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Get home safely this Silly Season – ingogo offer free safety SMS service

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5 Dec

Get home safely this Silly Season – ingogo offer free safety SMS service

launch-admin Dec 5, 2013 0 1273



Taxi app ingogo release new safety features, including ‘pay for hail’


Sydney, Thursday 5 December, 2013: Australian taxi services provider, ingogo, has added new safety features to its app, just in time for the Christmas party period. The new SMS function allows passengers to send friends or family a free, personalised text, which includes the taxi’s details and the driver’s authority information.


ingogo is an innovative new app challenging traditional taxi booking services in Australia. Using GPS technology, users book and pay for taxis with their smartphone and then track the whereabouts of their taxi in real time. Users can also communicate directly with the driver via the app.


In 2012 ingogo saw a 422% increase in taxi fares during December as a result of the Christmas party season. ingogo expects a similar increase again this year as people choose to leave their cars at home to avoid drink-driving.


ingogo Managing Director and Founder Hamish Petrie said the new feature is aimed at those who may feel vulnerable travelling alone at night – particularly women and young people.


“The Christmas period can be a hectic time, with a lot of people heading from one event to another and we wanted to alleviate some of that craziness for our ingogo passengers by making their journey as stress-free and as safe as possible,” he said. “ingogo’s new SMS service helps friends and family members feel at ease knowing when their loved ones are en route and that they are safely in a taxi.


“We’re all conscious of the dangers of going home alone on a night out, particularly after drinking.  Whilst there are only a tiny number of incidents each year, this can make our friends and family anxious. These new features mean we can let our users give peace of mind to their loved ones.”


The app has also introduced a ‘pay for hail’ function, which means that if ingogo users hop into an ingogo taxi on the street, without booking it through the app, they are still able to pay for the ride with ingogo’s highly secure in-app payment system, using their four digit pin code.


Mr Petrie commented: “This new feature means users now have the convenience of jumping into a taxi without a booking, whilst still being able to pay for their journey through their ingogo app. The app’s payment platform connects a user’s app to the driver’s app, ensuring that the passenger can authorise the amount from their own phone prior to the transaction, receive an automatic email receipt and a digital record of the fare. Our app keeps track of all the taxi journeys, so any issues such as lost property can be resolved quickly and efficiently.”


ingogo has also recently launched a new payment platform with ANZ Bank, which allows passengers to pay via a range of options such as EFTPOS chip & PIN, tap&go, magstripe and virtual wallets.


Mr Petrie added that the new features were integral to ingogo’s commitment to safety.


“A safe taxi experience for both our drivers and passengers is our top priority and we achieve this by providing secure payment systems and functionality,” he said. “ingogo is the safest taxi services app in Australia as it is the only app which offers passengers authorisation codes for their mobile wallets and we personally scan and record licenses and authorities for all drivers. No other system in Australia has this level of safety built in.”


Every ingogo driver is fully trained and registered in person. Each driver must login securely to the driver app with the license plate of the taxi they are driving that day. ingogo then display this plate in the passenger’s app, so they know the correct taxi to get in. ingogo keep a full digital record of each trip, which also helps when trying to recover lost property.


The new safety features are now available to use on the app, which can be downloaded from:

iTunes: https://itunes.apple.com/au/app/ingogo/id463995190?mt=8

Or the Google Play store: https://play.google.com/store/apps/details?id=com.ingogo.passenger




Media Contacts

Sarah Tsiros sarah@launchgroup.com.au 02 9492 1034 or 0466 805 364

Laura Douglas laura@launchgroup.com.au 02 94292 1002 or 0452 505 859


About ingogo: ingogo is a mobile app which assists customers to easily hail and pay for taxis. It was founded by the successful team behind Moshtix. It allows passengers to communicate directly with registered taxi drivers in their local area, see when drivers are coming and where they are on a map, with the option to pay for rides using ingogo’s safe in-taxi payment terminals or virtual mobile accounts. It currently operates in Sydney and is in a limited pilot stage in Melbourne.