Communication services giant to pioneer augmented reality in Australian market
· David Francis to head Blue Star Interactive
· Former Google Earth Director and AR expert Dave Lorenzini to speak at launch events
Thursday, 30 January 2014: Communication services leader Blue Star Group has today announced the launch of Australia’s first specialised augmented reality (AR) marketing services division under the Blue Star Interactive moniker.
The division will deliver next generation augmented reality and contextual marketing services to brands. It will bring global innovation to the Australian market, helping marketers engage with consumers using the best-in-class technology.
Kim Lykissas, Group General Manager – Sales and Marketing, Blue Star Group, said: “Augmented reality, in conjunction with wearable technologies and the internet of things, will be the largest leap in consumer technology since the roll out of the worldwide web. Our new division will pioneer the most comprehensive AR capabilities in the market, and collaborate with clients on innovation that will move the bar for how brands approach marketing in Australia.”
Blue Star Interactive will offer a range of cutting-edge services from the bespoke development of AR technologies and applications to campaign-based creative and delivery support utilising smart mobile devices. It will leverage Blue Star Group’s unrivalled expertise in design, print and logistics to offer a complete end-to-end solution to clients.
The division will be led by creative technologist David Francis, who has conceived and produced groundbreaking AR campaigns and experiences for 20th Century Fox, Stockland and Target.
Over the past three years he has worked with Silicon Valley-based experts to identify key contextual marketing trends from augmented reality to virtual reality, geo-fencing, blue tooth beacon micro location and adaptive big data. He has also won numerous industry awards for his work in the communications space.
Mr Francis said that Blue Star’s new interactive division would apply augmented reality to help brands bridge the divide between marketing activities and new technologies.
“Every major consumer tech brand is preparing for the explosion of wearable technology and AR, so marketers need to be ready to take advantage of this next wave,” he said. “The way that people perceive and experience the world is going to be shaped by these augmented reality tools.
“For marketers today, content is absolutely King. But as readers become users and mobile becomes the first screen, context is now Queen. Augmented reality technology allows us to robustly visualize a clear and defined path to purchase using mobile and tablet applications. And it can collect key behavioural data.
“Blue Star Interactive will be completely unique in the Australian market, having the resources and access to global expertise. We will deliver contextual marketing through augmented online and print communications, and will combine these to create the most accountable and measurable media channel in the market.”
To celebrate the launch of the new division, Blue Star Interactive is hosting an invite-only Augmented Reality technology showcase in Melbourne and Sydney in February with former Google Earth Director, Dave Lorenzini.
Mr Lorenzini is an augmented reality expert currently working on creating the “next net” in the world around us, with cutting edge AR and visualization companies. He will be speaking about the future of our digital landscape and where AR fits in the marketing communications market.
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For more information:
Sarah Tsiros – firstname.lastname@example.org or +61 (0) 2 9492 1034 / +61 (0) 466 805 364
About Blue Star Group
Blue Star Group is Australia’s largest and most diverse print communications business. Specialising in print solutions, print management, direct mail and logistics, the group helps thousands of businesses connect with their customers.
Blue Star Group has over 1000 employees who work across its four core divisions: Blue Star IQ, Blue Star PRINT, Blue Star DM and Webstar. In January 2014 the group launched Blue Star Interactive to develop innovation services and technologies in the augmented reality and contextual marketing spheres.
ad:tech Australia announces data leaders as 2014 keynote speakers
Quantium owner Tony Davis and Director Tim Trumper to take the stage
Wednesday, 22 January, 2013: Australia’s top digital marketing and media conference ad:tech today announced Quantium owner Tony Davis and Director Tim Trumper in their second round of keynote speakers for the March event.
Speaking on day one of the conference, Mr Davis and Mr Trumper will highlight data disruption over the next five years and its effects on the marketing industry. The keynote will discuss the application of data and how to use data-driven strategies to drive insight that will achieve accountable marketing investment and optimal business performance.
Other additional key speakers at the event include:
· Award winning speaker and founder of integrated marketing agency, aimClear®, Marty Weintraub. In his session, Mr Weintraub will provide crucial information around how to drive targeted and scalable social traffic, which generates authentic content.
· L’Oreal’s head of digital, Christophe Eymery. Christophe will discuss how the beauty brand deployed their branded content platforms and human resources within their digital Eco-System and broader Marketing Mix to better communicate with consumers and deliver brand objectives.
· Hillsong Church’s brand consultant, Ray Bull. Mr Bull will compare brand ‘Christianity’ to other modern day marketing giants and highlighting what binds these tribal communities together.
· SBS Director of Marketing, Helen Kellie. With her extensive experience in marketing, brands and audience engagement Ms Kellie will be opening the conference’s design stream by sharing multiple examples of how audiences are consuming shows in an ever-evolving way and how brands should respond to these changing habits.
· Prof. John Galloway, the scientist who used forensic data to discover Ivan Milat and the Bali Bombers. In Partnership with Centrifuge, John will demonstrate how his work can be used within the advertising space in a technology showcase.
· Kevin Goult, General Manager Marketing, Audi Australia. With digital creative agency Holler, Mr Goult will talk about how Audi created a unified view of their customers.
Full speaker bios can be provided on request.
ad:tech head of content, Chris Edwards, said the conference lineup for 2014’s event was one of the best they’d seen yet and the caliber of speakers was higher and more versatile than ever before.
“We’ve purposely chosen speakers that we knew would not only provide delegates with insightful content, but also information that was entertaining and engaging,” he said. “We’ve also stepped outside the box this year and selected leaders who provide interesting perspectives and information that you wouldn’t necessarily hear about at a usual marketing conference. For example, Professor John Galloway – whose software has been used by Mi5 and the FBI to catch criminals – will be talking about using data analytics to target key consumers instead.”
For more information, contact:
02 9492 1034 / 0466 805 364
About ad:tech 2014:
ad:tech Australia is a two day conference and exhibition designed to provide an audience of smart marketers with “actionable insight” they can take back to their desks and use. The event includes keynotes and panel sessions from some of the world’s most famous brands and some of Australia’s most influential success stories. ad:tech 2014 also features an interactive exhibition marketplace.
ad:tech Australia is managed by dmg::events, a global events business that aims to drive the growth and improvement of the digital marketing and media industry. dmg’s other 2014 events include: iMedia Online Retail Summit – May 5-7, 2014, Crowne Plaza, Hunter Valley, ad:tech Data Summit – July 2014 and iMedia Brand Summit – September 2014. Further info: http://www.adtechaustralia.com/
Vivant hires Euan Wilcox to head
media and marketing division
Sydney, January 22 2014 – Vivant today announced the appointment of Euan Wilcox as Managing Director and partner of its media and marketing division.
Vivant has developed world-first mobile technologies for clients such as Commonwealth Bank, Qantas, and RP Data. Last year it launched start-up arm Vivant Ventures to identify and develop the most promising new ideas into businesses, in partnership with M.H. Carnegie & Co.
The firm’s media and marketing division will work primarily with large-scale brands, but will also apply its expertise to new ventures and Vivant’s own products. In short, it will offer an integrated offering to clients who wish to both develop and market new products and services using mobile and digital technologies.
Anthony Farah, founder and CEO of Vivant, said that the newly refocused division would aim to deliver tangible business results to clients here in Australia, as well as abroad.
He commented: “Vivant have been indirectly offered media and marketing services in various forms while creating and launching innovative mobile experiences. This new team will add a strategic marketing component to our business, with a focus on driving customer engagement and ensure the commercial success of new projects.
“Euan brings to the Australian market his global experience and expertise in mobile, social and digital marketing strategies. He will help us build up our capabilities here in Australia, and also to ramp up Vivant’s presence in international markets.”
Wilcox joins Vivant from Razorfish, where he was Senior Vice President for South East Asia, and was responsible for leading global client relationships in Asia and developing the agency’s network in the region. He was previously Managing Partner for The Upper Story, the Singapore-headquartered agency that was acquired by Isobar in 2011, and has held senior roles with Publicis, DDB, Euro RSCG and OgilvyOne in Sydney, London, Hong Kong, Bangkok and Amsterdam.
Successful campaigns he has led include the three-year social ‘Dell Swarm’ across the UK, Canada, Singapore and Australia, a first of its kind social commerce platform that won a number of industry awards including the Digital Marketing Awards (Beijing) and Grand Prix at the Singapore Media Awards 2009. He started his digital marketing career in Sydney in the 1990s, where he was responsible for producing some of Australia’s first commercial websites for brands such as Vodafone and Novell.
Wilcox said: “I’m excited to be working with such an innovative Australian organisation to bring a new form of consultancy to the market. Vivant has a unique entrepreneurial culture backed by substantial technological skills, which allows us to go beyond the traditional approach to look to new commercial models for our clients. These could involve partnerships, funding, investment, co-ownership and other structures to help brands bring new ideas to market.
“While strategy, creative and design will be central to what we offer, our approach will be grounded by the customer-centric and lean start-up methodologies that Vivant use to develop digital technologies.”
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Ashford Pritchard, Launch Group
E: email@example.com T: +61 (0) 2 9492 1040 M: +61 (0) 411 020 680
Vivant is a human-centered design and digital development company that helps leading brands bring great ideas to life. Vivant has created world-leading digital and mobile solutions for some of Australia’s most recognised organisations, including Commonwealth Bank Australia, QANTAS and RP Data. Headquartered in Sydney and with offices in London, Vivant is an ideas lab staffed by a multi-disciplinary team of technology experts, creative thinkers and business strategists.
Founded in 2008, examples of Vivant’s work include the multi-award winning digital wallet Kaching, Property Guide and the CBA app for Commonwealth Bank Australia, RP Data’s highly successful Mobile Pro, pioneering proximity marketing technology Henry, and Jaro.com – the global game for good.
For more information visit: vivant.com.au.