MCN to represent advertising sales for Viacom International Media Networks in Australia
SYDNEY, 10 DECEMBER 2013: Multi Channel Network (MCN) and Viacom International Media Networks (VIMN) today announced that the Australian advertising sales representation for MTV, Nickelodeon, Nick Jr., MTV Music, MTV Dance and other Viacom-owned linear and digital platforms, will commence with MCN on 1 July, 2014.
Ignite Media Brands will continue to represent VIMN in the Australian marketplace until 30 June 2014.
The partnership brings five world class entertainment brands into the MCN television portfolio, increasing the networks’ forecast commercial audience share from 23.9% to 25.0%[i] . Collectively, VIMN’s channels reach an average Australian audience of 2.4m total people per week. [ii]
MCN National Director – Multiply Integration and Content Partnerships, Elizabeth Minogue, said: “We are delighted to announce our sales representation of Viacom International Media Networks Australia. The MTV and Nickelodeon brands are a perfect fit for MCN. They produce quality content and activations that connect with Australian youth across multiple platforms. The MTV and Nickelodeon channels will strengthen MCN’s youth and music communities, and help our advertisers to interact with a highly engaged audience.”
VIMN Australia and New Zealand’s Senior Vice President and Managing Director, Katrina Southon, said: “Viacom International Media Networks is a leading provider of entertainment content and experiences, and MCN understands how to create high impact marketing partnerships that connect with Australian audiences. I’m confident the combined strength of our brands and MCN’s expertise and scale will lead to engaging and exciting opportunities for brands wanting to connect with youth.”
MTV Australia has experienced a 16.7% year-on-year increase in share amongst its core 16-29 year old demographic.[iii] MTV features series such as Geordie Shore and The Valleys airing “no delay from the UK,” hit US programs Snooki and J-Woww, Catfish: The TV Show, Ridiculousness and Teen Mom, plus live broadcasts of global music events such as the MTV Video Music Awards and MTV EMAs.
On 3 December, VIMN launched two new music channels in Australia: MTV Music and MTV Dance. MTV Music showcases the best global and A-list music across pop, rock, urban and alternative genres, and MTV Dance is VIMN’s first-ever 24 hour channel dedicated to electronic, hip hop and R ‘n B music.
Nickelodeon is one of the most globally recognised and widely distributed multimedia entertainment brands for kids and families. Twice-named ASTRA Channel of the Year, Nickelodeon Australia is one of the most established STV channels in the country. Nickelodeon features original Australian productions including Camp Orange and Slimefest, animated favourites Teenage Mutant Ninja Turtles and SpongeBob SquarePants, popular live-action series and the annual Nickelodeon Kids’ Choice Awards.
Nick Jr. provides educational and entertaining content that empowers kids to learn while they play and is the home to Dora the Explorer, STV’s #1 pre-school program[iv]. Other shows include Bubble Guppies, Team Umizoomi and critically acclaimed Australian productions Didi and B and Play Along with Sam.
VIMN produces seven linear subscription television channels for the Australian and New Zealand markets: MTV, MTV Music, MTV Dance, MTV Hits, MTV Classic, Nickelodeon and Nick Jr. Other VIMN-owned platforms to be represented in Australia by MCN include websites for Comedy Central, The Daily Show with Jon Stewart, The Colbert Report, Tosh.0, Vh1, Spike, Nickelodeon Addicting Games, Neopets and more.
About Multi Channel Network (MCN)
Established in 1997, MCN is a joint venture between FOXTEL and FOX SPORTS. MCN is responsible for the advertising interests of 62 national STV channel brands, 74 websites, 61 mobile sites, 40 apps and 3 IPTV services. In addition, MCN is the only media company to offer the complete range of advanced television advertising solutions via the remote control. MCN delivers optimum campaign results for clients by combining high value audiences with an unmatched choice of premium content. MCN specialises in creative solutions, which bring life to ideas and deliver clients a better advertising experience. In addition to being the third largest television network in Australia by commercial audience, MCN has Australia’s largest combined online and mobile network in Australia with a monthly online reach of 8.1m unique audiences and a monthly mobile audience of 4.7m. For more information: www.MCN.com.au
About Viacom International Media Networks
Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NASDAQ: VIA, VIAB), is comprised of many of the world’s most popular multimedia entertainment brands, including MTV, Nickelodeon, Comedy Central, BET, Paramount Channel, VH1, VIVA, COLORS, Game One and Tr3s: MTV, Música y Más. Viacom brands are seen globally in more than 600 million households in 170 territories and 37 languages via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties. For more information about Viacom and its businesses, visit www.viacom.com
For more information, contact:
Todd Phillips Sarah Tsiros
Viacom Int’l Media Networks Launch Group (for MCN)
(02) 9921 0200/0410 994 480 (02) 9492 1034/0466 805 364
[i] Source: OzTAM All Metro Homes Panel, Wks 1-40 2013, S-S 0600-2400, P16-54, Share to Selected%, consolidated.
[ii] Source: OzTAM NatSTV Panel, Consolidated Data, 02:00-25:59, Averagely week reach based on 1 minute continuous reach, WC 30/09/2012 to WC 22/09/2013. Sample: MTV, MTV Hits, MTV Classic, Nickelodeon, Nick Jr
[iii] Source: OzTAM NatSTV Panel, Consolidated Data, 06:00 – 23:59. Days: 01/10/2012 to 30/09/2013, STLY Days 01/10/2011 to 30/09/2012
[iv] AdQuest eTam NatSTV Panel Consolidated 06:00-21:59, 01/10/12-30/09/13, STV channels only, ranked by projections of CH0-4 for single highest broadcast