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January 2016

launchgroup.com.au > Blog > 2016 > January
28 Jan

SeventeenHundred Unveils Top Strategies Used By Business To Promote Better Employee Work/Life Balance

by launch-admin Jan 28, 2016 0 News

Sydney, January 28: SeventeenHundred, the work-life, diversity and inclusion solutions provider, has today announced the five strategies that its clients found to be the most successful when seeking to create a better work/life culture for their employees.


With technology enabling workers to effectively take their offices with them – whether out and about or at home – the expectation that employees are available, whether they are at their desks or not, is now standard. Managed well, having to be available outside of the standard work-day can allow for a strong work/ life balance, by giving staff the ability to be flexible in where they work. This allows employees to manage their responsibilities as carers, or look after their health, without having set hours that they are expected to be in the office.


Practical experience in implementing work/life balance has shown that in many cases this opportunity is misunderstood and poorly implemented, and often used more as a way to extend working hours so they become invasive into the home, rather than allow employees greater control over their use of time. The result is that many approaches to implement work/life policies lead to greater dissatisfaction within the workplace.


It is for this reason that SeventeenHundred believes organisations should think of work/ life balance as work/ life integration; where management seeks to break down the attempt at building a clear line between work and “life,” and instead makes work a part of – but not the entirety of – a person’s life.


There are five key strategies that organisations that have implemented successful work/life programs follow:


·       A focus on flexibility – Organisations that provided flexible work, carer support programs, and emergency back up care/ access to resources were the ones that were most successful in helping employees juggle between their work and life commitments.

·       A review of the culture within the business – Businesses that took the time to review how people worked, whether they spent long hours in the office just to be seen, whether they were encouraged to be flexible with their work when they needed to, and how employees were being managed by senior executives, were the ones that had a firmer understanding on the kind of working culture within the organisation. This process allowed executives to adjust strategy if the review uncovered problem areas.

·       Ensuring teams are properly resourced – Poorly resourced teams will exhibit a series of indicators that the culture review within the business will red flag – long hours, poor retention, absenteeism, negative commentary in engagement surveys and exit interview data. One of the best things that businesses can do to improve work/ life integration is ease the stress burdens placed on each individual person by resourcing their work properly.

·       Making managers more accountable with facilitating work/ like integration – The businesses meeting their work/ life balance goals best are those that are encouraging the managers to be keeping an eye on hours worked, and encouraging staff not to work long hours simply to create the perception of working long hours. Some are, almost literally, pushing their staff out the door, and such a gesture is appreciated.

·       Increase awareness of employee entitlements; communication with employees around the flexible work entitlements, carer’s leave and other such support programs – Employers that are providing their staff with quality content and communication on strategies to facilitate a stronger work/ life integration are the ones that find employees more invested in the programs, thus improving the management of their work/ life balance.


“We are seeing more organisations understand just how important it is to get the work/ life balance – or work/ life integration balance –right for their staff,” Fiona Hitchiner, Diversity and Work-Life Specialist at SeventeenHundred, said.


“With such a tight employment market at the moment, retention and staff happiness are critical factors in maintaining the overall health of a business. We have found that organisations took their work/ life balance strategies far more seriously in 2015 than ever before, and the early signs for 2016 is that this growth in focus is only going to accelerate.”


– Ends –


Media Contacts


Matt Sainsbury, Launch Group

E: matthew@launchgroup.com.au | M: +61 423 393 300 | T: +612 9492 1000


Laura Blue, Launch Group                                                                                                                                

E: laurab@launchgroup.com.au | M: + 61 416 699 925| T: +612 9492 1000


About SeventeenHundred

SeventeenHundred provides work-life, diversity and inclusion solutions that support organisations and their employees.SeventeenHundred provides services that help people balance work commitments and external responsibilities, with the aim of making life easier.

21 Jan

MCN expands its Television-OOH network, boosting shopping mall advertising in 2016

by launch-admin Jan 21, 2016 0 News

20 January 2015: Multi Channel Network’s (MCN) innovation in shopping mall advertising continues to grow, with the company announcing a significant expansion to its Television Out-Of-Home (TV-OOH) offering across the country.


MCN TV-OOH is a content driven, audio enabled network of digital HD television screens in shopping centres; designed to inform, engage and entertain consumers whilst they are in a purchasing frame of mind.


The new TV-OOH offering now includes a total of 36 large format, full motion 16:9 screens driving advertising opportunities with broadcast quality content provided by Network Ten and Foxtel to ensure shoppers enjoy a true television experience when out and about.


The expansion is a key part of MCN’s strategy to provide advertisers with a unified platform which connects brands with their customers through the journey from their living room to the point of sale. The network’s full audio capabilities allow advertisers to air their TVC and provide a consistent message from couch, to cash register. 


MCN CEO, Anthony Fitzgerald, said: “The outdoor media market is one of the most rapidly growing advertising sectors in Australia. With MCN investing and innovating in a true Television-style OOH network, we can offer advertisers an incredible opportunity to close the loop and extend their message through to the point of purchase.”


Advertisers can also benefit from localised messaging, dayparting, plus truly innovative advertising opportunities such as augmented reality, social media amplification and live streaming. Additionally, customised call-to-action messages can be inserted to run immediately following any advertisement.


MCN National Director – TV-OOH and Qantas In-Flight Entertainment, Paul Sutcliffe, said with an increasing number of buyers seeking true unified advertising solutions for their clients, the ability to offer a television style experience out of the home is more important than ever.


“In 2016 we will see increased demand for a combined screen experience, giving audiences a seamless content experience regardless of where they are,” said Mr Sutcliffe. “Expanding our TV-OOH Network is an integral part of MCN’s broader unified television strategy, providing best-of-class content for our clients to their customers in all spaces.”


To rollout the expansion, MCN have partnered with shopping centre managers QIC and Vicinity Centres (whose portfolio includes Australia’s largest shopping centre, Chadstone, in Melbourne, and Castle Towers in Sydney).


MCN’s TV-OOH business accounts for over 215 million shopper visits and $8.2 billion in retail turnover annually. MCN also has plans to leverage their 200,000 strong Multiview panel and partnership with Quantium to enable media buyers to accurately identify which malls their key buying demographics are shopping in.




For more information contact: Matthew SainsburyLaunch Group mobile: 0423 393 300


About MCN: MCN is a joint venture between Foxtel, FOX SPORTS and Network Ten. MCN is responsible for the advertising interests of 15 capital-city free-to-air channels from Network Ten, 70 subscription television channel brands across Foxtel, 118 premium digital publishers and online catch-up and streaming TV service tenplay. Additionally, MCN represent 3 IPTV services, 31 Digital-Out-Of-Home-TV screens and Qantas’ domestic and international inflight entertainment network. MCN delivers the extraordinary combination of a high value national subscription television audience, with the fastest-growing free-to-air network, plus the largest broadcast-quality digital video network in Australia. MCN brings life to ideas, creating insight-driven communication solutions, which not only reach, but create a dialogue with consumers. Our world class data and trading platforms will make your campaign more targeted, more accountable and more powerful than ever before. For more information: www.MCN.com.au