skynews.com.au traffic grows 250% with lifestyle.com.au increasing 44%
Tuesday, 29 October, 2013: A new content partnership between Telstra Media and skynews.com.au and lifestyle.com.au is driving significant traffic increases, according to figures released today by Multi Channel Network (MCN) who represent all three sites.
The growth follows the launch of Telstra Media (media.telstra.com.au) – Telstra’s new online portal for News, Sport and Lifestyle content. The site went live on Wednesday, 16 October and replaces Bigpond.com.
Lifestyle.com.au and skynews.com.au, both Foxtel platform channels, are the dedicated news and lifestyle content providers for the new site – each providing approximately 30% of the new Telstra Media home page’s overall content. The content sharing initiatives were developed as a means of generating richer content and strengthening the relationship between online content communities focused around news, sport and lifestyle. MCN has also developed a number of new advertising initiatives around the refreshed sites.
Since the launch, both skynews.com.au and lifestyle.com.au have experienced significant traffic growth, with skynews.com.au seeing a 258% increase in page impressions and a 115% increase in unique visitors. Lifestyle.com.au has received a 73% increase in unique visitors and 44% more page views.
Multi Channel Network National Digital Sales Director Nick Young said The Telstra Media partnership is a natural evolution of MCN’s focus on engaging with core content communities across multiple platforms and devices.
“It’s fantastic to see this development delivering such immediate returns to the sites and site advertisers. The Telstra Media partnership is an excellent example of MCN’s ‘create once, publish often’ philosophy – which is available on both a content level and an advertising level.”
Elizabeth Minogue, MCN National Director of Integration and Content Partnerships, said: “Rich content – particularly local content – is driving huge engagement across television, online and mobile. The combined content and community power of Telstra Media, SKY NEWS and the Lifestyle Channel creates a multiplier effect for our audiences and our brands. We look forward to delivering more integrated initiatives along these lines under MCN’s new Multiply division.”
Shaun James, Head of Digital at Foxtel Networks Australia, said: “The Lifestyle Channels are delighted to be a major part of this revamped offering. This partnership will result in substantially increased traffic, exposure for our channel brands and programs, as well as deeper engagement with core communities. It is a great example of leveraging key relationships and creating a broader platform to promote and expose our brands”.
Adam Good, Head of Digital Content Services at Telstra Media Group, said: “Telstra Media is where you get all your premier multiscreen content and media experiences, all delivered by the brand that wants to create a brilliant connected future for all Australia.
“This evolution of our online portal will enable customers to more easily navigate, view and access exciting Telstra Media products through the three main tiers of News, Sport and Lifestyle. Consumers will experience up to the minute breaking news from our news partner SKY NEWS and contemporary lifestyle interests form the Lifestyle Channel covering topics around food and wine, home and garden, real estate, shopping, leisure and travel.”
As part of the launch, MCN Multiply Productions have also made a number of innovative new ad units available on the site for the first time, providing advertisers with enhanced creative capabilities in a high reaching environment.
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About Multi Channel Network (MCN): Established in 1997, MCN is a joint venture between FOXTEL and FOX SPORTS. MCN is responsible for the advertising interests of 55 national STV channel brands, 72 websites, 61 mobile sites, 40 apps and 3 IPTV services. In addition, MCN is the only media company to offer the complete range of advanced television advertising solutions via the remote control. MCN delivers optimum campaign results for clients by combining high value audiences with an unmatched choice of premium content. MCN specialises in creative solutions, which bring life to ideas and deliver clients a better advertising experience. In addition to being the third largest television network in Australia by commercial audience, MCN has Australia’s largest combined online and mobile network in Australia with a monthly online reach of 8.1m unique audiences and a monthly mobile audience of 4.7m. For more information: www.MCN.com.au
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