• +61 2 9492 1000
  • launch@launchgroup.com.au

June 2014

launchgroup.com.au > Blog > 2014 > June
24 Jun

Four more networks add listings to Onthehouse to reach unique homeowner audience

by launch-admin Jun 24, 2014 0 Uncategorized

Media Release Australia 24 June 2014: Onthehouse Group today announced that four real estate networks have added their listings to Onthehouse.com.au. They join a rapidly growing number of agencies already using this site to reach a unique vendor audience researching properties across Australia. Stockdale & Leggo, Laing + Simmons and Starr Partners have all added their listings to the broad coverage of properties listed on Onthehouse.com.au, with the Raine & Horne network also coming on line in the coming weeks. Douglas Driscoll, CEO of Starr Partners, recently recognised as Australia¹s most innovative real estate brand said, ³For us, publishing our listings and sales results on the site is all about promoting ourselves to potential vendors and investors who use Onthehouse.com.au to do their property research.² Onthehouse CEO, Michael Fredericks, said: ³Unlike the traditional classified listings portals like REA and Domain, Onthehouse.com.au is about providing consumers with data. This environment therefore offers agents a tool to prospect for vendors and promote their success in their local area. In fact, in any one month, our recent Nielsen research has shown that only 20% of our audience visit our competitor¹s listings sites.² Peter Thomas, CEO of Stockdale & Leggo, commented: ³We are listing on Onthehouse.com.au to demonstrate the depth of our success to potential vendors as early in their research phase as possible, before they start actively researching other agents.² Onthehouse.com.au is the only website in Australia that provides free property data on over 98% of Australia properties and generates a unique audience of around 1.4 million unique visitors every month. By amalgamating feeds from multiple sources, Onthehouse.com.au provides consumers with in-depth Property Profiles containing data such as listing, sales and rental histories. In the last year alone, consumers have downloaded over 36 million property reports from Onthehouse.com.au, with property searches on the site increasing by over 80% in the last six months. Mr Fredericks, added: ³Onthehouse.com.au empowers the consumer to have more meaningful conversations with their local property experts ­ the real estate agents in their suburb. The free data we provide fulfils the consumers thirst for information, whilst creating questions that only local agents can answer. Indeed, we even provide our Console software clients with additional content to help them engage consumers. ³The appeal of publishing listings on Onthehouse.com.au is that agents can create an ecosystem that reaches homeowners before they are actively buying or renting a property. Smart agencies are waking up to this fact, and we are delighted to be partnering with four more of Australia¹s top networks.² Listings on Onthehouse.com.au continue to be completely free of charge. -ENDS- Media contacts Ashford Pritchard: E ashford@launchgroup.com.au ashford@launchgroup.com.au> / T 02 9492 1040 / M 0411 020 680 Laura Douglas: E laura@launchgroup.com laura@launchgroup.com> / T 02 9492 1000 / M 0452 505 859 About Onthousehouse.com.au www.onthehouse.com.au is Australia¹s most transparent and comprehensive real estate portal, empowering consumers to make informed property decisions by providing them with free access to information. Over 1 million unique browsers visit onthehouse.com.au every month to search listings and view in-depth property data, making it Australia¹s third most popular real estate platform. Onthehouse.com.au is the flagship consumer offering of Onthehouse Holdings (ASX:OTH), the 360-degree property market services group that provides comprehensive real estate agency solutions, information and analytics services. Onthehouse Holdings businesses together help over half of Australia¹s real estate agencies, as well as being used by financial institutions and other property-related professionals.

4 Jun

Digital entrepreneurs to share their secrets of business success with Aussie kids

by launch-admin Jun 4, 2014 0 Uncategorized

MEDIA RELEASE Macleay College to host free entrepreneurship forum exclusively for young people Tuesday, 3 June 2014: Leading independent education provider, Macleay College, is today announcing the return of the Macleay Entrepreneurship Forum, a free event that offers students and young professionals the opportunity to hear from some of Australia¹s pioneering young businessmen and women in the digital space. The forum, which was launched in 2013 in response to the growing interest in entrepreneurship among young people, will return on Wednesday, 9 July2014 at Dockside, Cockle Bay Wharf and will feature talks from six of Australia¹s top digital leaders, including five entrepreneurs under the age of 30. The keynote will be presented by Sebastien Eckersley-Maslin, CEO and Founder of venture technology company Blue Chilli . Blue Chilli creates web applications and develops software for online start-ups. Sebastien Eckersley-Maslin, a weapons engineer who left a ten-year career in the Navy to pursue his passion in working with start-ups and was awarded EY Australian Entrepreneur of the Year in the Emerging category in 2013, will discuss how he plans to become the world¹s smallest multinational business and reach his goal of investing in 100 start-ups by 2016. Other speakers in the line up include: · Genevieve George, Founder of recruitment platform OneShift , a site which matches jobseekers to employers specialising in temporary positions · Kath Purkis Eckersley-Maslin CEO and Founder of Her Fashion Box , a new subscription fashion website · Whitney Komor, CEO and Founder of social scheduling platform, The Best Day · Bridget Loudon, CEO and Founder of Expert360 , an online platform that gives professionals access to high quality talent in a flexible and cost effective way · Jamie Moore, General Manager of Hello Sunday Morning , an online program that helps everyday people take a break from drinking and improve their relationship with alcohol Each speaker will touch on their personal journey as a young entrepreneur, the challenges and opportunities in today¹s business world, plus offer advice for other young people wanting to start out on their own start-up journey. The event will also include a pitch competition for Macleay students and recent business graduates, where future entrepreneurs will present their unique business idea for the chance to win a cash prize. Macleay head of business Dr. Jane Hession said: ³With more and more young people looking to turn their passions and interests into start-up businesses, there is a strong need for a place where they can gain insights from successful leaders and have an opportunity to ask questions about the entrepreneurial process. ³The Macleay Entrepreneurship Forum promises to educate and inspire in equal measure. We are delighted to be hosting some of Australia¹s most successful young digital entrepreneurs. We¹ve also made a conscious decision to shine the spotlight on female start-up founders ­ we think this is a major growth area for our national start-up scene.² Macleay will host the forum as part of the college¹s investment in entrepreneurship. The event is an extension of the college¹s unique Entrepreneur unit, in which students develop a business idea and then fund and grow that venture. 2013¹s keynote speakers included John McGrath, CEO of McGrath Estate Agents; John Winning, CEO and founder of Appliances Online; Jane Huxley, MD of Pandora Radio; Vanessa Picker, CEO of online start-up Fitusin.com.au and who was also named Young South Australian of the Year, and Michael McGoogan, a teenpreneur who cofounded multimillion dollar web hosting company UberGlobal. For more information visit: macleay.edu.au. – Ends – For more information: Ashford Pritchard 02 9492 1040 / 0411 020 680 ashford@launchgroup.com.au ashford@launchgroup.com.au> About Macleay College Macleay is Australia¹s premier independent college, with a focus on making careers happen. The college arms students for job opportunities in the real world by providing the latest industry skills and education, connections and practical work experience. Macleay offer accelerated journalism and business degrees as well as industry-led diplomas. Business courses are developed around specialist interests such as real estate, event management, sports management and travel and tourism with entrepreneurial courses also part of their unique offering. They also offer a comprehensive advertising diploma. Macleay¹s tertiary courses have an emphasis on multi-media qualifications, and offer students a hands-on approach, which ultimately helps fast track their career within just 12 months. The boutique college has a primary campus in Sydney and a Melbourne campus, which specialises in journalism education.

4 Jun

ScreenLaunch meets the Cate Blanchett challenge ­bringing strong Australian female stories to local cinemas

by launch-admin Jun 4, 2014 0 Uncategorized

MEDIA RELEASE ScreenLaunch expands services to include Oz theatrical distribution 2nd June 2014: Independent Australian film sales agency, ScreenLaunch, has expanded into Australian theatrical distribution, offering two female focused films to Australian cinemas in the coming year: haunting mystery TOUCH premiering this Friday at the Sydney Film Festival and a fresh, urban drama Skin Deep. CEO of ScreenLaunch Ross Howden said the company has been focused on international sales and innovative online distribution, now expanding into local theatrical distribution to meet the growing demand from local content producers. ³More Australian filmmakers are asking us to distribute locally to meet a gap in the market for quality Australian independent film,² he said. ³Traditionally, it¹s difficult to get screen time in the cinemas for independents. However we are making this commitment because we believe with a steady supply of good Australian films, the audiences will drive more screens. TOUCH and Skin Deep contribute strong female stories and leads but both have central themes that relate to a wide range of people. ³At the 2014 Oscars, Cate Blanchett highlighted that films about women are becoming powerful and finding audiences saying ŒFemale-focused films are not niche. And they make money!¹ Here are just two examples of locally produced cinematic content meeting the growing appetite for powerful female leads. We are proud to bring these films to Australian audiences.² TOUCH is a mystery following the intriguing journey of Dawn (Leeanna Walsman) and her daughter Steph (Onor Nottle), who are stalked by a mysterious man, John (Matt Day) across the Adelaide Hills. The film is set for world premiere at Sydney Film Festival on the 6th June 2014 and is generating interest with both local and international audiences. The director, AFTRS alumni Christopher Houghton will also talk about the film at Friday on My Mind at AFTRS this week. TOUCH producer, Julie Byrne from Triptych Pictures, said: ³TOUCH has been a very collaborative effort and we were excited to find ScreenLaunch, who wanted to nurture the film along with us, as well as focus on generating strong returns.² Skin Deep was shot on location in Sydney in 2013 and garnered significant market interest at last years American Film Market (AFM). Skin Deep producer Rosie Lourde said: ³Skin Deep is an engaging and topical examination of a young woman diagnosed with terminal melanoma who discovers the courage to embrace life. We are humbled by how touched the test audiences have been so we¹re excited to be working with ScreenLaunch to bring this beautiful journey to Australian cinemas.² Howden added: ³We will be continuing to bring these films to audiences through innovative ways in Australia and across the world. With cinema still being such an important part of the movie experience here in Australia we are proud to be giving a voice to these strong stories on the big screen.² Both films are expected to be released in Australian cinemas in early 2015. -ENDS- About Screenlaunch focuses on innovative digital forms of sales, distribution and production. Screenlaunch works with clients from concept to launch by assisting with digital strategies, finance, production and sales. They offer new methods of community distribution, streamlining revenue returns and maximising audience exposure. http://www.screenlaunch.com About TOUCH TOUCH was written and directed by Christopher Houghton and produced by Julie Byrne and supported through the FilmLab, an innovative film development initiative run by the South Australian Film Corporation. This haunting mystery was shot in 2013 in the Adelaide hills with an all Australian cast. http://www.touchthemovie.com.au About SKIN DEEP Skin Deep, A modern urban story written by award winning Monica Zanetti, directed by first time feature director Jonnie Leahy, and produced by Rosie Lourde explores the complexities of youthful irreverence when faced with terminal illness. The poignant film was shot in 2013 across inner-city Sydney with an all Australian cast. xxxxxxxxxxxx Media Contact: Laura Douglas laura@launchgroup.com.au <mailto:laura@screenlaunch.com> (02) 94921000 or 0452 505 859 Louise Proctor, Consultant Launch Management Group Pty Ltd FSA #100, Fox Studios Australia, 38 Driver Avenue, Moore Park, NSW 2021 office: + 61 2 9492 1002 mobile: + 61 (0) 452 574 244 facsimile: + 61 2 9492 1099 website: www.launchgroup.com.au twitter: @Proctor_L