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August 2014

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19 Aug

Venuemob secures $530,000 in second angel investment round

by launch-admin Aug 19, 2014 0 Uncategorized

Media Release           


Venuemob secures $530,000 in second angel investment round


Sydney Angels Sidecar provides majority investment for event-meets-tech start-up


Australia 18 August, 2014: Australian event-led start-up, Venuemob, has today announced additional funding from investment group Sydney Angels, raising $530,000 in this second round of capital raising. This is added to the $450,000 raised during the initial November 2012 round led by Optus Innov8. Venuemob will use the funding to fuel their growth in the corporate events sector along with further advancements to their technology platform.


Venuemob is an easy-to-use online platform that allows users to search and filter available event, function and meeting venues from an extensive database and secure promotional offerings and discounts. A user-friendly design makes easy work of tailoring venues to suit budget, location and occasion criteria, with exclusive rates and offers providing booking incentive. The platform serves as a two-way portal, with profiled venues able to promote their offerings to Venuemob’s user base.


Sydney Angels members and the Sydney Angels Sidecar Fund provided the majority investment for this round, further backed by Optus Innov8 who led the previous fundraising round. Since the initial launch in 2012, Venuemob has demonstrated unprecedented growth with $5,000,000 worth of event budget now processed through the platform each month. This positive performance inspired re-investment from the original backers to encourage further growth and expansion.


Angel investor Adrian Bunter said that Venuemob’s model was of interest to Sydney Angels due to its positioning in an unsaturated marketplace.


“The digital space for venue sourcing is relatively untapped, leaving the door wide open for a brand such as Venuemob to structure an industry-defining platform,” he said, “Bringing such convenience to the often tedious task of venue research will be welcomed by the corporate and consumer community.


“Sydney Angels exists to provide funding and investor expertise to exciting Australian startups. It is clear that a number of our members strongly believe in the future prospects of Venuemob, who have already documented solid results from the first round of investment and are poised for rapid growth.”


A new version of Venuemob’s technology platform launched this month, based on extensive feedback from the events community. The upgrade incorporates industry-leading tools to enhance user experience, with a new algorithm improving the ‘matching’ mechanisms of the site along with a unique data function offering a cost comparison price guide.

Venuemob Co-Founder Ying Wang said the second round of funding will help rollout of the platform’s corporate events phase, which is key to the long-term mission of the brand.  


We’re thrilled that astute investors such as the Sydney Angels team have such faith in our product. The Sydney Angels support goes well beyond the financial side of our business, with specialist advice and a powerful network to help us maximise our potential, he said.




About Venuemob: Founded in 2012, Venuemob is an Australian Internet company helping people to discover great venues around Australia for their events. The concept involves hunting down all manner of hip, elegant, professional, or unique venues and connecting these with the right audience. Venuemob’s platform showcases a database of locations to help event organisers save time and effort in their search for a space. Currently operational in Melbourne and Sydney, Venuemob is consistently building its database and platform with a view to take the concept into additional markets.


About Sydney Angels: Sydney Angels is an angel group whose members invest in innovative early-stage companies with high growth potential. Sydney Angels provides its members with quality deal flow, a collaborative investment process, and an opportunity to support entrepreneurs and the early-stage ecosystem. Sydney Angels offers entrepreneurs an efficient path to capital, expertise and experience from its members, who are backed by the $10 million Sydney Angels Sidecar Fund


Media Contacts

Ashford Pritchard ashford@launchgroup.com.au 02 9492 1040 or 0411 020 680

Sarah Bond sarahbond@launchgroup.com.au 02 9492 1041 or 0449 543 181

19 Aug

ABC Splash and Bell Shakespeare create a new Australian voice for Shakespeare in the classroom

by launch-admin Aug 19, 2014 0 Uncategorized

Description: M:MarketingLogosBellBellLogo.jpgMEDIA RELEASE


ABC Splash and Bell Shakespeare create a new Australian voice for Shakespeare in the classroom, with a free, film-quality video series, Shakespeare Unbound, available online from Monday 11 August.

Embargoed until 11 August 2014: For the first time, schools across Australia can now access contemporary Australian performances of Shakespearean works in a digital form. In partnership with Australia’s national Shakespeare theatre company, Bell Shakespeare, online education portal ABC Splash has today released a new video series Shakespeare Unbound.


The video series is made up of 12 scenes from six of Shakespeare’s most famous plays: Macbeth, Othello, Hamlet, Romeo and Juliet, Julius Caesar and The Tempest. These videos are paired with 12 commentaries from the director and cast that unpack the meaning of the work in a way that is relevant for Australian students.


Each scene has been brought to life on film by some of Australia’s best known theatre actors, including John Bell, Tom Conroy, Ivan Donato, Kate Mulvany, Eryn-Jean Norvill, Damien Ryan, Hazem Shammas, Damien Strouthos and Miranda Tapsell.


Mark Scott, ABC Managing Director, said: “Bell Shakespeare’s work in schools across Australia is well known and now every school in Australia will be able to see some of Australia’s best actors bring Shakespeare to life in a way I am sure will leave a lasting impression.  It’s an exciting initiative and I think shows that we are entering an exciting era for digital education that will empower both teachers and students.”


Joanna Erskine, Head of Education at Bell Shakespeare, commented: “Through our 24 year history of taking Shakespeare’s work to schools around Australia, we know that teachers are crying out for high-quality Shakespeare resources. Particularly those in regional and remote areas are constantly telling us that they wish they could show their students how Shakespeare is meant to sound, how it should be performed. They want accessible Australian content that is clear and contemporary.”


Angela Clark, Director of Innovation at the ABC, which delivers ABC Splash, said: “Created specifically for the digital education space, ‘Shakespeare Unbound’ gives all Australian students and teachers the same opportunity, regardless of geographic location, to engage with high quality and curriculum relevant content. ABC Splash is thrilled to be able to partner with Bell Shakespeare to produce such compelling content for this audience.”


James Evans, Shakespeare Unbound director, added: “We’re so excited to collaborate with ABC Splash to take our work for young audiences to the next level. Bell Shakespeare already reaches around 80,000 students annually with our live performance programs. With ‘Shakespeare Unbound’ even more students will have access to Shakespeare’s greatest scenes and soliloquies, performed by some of the country’s finest artists.


“The 24 videos are of the highest quality, packed with incredible insights from the actors themselves, as well as Bell Shakespeare Co-Artistic Director, John Bell. This is unique, premium, Australian content featuring stimulating discussion suitable for classroom study.”


This resource will provide teachers and students with a contemporary take on the life and work of William Shakespeare, engaging the new generation in a format that is interactive and educational.


The 24 videos from the Shakespeare Unbound project are all available for free on the Splash digital education website: http://splash.abc.net.au 


To celebrate the launch ABC Splash are running a #ShakespeareSaid competition, giving away 10 HD cameras plus a workshop with the Director of Shakespeare Unbound for the winner’s school. To win, students need to pick a phrase Shakespeare has made famous and bring it to life in a photo or meme.

Share it on Facebook, Twitter or Instagram, with the hashtag #ShakespeareSaid and enter it online to win at splash.abc.net.au/shakespearecomp 


All content on ABC Splash, which is run in partnership with Education Services Australia, is mapped to the Australian National Curriculum.


– ENDS –



About ABC Splash!

Launched in March 2013, Splash is a ground-breaking education website which helps students, teachers and parents embrace online and digital learning. It was developed by ABC Innovation in conjunction with Education Services Australia, supported by the Department of Broadband, Communications and the Digital Economy and the Department of Education, Employment and Workplace Relations.  It is one of the largest digital projects ever undertaken by the ABC and delivers world-class interactive educational resources for primary and secondary school students, their teachers and parents. 


About ABC Innovation:

ABC Splash is a department of ABC Innovation which manages the ABC website abc.net.au and core mobile offerings including the ABC iPhone, iPad and Android apps. ABC Innovation also creates digital media content and services for online, mobile and emerging platforms.


About Bell Shakespeare:
In less than a quarter of a century, Bell Shakespeare has firmly established itself as Australia’s only truly national theatre company, specialising in the immortal plays of William Shakespeare and peers such as Marlowe, Jonson and Molière whose masterpieces bear comparison with the man acknowledged as history’s greatest playwright.

Through its tours, school productions and various learning programmes, Bell Shakespeare has spread its message from our largest cities to the most remote communities in Australia. Arguably, no other theatre company in the world devoted to the classics has reached such a wide audience within a single country, especially one as large and relatively unpopulated as Australia. Bell Shakespeare’s core mission remains the same as it was in 1990; to reinterpret the beautiful words, complex themes, raw emotions and profound ideas found in each Shakespeare play and show their relevance for modern Australians – wherever they live and whatever their background.


For images, further information or interviews: 

Laura Douglas: T 02 9492 1002 / M 0452 505 859

Sarah Bond: T 02 9492 1000 / M 0449 543 181

Prue Vercoe – Bell Shakespeare: M: 0410 541 663

14 Aug

Cobbstar Productions to explore new frontiers for world¹s favourite gay online series

by launch-admin Aug 14, 2014 0 Uncategorized

‘The Horizon’ jumps into into bed with Los Angeles media group and eyes international expansion

Australia, 12 August 2014: Production company, Cobbstar Productions, today announced the first international co-production deal to create a narrative web series spanning the two continents.  Australian based Cobbstar will partner with the US based multi-platform company New Frontiers Media to co-produce the fifth and sixth seasons of the world’s most watched gay online series, The Horizon.

The deal will see the two entities further develop The Horizon’s already massive US Audience. Frontier Media’s leading Southern Californian LGBT magazine, Frontiers LA, will be interwoven into the storyline, paving the way for the series to shift its focus to the US. As the story develops, at least 24 episodes will be shot in both Australia and the US – making The Horizon a truly international production.

Currently in its fourth season, The Horizon has already clocked over 22 million views. With the shooting for the next two seasons currently underway in Sydney, fans can expect to see the old favourites like Patrick James, Indigo Felton and Paul Layton, along with some new faces. New episodes will feature Emmy Award winning Queer Eye for the Straight Guy’s, Jai Rodriguez – whose casting was recently announced.

Rodriguez will play a promiscuous American pop singer visiting Australia, where the series is based. His character will then return to the US and be the focus of the first installment of The Horizon: L.A.

Image: Australian Producer Brian Cobb welcomes US Emmy Award Winner Jai Rodriguez and Frontiers Media to Sydney.

CEO and Founder of New Frontiers Media, Michael Turner, said: “With its wholly original story line, and huge American audience, The Horizon was a natural fit for Frontiers Media’s first move into online television. The creators of the show have consistently raised the bar for the genre from season to season.”

CEO and founder of Cobbstar Productions and series producer of The Horizon, Brian Cobb, said Frontiers Media was the perfect platform for the company’s shift towards international markets.

“I always liked the idea of formatting the series in different countries and with our huge US audience base, it seemed like a fantastic place to start. We’ve developed American storylines and characters, and will pepper these in with our key Australian cast, as we explore the explosive gay scene around West Hollywood.

“Our talented Creator Boaz Stark has found the perfect balance in writing engaging, edgy, true to life stories, whilst still being insightful and raising awareness on gay issues as we are part funded by ACON (Aids council of NSW) – that won’t change no matter where we make the series,” Cobb Said.

The Horizon has won praise from critics and fans alike. Since the airing of the fourth season in June, The Horizon has been rated the top gay web series online with over 22 million viewers in total.



Media Contact:

Louise Proctor E: louise@launchgroup.com.au | T: 02 9492 1000 | M: 0452 574 244


About New Frontiers Media Holdings: Frontiers Media has revamped the 32-year old publication Frontiers—a pioneering LGBT magazine—into a lively must-read for news, lifestyle, entertainment and health content. It’s web traffic and social media followers are growing rapidly as Frontiers creates a new interactive digital experience which will include original web TV content, deep community engagement and innovative solutions for brands and this sought-after audience to connect. A new events division is following up on its success with the first LGBT Wedding Expo (and the award-winning publication that accompanied it) with a nationwide slate of events. 

About The Horizon Series: The Horizon is the most watched web series made out of Australia, and the most watched gay web series in the world. It deals with characters in the GLBTI community and undeniably universal themes. It openly addresses prejudice, discrimination and mirrors current political and health issues. It also importantly reveals stories of love, joy and strength through community and pride. The Horizon differs from other series in its fine, honest portrayal of engaging characters and its contemporary storytelling. Already with over 22 million views, seasons 5 and 6 are currently shooting in Sydney. For more information visit https://www.youtube.com/user/TheHorizonSeries


For more information about the New Frontiers Media – Cobbstar Productions co-production of The Horizon Series call:

Brian Cobb

E: brian@cobbstarproductions.com | M: +61 423 838 433 W: www.cobbstarproductions.com


7 Aug

Australia’s best rental spots revealed

by launch-admin Aug 7, 2014 0 Uncategorized

Media Release Australia 28 July 2014:

Onthehouse.com.au, Australia’s leading property portal, today released new predictions data, showing the top suburbs nationwide that hold strong investment opportunities for residential property buyers. The findings revealed that NSW dominated the list with four suburbs making the top 10, including Jerrabomberra, which is predicted to see the strongest capital growth in the next five years of over 10% per annum. This was closely followed by Morayfield in QLD, which is also predicted to grow over 10% per annum over the next five years. The WA suburb of Seville Grove came third on the list, followed by Ngunnawal in the ACT, both also predicted to grow by more than 10% over the same time period. VIC did not have any suburbs ranking in the top 10. The findings show that outer city regions provide the best investment opportunities – based on rental and capital returns. John Edwards, Consulting Analyst for Onthehouse.com.au, said: “Buying in a regional area might not be for everyone but with strong predicted growth and high rental yields, it’s certainly an option to consider. With more expensive areas, such as Sydney, outer city regions can be much more affordable – pair that with strong growth and it could be a good fit for investors wanting to get good rental returns and capital growth over time.” Calculated from rental yields and five year capital growth predictions, with industry surroundings, confidence ratings and employment opportunities taken into consideration, Onthehouse have identified the top 10 suburbs for investor returns in Australia: Ranking Suburb State Median Value Median Rent Median Rental Yield Predicted Capital Growth, 5 Years, %pa Avg. 1 Jerrabomberra NSW $612,500 $605 5.15% 10+% 2 Morayfield QLD $321,000 $335 5.47% 10+% 3 Seville Grove WA $367,500 $390 5.52% 10+% 4 Karabar NSW $461,500 $470 5.30% 10+% 5 Dalyellup WA $414,500 $410 5.15% 10+% 6 Ngunnawal ACT $392,500 $405 5.37% 10+% 7 Secret Harbour WA $482,000 $485 5.28% 10+% 8 Murrumba Downs QLD $419,000 $435 5.39% 9+% 9 Banora Point NSW $438,500 $455 5.44% 9+% 10 Medowie NSW $396,000 $385 5.10% 9+% Source: Onthehouse.com.au Mr Edwards commented: “Investors should be looking for locations that have good employment opportunities, education options, are well connected to transport and have planned developments in the area that will attract the population. The latest Best Rent Report highlights 58 areas around Australia that meet this criteria, each offering returns of better than 10% per annum.” Mr Edwards continued to explain that pairing data with local knowledge can be very powerful. “Our research draws on industry and environmental surroundings and employment opportunities, which will influence property prices. These areas are the suburbs we think will perform well. However, it’s crucial that buyers do their own personal research and build on this statistical information.” Further data and information on the best investment locations can be found in Residex’s Best Rent Report – which includes the top 58 areas around Australia with investment potential. The report is available here: http://www.residex.com.au/best-rent-report To view property reports for Jerrabomberra or any of the top suburbs, visit http://www.onthehouse.com.au/ -ENDS- Media contacts Ashford Pritchard: E ashford@launchgroup.com.au <mailto:ashford@launchgroup.com.au> / T 02 9492 1040 / M 0411 020 680 Laura Douglas: E laura@launchgroup.com <mailto:laura@launchgroup.com> / T 02 9492 1000 / M 0452 505 859 About onthousehouse.com.au www.onthehouse.com.au is Australia’s most transparent and comprehensive real estate portal, empowering consumers to make informed property decisions by providing them with free access to information. Over 1 million unique browsers visit onthehouse.com.au every month to search listings and view in-depth property data, making it Australia’s third most popular real estate platform. Onthehouse.com.au is the flagship consumer offering of Onthehouse Holdings (ASX:OTH), the 360-degree property market services group that provides comprehensive real estate agency solutions, information and analytics services. Onthehouse Holdings businesses together help over half of Australia’s real estate agencies, as well as being used by financial institutions and other property-related professionals.

7 Aug

Untangling the knot of child abuse Blue Knot Day, October 27th, 2014

by launch-admin Aug 7, 2014 0 Uncategorized

MEDIA RELEASE Australia to unite in support of five million adult survivors of childhood trauma Australia, 23 July, 2014: The last Monday of October is ASCA¹s annual Blue Knot Day. This year, on the 27th October, Adults Surviving Child Abuse (ASCA), asks all Australians to unite in support of the estimated five million Australian survivors of childhood trauma[i] <#_edn1> . Blue Knot Day, ASCA¹s National Awareness Day, provides hope, optimism and pathways to recovery for the one in three adults affected by childhood trauma[ii] <#_edn2> . Following the release of the Royal Commission into Institutional Responses into Child Sexual Abuse¹s interim report in June, ASCA President, Dr Cathy Kezelman, said the significance of this year¹s Blue Knot Day is growing, as the issue of child sexual abuse has never been more prominent. ³The complex needs of adult survivors of child sexual abuse have long been ignored at great individual, societal and economic costs. Only now are we seeing the start of a coordinated response from government and services – yet there is much more to be done. As the spotlight remains on the issue of child sexual abuse, now is the time to rally together to applaud how far we have come and to raise vital funds needed to expand primary prevention. ³In Australia, one in three girls and one in six boys have experienced child sexual abuse in some form during their lifetime[iii] <#_edn3> . Research shows that the lack of professional education in this area is costing our public health system billions of dollars with misdiagnosed trauma. The economic impacts of children abused, is estimated to be up to $40 billion from a single year of abuse[iv] <#_edn4> ,² she said. This year Blue Knot Day will focus its attention on the education and training urgently needed for frontline practitioners who see people with issues related to underlying trauma, in all its forms, including sexual, physical, and emotional abuse, neglect and domestic violence. Dr Kezelman added: ³The Royal Commission¹s findings revealed it takes survivors an average of 22 years to tell someone about their abuse[v] <#_edn5> . This demonstrates the challenges for us all to identify, acknowledge and respond to issues of childhood trauma abuse. The Blue Knot Day initiative aims to raise awareness of the importance of education and training for practitioners and make this a topic that individuals and the wider community can talk about more openly. ³Blue Knot Day will be supported by a week long effort, which will allow the Australian community to hold their own local events and purchase the symbolic blue knot, via the ASCA website. With your support we will reduce the impact of childhood trauma and foster a healthier community, assist survivors to reach out for help and bring hope and optimism to those affected.² Acclaimed singer, ASCA ambassador and survivor, Rose Parker said: ³Untangling the impacts of child abuse can take a lifetime. This Blue Knot Day we are encouraging those affected to reach out for support. There has never been a better time for those who have suffered to speak out and be acknowledged, supported and appropriately assisted on their road to recovery. We know that with positive relationships and the right professional help, recovery is not just possible, but probable.² ASCA urges individuals, as well as organisations and workplaces, to get involved by donating to Blue Knot Day at http://www.givenow.com.au/blueknotday . By visiting the website the community can get involved with the Blue Knot Day events that help adult survivors reconnect with their families, friends and communities. All funds raised will help support the primary prevention work of ASCA through professional training for healthcare professionals and services, education for the community and support for survivors of childhood trauma and abuse. The full range of activities and details held during Blue Knot week (October 27th ­ November 2nd) will be added to the website over the coming weeks. To get involved please visit www.asca.org.au/blueknotday Statistics on childhood trauma and abuse in Australia: · An estimated five million Australian adults have experienced childhood trauma[vi] <#_edn6> . · In Australia, one in three girls and one in six boys is sexually abused before the age of eighteen[vii] <#_edn7> . Ignoring this health issue has a societal and economic cost: · Overseas studies show that when health practitioners identify and acknowledge the prior trauma of patients experiencing childhood trauma, there is 35% reduction in visits to doctor¹s surgeries and an 11% reduction in visits to emergency departments[viii] <#_edn8> . · Recent Australian research found that adults with a history of childhood abuse suffer from significantly more health conditions, incur higher annual health care costs and are more likely to harm themselves. The results suggest that child abuse has long-lasting economic and welfare costs. The costs are greatest for those who experienced both physical and sexual abuse[ix] <#_edn9> . · Australian studies show that child abuse survivors are almost two and a half times as likely to have poor mental health outcomes, four times more likely to be unhappy even in much later life and more likely to have poor physical health[x] <#_edn10> . · Global research shows that 76% of adults reporting child physical abuse and neglect experience at least one psychiatric disorder in their lifetime and nearly 50% have three or more psychiatric disorders[xi] <#_edn11> . · Global data found that 90% of public mental health clients have been exposed to multiple physical or sexual abuse traumas. Without intervention, adverse childhood events (ACEs) result in long-term disease, disability, chronic social problems and early death[xii] <#_edn12> . Help and support is available from the ASCA professional support line on 1300 657 380, 9am-5pm Monday-Sunday. – ENDS – Media Contact: Louise Proctor louise@launchgroup.com.au louise@launchgroup.com.au> 02 9492 1000 / 0452 574 244 About ASCA: www.asca.org.au ASCA is the leading national organisation supporting the estimated five million Australian adults who are survivors of childhood trauma, including abuse. ASCA provides hope, optimism and pathways to recovery for adults. At the forefront of pioneering trauma informed policy, practice and research, ASCA has been instrumental in supporting the work of the Australian Royal Commission into Institutional Responses to Child Sexual Abuse and people engaging with it. This includes the training of key workers and practitioners. In 2012 ASCA released Practice Guidelines for Treatment of Complex Trauma and Trauma Informed Care and Service Delivery, a global first in setting the standards for clinical and organisational practice. ASCA is a founding member of the national Trauma Informed Care and Practice Advisory Working Group. Formed in 1995, ASCA provides a range of services including professional phone support with trauma informed counsellors, a referral database, advocacy, research, workshops for survivors and their supporters, along with education, training and professional development for workers, organisations and health care professionals. [i] <#_ednref1> Estimated from a range of key sources placing the figure at 5 million adult survivors of childhood trauma. [ii] <#_ednref2> Estimated from a range of key sources placing the figure at 5 million adult survivors of childhood trauma. [iii] <#_ednref3> Royal Commission into Institutional Responses into Child Sexual Abuse, Interim Report, vol. 1 [iv] <#_ednref4> Taylor,P., Moore, P., Pezzulo L., Tucci J., Goddard, C. and De Bortoli, L. (2008). The Cost of Child Abuse in Australia, Australian Childhood Foundation and Child Abuse Prevention Research Australia Melbourne [v] <#_ednref5> Royal Commission into Institutional Responses into Child Sexual Abuse, Interim Report, vol. 1 [vi] <#_ednref6> Estimated from a range of key sources placing the figure at 5 million adult survivors of childhood trauma. [vii] <#_ednref7> Royal Commission into Institutional Responses into Child Sexual Abuse, Interim Report, vol. 1 [viii] <#_ednref8> Cambridge University Press 978-0-521-88026-8 – The Impact of Early Life Trauma on Health and Disease: The Hidden Epidemic Edited by Ruth A. Lanius, Eric Vermetten and Clare Pain [ix] <#_ednref9> Modelling the Relationship between Child Abuse and Long-Term Health Care Costs and Wellbeing: Results from an Australian Community-Based Survey* REBECCA REEVE and KEES VAN GOOL; ECONOMIC RECORD, VOL. 89, NO. 286, SEPTEMBER, 2013, 300­318 [x] <#_ednref10> Draper, B., Pfaff, J., Pirkis, J., Snowdon, J., Lautenschlager, N., Wilson, I., et al. (2007). Long-Term Effects of Childhood Abuse on the Quality of Life and Health of Older People: Results from the Depression and early prevention of Suicide in General Practice Project. JAGS [xi] <#_ednref11> Harper, K., Stalker, C. A., Palmer, S., & Gadbois, S. (2007). Adults traumatized by child abuse: what survivors need from community-based mental health professionals. Journal of Mental Health 1-14. [xii] <#_ednref12> Childhood Experience Study (Center for Disease Control and Kaiser Permanente, see www.ACEstudy.org) and The Damaging Consequences of Violence and Trauma (see www.NASMHPD.ORG). Chart created by Ann Jennings, PhD. www.annafoundation.org

7 Aug

Dr Katrina Warren partners with top Aussie blog Stay At Home Mum

by launch-admin Aug 7, 2014 0 Uncategorized

MEDIA RELEASE 5 August 2014 – Boom Video, Australia and New Zealand’s YouTube partner network, has announced a new partnership between celebrity vet Dr. Katrina Warren’s online pet channel and one of Australia’s largest mummy blogs, Stay At Home Mum (SAHM). The deal, a first for Dr. Katrina’s channel, will see her as the blog’s Pet Expert, providing content for the site, commencing from today. The pet channel, www.youtube.com/drkatrina , is about Dr. Katrina sharing her extensive knowledge and understanding of animals for the 63% of Australian households that own pets[1]. It is the first original Australian online channel to be produced by Boom Video, Australia’s leading online influencer network. SAHM will showcase a variety of content including an exclusive video series from Dr. Katrina about pet tips for families, produced specially to cater to the blog’s audience. They will also run existing videos from Dr. Katrina’s YouTube channel. Dr. Katrina, a mum herself, said she is thrilled to partner with such a great blog and be able to provide more information combining both her passions of kids and pets. “I love being able to deliver my messages through video content on YouTube, it’s a great way to share knowledge and reach out to fans,” she said. “We’ve been really pleased with how the channel is tracking so far and it’s great to be able to strengthen it by partnering with Stay At Home Mum. Their audience is a perfect fit for me, so many families want to get pets when their kids are little – pets enrich children’s lives in many ways – but it can be a lot to manage, so I have some helpful advice to share.” Jody Allen, founder of SAHM, said: “I am more than excited to announce our partnership with Dr. Katrina Warren, resident veterinarian on The Today Show. I am confident that having Dr. Katrina on hand to provide expert advice on pet care will benefit the entire Sahm community! After all, our pets are part of the family too and most of the team here at Sahm are devoted parents to both our kids and our animals.” Spiro Pissas, Commercial Director for Boom, who assist Dr. Katrina in the creation, production and content sharing for the channel, said the partnership is a win-win for both sites. “The partnership will see Stay At Home Mum receive some great and relevant content for their audience and at the same time allows Dr. Katrina to tap into an existing community and further get her messages out. These kind of arrangements can really help boost the engagement and traffic of YouTube channels,” he said. – ENDS – For media enquiries, interview requests and further images Laura Douglas, laura@launchgroup.com.au laura@launchgroup.com.au> t: 02 9492 1002 m: 0452 505 859 Sarah Bond, sarahbond@launchgroup.com.au sarahbond@launchgroup.com.au> t: 02 9492 1034 m: 0449 543 181 About the Dr Katrina Pet Channel Dr. Katrina Warren is a qualified veterinarian, author, event MC and dog trainer who has appeared across all media platforms. She is the resident veterinarian on the Today Show and has hosted a number of popular TV shows. Her first bestselling book Wonderdog starred Toby the border collie who was known and loved Australia-wide. The content is distributed across Boom’s digital multi-channel network and Dr Katrina’s online platforms: * YouTube: www.youtube.com/drkatrina * Twitter: www.twitter.com/drkatrinawarren * Facebook: www.facebook.com/drkatrinawarren * Instagram: www.instagram.com/drkatrina About Boom Video and the Boom Natives Boom Video is Australia and New Zealand’s first YouTube partner network, multi-channel network and online influencer talent agency. Formed in 2010, Boom was born from the evolving way that consumers are engaging with video content and the need for experts who could bridge the divide between advertisers and content creators. Boom Video supports brands and their agencies to seed content among digital influencers to get it seen, engaged with and shared. In 2013 production studio Boom Natives was launched to connect brands and TV networks with talent, and to create original channels and content for online and social channels. Boom Video and Boom Natives’ network of online influencers reaches tens of millions of users, and incorporates Australia’s first YouTube partner network. For more information: www.boomvideo.com.au About Stay At Home Mum Stay at Home Mum is one of Australia’s largest parenting websites and currently the largest community of mothers on Facebook. The site reaches over 450,000 users each month and has more than 430,000 fans on Facebook . http://www.stayathomemum.com.au/ [1] http://kb.rspca.org.au/How-many-pets-are-there-in-Australia_58.html _____ [1] http://kb.rspca.org.au/How-many-pets-are-there-in-Australia_58.html