenico.


The first 250 pilot drivers to receive the new ingogo system processed over $1 million in payments during a 30 day trial. ingogo plan on rolling out thousands of units across Australia over the next 12 months.


ingogo Managing Director and Founder, Hamish Petrie, said the new payment system will revolutionise the taxi services industry as it is primed for the growing adoption of virtual payments while still catering for those who wish to use physical credit and debit cards.


“Whilst other taxi service providers offer payment terminals, none integrate their payments into an app to interact with a passenger’s taxi booking and record keeping processes. We now offer both,” he said.


“This solution also places ingogo in further direct competition with Cabcharge – it replicates a platform similar to an estimated $10,000 worth of hardware Cabcharge install into one taxi, at a fraction of the cost. Plus, our app has the added benefit of virtual mobile wallet payments and, of course, our booking feature, which lets passengers see exactly where your taxi is on a map and puts you directly in touch with the driver.”


ANZ General Manager Cards and Payments, Marj Demmer, said: “Contactless payments are driving change and innovation across all industries. More than ever, customers want fast and secure payment options and we’re pleased we were able to work with ingogo to develop this new payment app.”

Ingenico Australia Managing Director, John Tait, said: "Ingenico is excited to be partnering with ingogo as one of our global beta customers, supporting them with our solutions as they expand their operations nationally and globally."


Mr Petrie added: “The introduction of these terminals means ingogo is bypassing some significant payment system changes that are about to take place in Australia’s customer services industry. We are already well ahead of the chip and pin security mandates currently mandated by the credit card schemes for the next year.”


The ingogo app also provides users with an instant electronic receipt and their trip history is automatically updated as soon as their fare is transacted.


The new payment system, which recently won the CeBIT Future of Payments Start-Up Pitching Event, follows ingogo’s track record in developing innovative technology. ingogo was the first app approved by Apple in Australia to load and store card details securely for app payments outside iTunes.


All driver’s licenses and taxi authorities are personally scanned by an ingogo staff member, rather than an app, making ingogo the most secure taxi system in Australia.


To download the app:

iPhone app: https://itunes.apple.com/au/app/ingogo/id463995190?mt=8   

Android app: https://play.google.com/store/apps/details?id=com.ingogo.passenger  




Media Contacts

Sarah Tsiros sarah@launchgroup.com.au 02 9492 1034 or 0466 805 364

Laura Douglas laura@launchgroup.com.au 02 94292 1002 or 0452 505 859


About ingogo: ingogo is a mobile app which assists customers to easily hail and pay for taxis. It was founded by the successful team behind Moshtix. It allows passengers to communicate directly with registered taxi drivers in their local area, see when drivers are coming and where they are on a map, with the option to pay for rides using ingogo’s safe in-taxi payment terminals or virtual mobile accounts. It currently operates in Sydney and is in a limited pilot stage in Melbourne.

14 Oct

Macleay College boosts education offering with accelerated bachelor degrees

by launch-admin Oct 14, 2013 0 Uncategorized




Macleay College boosts education offering with accelerated bachelor degrees


Macleay announce accreditation for journalism and business bachelors 


Monday, 14 October, 2013: Independent higher education provider Macleay College today announced new bachelor degrees in journalism and business that will provide students with industry-aligned, job-ready education within just two years.


Coursework for the new degrees will commence February 2014 and will be offered in addition to the college’s unrivalled industry-led diplomas. Both degrees will cover the equivalent content of a three-year degree and will be taught at the Surry Hills campus in Sydney, with the Melbourne campus offering the journalism degree.


The degrees have been developed to round out the college’s education offering and as a competitive offering to larger universities in these disciplines.


Macleay delivers an elite education experience with intimate class sizes and a practical, hands-on learning environment. Teaching staff at Macleay are practicing professionals with a focus on industry teaching.


Macleay College Dean, Donna Mack, said extending the college’s unique course offering to now include quality degrees is an exciting step.


“These degrees are a natural evolution of the Macleay offering which focuses on education that will fast track a student’s career in their chosen field,” she said. “Our degree students will undergo rigorous course work and complete over 200 hours of relevant work experience as part of their studies, to ensure they are job ready.


“The content of our degree program is driven by what industry is calling for – both now and in the near future. A big part of the Macleay philosophy and a strong point of difference to our competitors is our focus on making sure our graduates are equipped with vital and relevant skills for the current work environment.”


Both bachelor degree programs offer a unique selection of specialist course-work. The journalism degree focuses on multi-media skills and provides education around investigative reporting, business journalism, sports journalism, music journalism, food and lifestyle writing as well as fashion writing. The business degree includes dedicated units in entrepreneurship, innovation and leadership providing prospective students with cutting edge skills around how to add value to any organisation or to start their own business venture.


Ms Mack added that the introduction of Macleay’s degrees offer even more value for students looking to complete tertiary education.


“Macleay can now provide an additional option for students looking to increase their education qualifications or directly elect for a more applied course, while still receiving the same industry-focused curriculum that Macleay are renown for,” she said.


Fees are: $30,000 per annum ($60,000 for the full degree) for the Bachelor of Journalism degree and $25,000 per annum ($50,000 for the full degree) for the Bachelor of Business degree. Both degrees require an ATAR of 65, relevant professional experience or completion of the Macleay College Diploma of Journalism. The first intake round for 2014 is now open for registration.


For more information visit http://www.macleay.edu.au/




For more information:

Sarah Tsiros

0466 805 364



About Macleay College: Macleay is Australia’s premier independent college, with a focus on making careers happen. The college arms students for job opportunities in the real world by providing the latest industry skills and education, connections and practical work experience. Macleay offer accelerated journalism and business degrees as well as industry-led diplomas. Business courses are developed around specialist interests such as real estate, event management, sports management and travel and tourism with entrepreneurial courses also part of their unique offering. They also offer a comprehensive advertising diploma. Macleay’s tertiary courses have an emphasis on multi-media qualifications, and offer students a hands-on approach, which ultimately helps fast track their career within just 12 months. The boutique college has a primary campus in Sydney and a Melbourne campus, which specialises in journalism education.

Sarah Tsiros, Senior Account Manager 

Launch Management Group Pty Ltd

Room 6 285a Crown St, Surry Hills, NSW 2010


office:                   + 61 2 9492 1034

mobile:                + 61 (0) 466 805 364

facsimile:             + 61 2 9492 1099

website:              www.launchgroup.com.au

twitter:                @sarahtsiros

4 Oct

Launch Group a finalist in 2013 Australian Event Awards

by launch-admin Oct 4, 2013 0 Uncategorized

Launch Group announced as a finalist in the prestigious 2013 Australian Event Awards for communications work on TEDxSydney

SYDNEY, AUSTRALIA – 4 October 2013: Launch Group has been named among the most innovative and outstanding in the Australian events industry as a finalist for the prestigious annual Australian Event Awards to be presented in November this year.


Competing in the award category for Communications, Launch Group was selected from hundreds of entries from across Australia and an incredibly diverse range of industries to make the list of just four finalists in this category. 


The Launch Group submission was for Communications work on annual ideas festival TEDxSydney.


The Australian Event Awards Industry Night of Nights will be held at Doltone House, Hyde Park in Sydney’s CBD on Tuesday 19th November, providing national recognition and celebration of outstanding achievements across the whole of Australia’s thriving events industry, from small-scale events in regional Australia, to multi-million dollar festivals and public events. 


The calibre and range of entries have continued to grow since the Awards started in 2009, and co-chairs of the judges Johnny Allen and Sandy Hollway said that the 88 finalist entries across all categories represented some of the most worthy achievements in an industry brimming with creativity, innovation and professional talent.


“This Awards program now covers accolades for state of the art venues and services through to education and training programs. It celebrates our most talented event entertainers, achievements in design and production, in conferencing and exhibitions through to the most exacting execution of international sporting events. It’s a true reflection of Australian excellence in the events arena,” said Johnny Allen, Foundation Director of the Australian Centre for Event Management.


“The 2013 finalists should all be proud of the invaluable contribution they are making to Australia’s highly successful events industry.”


The 2013 Australian Event Awards is the national awards program to reward innovation, recognise excellence and unite the Australian Events Industry. Entries were open to any event staged between July 1, 2012 and June 30, 2013.

For more information about the Australian Event Awards and to register for updates, visit http://www.eventawards.com.au and follow us on Twitter.

TEDx is a program of local, self-organised events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organised events are branded TEDx, where x = independently organised TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organised. 


TEDxSydney is an independently organised event licensed from TED by longtime TEDster, Remo Giuffre and organised by a network of fellow thinkers and long-time collaborators. TEDxSydney is made possible by the generous contribution of its partners, sponsors & volunteers.


MEDIA CONTACTS:           

Lucy Harrison
Australian Event Awards
P: (02) 8096 8774
E: lucy.harrison@epicteam.com.au


Laura Douglas

P: (02) 9492 1000

M: 0452 505 859

E: laura@launchgroup.com.au


Best Event Nominations 2013

·       18th Biennale of Sydney: All Our Relations

·       34th International Geological Congress; Carillon Conference Management Pty Limited

·       AGL 175th Gala Celebration; This Space + Events

·       Asia-Pacific Incentives & Meetings Expo (AIME); AIME

·       ASICS Victor Harbor Triathlons & Fun Run

·       Australian Fitness & Health Exhibition

·       Australian Tourism Exchange 2013 – ATE13; Tourism Australia

·       Australian Tourism Exchange Welcome Event 2013; Belle-Laide Events & Destination NSW

·       Blues on Broadbeach Music Festival 2013; Broadbeach Alliance Limited

·       Byron Bay Bluesfest

·       Carlings Incentive 2013 – Thunder Down Under; AZBcreative

·       Dog Lovers Show

·       Ford Go Further at the 2012 Australian International Motor Show; Imagination

·       HBF Run for a Reason; HBF

·       Hyundai Hopman Cup 2013; Tennis Australia

·       Mali in the City – Melbourne Zoo’s 150th Birthday; Melbourne Zoo

·       Margaret River Gourmet Escape ; Brand Events Australia Pty Ltd

·       Mumbrella360 & The Mumbrella Awards; Focal Attractions

·       National NAIDOC Awards Ceremony and Ball 2012; cievents

·       Optus RockCorps; RockCorps Pty Ltd

·       Paspaley Polo in the City; Event Planet

·       Queensland Mining & Engineering Exhibition 2012; Reed Exhibitions Australia Pty Ltd

·       Santos Tour Down Under 2013

·       South Australian Wooden Boat Festival

·       Starlight Five Chefs Dinner; Starlight Children’s Foundation

·       Taste of Sydney; Brand Events Australia Pty Ltd

·       TEDxSydney 2013

·       Ten Days on the Island

·       The Light In Winter; Federation Square Pty Ltd

·       The Rocks Windmill; Sydney Harbour Foreshore Authority

·       Top Gear Festival Sydney; Brand Events Australia Pty Ltd

·       Trucking Australia 2013; Australian Trucking Association

·       Vivid Sydney 2013; Destination NSW

·       Wodonga Children’s Fair; Wodonga City Council

·       Woolworths Limited National Conference 2012; cievents

·       Yarrabah The Musical; Opera Australia


Best Achievement Nominations 2013

·       32 Hundred Lighting for their work on Colour the Bridge – Vivid 2013

·       Adelaide Festival Centre for their work on Adelaide Cabaret Festival

·       Allianz Stadium – Moore Park, NSW

·       ARIA Catering for their work on TEDxSydney 2013

·       Audience Response System by IML Worldwide

·       Auditoria for their work in London, Mersin, Sochi and Dubai

·       Barbara Hines for her work on LEADit 2012

·       Certificate III Events; TasTAFE Drysdale South Campus

·       Certificate III in Live Production, Theatre and Events (Technical Operations); Staging Connections

·       Certificate, Diploma and Advanced Diploma of Events; William Angliss Institute

·       CMS Australasia for their work on Volvo Dealership Network V40 Reveal

·       Diploma of Events; Sunshine Coast TAFE

·       Doltone House – Pyrmont, NSW

·       Framelock™ Crowd Control Barrier System by Colin West

·       Georgeous  for their work on Adelene and Jiaheng’s Wedding

·       Global Traffic Management System by Global IT

·       GreenShoot Pacific for their 2012/13 Body of Work

·       Imagination for their work on the 2012 Australian International Motor Show

·       Laservision for their work in Singapore and Macau

·       Launch Group for their work on TEDxSydney

·       Merivale for their work on 2013 March into Merivale Launch Party

·       MI Associates for their work in London and Doha

·       RACV City Club – Melbourne, VIC

·       Randwick City Council for their work on Randwick’s Eco-living Fail

·       Royal Botanic Gradens and Domain Trust for their work on Harbourlights – New Year’s Eve

·       Sydney Convention and Exhibition Centre – Darling Harbour, NSW

·       Sydney Showground – Homebush, NSW

·       The Electric Canvas for their work on White Night Melbourne

·       The Monkey’s Cobbler for their work on the 2012 Media Federation Awards

·       The P.A. People Pty Ltd for their work on 2012 Sydney New Year’s Eve

·       This Space + Events for their work on the AGL 175 Regional Roadshow

·       Trippas White Group  for their work on AGL 175th Gala Celebration

·       VictorsFood for their work on Property Council of Australia Property Congress 2013

·       Volunteer Management by Eventeamwork


Headline Awards Nominations 2013

Young Achiever of the Year

·       Camilla Williams nominated by Eventify

·       Grace Rowe nominated by Our Friends Electric Pty Ltd

·       Ivana Deng nominated by City of Wanneroo

·       Lauren Hayward nominated by Forum Group Events


Entertainer of the Year

·       Dani Quayle – Acoustic Performer and DJ

·       Matt Hollywood – Comedy Entertainer and Magician


Event Manager of the Year

·       Event Planet

·       Focal Attractions Pty Ltd

·       Humm Pty Ltd

·       j2 ideas & events

2 Oct

MCN expand online reach with Eventfinder.com.au

by launch-admin Oct 2, 2013 0 Uncategorized



MCN expand online reach with Eventfinder.com.au


Saleshouse win entertainment platform Eventfinder.com.au from Yahoo7!


Wednesday, 2 October, 2013: Multi Channel Network (MCN) will represent Australia’s fastest growing events guide and ticketing business, Eventfinder.com.au, adding the website to its online network, effective today.


The site was previously represented by Yahoo7! and is the twelfth online platform MCN have integrated into their digital network in the past 12 months.


Eventfinder.com.au provides users with information and tickets to cultural and music events around Australia. The site, which is owned by the Entertainment Media Group, receives over 500,000 visitors every month[1] and includes personalisation features allowing users to select and share events of interest. Members can also post reviews and gain access to competitions and special ticket offers for concerts and events.


MCN Strategic Integration Director Elizabeth Minogue said the deal is part of the company’s plan to grow its portfolio of online platforms that align with MCN’s core communities of interest.


“MCN specialises in offering advertising solutions that are focussed around communities of interest. Eventfinder.com.au is another channel for brands to interact with consumers who are interested in music, sport, entertainment and lifestyle,” she said.


“Globally, mobile ad spend represents around 14.2% of all digital revenue[2], and here in Australia mobile is becoming increasingly important. Eventfinder.com.au offers a market-leading mobile experience to consumers, and we look forward to building upon this by rolling out innovative campaigns in the very near future.”


Eventfinder.com.au CEO, Mark Dalgleish added: “We’re excited to be part of the MCN network and to be working on projects that connect brands to our users more effectively. Eventfinder.com.au users are planning their entertainment and purchasing tickets to local and interstate events while online or on their mobiles, so getting the right brands and offers in front of them at the right time is a win-win for everyone.”


Advertiser opportunities for the site include brand partnerships, content licensing and event ticketing.


– ends –


Further information:

Sarah Tsiros

(02) 9492 1034 / 0466 805 364



About Multi Channel Network (MCN): Established in 1997, MCN is a joint venture between FOXTEL and FOX SPORTS. MCN is responsible for the advertising interests of 55 national STV channel brands, 72 websites, 61 mobile sites, 40 apps and 3 IPTV services. In addition, MCN is the only media company to offer the complete range of advanced television advertising solutions via the remote control. MCN delivers optimum campaign results for clients by combining high value audiences with an unmatched choice of premium content. MCN specialises in creative solutions, which bring life to ideas and deliver clients a better advertising experience. In addition to being the third largest television network in Australia by commercial audience, MCN has Australia’s largest combined online and mobile network in Australia with a monthly online reach of 8.1m unique audiences and a monthly mobile audience of 4.7m. For more information: www.MCN.com.au


About Eventfinder.com.au: Established in 2012 and published by The Entertainment Media Group, Eventfinder.com.au is the fastest growing events guide and ticketing platform in Australia. It has a monthly online and mobile audience of over half a million event-goers and music fans, and lists over 50,000 events a year across arts, music, sport, lifestyle and culture. The website syndicates event content and gig guides to media partners including Foxtel, Triple J, WAN and The Music Network. Eventfinder.com.au provides free listing, editorial and marketing to event promoters, venues and publicists. The site has its own ticketing platform, aimed at small to medium sized events. For more information: www.eventfinder.com.au


For more information contact:

Matthew Cowley

02 8356 3303 / 0431 917 359


[1] Google Analytics March 2013

[2] eMarketer report, 2013

2 Oct

Leading Australian accelerator program drives start-up success

by launch-admin Oct 2, 2013 0 Uncategorized

Media Release

For Release: 2 October 2013


Leading Australian accelerator program drives start-up success

– Applications for 2014 program now open –


ANZ Innovyz START, the Adelaide-based business accelerator program, today announced that 60% of the start-ups to graduate from the program have raised almost $2 million in seed and angel investment, and secured contracts worth over $2 million.


The announcement comes as applications for the Summer 2014 ANZ Innovyz START program open.


Dr. Matthews, Managing Director for ANZ Innovyz START, said: “We are excited to open applications for our fourth accelerator program in Adelaide. We’ve been operating for 18 months, have graduated two classes, and have a third class currently going through the accelerator program.”

“The fact that our first two classes have already raised nearly $2 million indicates we have been able to accelerate their growth and get them investor ready,” Dr Matthews said.

Companies selected for the Summer 2014 accelerator program will receive a $20,000 stipend, participants’ access to a $20,000 loan from ANZ, and education delivery and support services valued at $500,000.


ANZ General Manager for Small Business Banking, Nick Reade, said: “ANZ is helping develop the start-up eco system in Australia. Our ongoing support of ANZ Innovyz START, coupled with our pledge to lend $1 billion to new small businesses this year, demonstrates our belief that small business is a very important sector of the economy.” 

The Summer 2014 program will kick off on 10 February 2014 and wrap up on 8 May 2014.


“I’ve been pleased to see so many ANZ Innovyz START graduates grow and succeed, and I look forward to hearing from the Summer 2014 participants on Demo Day,” Mr. Reade said.


The ANZ Innovyz START Winter 2013 program is currently underway with companies gearing up to present to over 450 investors and supporters on 4 November at the Adelaide Town Hall. To attend Australia’s largest Demo Day, register here.

– ENDS –

Media Enquiries

Ashford Pritchard | Launch Group | e: ashford@launchgroup.com.au |

p:  +61 2 9492 1000 | m: +61 411 020 680

Notes for the editor


Some of the successful companies to have raised funds include:


·       Bluedot, Melbourne-based firm that develops high precision location-based mobile services and payments technology, has raised $225,000 from local investors on a valuation of $4.5 million and are working in partnership with leading app development company Appster.

·       Captioning Studio Group, leaders in captioning and audio technology, has raised $360,000 in funding from local and offshore investors. The group has used some of this funding to further develop their video search capabilities.

·       Australian Baby Bargainsonline parenting community and pre-loved baby and children’s marketplace, raised $250,000 from several local investors within six months of graduating. 

·       Beneath the Ink, a US-based media technology firm that offers publishers and authors the ability to add rich content experiences to eBooks, has raised $305,000 through a convertible note from a group of Australian and US investors.

·       Be intent, a NZ-based corporate wellness and employee motivation tool designed for computer users to enjoy good workplace health and wellbeing. The company has raised $270,000 in seed funding from private investors in Australia and New Zealand.


About ANZ Innovyz START

ANZ Innovyz START is a 13-week accelerator program, and provides a $20,000 stipend to teams of three who are selected to participate in the program. The Program Director works with each company to commercialise its break-through innovation. The program includes mentoring by successful entrepreneurs, learning programs around growing a company, identification of target markets, working and reworking the company’s plan, and a presentation to potential investors on the last day of the program. ANZ Innovyz START is one of 53 accelerators in the Global Accelerator Network. For more info: www.innovyzstart.com.


About ANZ Small Business

ANZ has more than 400,000 small business customers. ANZ supports Small Business with products and services for start ups and more mature small businesses.  We approve 9 out of 10 Small Business lending applications and 7 out of 10 Start Up lending applications.  We also offer business product packages for small businesses including start ups which makes banking with ANZ easier and saves money.  ANZ offers small business customers a range of easily accessible tools and resources to support their business at any life stage, including ‘The ANZ Small Business Hub’ LinkedIn group which provides an interactive and inclusive community for small businesses to connect, share ideas, build profiles and open doors to new opportunities. To become a member of ANZ’s Small Business Hub community, go to LinkedIn.