• +61 2 9492 1000
  • launch@launchgroup.com.au


launchgroup.com.au > Blog > 2013
19 Jul

Dark Social: the new dimension

by launch-admin Jul 19, 2013 0 Social Media , , , , , , , , ,

Nothing exists in a vacuum, and so it goes that everything is connected to one or a few other things. Once this is  taken into consideration, the common belief that social media sites (like Facebook and Twitter) are largely responsible for the increased traffic in many websites starts to get shaky. READ MORE

18 Jul

Measuring your influence

by launch-admin Jul 18, 2013 0 Social Media , , , , ,

Social media reporting tools are programs which check or show how the use of social media has affected marketing efforts and can measure the overall effectiveness of social campaigns. This may be to help build a company’s client base or expose their brand to potential new clients, either way these tools are helpful in analysing and sorting online trends.  Here are some of the commonly used reporting tools available today. READ MORE

16 Jul

Boom Video sponsors VIDInc

by launch-admin Jul 16, 2013 0 Uncategorized


Media Release


Boom Video sponsors Australia’s first YouTube festival



Sydney, 16 July 2013 – Australia’s YouTube Partner network, Boom Video, today confirmed they would be the headline sponsor for VIDinc, Australia’s first independent YouTube Festival. The event will bring together 10,000-15,000 Australian pop culture addicts and YouTube fans, as well as marketing and media professionals interested in the future of online video.


VIDinc, which will be held at the Sydney Convention and Exhibition Centre, is inspired by the VidCon mega festival in the US and will feature a mixture of the world’s foremost YouTube content creators as well as many of Australia’s most popular online video stars. The festival will consist of an expo, fan-focused sessions and performances and an industry conference aimed at brands and businesses looking to drive value from online video and social influencers.


Online video is expected to account for 55 per cent of all consumer internet traffic by 2016[1], and the Australian online video advertising market is forecasted to grow annually by 46% up to 2017[2]. YouTube is the leading platform for online video, with over one billion visitors watching six billion hours of video every month.[3] As part of their sponsorship, Boom Video will host an advertising session at the event, geared towards media agencies and large brand advertisers. The content will focus on successful strategies for how marketers can connect with Australia’s digital natives, and tap into the huge growth of YouTube as a media platform.


Client Services Director for Boom Video, Jamie Crick said: “Taking the lead sponsorship position for VIDinc was a no-brainer for us. YouTube is a huge cultural phenomenon in Australia, with over 11 million of us logging on to watch each month. VIDinc represents a watershed moment for the YouTube generation in Australia as what has to date been as somewhat under the general public’s radar will now explode into the mainstream consciousness as thousands of fans take over the Sydney Convention Centre.”


A range of YouTube successes will be speaking and performing at the event, including Jenna Marbles, Ryan Higa of NigaHiga and Keenan Cahill. It will also host local YouTube stars like Jayesslee, Jordan Jansen and ChampChong, one of Australia’s most popular YouTube channels with over 350,000 subscribers.


ChampChong said the event would show that YouTube has emerged as a serious platform with a significant number of engaged viewers.


“YouTube is so much more than a way for us to broadcast our videos, it’s where we can create, collaborate and meet new people. Events like VIDinc embody everything that is amazing about being a YouTuber – you get to chat face to face with your fans as well as meet your own heroes. It’s an even more personal experience,” he said. 


Mr Crick added: “This event is a must attend for any media or advertising professional who wants to understand how the YouTube phenomenon is influencing the media habits of the younger generations of Australian consumers.”


As title sponsor, Boom will also host a ‘digital natives’ hub in the expo and speak at both the creator and industry workshops on each day. Many of the 350 Australian YouTube stars who are part of the Boom Video network will also attend the event.


VIDinc will be held Saturday 17th and Sunday 18th August 2013. For more information visit: www.vidinc.com.au


– Ends –



For media enquiries, interview requests and images:

Ashford Pritchard, ashford@launchgroup.com.au t: 02 9492 1040 m: 0411 020 680


About Boom Video

Boom Video is Australia and New Zealand’s leading social video platform, helping both content creators and brands reach online audiences. Formed in 2010, Boom was born from the evolving way that consumers are engaging with video content and the need for experts who could bridge the divide between advertisers and content creators. Boom Video’s network reaches millions of users across a range of online properties, and incorporates Australia’s first YouTube partner network.


Boom Video supports brands and their agencies by seeding their content among digital influencers to get it seen, engaged with and shared.


For more information: www.boomvideo.com.au 




2 Jul

ABC overhauls Android app after demand surges

by launch-admin Jul 2, 2013 0 Uncategorized


2rd July 2013


ABC Innovation today announced an overhaul of its flagship Android app after audience demand for Android more than tripled over the last 12 months

Version 3.0 of the flagship ABC app for Android smartphones is now available from the Google Play store, bringing into alignment content offerings on iOS and Android. The update will add radio and TV content, the ‘Wake up with the ABC’ alarm clock, improvements to presentation of news stories and a brand new navigation structure.


Active usage of the ABC flagship Android app has increased 360% from May 2012 to May 2013[1] and Android users now represent 35% of all mobile browsers on ABC Online.

Director of ABC Innovation, Angela Clark said: “Australians have a love affair with mobile devices generally, but we have seen a large shift to Android over the past year. We get a lot of feedback from our audience members asking us to produce more Android apps and we are putting more resources into mobile this year to enable us to better service all mobile users.”


The ABC Innovation department manages the ABC website abc.net.au and core mobile offerings including the ABC iPhone, iPad and Android apps and a number of the ABC’s content portals.

Promotion of the new ABC Android App is being rolled out on ABC1, ABC Radio and online over the next fortnight.

The ABC’s flagship mobile apps can found at http://www.abc.net.au/services/mobile/

 – Ends –

For images, further information or interviews: 

Ashford Pritchard: T 02 9492 1040 M 0411 020 680

Laura Douglas: T 02 9492 1002 / M 0452 505 859



About ABC Innovation:

ABC Innovation manages the ABC website abc.net.au and core mobile offerings including the ABC iPhone, iPad and Android apps and a number of the ABC’s content portals. It also runs the ABC’s Innovation Lab, which incubates digital content and produces initiatives and explore ‘future facing’ experiences for audiences. ABC Innovation’s technology team delivers audience facing software and technology projects in mobile, personalisation and services the ABC’s divisional Content Development Network, streaming and support needs. More recently, ABC Innovation has partnered with Education Services Australia to create the online portal Splash, which aims to transform school-age learning by making available free educational interactive, video and games – all matched to the new Australian curriculum for primary and secondary school children.

[1]Monthly active users, source: Flurry

[1]Monthly active users, source: Flurry

28 Jun

Subaru drives ŒWest¹ for new local TV series

by launch-admin Jun 28, 2013 0 Uncategorized




Subaru drives ‘West’ for new local TV series


Sponsors announced for LifeStyle’s River Cottage Australia


Friday, 28 June, 2013: Multi Channel Network (MCN) is today announcing Subaru and Miele as the sponsors of the highly anticipated Australian version of popular UK program, River Cottage. River Cottage Australia premiered on The LifeStyle Channel last tonight.


River Cottage Australia is the first international franchise of the show about local food, produce and sustainable farming. In the eight-part series host Paul West, a Tasmanian chef and food enthusiast, will attempt to set up and run his own farm in Central Tilba on the NSW far South Coast.


As the series’ major sponsor, Subaru will provide vehicles for Paul to utilise during the show, TVCs, billboard placements, logo association and credits as well as feature a viewer competition on-air. Subaru’s Forester was also used during an on-ground event with the series’ UK host, Hugh Fearnley-Whittingstall in his only Australian appearance last week.


The sponsorship package for Miele, the German appliances supplier, includes billboards, TVCs and logos on promos.


MCN’s Strategic Integration Director Elizabeth Minogue said Subaru’s integration into the show was extended across digital, social and in-store assets to create a deeper and united advertising experience.


“This is the first time Subaru have embarked on a fully integrated campaign with The LifeStyle Channel, with the leading car manufacturer working directly with the program to ensure the campaign’s activities were created in collaboration with River Cottage Australia, across multiple touch points.” she said.


The multi-platform campaign is also investing in content creation as part of their sponsorship to bring consumers a more interactive viewing experience.


“Subaru are offering viewers a chance to further engage with the series by providing behind the scenes videos, articles offering expert advice around growing and living off your own produce and the chance to win a River Cottage cook book from Subaru dealers,” said Ms Minogue.


Brooke Warton, Subaru Marketing Manager Sports Utility Vehicles said: “We’re thrilled to be supporting River Cottage Australia’s first series on LifeStyle. It is the perfect fit for our brand, enabling us on one hand, to further demonstrate the highly sophisticated capability and popularity of our SUVs in all conditions, landscapes and road surfaces. On the other hand, it allows us to connect with our customers who have shared their passion for good food and a natural, sustainable and healthy outdoor lifestyle.”


River Cottage will air on Thursday evenings at 8.30pm on The LifeStyle Channel.


ends –


Further information: Sarah Tsiros, Launch Group sarah@launchgroup.com.au (02) 9492 1034 / 0466 805 364


About Multi Channel Network (MCN): Established in 1997, MCN is a joint venture between FOXTEL and FOX SPORTS. MCN is responsible for the advertising interests of 55 national STV channel brands, 72 websites, 61 mobile sites, 40 apps and 3 IPTV services. In addition, MCN is the only media company to offer the complete range of advanced television advertising solutions via the remote control. MCN delivers optimum campaign results for clients by combining high value audiences with an unmatched choice of premium content. MCN specialises in creative solutions, which bring life to ideas and deliver clients a better advertising experience. In addition to being the third largest television network in Australia by commercial audience, MCN has Australia’s largest combined online and mobile network in Australia with a monthly online reach of 8.1m unique audiences and a monthly mobile audience of 4.7m. For more information: www.MCN.com.au

18 Jun

Supporting survivors of child abuse in Australia

by launch-admin Jun 18, 2013 0 Uncategorized



Statistics from ASCA helpline show toll of abuse

on relationships and mental health


Australia, 18th June 2013: Reacting to a 300% spike in calls to the Adults Surviving Child Abuse (ASCA) 1300 professional support line, since the announcement of the Royal Commission in November last year, the peak national body has released the latest figures from its call centre to shed light on some of the challenges faced by Australian adult survivors of childhood trauma.


The research is based on statistics from over 3,500 recorded incoming calls to the ASCA helpline over the past four years.


Results show that of those who identified the impacts of their abuse, 78% reported that their relationships were affected, 68% said that they suffered from mental health problem and 61% reported multiple impacts.



Impacts of Abuse  (of callers who identified this)


Mental health


Involvement with criminal justice system










Physical health




    Family other than partner







                                                                                                                                                Source: ASCA


President of ASCA Dr Cathy Kezelman said: “The Royal Commission has brought the topic of child abuse to the front of the nation’s consciousness, but there is still a big gap in community appreciation of the substantial and often multiple effects on people who’ve suffered this type of trauma. This is why we are releasing this research from adult survivors of abuse who have reached out to our service for help.


“The findings show that living with impacts of child abuse can make everyday life very difficult and for some, dangerous. Many victims turn to drugs and alcohol, battle with suicide and their jobs and health – both physically and mentally – can suffer. This makes the provision of accessible, affordable and informed support services vital for survivors.”


The research also provides insight into the age at which survivors experience abuse.  Of those who indicated their age at the time of their abuse, the most common age bracket to be harmed by any form of abuse is between 6 – 10 years of age (62%), followed by 11 – 15 years (42%), under 5 years (28%) and over 16 years (7%). A staggering 46% reportedly suffered abuse across multiple age ranges.


Of survivors who revealed the types of abuse they experienced:

·         61% said they were sexually abused

·         29% reported being emotionally abused

·         27% were physically abused

·         5% reported suffering from neglect

·         22% reported multiple types of abuse


Dr Kezelman commented: “There are still many people in our society who are in the dark about the scale of abuse being perpetrated against children and the harm it causes. As a society we need to break the stigma and taboo, and make anyone and everyone feel they can come forward. To do so takes enormous courage. Often the first step is realising that you are not alone, and we want to encourage people to reach out to others for help. Whether you have a friend or sibling who’s has been harmed or if you have, there is help from organisations such as ASCA.”


With the Royal Commission increasing attention on the issue of child abuse, ASCA has ramped up its support services, thanks to funding provided from the Federal Government. ASCA has therefore been able to extend the hours of its 1300 call line to 9am-5pm Monday to Sunday from its original 4 hours a day Monday to Friday. ASCA has also been recruiting new counsellors for the line and will have two trained counsellors every day this month.


Dr Kezelman added: “When people seek help and support, the availability of well-trained trauma informed counsellors is crucial. The Royal Commission will stir deep emotions for many. ASCA works to ensure that any caller to its professional support line receives the support and information they need at that time, as well as referral options for ongoing care.


“The role for organisations like ASCA has grown enormously, and is likely to continue to do so as the Royal Commission starts in earnest. The increase in the number of calls to ASCA’s 1300 line since the Commission was announced is undoubtedly the tip of the iceberg.


“As a society we need to make sure that we are doing beyond our best to make survivors, supporters and even health professionals that are involved in this area feel they have somewhere to turn to.”


The ASCA professional support line can be reached on 1300 657 380.





About ASCA:  www.asca.org.au

ASCA is the national peak body which focuses exclusively on advancing the needs of the estimated four-five million Australian adults who are survivors of childhood trauma.  ASCA was formed in 1995 and provides a range of services: professional phone support, a referral database, workshops for survivors and their supporters, education and training programs for health care professionals and workers, newsletters for survivors and health professionals, advocacy, research and health promotion in the areas of complex trauma and trauma informed care and practice.  ASCA is also a founding member of the national Trauma Informed Care and Practice Advisory Working Group – advocating for a national agenda around trauma informed care and practice. ASCA is the key Australian organization providing hope, optimism and pathways to recovery for adults with complex needs who have experienced all forms of childhood trauma.

Info on ASCA’s Practice Guidelines for Treatment of Complex Trauma and Trauma Informed Care and Service Delivery, can be found online here.


Childhood trauma:

As defined by ASCA, childhood trauma includes sexual, physical and emotional abuse, neglect, witnessing and experiencing the impacts of family and community violence and a range of other adverse childhood events. 


Twitter: @ASCAORG

Facebook: https://www.facebook.com/AdultsSurvivingChildAbuseASCA


Media Contact:

Laura Douglas

laura@launchgroup.com.au or 02 9492 1002 / 0452 505 859

18 Jun

M.H. Carnegie & Co. partners with Vivant Ventures to unearth emerging Australian technology companies

by launch-admin Jun 18, 2013 0 Uncategorized
Description: Carnegie.png                                                             


Media Release


M.H. Carnegie & Co. partners with Vivant Ventures

to unearth emerging Australian technology companies


Innovation Fund provides accelerator funding for viable start-up businesses


Sydney, 18 June 2013: M.H. Carnegie & Co. today announced a relationship with Vivant Ventures as part of its search for emerging Australian technology companies. Vivant Ventures, Australia’s leading digital design development team, will work with M.H. Carnegie & Co to identify, invest behind and develop Australian digital technology opportunities.


The partnership comes as M.H. Carnegie & Co prepares to launch an $80mn Innovation Investment Fund (IIF) following a $40mn grant from AusIndustry. M.H. Carnegie & Co. expects that Vivant’s experience in digital technology – a major investment thematic of the fund – will complement its investing expertise. 


Mark Carnegie, principal of M.H. Carnegie & Co said: “By combining our commercial and investment experience with Vivant’s track record in fostering technological innovation we will have a lot to offer the best and brightest of our local entrepreneurial talent.


“This is about helping clever Australian technology companies to hold their own globally and overcome impediments to scaling quickly.”


Vivant Ventures is the incubator arm of Vivant, the creators of world-first digital technologies for clients such as Commonwealth Bank, Qantas, and RP Data.


Vivant CEO Anthony Farah said that the partnership will provide a vital launch pad for Australian businesses that pass the firm’s rigorous development and commercialisation process.


“Companies supported by this partnership will have significant backing, both financially and operationally.  To take an entity from concept to commercial success goes beyond a cash handout. Vivant will share our experience in identifying, developing and marketing breakthrough technologies with new businesses to help maximise opportunities and lower the risk for investors,” Farah said.


“Firms and entrepreneurs working with Vivant Ventures will benefit from a dynamic and accomplished team of designers, developers and user experience professionals. The team is further bolstered by an experienced advisory board with an extensive global network,” he added.


A number of start-ups have already worked with the Vivant Ventures team to take their ideas to market, including ‘jaro.com’ – a global game for good, and ‘Henry’ – a proximity marketing platform that allows merchants to create and publish highly targeted offers to consumers in specific geographic locations.


Vivant Ventures will announce a number of upcoming initiatives to find and fund Australia’s next generation of digital talent. Companies interested in learning more about Vivant Ventures programs should visit: www.vivant.com.au.


– ENDS –


Media Contact


Ashford Pritchard, Launch Group

E: ashford@launchgroup.com.au T: +61 (0) 2 9492 1040 M: +61 (0) 411 020 680


About Vivant


Vivant is a digital design and development company that helps leading brands bring great ideas to life. Vivant has created world-leading digital and mobile solutions for some of Australia’s most recognised organisations, including Commonwealth Bank Australia, QANTAS and RP Data. Headquartered in Sydney and with offices in London and the Isle of Man, Vivant is an ideas lab staffed by a multi-disciplinary team of technology experts, creative thinkers and business strategists.


Founded in 2008, examples of Vivant’s work include the multi-award winning digital wallet Kaching, Property Guide and the CBA app for Commonwealth Bank Australia, RP Data’s highly successful Mobile Pro, pioneering proximity marketing technology Henry, and Jaro.com – the billion dollar global game for good recently launched in the United Kingdom.


For more information visit: vivant.com.au.


About M.H. Carnegie &Co


M.H. Carnegie & Co. (“MHC”) is a venture capital, private equity and alternative asset manager based in Sydney, Australia. MHC was launched by Mark Carnegie in 2011 to capitalise on the appetite for smaller alternative investment opportunities in Australia following the financial crisis. MHC has successfully invested across venture and expansion capital, stressed operating real estate and shareholder activism.


pdf iconMedia Release Vivant Ventures and MH&CO partnership 18062013.pdf

11 Jun

Winners announced for the Aurora Short Film Festival

by launch-admin Jun 11, 2013 0 Uncategorized



Sydney, 11th June, 2013:  Aurora, Australia’s leading not-for-profit STV community channel, was thrilled to announce the four winners of the Short Film Festival on air on Sunday night. The winning films included Rosie O’Rosey’s Big Speech, Bored, Game?, Hopeless  and Sending the Gungu Home which all received cash prizes and were broadcast on Aurora.


The main $2000 prize for the Critic’s Choice Award went to the film Rosie O’Rosey’s Big Speech by Sheraden Robins, an animated tall tale about the time the Queen of England visited Wagga Wagga.


Ms Robins, the Producer of the short film, said: “We are very grateful to have had the opportunity to be part of this year’s Aurora Short Film Festival and we are now very excited to have won the Critics’ Choice Award. The quality of the other nine finalists was extremely high, which makes our win even more thrilling.”


The winner of the Viewer’s Choice Award, receiving the most votes in the online polls and a $1000 prize, was Libby Butler with her film Bored, Game?, a story with a clever twist on the old board game Guess Who. She said she was delighted for her work to be noticed by the voters and to be broadcast nationally on TV.


“As emerging filmmakers, it can be difficult getting your work out in front of an audience – so a big thanks must go to the Aurora Short Film Festival for providing Australian storytellers with such a brilliant, accessible platform,” she said.


“Both Joe (Joe Murphy, Director) and I are massive try-hard romantics at heart, so we’re thrilled that Aurora viewers loved our little film enough to go to the effort of voting for us.”


The Best Young Filmmaker went to Matt Osborne for his film Hopeless about domestic violence and The Best Community Organisation was awarded to WWF-Australia with their documentary Sending the Gungu Home, showing how we need to save and protect sea turtles in the Great Barrier Reef. Both winners received $1000 each.


CEO of Aurora, Phyllisse Stanton, said: “We were delighted with the diverse range of films that were entered this year. They were reflective of the many different communities and tell a range of thought-provoking stories.


“Above anything, we are so pleased to be able to help kick-start the careers of these budding filmmakers. We wanted to let everyone feel like they could participate and that anyone could give this opportunity a go – and I really think we have achieved that.”


This year’s judges included:

·         Jason Van Genderen – from Treehouse Creative. Winner of the Nokia Music Prize Sundance London 2013, Runner up Tropfest 2012 and winner Tropfest New York 2008

·         Dave Taylor – Managing Director Ink Project. One of the country’s leading creative agencies, winners of over 100 industry awards in Australia and overseas

·         Graham Burrells – Creative Director, Foxtel Movies and Premium Drama

·         Phyllisse Stanton – CEO Aurora Community Channel


All winning films were screened last night along with the ten finalists from both the Critcs’ and Viewers’ Choice categories.


The remaining finalists of the Best Young Filmmaker and the Best Community Organisation categories will be shown as part of the ‘Best of the Rest’ and a selection of entrants that did not make it into the finals will also feature. These screenings will take place on Sunday 16th, Sunday 23rd and Sunday 30th of June at 8pm.






About Aurora: Aurora is committed to screening interesting, diverse and innovative content to encourage awareness and understanding of community issues and interests. All Australians have the unique opportunity to have their work broadcast on a national platform. Aurora Community Channel is a partner of Australian Made and is proudly supported by FOXTEL.


Follow Aurora on Twitter! http://www.twitter.com/AuroraTV

Facebook http://www.facebook.com/AuroraTV

YouTube http://www.youtube.com/user/auroracommunity183

Pinterest http://www.pinterest.com/AuroraTV


Media Information: Laura Douglas at Launch Group: 02 9492 1002 / 0452 505 859


11 Jun

Ken Cato receives Order of Australia for service to graphic design profession

by launch-admin Jun 11, 2013 0 Uncategorized

Ken Cato receives Order of Australia for service to graphic design profession

Tuesday, 11 June 2013:  Ken Cato, Founder and global head of brand company Cato Partners, has been recognised as an Officer of the Order of Australia (AO) for distinguished service to the graphic design profession as a practitioner, and through education and development roles both nationally and internationally.

One of Australia’s most distinguished graphic designers, Ken has been lauded locally and internationally for his work over forty years in building an award-winning global design practice, nurturing young design talent and forging strong links between the design industry and business, academia and government.

Ken’s Australian work has included enduring brand identities for: Australia Day, Australian Made, Brand Victoria, Brand South Australia, Brand Western Australia, SBS, Channel 7, Commonwealth Bank, Macquarie Bank, Bankwest, Melbourne Commonwealth Games, World Expo, DonateLife, BHP Steel, Lend Lease, IAG, agIdeas and four AFL football clubs, amongst many others.

Cato Partners Global Head of Strategy, Peter Wilson said the Cato Partners team are delighted to see Ken recognised for his tireless efforts to place Australia on the world map as a centre of design-driven innovation.

“One of Ken’s passions is the Design Foundation, which he established two decades ago as a not-for-profit organisation,” said Peter.  “The Design Foundation is dedicated to encouraging excellence in design by supporting, promoting and enhancing the professional development of young designers. Since 1991, the Design Foundation has organised and presented agIdeas International Design Week, which has grown to become one of the largest and most prestigious creative events in the world.”

Ken has also devoted significant time to other pro bono work and voluntary design industry activities. He has served as Chairman of the Australian Writers and Art Directors Association, a member of the Department of Photography Course Advisory Committee at RMIT, creative director of the Melbourne Candidature for the 1996 Olympics, a founding member and Patron of The Australian Academy of Design, a member of the Victorian Arts Centre Trust Building Sub-committee, a member of the council of The Australian centre for American Studies, a board member of The Museum of Modern Art at Heide, and President and Director of Education of Alliance Graphique Internationale. 

Cato Partners currently has offices in Australia, New Zealand, Indonesia, China, India, Pakistan, the Middle East, Europe, and the Americas with further expansion planned later this year.  The company serves a client base in more than 100 countries.  

“For Ken, his lifetime in design is far from finished. He is continuing to contribute as energetically as ever to the promotion of Australian design and creative talent,” said Peter. 

Past honours: 

For his work, Ken has been invested as an Honorary Fellow of the Hall of Fame of the Design Institute of Australia, an Honorary Fellow of the Australian Marketing Institute, and the only international honorary member of the Russian Academy of Graphic Design.

In 1995, Ken was conferred with the honorary degree of Doctor of Design (Hon.D.Des) by the Swinburne University of Technology, Melbourne, and in 2003, with the Bachelor of Design for achievement in the field of Graphic Design awarded at Honorary Level by The Sydney Graphics College. 

In 2006, he received the Victorian Premier’s Design Award for Design Leadership and in 2009 was honoured with a Lifetime Achievement Award from the International Council of Graphic Design Association.

Ken has produced several substantial books promoting the benefits of good design and showcasing the quality of Australian and international design, including ‘The View from Australia’ (1986),  ‘Design for Business’ (1987), ‘First Choice’ (1983 and now in third edition), ‘Design by Thinking’ (2000), ‘Experiences’ (2008), ‘20 Years of agIdeas’ (2010) and ‘Design is Difference: agIdeas 2011’.

Further info: Sarah Tsiros (02) 9492 1034 or mobile: 0466 805 364 
29 May

Cato Partners expands global operations, opening in Oman, Singapore, Brunei and Myanmar

by launch-admin May 29, 2013 0 Uncategorized
Cato Partners expands global operations, opening in Oman, Singapore, Brunei and Myanmar
29 May 2013: Global brand company, Cato Partners, today announced expansion of the business into the Arab Emirates and Asia, with the opening of new offices in Oman, Singapore, Brunei and Myanmar.
Cato Partners currently has 15 offices in Australia, New Zealand, Indonesia, China, India, Pakistan, the Middle East, Europe, and the Americas with further expansion planned later this year.  The company serves a client base in more than 100 countries.  
The move follows a significant increase in international business, with recent wins including: Yasref – a joint venture between Saudi Aramco and Chinese energy giant Sinopec, ZhiFengTang pharmaceutical products in China, Mexico’s largest bus network, Viva – the shopping centre division of Colombia’s largest retail group and United Arab Emirates luxury brand Al Centillion. 
Australian branding projects recently completed by Cato Partners include architectural graphics and interiors for the new BankWest headquarters, a new brand for Walker Corporation for the prestigious Collins Square development, new product packaging for Treasury Wines Estate’s T’gallant and a new brand for Landscape architects Ausland.
Cato Partners Founder and Global head, Ken Cato said the company expansion was fuelled by growing awareness that brands need to be born with a global vision.  
“We are seeing a more sophisticated approach to branding, in emerging markets where businesses recognize the potential for international growth and in established markets where there is increasing emphasis on establishing new ventures, products and services. By expanding our presence into significant business hubs such as Singapore as well as growth markets such as Myanmar we are able to offer a truly global skillset,” he said.
– ends –
Further information: Sarah Tsiros – sarah@launchgroup.com.au or 0466 805 364 / 02 9492 1034