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Bottlepops tops, as founders snag $150,000 funding on Shark Tank

launchgroup.com.au > Blog > News > Bottlepops tops, as founders snag $150,000 funding on Shark Tank

Bottlepops tops, as founders snag $150,000 funding on Shark Tank

launch-admin Jul 17, 2015 0 2041



Melbourne, 16 March 2015 – The founders of interactive bottle-opener startup Bottlepops have landed a life-changing investment from Steve Baxter and Andrew Banks, following a hair-raising pitch on Shark Tank, which aired on TEN last night.


Based on an idea hatched by sport-crazed mates Greg Jury and Stephen Brooks over a beer in Japan while returning from a volleyball tournament, Bottlepops’ talking bottle openers are a ‘world-first’ product, with a global patent pending. The result of almost a decade of product development to craft the perfect beer opening experience, the openers are designed around a host of sporting and entertainment themes. Fully customizable, they are aimed at both individual and corporate customers with order sizes ranging from 1 to over 500,000.


Stephen Brooks, Co-founder of Bottlepops, commented: “We are stoked to have clinched two Sharks and gained the investment we need to take Bottlepops to the next level. Having invested over $185,000 of our own money over the past ten years, we’ve started to achieve real traction in the market following our launch last year. The funds raised from Shark Tank will allow us to expand our distribution channels in the US as well as develop some exciting new product ideas.


“We’re also honored to be able to add the support and mentorship of two of Australia’s leading businessmen to the Bottlepops team.”


On last night’s episode of Shark Tank, Jury and Brooks accepted a combined offer from the two Sharks of $150,000 for 40% of their company, having wowed them with the quality of the product, and their initial market traction.


Steve Baxter, Internet pioneer and startup investor, said it was hugely encouraging to see a unique Australian-based innovation with so much potential for global expansion.  


“Bottlepops’ genius is in the simplicity of the product – it is not only functional but it has huge entertainment and novelty value. Bottlepops have the potential to be the bottle-openers of choice for sports fans across the world,” he said.


“I’ve always said the investors behind the business are as important or even more so than the business concept itself. Bottlepops was a no-brainer for me because the founders behind the idea are not only passionate about their product and ambitious about where they can take it, but they know exactly what they are talking about.”


Andrew Banks, who is Los Angeles based, added: “This product and the founders behind it are unique and the Licensing opportunities in the US market are nothing short of “huge” so we are pumped!”


Greg Jury, co-founder and Director of Bottlepops, commented: “We couldn’t pass up the opportunity to try out our luck on Shark Tank. The applications for the series opened around the same time we were in the midst of approaching venture capitalists about Bottlepops – the chance for exposure was too great to turn down.”


Bottlepops bottle-openers can be ordered online at: http://www.bottlepops.com/products/. A portion of every bottle-opener sold is donated to Cystic Fibrosis Australia to aid in their research to find a cure.


– ENDS –

Media contacts


Ashford Pritchard, Launch Group                                                                                                                              

 E: ashford@launchgroup.com.au | M: +61 411 020 680 | T: +612 9492 1040


Laura Blue, Launch Group                                                                                                                           

E: laurab@launchgroup.com.au | M: + 61 416 699 925 | T: +612 9492 1000.


About Bottlepops™


Bottlepops™ sport designed talking bottle openers was developed to provide a variety of gift and merchandising sectors a high quality product that delivers an all round entertaining and jovial experience for consumers. The Bottlepops™ novelty began in 2004 and launched in 2013 following years of research and development to capture the original vision. For a list of products offered by Bottlepops go to: http://www.bottlepops.com/products/


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