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ingogo launch world’s first app-based taxi payment system

launchgroup.com.au > Blog > Uncategorized > ingogo launch world’s first app-based taxi payment system
15 Oct

ingogo launch world’s first app-based taxi payment system

launch-admin Oct 15, 2013 0 1805



·         ingogo partner with ANZ & Ingenico to provide integrated mobile payment solution

·         250 pilot drivers processed over $1m in payments in 30 day trial

·         ingogo wins CeBIT Future of Payments Start-Up Pitching Contest


Tuesday 15 October, 2013: Australian taxi services provider, ingogo, today launched the world’s first integrated payment platform for cabs, which pairs a bookings system with payments using bluetooth technology. The system allows mobile wallet, eftpos and contactless payments to be processed from a smartphone app through a wireless terminal.


ingogo, the start-up challenging the country’s taxi incumbents, is providing drivers with the new wireless terminals, allowing them to handle payments through the ingogo driver app. Payments from all major credit and debit cards will be accepted, using contactless technology such as tap&go and paywave, EFTPOS chip & PIN, or magstripe, plus virtual wallets.


The system, which is Europay, MasterCard and Visa (EMV) card security compliant, was developed in Australia by ingogo in partnership with ANZ bank and leading provider of payment solutions, Ingenico.


The first 250 pilot drivers to receive the new ingogo system processed over $1 million in payments during a 30 day trial. ingogo plan on rolling out thousands of units across Australia over the next 12 months.


ingogo Managing Director and Founder, Hamish Petrie, said the new payment system will revolutionise the taxi services industry as it is primed for the growing adoption of virtual payments while still catering for those who wish to use physical credit and debit cards.


“Whilst other taxi service providers offer payment terminals, none integrate their payments into an app to interact with a passenger’s taxi booking and record keeping processes. We now offer both,” he said.


“This solution also places ingogo in further direct competition with Cabcharge – it replicates a platform similar to an estimated $10,000 worth of hardware Cabcharge install into one taxi, at a fraction of the cost. Plus, our app has the added benefit of virtual mobile wallet payments and, of course, our booking feature, which lets passengers see exactly where your taxi is on a map and puts you directly in touch with the driver.”


ANZ General Manager Cards and Payments, Marj Demmer, said: “Contactless payments are driving change and innovation across all industries. More than ever, customers want fast and secure payment options and we’re pleased we were able to work with ingogo to develop this new payment app.”

Ingenico Australia Managing Director, John Tait, said: "Ingenico is excited to be partnering with ingogo as one of our global beta customers, supporting them with our solutions as they expand their operations nationally and globally."


Mr Petrie added: “The introduction of these terminals means ingogo is bypassing some significant payment system changes that are about to take place in Australia’s customer services industry. We are already well ahead of the chip and pin security mandates currently mandated by the credit card schemes for the next year.”


The ingogo app also provides users with an instant electronic receipt and their trip history is automatically updated as soon as their fare is transacted.


The new payment system, which recently won the CeBIT Future of Payments Start-Up Pitching Event, follows ingogo’s track record in developing innovative technology. ingogo was the first app approved by Apple in Australia to load and store card details securely for app payments outside iTunes.


All driver’s licenses and taxi authorities are personally scanned by an ingogo staff member, rather than an app, making ingogo the most secure taxi system in Australia.


To download the app:

iPhone app: https://itunes.apple.com/au/app/ingogo/id463995190?mt=8   

Android app: https://play.google.com/store/apps/details?id=com.ingogo.passenger  




Media Contacts

Sarah Tsiros sarah@launchgroup.com.au 02 9492 1034 or 0466 805 364

Laura Douglas laura@launchgroup.com.au 02 94292 1002 or 0452 505 859


About ingogo: ingogo is a mobile app which assists customers to easily hail and pay for taxis. It was founded by the successful team behind Moshtix. It allows passengers to communicate directly with registered taxi drivers in their local area, see when drivers are coming and where they are on a map, with the option to pay for rides using ingogo’s safe in-taxi payment terminals or virtual mobile accounts. It currently operates in Sydney and is in a limited pilot stage in Melbourne.