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2013

launchgroup.com.au > Blog > 2013
11 Mar

Oz tech start-up Posse goes global

by launch-admin Mar 11, 2013 0 Uncategorized

MEDIA RELEASE

Oz tech start-up Posse goes global 

Pioneering search tool launches in the United States

 

Monday, 11 March 2013: Australian social search platform, Posse, has officially launched in the US at the world’s most prestigious digital festival South by Southwest in Austin, United States. The launch also included the unveiling of Posse’s new app for iOS users.

 

Founded in Australia and backed by prominent Silicon Valley investors, Posse.com is a lifestyle site encouraging people to select and share with friends their favorite places to dine or shop. The site also allows users to search for places based on their connections.

 

Having developed and tested the site in Australia, Posse will be focusing on building its overseas user base. Since launching in beta in July last year, the site has experienced more than 100,000 searches to find cafes, bars, restaurants, hotels, yoga studios, bookshops, fashion boutiques, beauty salons, gyms and more. 

 

Posse Founder and CEO Rebekah Campbell said she is thrilled to be taking the company overseas.

 

“We’ve built some great traction here in Australia and we’re confident that we have a really compelling offering for the US and global market. There’s a lot of conversation about social search platforms at the moment and Posse has found a way to connect users with the best, and most personalized results.”

 

The site, along with the new app, which will allow people to share and search from iOS devices, was launched at this year’s South by Southwest, a festival that celebrates innovation across film, music and interactive technology. Following the launch, Posse will establish offices in key US locations and roll out a national marketing strategy aimed at securing a million users by the end of the year. 

 

Campbell said: “Posse has unlocked a transformational shift in how people search – it provides a fun and engaging platform for actual recommendations by friends and friends of friends, rather than a generic site such as Yelp or Google – its about putting personality in search and connecting with people around you, not a nameless algorithm.  

 

“In fact, 71% of Posse’s users are recommending five or more places to friends – a feat that has so far eluded Facebook and Google. Posse’s search capability is deeper, more personal and more reliable than any existing site. We’ve made the process of recommending places to people fun and as a result we get to learn a lot about what places are popular amongst different social groups.  

 

“We’re focused on the US as our next target market and we’re really excited to be taking a genuine Australian innovation abroad.”

 

-ends-

 

Further information:

Sarah Tsiros sarah@launchgroup.com.au 02 9492 1034 / 0466 805 364

 

About Posse: Posse.com is a pioneering social search platform, providing people around the world with personalised results for the best places to dine out and shop. The site’s digital representation of word of mouth is offering SME’s a direct channel to connect with and market to loyal consumers, essentially helping retailers such as boutiques, dentists, restaurants and gyms spread the word about their services or products through peer-recommendations. Posse is backed by high profile local and Silicon Valley investors as well as Australia’s Department of Innovation. 

7 Feb

New queer-themed TV shows on Aurora

by launch-admin Feb 7, 2013 0 Uncategorized

MEDIA RELEASE

 

Online channel ‘Inside Out TV’ heads to Aurora, along with the premiere of the Queer Fruits Film Festival, this February

 

7th February, 2013: Aurora, Australia’s leading not-for-profit STV community channel, is supporting GLBTIQ* audiences with the launch of two new shows this month. The Queer Fruits Film Festival (QFFF) features the best films from the last four years of the festival, compiled into four episodes for Aurora. Also the online gay and lesbian channel, Inside Out TV, is going to broadcast on Aurora as a new TV series.

 

Aurora CEO Phyllisse Stanton said: “Aurora is passionate about showcasing diverse and inspiring content and we are so proud to broadcast the Queer Fruits Film Festival and Inside Out TV which both focus attention on the real life gay and lesbian community.”

 

The opening episode of QFFF will premiere on Sunday 10th February 8.30pm. It features the award-winning documentary ‘Undressing Vanessa’ which won the Best Short Documentary at the 2008 IF Awards and stars the celebrated drag artist Vanessa Wagner (from Celebrity Big Brother, 2002).

 

The chosen films from QFFF are a mixture of short and experimental films, documentaries, animations, music videos and special features. They are based around the uplifting and inspiring stories which explore the serious realities and issues that can confront GLBTIQ people.

 

Aurora will also air Inside Out TV one of Australia’s leading online, gay and lesbian video entertainment channels, which began on YouTube in 2011. Aurora approached the channel and offered to broadcast them as a new TV show.

 

Ms Stanton explained: “Seeing the value of the diverse content Inside Out TV had to offer online, Aurora approached the channel to broadcast them on a national platform, with the goal to help increase visibility of Australia’s queer community on national television.”

 

The new weekly gay and lesbian, lifestyle TV series will premiere on Thursday 14th February 8 pm. The show includes a look-back at the best of the summer parties, snippets from Mardi Gras 2012, and a Mardi Gras Parade Special with the team broadcasting from the Mardi Gras Kiki studio on the 2nd March, 2013 Sydney parade route.

 

Other highlights from the series also include episodes on the rich history of the Sydney Show Girls, scenes from some of the hottest clubs from Oxford St, honouring community leaders at the 2012 ACON LGBTQI Honour Awards plus all the highlights from the mass Marriage Equality rally held at Martin Place.

 

Guest hosts include Ji Wallace (silver Olympic medallist).

 

Stanton noted: “We aim to celebrate the lives of gay and lesbian people at Aurora, and these two new TV shows reflect that with their entertaining and innovative content.”

 

-ENDS-

 

*Gay, Lesbian, Bisexual, Transgender, Intersex and Queer (GLBTIQ)

 

About Aurora: Aurora is committed to screening interesting, diverse and innovative content to encourage awareness and understanding of community issues and interests. All Australians have the unique opportunity to have their work broadcast on a national platform. Aurora Community Channel is a partner of Australian Made and is proudly supported by FOXTEL.

 

Follow Aurora on Twitter! http://www.twitter.com/AuroraTV

Facebook http://www.facebook.com/AuroraTV

YouTube http://www.youtube.com/user/auroracommunity183

Pinterest http://www.pinterest.com/AuroraTV

 

Media Information: Laura Douglas at Launch Group: 02 9492 1002 / 0452 505 859

laura@launchgroup.com.au

7 Feb

Noffs Foundation use the arts to keep peers safe

by launch-admin Feb 7, 2013 0 Uncategorized

MEDIA RELEASE 

 

Mount Druitt Street University launch real life film on the effects of alcohol use

 

7 February, 2013: The Noffs Foundation, a leading youth services organisation’s Mount Druitt Street University are today releasing a new council and Housing NSW funded educational video around responsible drinking for youths, in an attempt to help combat bad drinking habits in the community.

 

The documentary style video, produced by Street University participants, offers advice from young people for young people about the consequences of excessive drinking. It also offers tactics on how to make safer, better decisions regarding alcohol consumption. The interviews also feature real life experiences witnessed by young people as a result of reckless drinking.

 

The project, which received $10,000 in funding from Blacktown council and Housing NSW, has been produced as a resource for fellow youth services, Juvenile Justice, Community Services as well as various other community groups.

 

Street University is a free educational and recreational centre available to marginalised youth seeking support, social interaction or training.

 

Noffs Street University Manager, Julie Dubuc, says the fact that the video was developed, edited and produced by young people makes it more effective at getting important messages about drinking and safety across, as most youths are likely to be influenced by their peers.

 

“Our program promotes group learning and engagement, so we felt it was only right that our young people had the opportunity to tell their friends about the realities of alcohol through this video,” she said. “Plus, they have a bigger impact on young people’s choices as their stories are generally relatable.

 

“The arts are a powerful influencer, as we’ve seen from our various music and dance workshops. They provide a place for young people in the community to seek support, friendship and opportunity. We hope this video achieves the same success.”

 

The topics highlighted in the film were identified during a focus group held by Street University with youths from the programme as well as experienced shared by older peers from the community. The idea behind this process was to ensure the content was relevant and of interest to the young people. Music was written and composed by students from the regular Street University music workshop.

 

Whilst the production segment of the project in itself was an excellent community exercise that has produced an innovative educational tool; the film also tackles some really serious issues surrounding youths and alcohol abuse.

 

In Australia, 12.7 per cent of people aged 16-24 are estimated to have a substance use disorder[1]. Just recently, the Cancer Council in Victoria revealed that young people were drinking at risky levels with 37 per cent consuming more than four drinks on one occasion within the past seven days. The research conducted for the Australian Government Department of Health and Ageing were looking at a sample size that included 12 year olds who had consumed alcohol.

 

Mrs Dubuc said that although the negative affects of drinking alcohol was one of the biggest issues effecting young people, it didn’t need to be that way.

 

“That’s what this film is all about,” she said. “We wanted to send a positive message to young people about the choices they have and the alternative options available to them,” she said. “Whilst our aim with the video is about reducing the intake and consequences of alcohol consumption amongst young people, it’s also about educating them about how to keep mates and themselves safe.

 

To view the video click here:

 

Services will also receive a questionnaire developed by Street University, which accompanies the video for use during interventions. Copies can be obtained through Street University.

 

– ends –

Media contact: Sarah Tsiros (02) 9492 1034 / 0466 805 364 or sarah@launchgroup.com.au

About the Noffs Foundation: About the Noffs Foundation: The Noffs Foundation is one of Australia’s leading youth services providers, and an advocate for best practice in drug and alcohol provision, prevention and treatment. The Noffs Foundation was founded in 1970 by the great Australian humanitarian Reverend Ted Noffs to provide essential services for young people who experience drug and alcohol problems and related trauma, and their families. Noffs has pioneered new community outreach initiatives, including the opening of free educational and artistic recreational centres to support young people who are homeless, using drugs, involved with crime or simply need someone to talk to. Other services include residential and day programs, individual and group counselling, education, training and group outdoor activities. The Noffs foundation supports thousands of people every year. 



[1] Reavley, NJ, Cvetkovski, S, et al. Help-seeking for substance use, anxiety and affective disorders among young people: results from the 2007 Australian National Survey of Mental Health and Wellbeing. Aust N Z J Psychiatry. 2010 Aug;44(8):729-35.

4 Feb

More secrets are out for Sydney

by launch-admin Feb 4, 2013 0 Uncategorized

MEDIA RELEASE

 

Second show for Frank Warren’s PostSecret Tour – 17April 2013

 

 

SYDNEY: 4th February 2013: Handsome Tours today announced a second show in Sydney with Frank Warren, creator of the PostSecret blog. The second show is part of Warren’s PostSecret tour and will be held on the 17 April, 2013.

PostSecret is the world’s largest advertisement-free blog with more than six million views per month. The community art project allows people to mail their secrets anonymously to Warren on a decorated postcard. More than 500,000 exclusive personal secrets have been sent to his home in recent years – spanning sexual confessions and hidden acts of kindness, to criminal activity and hilarious admissions. 

Warren is touring Australia to talk about the global blog phenomenon that PostSecret has become, and the impact it has had on his life. As well as the two Sydney shows, Handsome Tours are hosting talks in Brisbane, Melbourne and Perth from 14 – 20 April.

Alex Young from Handsome Tours said Warren’s shows have been a huge success with Australians. “The first Sydney show sold out faster than expected, so it was great that we had the idea of a second one up our sleeve,” she said. “We are really pleased to be able to announce it as Frank has a huge fan base in Australia. We’ve also sold out in Brisbane and there aren’t many tickets left for the Perth and Melbourne shows.”

 

Warren was listed by Forbes as the fourth most influential person on the internet and his 2012 TED talk about PostSecret ranks as one of the most downloaded talks on the popular site. Warren is also the author of five books including the New York Times number one Best Seller, PostSecret: Confessions on Life, Death and God.

The website has received numerous awards for its community contribution since its inception in 2004. These include a special award from the National Mental Health Association for raising awareness and funds of $1 million USD for suicide prevention organisations, numerous Webby Awards and the 2012 Weblog of the Year at the Annual Weblog Awards.

 

Warren said: “There are two kinds of secrets, the ones we keep from others and the ones we hide from ourselves. Secrets can feel like walls inside us but if we can find the courage to give them a voice, they can become the bridges connecting us with others and our deepest selves.”

Tickets for all the events are available online at http://handsometours.com

 

Frank Warren’s PostSecret Australian Tour 2013:

April 14th at Tivoli, Brisbane – SOLD OUT

April 16th at Enmore Theatre, Sydney – SOLD OUT

April 17th at Enmore Theatre, Sydney

April 18th at Hammer Hall, Melbourne

April 20th at Astor, Perth

-Ends-

Media Enquiries:  Laura Douglas laura@launchgroup.com.au 02 9492 1002 or mobile: 0452 505 859

Images available online at: http://postsecretpress.com/

About Frank Warren: Frank Warren is a small-business owner who started PostSecret.com as a community art project. Warren lives in Germantown, Maryland, with his wife and daughter.

 

About Handsome Tours:  Handsome Tours is a touring company that aims to bring the finest levels of music discovery and consumption from foreign shores to your door. Bands that they have brought to Australia in their  long history include Bon Iver, Fleet Foxes, Band of Horses, SBTRKT, The Shins, Okkervil River, Beirut, Foster The People, The xx, Interpol, Yeasayer and many more. The Handsome Tours team achieve this under the leadership of directors Dave Chatfield, Colin Daniels, Mathew Everett and Ashley Sellers; who have between them an entire lifetime of experience in the music and touring industry. For more information visit http://handsometours.com/about/

23 Jan

ACS responds to Govt’s National Security Strategy

by launch-admin Jan 23, 2013 0 Uncategorized
 

Skills and professional development key to Cyber Security challenge

 

ACS responds to the Government’s National Security Strategy

 

January 23rd 2013The Australian Computer Society welcomes the focus on Cyber security in the Government’s first National Security Strategy. As the Government have noted, the number of cyber incidents have increased by 42 per cent over the past two years, and it is key that we as a nation work together to protect the country from cyber attacks.

Besides the risk to critical infrastructure including banking and finance, emergency services, energy and utilities, food, health care, IT and communications, mass gatherings transportation and water, there is also a significant economic risk arising from cyber crime and terrorism. In our past submissions to the government the ACS have made the case that the best form of defence is for the Government to regulate and control practitioners who lead and manage our nations’ ICT based critical infrastructure.

Alongside the recommendations of the National Security Strategy, the ACS would hope to see:

·     Registration of ICT practitioners to allow trusted authorities to share timely updates and information about threats. These are standards that industry and the public takes for granted as being integral to the practice of many other high trust occupations such as law, medicine and accountancy.

·     Given the changing nature of security threats, it is critically important for Australia to invest in R&D in security technologies which are relevant to protecting computing systems and information infrastructures in the digital economy. These include secure and trusted distributed information and network systems, mobile software systems and networks and secure applications and web based online services.

·     Governments must establish a basis for registration and control of ICT security professionals who work with business and national critical ICT based infrastructure. The standards that industry and the public takes for granted as being integral to the practice of many other high trust occupations such as law, medicine, teaching, accounting, electricians, plumbers and the like must also apply to ICT professionals. 

·     All firms should be encouraged and supported to develop up to date their knowledge and an appropriate cyber security plan that they can respond to and effectively contain a cyber attack to minimise damage and financial loss.

ACS CEO Alan Patterson comments: “Elevating the recognition of ICT professional standards and skills within both industry and public spheres is a critical step in the future-proofing of our national cyber security. Without suitably qualified and certifiable practitioners, our ability to counter cyber attacks at any level will be greatly hampered.

“The ACS will continue our work with the government, industry and ICT practitioners to further the understanding of cyber security in Australia.”

– Ends –

 

Media Contacts

 

Ashford Pritchard, Launch Group

e: ashford@launchgroup.com.au, t: +61 (0) 2 9492 1040  m: +61 (0) 411 020 680

 

About the Australian Computer Society

 

The Australian Computer Society (ACS) is the professional association for Australia’s Information and Communication Technology (ICT) sector. Over 20,000 ACS members work in business, education, government and the community. The Society exists to create the environment and provide the opportunities for members and partners to succeed. The ACS strives for ICT to be recognised as a driver of innovation in our society, relevant across all sectors, and to promote the formulation of effective policies on ICT and related matters.

 

Visit www.acs.org.au for more information.

pdf iconACS Media Release Cyber Security final.pdf

23 Jan

THINK BIG WITH YOUR SHORTS

by launch-admin Jan 23, 2013 0 Uncategorized
MEDIA RELEASE

 

THINK BIG WITH YOUR SHORTS

Make Something for the Aurora Short Film Festival 2013

Call For Entries: Nov 30 2012 – April 26 2013

 

Sydney, January 2013:  Aurora, Australia’s leading not-for-profit subscription community channel, is calling all creatives to enter this year’s short film festival – Make Something 2013. Anyone interested in film and television is invited to submit their own digital content for a chance to receive industry acknowledgement, national exposure and sponsorship opportunities to help kick-start their film and TV careers.

 

Aurora CEO Phyllisse Stanton said, “With the huge success of the first Aurora Short Film Festival, we are very pleased to announce its return for 2013.

 

“As an independent broadcaster, we are passionate about uncovering fresh Australian talent. The short-film festival is all about showcasing tomorrow’s film and TV sensations to a national audience.”

The festival puts no stamp on the creative limits of entrants and is bound by no signature theme, topic or skill level, whether it is a short film, music clip, doco, or digital art.

Madeleine Parker, winner in 2012, commented: “Winning the Critics’ Choice Award at The Aurora Short Film Festival was a big moment for me. It gave me something to celebrate, the encouragement to continue and my film was screened at the Dendy – which has always been a dream.”

Stanton notes, “Due to the diversity of entrants we had last year, we have added new categories for 2013. As well as the winner of the Open Category, there will also be awards for the Top Young Film Maker and the Top Community Organisation film.”

 

The shortlisted films will be screened online prior to the festival, allowing both the new and experienced filmmakers the chance to interact with the audience – as well as use the digital platform for showcasing materials.

 

“The audience will drive the contest online, alongside the judges who will be representing all facets of the industry.  The real test for the material will come from the online public votes – where these opinions are the key to winning the cash prizes.

 

“Short films are often the practice ground for feature films and can stand as a unique art form that can deliver a powerful message in a very short space of time,” she said.

 

Aurora will announce the top 10 finalists, along with the top five Young Film Maker entries and the top five Community Organisation films on 3rd May 2013.

 

The winner will be announced at the Finals Night, Tuesday 4th June 2013, at the Dendy Opera Quays.

 

 

Aurora Short Film Festival 2013

http://www.aurora.tv/asff2013/

 

Details:

Call For Entries: 30 Nov 30 2012 – 26 April 2013

Finalists: Top 10 (Open Category), Top 5 Young Film Makers Award and the Community Org Award Announced: 3 May 2013 which go onto the website for voting

Online Voting: 3 May 2013 – 31 May 2013

Online winners and Critic’s (panel of industry experts) Choice announced: 4 June 2013

Prizes: Will be bigger and better in 2013! These will be announced in February

 

Entry Requirements:

·         Can be animation, drama, photo-story, documentary, music clip – anything

·         Maximum 10 minutes length

  • T’s and C’s on www.aurora.tv
  • Finalists must provide a broadcast quality version of the film if they reach the top 10

 

-Ends-

About Aurora: Aurora is committed to screening interesting, diverse and innovative content to encourage awareness and understanding of community issues and interests. All Australians have the unique opportunity to have their work broadcast on a national platform. Aurora Community Channel is a partner of Australian Made and is proudly supported by FOXTEL.

 

Follow Aurora on Twitter! http://www.twitter.com/AuroraTV

Facebook http://www.facebook.com/AuroraTV

YouTube http://www.youtube.com/user/auroracommunity183

Pinterest http://www.pinterest.com/AuroraTV

 

Media Information: Laura Douglas at Launch Group: 02 9492 1002 / 0452 505 859

laura@launchgroup.com.au

 

 

 

From: Ashford Pritchard [mailto:ashford@launchgroup.com.au]
Sent: Thursday, 17 January 2013 12:07 PM
To: Sarah Tsiros; Laura; Ross Howden; Fleur Brown
Subject: Media release: 10 tech enterprises chosen for ANZ Innovyz START accelerator

 

Hi team,

 

Please see below the release I’ve been putting out this morning for ANZ Innovyz START..

 

Thanks,

 

Ash

 

 

                                                                                                

Media Release

For Release: 17 January 2013

ANZ Innovyz START announces entrants for 2013 program

 

– Ten innovative companies selected for accelerated growth –

 

ANZ, in partnership with Innovyz, today announced 10 companies selected to take part in the second ‘ANZ Innovyz START Program’, a three month intensive accelerator program aimed at assisting prospective and existing small business owners to develop and grow their businesses for success.

Now in its second year, the program helps develop successful tech enterprises with potentially break-through ideas that are ready for accelerated growth. The program is modeled on the renowned US-based TechStars program, which has created some of the world’s most successful start-up businesses.

 

The program commences on 21 January 2013, when representatives from each of the 10 companies will relocate to South Australia for 13 weeks to work with world-class mentors – including CEOs and corporate executives who have started, grown and exited companies – to refine their business model, shape their marketing and product strategies, and prepare for global growth. High-profile program mentors include Chief Experience Evangelist for Microsoft’s US Developer & Platform Evangelism (DPE) team, Chris Bernard, noted Silicon Valley entrepreneur Martin Babinec, and co-founder and former Chairman of DealsDirect, Paul Greenberg.

 

The 10 entrants, nine of which are from Australia, were selected from over 120 applicants.

Dr. Jana Matthews, Managing Director of ANZ Innovyz START said: “We were looking for break-through ideas that could be enabled by web 2.0, software and mobile. We have been very pleased with the breadth and depth of business ideas we’ve seen in the applications for the 2013 ANZ Innovyz START program. The vision, passion and ambition of our entrants is testament to Australia’s burgeoning start-up and small business eco-system.”

Nick Reade, ANZ General Manager for Small Business, said: “ANZ’s ongoing support for this program forms part of our commitment to the Australian Small Business sector and in particular start-up businesses. When you’re a start-up business, success requires more than a great innovative idea, it’s about having the right support, mentoring and access to knowledgeable investors to get off the ground”.

“This program is about fostering growth and innovation in start-up businesses and working with start-up companies to rapidly accelerate their growth. We’re a strong supporter of the start up segment, approving around 7 out of 10 start up loan applications.”

For media enquiries contact:

 

Ashford Pritchard

Launch Group

T: +61 2 9492 1040

M: +61 411 020 680

E: ashford@launchgroup.com.au

 

ANZ Innovyz Start Entrants Summer 2013

  • The UnicoachA system that guides undergraduates through a step-by-step process that increases their productivity and enables them to achieve academic success.  Adelaide
  • Kicktone: A website that enables bands to sell music directly to their fans through their existing social networks – no labels, no middle-men, no distributors.  Adelaide
  • Yesoft: A software company whose first product is Singa, a social network platform for both web and mobile devices that enables users to karaoke LIVE with online friends anywhere in the world.  Adelaide
  • FitUsIn: A booking site for the health and fitness industry that allows users to quickly compare gym deals and book their visits onlineAdelaide
  • Mobility Unlimited: A convenient new technology for all types of road price charging, regardless of location.  Adelaide
  • Datamunch: An online service that enables users to easily combine isolated datasets and gain insights quicker and cheaper than alternatives.  Adelaide
  • Edgebox: Web based software solutions that measure and promote data-driven improvements in patient safety in hospitals. Adelaide
  • Memtell: A secure cloud based archival solution, which enables the sharing of product information, graphics, or personal memories in an audio-visual format. Melbourne
  • TowardTheStarsA website with products that counter stereotypes and contribute to the health and wellbeing of girls all over the world.  Sydney
  • Agent Anything: A website that connects people and companies to cost-effective student labour for almost any kind of task, temporary job or service. Canada, USA, and UK

 

About ANZ Innovyz START            

ANZ Innovyz START is a 13-week accelerator program modeled after the highly successful TechStars program in the United States (rated as the world’s #1 accelerator program).

 

ANZ Innovyz START provides a $6,000 stipend to each founder (up to $18,000 per company) to participate in the program. The Program Director works with each company to commercialise their break-through innovation. The program includes mentoring by successful entrepreneurs, learning programs around growing a company, identification of target markets, working and reworking the company’s plan, and a presentation to potential investors on the last day of the program. ANZ Innovyz START is one of 50 accelerators in the Global Accelerator Network that was created by TechStars. www.innovyzstart.com

 

About ANZ Small Business

ANZ is committed to start-up businesses and the small business sector. Currently the bank of choice for more than 390,000 small business customers, ANZ has one of the highest loan approval rates from start-up business, approving around 7 out of 10 start-up loan applications. ANZ offers small business customers a range of easily accessible tools and resources to support their business at any life stage, including ‘The ANZ Small Business Hub’ LinkedIn group which provides an interactive and inclusive community for small businesses to connect, share ideas, build profiles and open doors to new opportunities. To become a member of ANZ’s Small Business Hub community, go to LinkedIn.

 

 

doc iconFINAL MEDIA RELEASE ASFF 2013 Calling Entries.docx

21 Jan

Aurora launches a ripper week for Oz Day

by launch-admin Jan 21, 2013 0 Uncategorized
MEDIA RELEASE

 

Aurora launches a ripper week for Oz Day

 

20th– 26th January 2013

 

Sydney –21 January 2013: To celebrate the nation, Aurora, the leading not-for-profit STV community channel, is extending this Australia Day into a week’s worth of outdoor Aussie shows.

CEO of Aurora Phyllisse Stanton says: “We wanted our viewers to be able to settle in for a big celebration of all that is great about this country, so we thought what better way to do that than extend it to a week-long extravaganza!”

The week’s program line up starts on Sunday 20 January and includes a fishing, outdoor and adventure marathon with the likes of Hooked, Fishin’ Trip and River To Reef, as well as All 4 Adventure, Your 4×4 and 4WD Touring Australia. Aurora is also bringing back Rodder’s Life. The show promises rev-heads an arvo full of hot rods and classic cars.

 

The weeklong Australian fete finishes with the Jukebox Saturday Night: Oz Rock Special, hosted by Ken Sparkes on 26 January. Viewers can tune in and experience video clips of national favourites from a range of local musos such as Johnny O’Keefe, The Easybeats, Sherbet, Men At Work, The Angels and Icehouse.

“Aurora loves having the opportunity to be able to bring the nation together, which is exactly what Australia Day is all about. We think the celebration of Australia is too big for just one day, so we’ve taken the idea and turned it into a full week.

 

“Our outdoor marathons and good old fashioned Aussie music provides viewers the chance to really kick back and enjoy all things Australia,” Stanton added.

 

More information online at Aurora’s Australia Week page.

Line Up:

 

Sunday 20 Jan:
11am-2pm                         To the Top of Downunder Marathon
3pm-6pm                           Adventure Bound Marathon

 

Monday 21Jan:
11am-2pm                          Your 4×4 Marathon
3pm-6pm                            Fishin’ Trip Marathon

 

Tuesday 22Jan:
11am-2pm                          4WD Touring Australia Marathon
3pm-6pm                            Rodder’s Life Marathon

 

Wednesday 23Jan:
11am-2pm                          Line Burner Marathon
3pm-6pm                            All 4 Adventure Marathon

 

Thursday 24Jan:
11am-2pm                          Hook, Line & Sinker Marathon
3pm-6pm                            On The Road Marathon

 

Friday 25Jan:
11am-2pm                          River to Reef Marathon
3pm-6pm                            Catch and Cook Marathon

 

Saturday 26Jan:
11am-2pm                          Hooked Marathon
3pm-6pm                            Blokesworld Laos Marathon
7:30pm-9:30pm                Jukebox Saturday Night: Oz Rock Special
9:30pm-11pm                    Blokesworld: Australia Day Special

 

-ENDS-

 

About Aurora: Aurora is committed to screening interesting, diverse and innovative content to encourage awareness and understanding of community issues and interests. All Australians have the unique opportunity to have their work broadcast on a national platform. Aurora Community Channel is a partner of Australian Made and is proudly supported by FOXTEL.

 

Follow Aurora on Twitter! http://www.twitter.com/AuroraTV

Facebook http://www.facebook.com/AuroraTV

YouTube http://www.youtube.com/user/auroracommunity183

Pinteresthttp://www.pinterest.com/AuroraTV

 

Media Information: Laura Douglas at Launch Group: 02 9492 1002 / 0452 505 859

laura@launchgroup.com.au

doc iconFINAL MEDIA RELEASE Aurora.docx