• +61 2 9492 1000
  • launch@launchgroup.com.au

November 2013

launchgroup.com.au > Blog > 2013 > November
20 Nov

MCN to represent advertising sales for Fox International Channels Australia

by launch-admin Nov 20, 2013 0 Uncategorized



MCN to represent advertising sales for

Fox International Channels Australia


·        MCN to sell advertising for FX and National Geographic Channel

·        FIC Network adds four channels to MCN’s asset portfolio, increasing forecasted commercial audience share to 23.9% in 2014


Wednesday, 20 November, 2013: Multi Channel Network (MCN) today announced it has been appointed to represent Fox International Channels (FIC) in the Australian market from 1 January 2014, adding four leading subscription channels to its portfolio.


In Australia, FIC produce factual channels: National Geographic Channel, Nat Geo WildNat Geo Adventure (soon to be rebranded Nat Geo People) and flagship entertainment channel FXFIC’s channels reach an average audience of 2.6 million people each week[1].


The deal will see MCN manage the advertising sales for the FIC group, increasing MCN’s forecasted commercial audience share from 21.3% to 23.9%[2].


MCN National Director – Multiply Integration and Content Partnerships, Elizabeth Minogue, said MCN is a natural home for the channels, which complement MCN’s existing community interests within news and factual programming.


“FIC delivers some of the world’s best entertainment and are a leader in engaging international and local content,” she said. “Their tent-pole programming coupled with their terrific flagship brands, make them a dynamic and innovative business, holding fantastic potential for advertisers. We look forward to continuing to drive the growth of their business in the Australian market in 2014 and beyond, through our multi-screen platforms and partnerships.”


FX, which has experienced 70% audience growth year-on-year[3], broadcasts edgy drama series such as the record breaking The Walking Dead and critically acclaimed The Bridge. Nat Geo’s 20% audience gain (year-on-year) has been driven by smart and entertaining shows including Brain Games, The 80s and locally produced series Australia: Life on the Edge[4].


FIC Australia/NZ Managing Director Karin Simoncini said: “MCN are a company who are renown for delivering hugely successful, top notch campaigns, finding creative solutions that leverage the strength of the channels they represent, whilst fulfilling their client’s objectives. We are very much looking forward to working with MCN and developing exciting new opportunities for our channels.”


– ends –


Further information:

Sarah Tsiros

(02) 9492 1034 / 0466 805 364



About Multi Channel Network (MCN): Established in 1997, MCN is a joint venture between FOXTEL and FOX SPORTS. MCN is responsible for the advertising interests of 62 national STV channel brands, 74 websites, 61 mobile sites, 40 apps and 3 IPTV services. In addition, MCN is the only media company to offer the complete range of advanced television advertising solutions via the remote control. MCN delivers optimum campaign results for clients by combining high value audiences with an unmatched choice of premium content. MCN specialises in creative solutions, which bring life to ideas and deliver clients a better advertising experience. In addition to being the third largest television network in Australia by commercial audience, MCN has Australia’s largest combined online and mobile network in Australia with a monthly online reach of 8.1m unique audiences and a monthly mobile audience of 4.7m. For more information: www.MCN.com.au

About Fox International Channels: FOX International Channels (FIC) is 21st Century FOX’s international multi-media business. We develop, produce and distribute 324 wholly- and majority-owned entertainment, sports, lifestyle, factual and movie channels in 48 languages across Latin America, Europe, Asia and Africa. FIC’s core channel brands include FOX, FOX Sports, FOX Life and National Geographic Channel. FIC’s movie channels include FOX Movies, FOX Movies Premium, Star Chinese Movies and Moviecity. These networks and their related mobile, non-linear and high-definition extensions, reach over 1.6 billion cumulative households worldwide. In addition, FIC owns and operates two production studios and produces thousands of local programming hours for it’s wholly owned channels and third parties.

[1] Source: OzTAM, National Homes Panel. Wks 1-45 2013. S-S 0200-2600. Ppl 0+, Averagely week reach based on 1 min. Consolidated.

[2] Source: OzTAM All Metro Homes Panel, Wks 1-40 2013, S-S 0600-2400, P16-54, Share to Selected%, consolidated. (Analysis includes TV1 & SCI FI audience figures for 2013)

[3] Source: OzTAM National Homes Panel, Wks 1-45 2013, S-S 0600-2400, P16-54, Projections, Consolidated.

[4] Source: OzTAM, National Homes Panel. Wks 1-45 2012 v 2013. S-S 0600-2400, M25-54, Projections, Consolidated.

18 Nov

Three new business wins for Razor

by launch-admin Nov 18, 2013 0 Uncategorized


Three new business wins for Razor


Logitech, Brand USA, Sydney Theatre Company


Monday, 18 November, 2012: Australia’s leading independent media agency, Razor, today announced three new client wins: Logitech – the leading Australian arm for computer accessories, Brand USA – a new tourism body for the United States of America, and the Sydney Theatre Company.


18 Nov

ScreenLaunch spices things up at American Film Market

by launch-admin Nov 18, 2013 0 Uncategorized



Sydney, Australia, 9 November 2013  Australian innovative film sales and distribution company, ScreenLaunch, today announced it is working with award-winning American indie filmmaker Christina Beck on financing a new US film Dig Me, a sex comedy and representing Beck’s first completed feature Perfection, a love story about society’s plastic surgery addiction.


The LA-set film Dig Me, in pre-production, is a retro-vibed modern-day romp about a woman and her younger magician husband who go to see a hillbilly sex therapist. The film plays with retro ideas about sex but in modern day, looking at people’s fascination with sexual experimentation – providing comedy about both the usual and the unusual antics. The film is written and directed by Christina Beck and will be produced by LA-based Australian Producer Diana Ward.


Beck also wrote and stars in Perfection, which has had recent success at film festivals in the US and further afield. It is a dark romantic comedy, an unlikely love story, about the absurd notion that people can only be loved if they are perfect. The film explores plastic surgery and self-injury along with the media’s idea of what beauty is – but with light humour. The short film version, SLICE was developed in Fox Searchlight’s New Director’s program and the script was nominated for the Best Screenplay by Independent Filmmakers Project (IFP). The short was also selected for IFP’s rough-cut lab and chosen to be IFP’s “Spotlight Screening”.


Beck said she is thrilled to be working with ScreenLaunch with the company’s fresh approach to selling and financing. “It’s great to have the opportunity to work with an innovative team from Down Under,” she said. “ScreenLaunch really impressed us with their open and honest feedback and their new take on things. Not only are they going to be selling Perfection but they also offer financing support and are going to help us develop and pre-sell Dig Me.


“Though two different worlds, both films offer funny and uplifting stories, which we hope will bring in strong audiences – and attention at AFM.”


ScreenLaunch CEO Ross Howden said he is expecting interest in the two films, which both should attract niche audiences.


“At ScreenLaunch we are attracted to films with universal niche audiences,” he said. “Dig Me plays to adults who appreciate the sexual humour and Perfection taps into the markets of addiction, surgery and self-harm – it’s a hopeful story which provides insight, along with comic relief, into what could otherwise be dark and untold stories.”


“It is clear from the AFM so far that we at ScreenLaunch will be building more relationships in the USA with filmmakers and the financiers.  We are really excited that this has happened organically,” he added.


Also amongst ScreenLaunch’s line-up for the AFM is Skin Deep – a drama about two young women discovering life in urban Sydney Australia, Safe Water – a new 3D surfing horror set in an Aussie coastal town, Survival Tactics – a hip hop urban drama which was recently selected for the 2013 Beijing International Film Festival, Johnny Ghost  a thriller about a musician whose attempt to suppress her wild past comes back to haunt her and The Tunnel – which is still selling internationally despite being given away on the internet.


To view the trailer and for more information about Perfection, head to: http://perfectionthemovie.wordpress.com


For more information on ScreenLaunch and the slate of films for the AFM visit www.screenlaunch.com




About ScreenLaunch

Screenlaunch focuses on innovative digital forms of sales, distribution and production.

Screenlaunch works with clients from concept to launch by assisting with digital strategies, finance, production and sales. They offer new methods of community distribution, streamlining revenue returns and maximising audience exposure. They also partner on co-productions seeking to take advantage of the new Australian tax incentives, including overseas production companies or companies interested in production and post-production in Australia.


Media Contact

Laura Douglas laura@screenlaunch.com

US cell: (310) 883 4772

Australian office: +612 9492 1002



8 Nov

Macleay Advertising lines up industry pros for expert talks

by launch-admin Nov 8, 2013 0 Uncategorized



Macleay Advertising lines up industry pros for expert talks


·      Advertising school launches ‘AdSpeaks’ – talks from adv experts

·      Profero Creative Director Matthew Delprado to kick off inaugural adv talks

·      Leo Burnett Planning Director Caroline Ghatt to speak in November


Friday, 8 November, 2013: Independent education provider Macleay College is today announcing the launch of a new series of advertising talks with an array of multifaceted industry experts to help equip students and professionals for the ever-changing advertising landscape.


7 Nov

ANZ Innovyz START graduates ten companies in Australias largest Demo Day

by launch-admin Nov 7, 2013 0 Uncategorized


Media Release

For Release: 4 November 2013


ANZ Innovyz START graduates ten companies in Australia’s largest Demo Day

– During the past 15 months, 60% of the companies graduating from this program have received nearly $2M in seed funding 


ANZ Innovyz START, one of Australia’s leading start-up accelerator programs led by renowned entrepreneurship expert Dr Jana Matthews, today presented its third round of graduates at what has become Australia’s largest Demo Day. Over 450 observers and investors gathered at Adelaide Town Hall to hear 10 start-up and growth ventures pitch their companies, after 13 weeks of intense mentoring and development.


The winter 2013 program includes six start-ups from Australia, Italy and the Ukraine, and four growth companies selected for ANZ Innovyz BRIDGE, a follow-on program for companies that graduated from START, have received investment or a large contract, and are ready to accelerate up the growth curve.

ANZ Innovyz START companies presenting today at the 2013 Winter program Demo Day are:


·       AEGLE Life (aeglelife.com) is helping shift the focus of healthcare from treatment to prevention/monitoring. Data is collected from wearable health sensors, devices and mobile apps. A mobile and cloud-based platform provides personalized wellness information, combined with scientific evidence and analytics, that enables individuals and health professionals to optimise health and wellness, change behaviour and live healthier lives. Perth


·       Broken Arms Games (brokenarmsgames.com) creates unique interactive experiences that engage individuals and enable companies to reach new customers. They are combining narration, music, animation and user interaction to create a new form of media that engages, entertains and educates customers and users. Italy


·       GoCatalyze (gocatalyze.com) is a social media and CRM campaign management tool which enables stakeholder interaction through CRM, outbound messages and social media monitoring. Brisbane


·       Insane Gorilla (insanegorilla.com) is building an online platform to connect gamers with developers. The company will offer online game testing, validation and additional services for developers and publishers, the two major players in the $66bn per year industry. Adelaide


·       Muvli (muvli.com) is an online, automated music video creation tool. Users upload an audio track and choose a theme and mood for their music video. Muvli’s technology then acts as an automated video editor, cutting film from its archives to match the music and producing a professional quality music video in minutes. Adelaide


·       Skwibl (skwibl.com): Skwibl is a visual collaboration platform that helps designers and clients work on projects together. It offers designers simple project management tools and gives clients the ability to provide interactive feedback in real time on images and videos. Ukraine

ANZ Innovyz BRIDGE companies presenting at the 2013 winter program Demo Day are:


·       Australian Baby Bargains (babybargains.com.au), is an online parenting community and pre-loved baby and children’s marketplace. The company raised $250,000 from several AU investors within six months of graduating ANZ Innovyz START (2012). The company has been growing and will soon launch MumCentral to provide an even broader array of services to parents. Adelaide


·       Kicktone (kicktone.com) makes it easy for bands to sell music to their fans, and for fans to share music with their friends. They’re like iTunes for independent music. Bands can upload their albums to the platform and have complete control over pricing and distribution. Fans can purchase music and engage with the bands they love. The company raised $80,000 from several local investors the day after Demo Day (April, 2013). Since launching on Oct. 1, more than 1,200 bands have joined. Adelaide


·       Singa (singa.com.au) developed a platform that provides a backtrack, enables people to video-record themselves singing, then share the video with others. Singa partnered with Total Girl magazine to develop the Total Girl Popstar Party app.  Released on Sept. 21, 2013, it has already had 56,000 downloads with 300,000 singing sessions in the first month.  On October 24, the Wiggles launched a “Sing with the Wiggles” iPad app by Singa, which had 3000 downloads and 21,300 singing sessions in the first five days. Adelaide


·       Memtell (memtell.com) captures people’s memories using photography and voice recording, and allows memories to be stored online, in the cloud, making them easily accessible for viewing. It is one of the first social networks in the world that has direct relevance to the age care and healthcare markets and uses storytelling to keep memories and legacy alive. The company raised $55,000 in convertible notes within three months of graduating (April, 2013). Melbourne


ANZ Innovyz START program director Dr Jana Matthews commented: “Over the past eighteen months we have demonstrated that we can identify break-through ideas, teach teams what they need to know to grow companies, and move them from start-up to growth in 13 weeks. Every one of the ten companies presenting today has huge potential. We’re proud to have played a role in the evolution of Australia’s start-up ecosystem and to have helped 26 exciting new companies accelerate up the growth curve.


“Our success is directly related to the quality and involvement of our mentors, the financial support of ANZ, our main sponsor, and the additional support provided by the South Australian government through DMITRE, and the Adelaide City Council.  We’re also grateful for the angel investors who have backed these entrepreneurs and their ideas and hope even more people will invest in these companies.” 


ANZ General Manager for Small Business, Nick Reade, said: “As we’ve seen at today’s Demo Day, the start-up market is made up of people that have a great idea and a burning ambition to make it work – all they need is a leg-up.


“As one of Australia’s biggest banks, we’re pleased to do our part to help foster growth of start-up businesses through the ANZ Innvoyz START and ANZ Innovyz BRIDGE program.


“In addition to our support of the program, in April this year, we pledged to lend $1 billion to new small businesses and I’m really pleased that we’ve already provided more than $750 million – so we’re well on our way to exceeding the $1 billion figure.”


South Australian Minister for Manufacturing, Innovation and Trade and Minister for Small Business Tom Kenyon said the ANZ Innovyz START programs play a fundamental role in encouraging innovation and giving entrepreneurs the tools to pull together the skills, contacts, capital and drive to turn a great idea into a business reality.


“The sharing of knowledge and ideas that ANZ Innovyz START encourages is integral for fostering innovation and developing partnerships that can see great ideas reach fruition,” Mr Kenyon said.


“Our Government is committed to helping foster innovation which is why we‘ve provided $600,000 over two years to fund this important program.


“I congratulate the graduating companies on their achievements so far and can’t wait to see these new ventures grow and create new opportunities and jobs for South Australians.”


Mr Kenyon said innovation is a key component of the State Government’s priority area of Growing Advanced Manufacturing.


The ANZ Innovyz START Summer 2014 Programme is accepting applications until November 25 from companies ready to accelerate up the growth curve. Learn more at: www.innovyzstart.com/the-program


– ENDS –

Media Enquiries

Ashford Pritchard | Launch Group | e: ashford@launchgroup.com.au |

p:  +61 2 9492 1000 | m: +61 411 020 680


About ANZ Innovyz START

ANZ Innovyz START is a 13-week accelerator program, and provides a $20,000 stipend to teams of three who are selected to participate in the program. The Program Director works with each company to commercialise its break-through innovation. The program includes mentoring by successful entrepreneurs, learning programs around growing a company, identification of target markets, working and reworking the company’s plan, and a presentation to potential investors on the last day of the program. ANZ Innovyz START is one of 53 accelerators in the Global Accelerator Network. For more info: www.innovyzstart.com.


About ANZ Small Business


ANZ has more than 400,000 small business customers. ANZ supports Small Business with products and services for start ups and more mature small businesses.  We approve 9 out of 10 Small Business lending applications and 7 out of 10 Start Up lending applications.  We also offer business product packages for small businesses including start ups which makes banking with ANZ easier and saves money.  ANZ offers small business customers a range of easily accessible tools and resources to support their business at any life stage, including ‘The ANZ Small Business Hub’ LinkedIn group which provides an interactive and inclusive community for small businesses to connect, share ideas, build profiles and open doors to new opportunities. To become a member of ANZ’s Small Business Hub community, go to LinkedIn. www.thesbhub.com.au/linkedin 

1 Nov

ScreenLaunch announces two new Aussie films ‘Skin Deep’ and ‘Safe Water’ for the American Film Market

by launch-admin Nov 1, 2013 0 Uncategorized







Sydney, Australia, 1 November 2013 Innovative film sales and distribution company, ScreenLaunch, will introduce two new Australian titles to the American Film Market (AFM) in November 2013.  ScreenLaunch will represent Skin Deep, a drama about two young women discovering life in urban Sydney and Safe Water, a new 3D horror, set in an Australian coastal town.


Skin Deep, currently in post-production, was written by award winning artist Monica Zanetti and stars Zara Zoe and Zanetti, with Elizabeth Blackmore from the recent remake of Evil Dead. It is set in Sydney’s Inner West, where a troubled university student Caitlin Davis (played by Zanetti) meets Leah (Zoe), a young woman from the other side of town. Caitlin and Leah couldn’t be more different.  Their chance meeting leads them on a random adventure, where they discover their needs are surprisingly alike.


The horror film Safe Water, currently being financed, reunites Producer Ross Howden and Director Nathan Christoffel who created the visionary, award-winning indie feature Eraser Children. The movie is about a former surf champion, Shelly, who returns to the sleepy beachside community that she grow up in, before she made worldwide headlines. Now disgraced, she braces herself for small town backlash – but, when it comes in an unexpectedly horrific form, Shelly has to muster all her resources just to survive. Ross Howden will produce the film along with LA based producer, Diana Ward, and the film will be shot in 3D – returning to the horror style of films such as Halloween 3D.


ScreenLaunch CEO Ross Howden said: “They are two different films but both unique Australian tales that should garner strong international interest. Safe Water is already drawing investment interest ahead of the event. Horror is big at the moment and if you add the Aussie surf and beach lifestyle, it’s a double attraction.”


Mr Howden said it is important now, more than ever, for Australian films to be formally represented at international markets to strengthen the local industry. “With the lines between local and international deals blurring, it’s all about global sales so it’s vital to reach buyers from all over the world,” he said.


Also amongst ScreenLaunch’s line-up for the AFM is Survival Tactics – a hip hop urban drama which was recently selected for the 2013 Beijing International Film Festival, Johnny Ghosta thriller about a musician whose attempt to suppress her wild past comes back to haunt her, and The Tunnel – which is still selling internationally despite being given away on the internet.


To view the trailer for Skin Deep, head to: http://www.screenlaunch.com/film/skin-deep/


For more information on ScreenLaunch and the slate of films for the AFM visit www.screenlaunch.com




About ScreenLaunch

Screenlaunch focuses on innovative digital forms of sales, distribution and production.

Screenlaunch works with clients from concept to launch by assisting with digital strategies, finance, production and sales. They offer new methods of community distribution, streamlining revenue returns and maximising audience exposure. They also partner on co-productions seeking to take advantage of the new Australian tax incentives, including overseas production companies or companies interested in production and post-production in Australia.


Media Contact

Laura Douglas laura@launchgroup.com.au +612 9492 1002 / +61452 505 859