ad:tech Australia announces 2014 date and keynote speakers
· Owen Rogers, Senior Partner of IDEO, speaks at Aussie event for the first time
· ad:tech launch first 100% crowd-sourced event in Australia
Wednesday, 11 December, 2013: Australia’s top digital marketing and media conference, ad:tech, today announced that next year’s event will be held at the Sydney Hilton on March 18-19, 2014, with keynote speaker Owen Rogers, Senior Partner of world-renowned design firm and innovation consultancy, IDEO.
With his extensive consumer expertise – spanning food and beverage, consumer electronics, and consumer products, Mr Rogers, who is yet to speak at an Australia conference, will kick off ad:tech 2014 with a talk about application marketing, from a design perspective.
Other keynote speakers include:
· Mark Wheeler, Head of Digital Marketing (Australia & NZ) for McDonald’s
· Melody Townsend, Manager of Parcels Marketing for Australia Post
· Gian Fulgoni, Executive Chairman of comScore, Inc.
· Matt Ackley, Chief Marketing Officer of Marin Software
Full speaker bios can be found below. The full list of speakers will be announced in the New Year.
Key speakers will focus on the way marketers think about digital through presentations, interactive panels and one-on-one workshops. The two days will be broken into eight segments and will cover creativity and design, data and insight led marketing and marketing across multiple screens.
The 2014 ad:tech program has been entirely designed with industry representatives through qualitative and quantitative research and by a new industry advisory board. It is the first time in Australia a conference has been 100% crowd-sourced.
ad:tech Chair, Iain McDonald of Razorfish, said the 2014 event promises to deliver delegates industry relevant insights and knowledge from a suite of international and local thought leaders.
“The 2014 ad:tech event has taken a new approach to its programming next year and has gone out to the industry to ask what they want to hear, then listened and built an event around what the market has asked for,” he said. “This means that attendees are going to hear from industry’s finest around how to solve the challenges the sector regularly come up against and provide success stories around new technologies they want to know more about.
“Brands and agencies can stay up to speed with the rapidly changing digital landscape and the many ways in which digital is increasingly impacting other channels through a well respected platform.”
Mr McDonald is joined by a new set of board members including Adam Good, Director of Digital Media & Content at Telstra and Jenny Williams, founder of Ideagarden and former MD of Tribal DDB as well as a new event production team. Jan Barthelemy has joined as the head of dmg’s ANZ events and Chris Edwards has come on board as the new Content and Program Director for ANZ.
Alongside the improved program format, ad:tech 2014 also features a revamped interactive exhibition marketplace and convenient ticketing options. Delegates can now purchase a flexi-ticket, which provides flexible access to sessions across both days.
The ad:tech Sydney event will be the main ad:tech event in Australia for 2014 as the brand looks to produce a bigger, stronger conference program for the market. dmg events will not be holding an ad:tech event in Melbourne next year.
For more information, contact:
02 9492 1034 / 0466 805 364
About ad:tech 2014:
ad:tech Australia is a two day conference and exhibition designed to provide an audience of smart marketers with “actionable insight” they can take back to their desks and use. The event includes keynotes and panel sessions from some of the world’s most famous brands and some of Australia’s most influential success stories. ad:tech 2014 also features an interactive exhibition marketplace.
ad:tech Australia is managed by dmg::events, a global events business that aims to drive the growth and improvement of the digital marketing and media industry. dmg’s other 2014 events include: iMedia Online Retail Summit – May 5-7, 2014, Crowne Plaza, Hunter Valley, ad:tech Data Summit – July 2014 and iMedia Brand Summit – September 2014.