REFFIND brings the trust economy to SMB recruitment market
· First startup for digital foundry Digital4ge led by ex REA and Velteo CEO Jamie Pride
· Experienced executive Brent Pearson appointed to lead business
· Innovative mobile platform helps SMBs find new hires through their personal networks
Australia, 21 October 2014: Australian start-up foundry Digital4ge today launched its first venture, REFFIND: a mobile application that helps businesses transform the way they recruit through employee referrals.
Founded by Digital4ge partners Jamie Pride and Ben McGrath, REFFIND aims to disrupt the global $27bn hiring solutions market – by bringing the trust economy espoused by Uber and AirBnB to the recruitment process. REFFIND is an easy-to-use mobile app that allows users to create a job and then incentivise contacts in their trusted networks to refer potential candidates.
Digital4ge partner Jamie Pride said that the idea for REFFIND was shaped from the founders’ personal experience of growing businesses.
“As any business owner knows, the process of hiring new staff is a time-consuming and often highly frustrating experience. It’s a question of “post and pray” for the right person to apply using an online job board, or investing in expensive and often-unpredictable recruitment consultants.
“We realised that the best people we ever hired came through personal recommendations. There is a real gap in the market for a simple tool that enables businesses and startups to reach new people through their trusted sources.”
Referrals are the number one source of external hiring, the number one source of new hire quality and the fastest way to find good staff. REFFIND is a simple to use mobile app which allows business owners to reward successful referrers with a cash amount between $250 and $2,000. Typical recruitment costs vary from $300 to $600 for an ad on a platform such as seek.com, and from $10,000 to $15,000 for a successful placement from a recruiter.
Leading the development of REFFIND will be newly appointed CEO Brent Pearson, a highly experienced recruitment technologist who co-founded HRX and headed up strategy and planning for monster.com. With an in-depth experience in recruitment solutions, Mr Pearson is tasked with launching the product in Australia and internationally.
Brent Pearson, CEO, REFFIND, commented: “REFFIND has a huge potential to help business owners, particularly those in industries such as technology and media where networks exist, but it’s just not very easy to tap into them for referrals.
“Referrals are the best way to hire staff. By offering a beautifully simple mobile product, we hope to bring back some enjoyment into the experience of growing your business.”
REFFIND product points:
· Easy to use mobile app
· Free to post jobs, rewards only paid when candidates are hired
· Users can create and post a job in 30 seconds
· Connects employer to referrer’s trusted network
· Referral rewards between $250 – $2,000
· Referrer/charity reward split option
REFFIND is the first startup for Digital4ge – which aims to found up to six new ventures over the next 12 months by providing seed funding and placing professional management teams to lead new startups. Digital4ge was founded by former realestate.com.au CEO, Deliotte Partner, and Velteo founder Jamie Pride, and former FreshWeb Founder, Ben McGrath.
REFFIND transforms how companies recruit through employee referrals. A user-friendly mobile application streamlines the process, allowing employers to tap into their personal and industry networks to identify top talent. REFFIND is built around the trust economy as it bridges the gap between employer and candidate, with referrer incentives of cash or charitable donations. For more info: www.REFFIND.com.
Digital4ge is a startup foundry, with a focus on digital technologies. They provide a flexible approach to getting startups from concept to fully-fledged businesses – whilst reducing the risk for founders and investors. They bring together the best people to build and grow the business. For more info: www.digital4ge.com.