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February 2016

launchgroup.com.au > Blog > 2016 > February
18 Feb

Aussie e-Commerce solution partners with Australia Post to help businesses sell globally

by launch-admin Feb 18, 2016 0 News

Brisbane, 16 February 2016: End-to-end e-Commerce solution provider, Neto, today announced a partnership with Australia Post, to help Australian businesses sell online and compete globally. The alliance offers Australia Post customers a scalable, all-in-one solution to integrate sales channels, orders, payments, customer information and accounting with Australia Post delivery services. 


Importantly, for Australia Post customers, Neto simplifies the freight-sending process by enabling them to pick, pack then print their Australia Post shipping labels with a click of the mouse.


Ryan Murtagh, Founder and CEO of Neto, has focused his energy on developing the Neto platform, which is praised by many for its smart and direct integrations. 


“Operating several online stores and struggling to scale my own ecommerce business effectively with the tools available to me, I decided to solve the problem through innovation,” said Mr Murtagh. 


“Using Neto as a basis for people to sell their products online, we have partnered with a number of accounting, point of sales, inventory management and marketing platforms, as well as key shipping providers such as Australia Post – enabling businesses to fulfill their orders efficiency.


“Working closely with Australia Post allows us to not only efficiently fill local orders, but also those from its global customer base. We have allowed Australian businesses to not only efficiently fulfill orders locally, but worldwide.” 


Ben Franzi, General Manager eCommerce Platforms and Digital at Australia Post, said the digital world is providing unprecedented opportunities for Australian businesses to compete and succeed on a global scale. 


“Australia Post is partnering with the world’s leading ecommerce providers to make it easier for our business customers to get online to manage, track and dispatch their orders securely and simply.


“Our new partnership with Neto empowers businesses to manage their ecommerce and operational needs directly, offering a smarter, seamless way to send parcels with us,” Mr Franzi said.


With Neto majority-owned by Telstra, the Neto-Australia Post partnership essentially combines the ecommerce efforts of two iconic Australian brands to back Australian businesses with a user-friendly approach to label creation, rate access and better visibility of their parcels.


– Ends –


Media contact:


Matthew Sainsbury, Launch Group

E: matthew@launchgroup.com.au | T: 02 9492 1040 | M: 0423 393 300


Louise Proctor, Launch Group

E: louise@launchgroup.com.au | T: 02 9492 1003 | M: 0452 574 244


Australia Post National Media Line

E: media@auspost.com.au | T: 03 9106 6666

18 Feb

StartupAUS announces Alex McCauley as CEO

by launch-admin Feb 18, 2016 0 News


Australia, 17 February 2016: StartupAUS, Australia’s peak advocacy group for startups, has today formally announced Alex McCauley as the organisation’s new CEO, effective from Friday, 19 February. Mr McCauley will work with the StartupAUS board to continue its mission to transform Australia through technology entrepreneurship. 


Mr McCauley will take over from StartupAUS Founding Director and Interim CEO, Peter Bradd, who led the not-for-profit organisation with distinction for his six-month term and will continue on within the organisation as Chairman.


Mr McCauley joined StartupAUS in 2015 as Head of Strategy and Advocacy. He was responsible for developing StartupAUS’ extensive contribution to the Federal Government’s National Innovation and Science Agenda and the StartupAUS report on the outcomes of the national Innovation Policy Hack in October 2015


Prior to joining StartupAUS, Mr McCauley spent three years as an Australian diplomat in Tel Aviv. During his time in Israel, he led the Australian Embassy’s strategy and analysis on regional security issues, as well as entrepreneurship and innovation policy. 


Reflecting on his appointment, StartupAUS CEO, Alex McCauley, said: “I am delighted to have been given the opportunity to play an important role helping Australia’s economy work through this transformative phase. StartupAUS is an organisation that has a great deal to contribute to the future of Australia and I’m very excited to be part of that. 


“Australia has come a long way recently in recognising the direction we need to take to safeguard our future prosperity, however there is a lot more to do. I look forward to continuing to work with all of our stakeholders to help make Australia one of the world’s leading startup ecosystems. We need to think creatively and act boldly to allow us to take full advantage of the huge windfall technology can deliver. 


“This year StartupAUS will release its most ambitious Crossroads Report to date. We’re currently hard at work gathering examples of best practice policy from around the world in order to help Australia join the elite ranks of startup ecosystems in the US, Israel, the UK, and elsewhereThere is a political and economic imperative to ensure we take full advantage of the vast opportunities presented by emerging technology and StartupAUS will be at the forefront of those efforts,” Mr McCauley said.


StartupAUS Chairman and outgoing CEO, Peter Bradd, said he was delighted by the appointment of Mr McCauley to the StartupAUS CEO role.


“Alex has been an integral part of the StartupAUS team over the past six months. His extensive understanding of innovation culture, as well as his expertise in policy and advocacy can be greatly attributed to his former role as Australian diplomat in Tel Aviv, Israel. Alex’s experience working closely with government and entrepreneurial personalities made him the perfect candidate choice for this leadership role. 


“As Chairman of StartupAUS, I look forward to continuing to work alongside Alex in what will be an exciting year of innovation, ideas and implementation from government, industry and the broader business community,” Mr Bradd said.


Minister for Industry, Innovation, and Science, The Hon. Christopher Pyne MP, congratulated Mr McCauley on his appointment as CEO.


“Organisations like StartupAUS play an integral role in working to accelerate the growth of Australian startups across the country,” Minister Pyne said. 


General Manager at Fishburners, Murray Hurps, said: “StartupAUS has been instrumental in helping Australia understand the importance of startups, as well as the barriers to their progress. Peter Bradd will be missed, but the goal is certainly more important now than ever before. Alex has our full support, and best wishes.”


CEO of Australian Private Equity & Venture Capital Association Limited (AVCAL), Yasser El-Ansary, said: “StartupAUS has made a significant and important contribution to the innovation and entrepreneurship policy agenda that we have in Australia right now. We’ve been collaborating with StartupAUS right from the time of its inception, and we’re very much looking forward to continuing that work with Alex in the period ahead.”


Mr McCauley continued: “We are in the process of finalising a range of corporate partnerships for 2016 to help us build our team so that we can meet the increasing need for trusted voices in the national conversation on innovation and startups. 


“We have also received extremely generous support from two individuals – Co-Chairman of CHAMP’s Board of Directors and Investment Committee, Bill Ferris, and Director and Co-Founder of Allen & Buckeridge, Roger Allen. The personal generosity of Bill and Roger has been very humbling; it’s fantastic to have such luminaries of the Australian business community recognise the importance and quality of the work StartupAUS has been doing. On behalf of StartupAUS and the startup community more broadly I want to say a special thanks to both of them,” he said. 






Louise Proctor louise@launchgroup.com.au 02 9492 1003 / 0452 574 244


About StartupAUS


StartupAUS is a not-for-profit entity with a mission to transform Australia through technology entrepreneurship. StartupAUS believes a strong home-grown tech sector is vital to future Australian jobs and wealth. But getting there will require a national imperative to create the right environment, with a supportive culture and more entrepreneurs with the right skills. www.startupaus.org


Alex McCauley bio


Alex McCauley is the CEO of StartupAUS. He has previously worked as a lawyer, and a diplomat for Australia’s foreign service. 


StartupAUS is a not for profit organisation with a mission to transform Australia through technology entrepreneurship. Alex will continue the organisation’s mission in his new role as CEO.


Having spent three years as an Australian diplomat in Tel Aviv, Alex joined StartupAUS in 2015 as Head of Strategy and Advocacy. He was responsible for developing StartupAUS’ extensive contribution to the Federal Government’s National Innovation and Science Agenda. He also wrote the StartupAUS report on the outcomes of the national Innovation Policy Hack in October 2015.


During his time in Israel, Alex led the Australian Embassy’s strategy and analysis on regional security issues, as well as entrepreneurship, innovation, policy and cooperation. 


Alex has qualifications in law, political science, and economics from the University of Sydney.

18 Feb

Passion for Fashion pays dividends for 6 creative entrepreneurs

by launch-admin Feb 18, 2016 0 News


Creative Enterprise Australia entrepreneurs announced for 2016 Fashion Accelerator


Australia, 18 February 2016: QUT Creative Enterprise Australia (CEA) today revealed the six fashion entrepreneurs selected to take part in its intensive, five-month Fashion Accelerator program. Now in its fifth year, the new program has attracted a number of high-quality applications. Of the six entrepreneurs selected, one will be relocating from Melbourne for the program’s commencement on 23 February.


QUT Creative Enterprise Australia’s Fashion Accelerator is Australia’s only Fashion Accelerator program that supports fashion entrepreneurs, providing them with real world knowledge and experience in a high-tech environment.


Operating since 2011, the Fashion Accelerator has helped develop brands including Gail Sorronda, SOOT, Monica Tovar and Christie Millinery. Program participants are mentored by industry leaders and are provided with access to industrial grade equipment, individual workspaces, development support, masterclasses and workshops.


Chief Executive Officer of QUT Creative Enterprise Australia, Anna Rooke, said the high quality of the applicants bodes well for the future of Australia’s A$3 billion fashion industry.


“We had a terrific response from across Australia and overseas this year. This is a great sign that our Australian fashion industry continues to innovate with the changing pace of the industry. There has never been a better time to become a fashion entrepreneur – with digital technology disrupting and transforming established and emerging fashion brands, and bringing down key barriers to global opportunities.


“The impact of creative skills to the future of business in Australia cannot be over-estimated. Our creative industries in Australia are valued at more than A$35 billion. Now, more than ever, Australian creative startups and entrepreneurs are holding their own within this globally US$2.25 trillion industry,” Ms Rooke added.


The six participants are:


  • Rosa Altadonna of Zalbah: Comfortable and casual pyjamas, loungewear, kaftans and accessories for professional women and/or working mums;
  • Arkie Barton of Arkie: Design aesthetic predominantly informed and inspired by heritage and indigenous influences with a focus on textiles and print design;
  • Natasha Lewis Honeyman of Rui: Textile art inspired by culture, history, nature, exploration and traditional art practises, which can be translated onto various mediums;
  •  Paolo Lolicata of Locilu: Handmade men’s and women’s accessories inspired by old world influences and culture deriving from Sicilian heritage;
  •  Melinda Maxfield of Spacefairy: A fun clothing and costume brand, which promotes happiness and self-expression, and;
  • Melanie Taylor of Peach & Aubrey: A handmade inspired collection of children’s wear where focus to simple details and fabrics are key.

One of this year’s participants, QUT graduate, Arkie Barton will be attending Melbourne Fashion Festival’s Indigenous Runway Project in March.

Designer and owner, Arkie Barton, said: “CEA’s Fashion Accelerator is going to be an eye-opening experience. While I have a strong background in design and textiles, the accelerator will help me to really grasp and understand the financial side of starting a fashion business. I have so many ideas that I want to see get off the ground – I think the program is the perfect platform to make this happen.”

“Throughout the program I will be focusing on developing my concept and developing the aesthetic of my label. My plan is to have a developed range by the end of the five months, so that with my samples, I can move into production and ultimately start approaching investors and stockists,” Ms Barton said.

Fashion businesses that expressed interest in this year’s Fashion Accelerator program or future years, can register now to take part in the Fashion Workshop hosted by Vanja Stace from Stace & Co. on 23 February.

– Ends –


Media Contact

Laura Blue, Launch Group                                                                                                                                

E: laurab@launchgroup.com.au | M: + 61 416 699 925| T: +612 9492 1000.



About QUT Creative Enterprise Australia (CEA)


CEA helps start, grow, scale and connect creative companies as Australia’s leading creative accelerator and investment fund. Providing essential business skills and pragmatic training focused on company growth and investment, CEA accelerates companies with a focus on design, fashion, entertainment, photography, music, film and television, digital technology, games and interactive content.

Since 2008, CEA has helped establish more than 40 startups, supported over 500 creative industries businesses and raised over $25 million in investment.

CEA offers access to business mentoring programs, special events, research expertise and capital to foster the growth of the creative industries in Australia.


15 Feb

River City Labs Unveils Six Reasons to Quit Your Day Job & Follow Your Startup Dream

by launch-admin Feb 15, 2016 0 News

Australia, (embargo) 10 February: Co-working community and startup hub, River City Labs, has today announced five popular reasons that those in its network of entrepreneurs quit the 9-5 rat race to follow their startup dreams in 2016.


General Manager of River City Labs, Josh Anthony, said: “River City Labs has learned that at the start of every New Year, people take a step back and reflect on where they’re at in their career and where they want to be. In many cases, they come to realise that the typical 9-5 job is just not cutting it anymore. They want something more than what the typical work grind has to offer.”


“I’d encourage people to leap straight into forming their own startup, and to work out their action plan along the way. The more time you spend planning ahead, the less likely you are to actually make the leap. One thing is certain, even the most thought out plans will have to change once you hit reality. It seems counterintuitive but too much of a plan B can be detrimental to your plan A. The reality I see is that more than 90 per cent of startups fail or fail to grow big. If you hesitate or hold back even a little bit you’ll actually increase your risk of failure,” Mr Anthony added.


According to Startup Muster’s latest report, 33.3 per cent of people who pursued a startup did so because they were dissatisfied with their previous job, while 50 per cent of people who started out on their startup journey had no previous startup experience.[1]


Investor and entrepreneur, Steve Baxter, commented: “In 2006 some very brave souls launched a service to broadcast messages to anybody that cared to listen, the messages were limited to sms size (140 characters) back in a time where most people had volume charged accounts and the smart phone as we know it now did not exist. The backers in the first round of investment that Twitter took were either very brave or insightful. The point is, who really thought it would work and work to the extent it currently is. This once startup has not only created tremendous wealth but has also created a brand new communications medium that is only ten years old this year.”


Mr Baxter added: “We need to try more crazy stuff, people trying crazy stuff need to surround themselves with smart opinions and help. Places like River City Labs are ideal for this. Is your idea crazy? It probably doesn’t matter and who cares, if people use it and it can generate revenue then all of a sudden it isn’t crazy. Unless you go for it, you will never know. It’s time to #startsomething.”


Here are six reasons to leave your day job and build your own startup:


1.     Break from the mould


Jordan Oudejans, Co-Founder of Puntaa, said: “A normal day job can get a bit stale and you can end up being like a cog in the system just turning over. Having your own startup is a massive challenge, and you need to be thinking and working all the time. Every day is different, new challenges, everything is going well then bang you get hit with something from left field you need to adjust and manage.


“But it’s also exciting, full of variety, and at the end of it you’ll own something that is genuinely unique and not like anything else out there. There’s an adrenaline rush in doing that that can’t be compared to anything else,” he added.  


2.     Flexibility


Richard Eastes, Co-Founder of GreenSocks, said: “It might sound counter-intuitive because you usually work longer hours in your own business, but the ability to choose your hours is a freedom that most workplaces don’t offer. For example, today I started work at 11am. I might finish at 2am. That’s what works best for me and allows me to be my most productive. But this is not the norm in a traditional office job that would require me to conform to someone else’s rules and office hours.”


3.     Your time becomes more valuable


Pablo Farias, Founder of Zenva, commented: “In traditional career paths people have an hourly rate. One hour of their time is equivalent to X amount of money. If you build a tech startup it’s very much likely you’ll charge users for a service or product they can use online or though technology. What this effectively does is separate your time from income. Your income will increase as you find more customers. This is not necessarily related to how many hours you put in, but in how effective the use of this time becomes.

“In traditional career paths people are encouraged to work longer hours by default, which does not always yield better results. When you run your startup, you can focus on what does matters,” added Mr Farias.


4.     Family time


Andrea Martins, Co-Founder of GreenSocks, commented: “Working in my own businesses has always allowed me to be there for my kids. From school drop-offs and pick-ups, to sports runs, school ceremonies and play dates, I’ve always been able to juggle work and family. That’s a luxury that I would never have been available to me if I was an employee elsewhere.”


5.     Be the change


Pablo Farias, Founder of Zenva, said:Working on a project that has a potential to have a massive impact in millions of people is a very rewarding activity. This can also apply to many traditional career paths, but many organisations fail to transmit this vision to their employees.


In my case with my startup Zenva, giving people to free or very affordable access to high-demand skills gives me a sense of purpose and motivates me to work hard. We’ve taught coding to over 150k students from 194 countries, and most of them come from emerging nations where people have very limited resources. Receiving thank you emails, good reviews, or just looking at projects built by our students has been a very rewarding experience,” Mr Farias said.


6.     Life is short


Damon Oudejans, Co-Founder of Puntaa, said: “You’re going to die eventually. So roll the dice, have a crack, and try do something remarkable with your life. By being born in Australia we’ve won the birth lottery, and we have an unbelievable advantage over the majority of the rest of the world. Take this opportunity with both hands, don’t sit back and cruise. 


“Life is a game and you never beat the game by selling your time to the man.  Get out of the rat-race, get out of the traffic. Traffic is a massive waste of time and drives your stress levels through the roof. It’s not good for longevity,” Mr Oudejans added.


Richard Eastes, Co-Founder of GreenSocks, commented: “I remember reading a few years ago about an Australian palliative care nurse who counselled the dying in their last days. She came up with the top five regrets that people had on their deathbed. One of them was about working too much in a job that felt like a treadmill experience. That really impacted my thinking when I left my previous business and decided to start a new startup.”[2]


– Ends –


Media Contacts


Laura Blue, Launch Group                                                                                                                                

E: laurab@launchgroup.com.au | M: + 61 416 699 925| T: +612 9492 1000


About River City Labs

River City Labs is Brisbane’s premier co-working community and central clubhouse for tech startups. They are a not-for-profit organisation aimed at fostering Queensland’s startup ecosystem.


Current membership sits at over 100 members ranging from early stage startups and founders to established startups and entrepreneurs who have successfully raised capital in the last 18 months.


River City Labs focuses on providing the right environment for entrepreneurs to make valuable contacts while learning from peers, mentors and industry experts helping them to connect, work and grow. 


15 Feb

Cohort shares its innovative solutions with New Zealand’s international students

by launch-admin Feb 15, 2016 0 News

New Zealand, 29 January: New Zealand’s reputation as a global hub for entrepreneurship has been bolstered with Australian-born Cohort Solutions, a diversified service provider to international students, establishing a New Zealand headquarters and preparing its rollout of products ahead of the 2016 university and college intake. 


New Zealand Country Manager, Guy St Clair, commented: “International education is New Zealand’s fifth largest export industry, and the Government has set the sector a goal of doubling its revenue to NZ$5 billion by 2025. Cohort’s expansion into New Zealand is perfectly timed to meet this massive increase in demand.”


Cohort Solutions will take a staggered approach to launching its quality range of services into the New Zealand market. These include but are not limited to:


·      Cohortpay: a platform that allows overseas students to pay tuition fees in their home currency while also reducing international transfer fees;

·      CohortSIM: a flexible plan that sees a prepaid SIM card sent to students ahead of their relocation to New Zealand, allowing them to call, text and access social media immediately upon arrival;

·      Student Health NZ: Health and travel insurance, and;

·      Accommodation


Mr St Clair added: “While the market in New Zealand is different to Australia, there are many synergies that we can leverage to ensure speed to market of our products, with a big drive for the first quarter of 2016. We are off to a strong start with Cohort Solutions having recently secured a partnership with New Zealand’s major telecommunications provider Skinny Mobile for its CohortSIM product.”


CEO of Cohort Solutions, Mark Fletcher, commented: “We wanted to first go to market in New Zealand with Cohortpay, a product that provides international students with immediate and sizeable savings just in time for semester one. We look forward to the steady rollout of all our products and services in the coming months, as we establish our position in New Zealand’s international education landscape.”


Cohort Solutions currently serves more than 18,000 students in over 160 countries. For a more comprehensive breakdown of its products and services, visit: http://cohortsolutions.com


– End –


Media Contacts


Laura Blue, Launch Group                                                                                           

E: laurab@launchgroup.com.au | M: + 61 416 699 925| T: +612 9492 1000.


About Cohort Solutions

Cohort Solution’s innovative vision is to reduce the cost of international education by decreasing the cost of tuition for international students; and to provide value-enhancing products for service providers in the international education industry.

15 Feb

Zenva looks to Kickstarter to fund coding education app, Codemurai

by launch-admin Feb 15, 2016 0 News

Australia, 11 February: With Australia facing a critical shortage of coding skills, Brisbane startup, Zenva, has launched a new Kickstarter campaign to raise funds to build Codemuari, a mobile app that teaches programming to users on the go. The Kickstarter aims to raise $20,000, and will run until the 10th of March.


The Codemuari campaign follows on from Zenva’s highly successful 30-day Kickstarter campaign to build an online course on game development, which went live in February 2015 as part of the River City Lab’s Sponsored Entrepreneur Program; Within a few days of launching, Zenva had smashed its original target goal of $4000, raising over $30,000 and bringing on 572 backers.


The inspiration for Zenva’s newest project, Codemuari, came from feedback given by its online community of 150,000 budding game and app developers that they needed an engaging and interactive mobile phone platform that allowed them to “learn programming on the go.”


Founder of Zenva, Pablo Farias, commented: “By engaging with our users, what we have discovered is that while video courses are very effective, they are not practical for users on the go. Through gamification and highly interactive content being made available on mobile, our aim with Codemurai is to turn the process of gaining high-demand, real world skills into something truly engaging.”


Mr Farias added: “The need to develop the nation’s programming skills cannot be overstated. Education Minister, Simon Birmingham, has placed a strong focus on educating the sector on skills needed for programming, and according to CEO of the Australian Computer Society (ACS), Andrew Johnson, 40 per cent of all jobs posted in SEEK.com.au that offer a salary greater than 150K are IT-related. In other words, programming skills are the way of the future.”


To access the live Kickstarter campaign, head to: https://goo.gl/yvbLWB


– Ends –


Media Contacts


Laura Blue, Launch Group                                                                                                                                

E: laurab@launchgroup.com.au | M: + 61 416 699 925| T: +612 9492 1000


About Zenva :


The mission of Zenva is to empower people through education by creating affordable and high quality online programming tutorials. Zenva has created online courses around web, game and mobile app development, which can be accessed on their platform.


About Pablo Farias:

Pablo Farias is a software developer and the founder of Zenva. Besides teaching online how to create games, apps and websites to over 150,000 students, Farias has created content for companies such as Amazon and Intel, and run live programming workshops in San Francisco and Brisbane.

About River City Labs


River City Labs is Brisbane’s premier co-working community and central clubhouse for tech startups. They are a not-for-profit organisation aimed at fostering Queensland’s startup ecosystem.


Current membership sits at over 100 members ranging from early stage startups and founders to established startups and entrepreneurs who have successfully raised capital in the last 18 months.


River City Labs focuses on providing the right environment for entrepreneurs to make valuable contacts while learning from peers, mentors and industry experts helping them to connect, work and grow. 


11 Feb

Halfbrick Studios Taps OtherLevels To Deliver Personal Communication With Customers

by launch-admin Feb 11, 2016 0 News

Brisbane, February 9 – OtherLevels, the mobile marketing automation specialist, has deepened its relationship with Australian mobile game behemoth, Halfbrick Studios, to enhance the quality and depth of communications that Halfbrick has with its customers.


Now providing more than a SaaS platform to Halfbrick, OtherLevels is also providing its FastStart services and consultancy to the company to deliver marketing best practices, and applying the knowledge and leadership that is has built up from working with in markets including the US, UK and Australia.


“We began offering FastStart managed services because we recognised that it is becoming essential for a business’ competitive advantage to understand who its customers are, and how to maximise engagement with them.” OtherLevels Managing Director, Brendan O’Kane, said. “Our clients in the gaming space, especially, are finding it increasingly important to have one-to-one conversations with their players, because expanding and extending existing player relationships increase life time value (LTV) and is more cost effective than acquiring new players.”


In ramping up an already-successful partnership, Halfbrick has implemented OtherLevels’ FastStart Strategic Marketing program, a 12-week analysis program which involves OtherLevels technicians and data experts working closely with the Halfbrick team to develop an optimal messaging strategy that will personalise the communications that the company has with its millions of active users.


“The mobile gaming market is becoming more saturated, and maintaining relationships with players on a one-to-one level is a critical part of our marketing strategy to continue to be visible and prominent in the space,” says Halfbrick CEO, Shainiel Deo. “OtherLevels has been the technology underpinning our mobile communications with our customers for three years now, but the innovations that it is bringing to the mobile space is giving us deeper insights into how our players interact with us and our games.”


Halfbrick Studios is one of the largest mobile game developers/ publishers in the world. With a hit library of titles including Fruit Ninja, Jetpack Joyride, Bears Vs. Art and Star Skater, the company has over three million active players each day.


In the mobile games space, consumers now expect games to be free-to-play, with the ability to purchases bonuses in-app or in-application advertising being the way source of revenue for the developer. For this business strategy to work, encouraging players to continue to come back to play the game frequently is the key to its success.


“OtherLevels has the proven ability to help enterprises and publishers do this by being able to help them understand who their users or players are, and then use that data to tailor content and messaging to suit the individual,” O’Kane said.


Through the OtherLevels platform, game companies such as Halfbrick have seen a 34 per cent increase in highly active users through effective messaging to them, and a further 100 per cent increase in revenue associated with messaging campaigns through retargeting.


– Ends –




Matthew Sainsbury

Launch Group

Ph: 0423 393 300


About OtherLevels

OtherLevels is a leading second-generation digital marketing platform with offices in San Francisco, London, Brisbane and Melbourne. OtherLevels is at the forefront of the enterprise marketing transformation being driven by the massive shift to mobile.


The OtherLevels digital marketing platform enables marketers to engage and retain their audience across desktop, mobile web and apps. For more information, please visit http://otherlevels.com, OtherLevels Holdings Limited ACN 603 987 266.

11 Feb

Leading tech startup and innovation conference above all human returns to Melbourne

by launch-admin Feb 11, 2016 0 News


 Leading tech startup and innovation conference above all human returns to Melbourne

      First confirmed line up of speakers announced, including Rod Drury, Window Snyder, Katie Mack and Martin Hosking

      More world-class speakers to be revealed over the coming months

      Conference committed to shaping Australia’s tech innovation landscape 

Australia, 3 December 2015: Australia’s leading tech innovation conference above all human has announced its return to Melbourne on January 29, 2016, with a line up of some of the world‘s most innovative minds, including CEO and co-founder of Xero, Rod Drury, Chief Security Officer at Fastly, Window Snyder, theoretical astrophysicist, Katie Mack and CEO and co-founder of Redbubble, Martin Hosking.

An initiative by Startup Victoria and co-founded by Susan Wu and Bronwen Clune, above all human first launched in December 2014 and was sold out with a highly regarded panel of speakers, including co-founder and CEO of Reddit Steve Huffman, influential philosopher and media presenter Waleed Aly, and MIT Media Lab Fellow and cryptocurrency expert Joyce Kim.

“Startup Victoria is thrilled to announce above all human’s return to Melbourne for a second year running,” Board Member of Startup Victoria, Scott Handsaker, said. “The success of the inaugural event has cemented its position as the leading innovation conference in Australia.

“It’s an exciting time for Australia’s technology ecosystem, with Melbourne proving itself time and time again as a central hub of startup excellence. A number of the world’s leading tech companies have set up their regional headquarters here, including Stripe, Etsy, Eventbrite, Zendesk, Xero, and Square. Furthermore, some of the most exciting emerging startups like CareMonkey and CultureAmp were founded in Melbourne.”

Conference co-director, Susan Wu, commented: “Our goal with this conference is to establish Australia’s prominence in the global startup community and to build scale around the startup momentum that’s already underway here.

“With the conference’s consistent quality of globally prominent A-list speakers and ongoing commitment to diversity and inclusiveness, above all human has already established itself as a world-class conference around tech innovation.”

“Essentially, what above all human is interested in is exploring how technology can be used to benefit, influence, and change the course of humanity. We’re excited by the Turnbull government’s newly invigorated focus on technology and innovation, and this conference – alongside its global community of speakers and attendees – unquestionably has a pivotal role to play in shaping what’s to come in Australia over the next decade.”

above all human will take place in Southbank on Friday January 29, 2016 from 8:00 am – 6:00 pm. For more information on the above all human conference visit the website


Media Contact:

Sarah Bond sarah@launchgroup.com.au 02 9492 1041 / 0449 543 181 

Laura Blue laurab@launchgroup.com.au 02 9492 1000 / 0416 699 925

About above all human

above all human is a conference for startup founders, makers, designers and innovators who want to do great things, build innovative products, and be the most effective entrepreneurs they can be. The first conference took place in Melbourne in December 2014 featuring world-class speakers and was a sold out success. The next conference is scheduled for January 2016.

above all human is a Startup Victoria initiative and believes that now, more than ever, we can build a strong and sustainable tech culture in Australia and compete on a global scale.

About Startup Victoria

Startup Victoria is a not-for-profit organisation dedicated to building and supporting Victoria’s startup ecosystem. Startup Victoria organises some of the largest tech startup events in Melbourne, and with a 4,500+ membership base, is one of the largest entrepreneurship groups in Australia. 

11 Feb

Sydney’s best and worst growth suburbs in 2015

by launch-admin Feb 11, 2016 0 News




Sydney’s best and worst growth suburbs in 2015

Sydney, 21 January 2016: Leading property data platform Onthehouse.com.au has today released data on Sydney’s 2015 market performance, with its best and worst growth suburbs revealed.

Market Analyst at Onthehouse.com.au, Eliza Owen said: “Australia’s property market in 2015 was very volatile across Australia, with each state capital market performing uniquely based upon native cyclical patterns and growth patterns.”

The following table reveals Sydney’s top 10 performing suburbs in 2015:

Source: Onthehouse.com.au

The following table reveals Sydney’s worst 10 performing suburbs in 2015:

Source: Onthehouse.com.au

Ms. Owen’s top observations from the 2015 Sydney market growth are:

Sydney’s west and south-west suburbs led growth in 2015

“It is interesting to note that the top five growth suburbs in Sydney are located in the far west and south-west of the Sydney metropolitan area. Elizabeth Hills, Penrith and Macquarie Fields led the way with staggering median value increases of above 30 per cent,” said Ms. Owen.

Sydney’s data reflects historical cycles going back to the 1980s

“Last year marked the end of the most recent Sydney growth cycle. Sydney’s growth cycles typically begin with the most prestigious, highly valued areas increasing first – mainly around the eastern suburbs and the inner city – with growth then spilling further and further west and out to lower value areas. Therefore, 2015’s growth in Sydney’s south-west signalled that we at the end of a housing boom,” continued Ms. Owen.

The Hills area saw sustained growth in this housing boom

“Pennant Hills is perhaps the most surprising entrant on this list as it has now has seen double-digit annual growth for the last three years in a row. The sustained popularity of the area could be due to a revitalised interest in the Hills region as new, young families migrate to Sydney and demand large homes, and new infrastructure is added in nearby suburbs,” said Ms. Owen.

Some suburbs just aren’t ready for units
“A slowdown in growth in Asquith and Winston Hills units reflects very ambitious, optimistic development in these otherwise spacious, leafy suburbs. Ten years from now, when Sydney has a more dense population, high rises may be demanded in these areas. However, the quick growth cycles of these dwellings in 2015 taught us that growth in units in Asquith and Winston Hills was perhaps based more on speculative demand than dwelling demand,” continued Ms. Owen. 

No suburb is safe from property cycles

“Property has always performed cyclically, even when there is a general upward trend. Church Point is a beautiful, exclusive waterside suburb that was the only area in Sydney to retract in value during 2015 because every property buyer has a price cap,” said Ms. Owen. 

To access more free property data or find out how much your house could be worth, head to Onthehouse.com.au.


Media contacts

Sarah Bond: E: sarah@launchgroup.com.au / T 02 9492 1041 / M 0449 543 181

Laura Blue: E laurab@launchgroup.com.au / T 02 9492 1000/ M 0416 699 925

About Onthehouse.com.au

www.Onthehouse.com.au is Australia’s most transparent and comprehensive real estate portal, empowering consumers to make informed property decisions by providing them with free access to information. Over 1.8 million unique visitors search for listings and view in-depth property data a month, making it Australia’s third most popular real estate platform.

Onthehouse.com.au is the flagship consumer offering of Onthehouse Holdings (ASX:OTH), the 360-degree property market services group that provides comprehensive real estate agency solutions, information and analytics services. Onthehouse Holdings businesses together help over half of Australia’s real estate agencies, as well as being used by financial institutions and other property-related professionals. 

Sarah Bond, Senior Account Manager
Launch Management Group Pty Ltd
FSA #100, Fox Studios Australia,
38 Driver Avenue, Moore Park, NSW 2021
office: + 61 2 9492 1041
mobile: + 61 (0) 449 543 181
facsimile: + 61 2 9492 1099

twitter: @Launch_Group I @_sarahjbond

11 Feb

Australia’s cities to watch in 2016

by launch-admin Feb 11, 2016 0 News



Australia’s cities to watch in 2016

Australia, 7 January 2015: Leading property data platform Onthehouse.com.au has today released its predictions on Australia’s cities to watch in 2016[1], based on combining current performance with local market conditions, upcoming developments and historical growth patterns.

Market Analyst at Onthehouse.com.au, Eliza Owen said: “While the economic outlook for 2016 is weak, the 10 ‘areas to watch’ identified have strong growth drivers and cyclical growth expectations. Therefore, most of these areas are likely to have steady growth, somewhere in the single digits, rather than huge booms, making them smart long-term investments.”

The following table reveals Onthehouse.com.au’s top 10 property investment areas to watch in 2016:


Growth Areas for 2016




Median Value

Capital Growth (Year to November)

Current Rental Yield

Median Value

Capital Growth (Year to November)

Current Rental Yield


City of Gosford









Lake Macquarie Region









City of Newcastle









City of Shellharbour









City of Whittlesea









Brisbane Metropolitan 









City of Logan









Greater Hobart









Gold Coast









Sunshine Coast










Source: Onthehouse.com.au

With cities such as Wollongong and Newcastle set to be the among the bases for re-homing displaced Syrian refugees, Tasmania continuing to pick-up its tourism market and Queensland boasting some large development projects, there are many emerging areas showing positive economic potential. 

Here is Eliza Owen’s breakdown of why each identified area made the list:

City of Gosford, NSW         

Suburbs within the City of Gosford enjoy a spill-over of wealth from Sydney in the form of residential investment and from tourism to the lakeside city. Despite enormous growth in 2015, regional NSW tends to lag a little behind Sydney. This is supported by historical growth patterns, therefore growth could continue into 2016. 

Lake Macquarie Region, NSW       

Lake Macquarie is popular with tourists who are seeking a quick getaway from Sydney, as it is only a two-hour drive from the Sydney CBD. The area contains suburbs with very affordable dwellings, some with strong rental yields. For owner occupiers, the area is popular with retirees and has a growing health care sector to support quality of life.

City of Newcastle, NSW      

Newcastle has undergone tremendous development in the last few years. This has partially been the result of people and businesses being priced out of Sydney and seeking more affordable rent in a nearby city. As a result, the Central Coast has transformed over the last few years. Newcastle and Wollongong have also been named as areas to relocate Syrian refugees, which will encourage population growth and increase demand in the economy for a range of services; provided refugees are set up with adequate resources.

City of Shellharbour, NSW

The City of Shellharbour is another regional NSW area that is set to benefit from the Sydney wealth spill-over. Shellharbour is also home to the established City of Wollongong, which has excellent educational and medical facilities, as well as a beautiful coastal setting.

City of Whittlesea, VIC

This is more just a cyclical evaluation; where lower value properties are expected to follow the high end. It’s also worth noting that as population growth remains high over the next decade (particularly in Melbourne as approximately one-third of migrants settle in Victoria), anywhere within reasonable distance and commute time to the CBD is likely to see long-term growth. Stockland survey data also suggests that Sydney buyers were registering their interest in Melbourne property, suggesting the appeal of Melbourne will continue in 2016 as residual wealth from Sydney is transferred to the relatively affordable Melbourne market.

Brisbane Metropolitan, QLD

Growth in Brisbane is expected to be partially out of cyclical movements. Historically, Brisbane usually peaks in capital growth after the Sydney and Melbourne markets. As Melbourne is likely coming into peak growth now, Brisbane could see higher value increases in 2016. It is worth noting that this could be mitigated by increases in home loan interest rates and slowed economic growth both globally and in Australia, plus slowed rates of migration to Queensland, which fell by approximately 22 per cent in the year to June 2015.

However, an increase in tourism may drive employment; attracting migration and dwelling demand in the future. According to Tourism Research Australia, Brisbane was the third top holiday destination of overseas visitors, followed by the Gold Coast, with the Sunshine Coast also featuring in the top 10. There are currently also large development programs happening around Brisbane, including a casino at the Queens Wharf site. It is worth making the distinction that this may not be a long-term growth driver, but if you are only looking at movements for the next few years then this area has potential. 

City of Logan, QLD

The City of Logan is a growth centre, conveniently located between Brisbane and the Gold Coast. Enormous development projects have been approved in the region, particularly in Beenleigh, where the town’s CBD is set to see new residences, commercial offices, a new theatre, medical centre and café precinct. However, the highest growth potential is likely to be in surrounding suburbs where values remain relatively affordable.

Greater Hobart, TAS

Tasmania has presented some surprising growth results in 2015. The Hobart CBD and surrounding suburbs in particular have drawn many tourists. Hobart is regarded for its historic charm, with many heritage buildings preserved. Tasmania also has highly regarded produce, which, combined with trade subsidies provided by the federal government, will help to boost exports from Tasmania. As tourism and hospitality pick up in Tasmania, popular centres like Hobart could see further capital growth from employment, affordability and dwelling demand in 2016.

Gold Coast, QLD

According to Tourism Research Australia, the Gold Coast was the fourth most visited destination by tourists in the year to September 2015. The Gold Coast has also recently outperformed growth in both Brisbane and the Sunshine Coast, suggesting the booming value of this area. 

The Gold Coast is also set to host the Commonwealth Games in 2018. Chairman of the Gold Coast 2018 Commonwealth Games Corporation, Nigel Chamier, has claimed that preparations for the games are under budget and ahead of schedule, enabling new sports facilities to be trialled in 2017. The government expects $2 billion worth of contracts across the Gold Coast and in other parts of the south-east corridor, in preparation and execution of the Games.

Finally, major residential developments are occurring in the Gold Coast CBD, including The Ruby Towers development, which is expected to be complete in six years time. Although the city centre has seen recent escalations in value, a spill-over of growth may also be expected in nearby suburbs such as Oxenford, Helensvale and Robina.

Sunshine Coast, QLD

As developers anticipate strong migration and affordability to drive dwelling demand, there has been increased construction activity on the Sunshine Coast. Part of the more general cyclical trend, which may see the south-east of Queensland see steady growth in the area, the Sunshine Coast also achieved steady capital growth over 2015. New developments in the region include a University Hospital set to open in late 2016.

To learn more about Onthehouse.com.au’s State Market Reports head to www.Onthehouse.com.au


Media contacts

Sarah Bond: E: sarah@launchgroup.com.au / T 02 9492 1041 / M 0449 543 181

Laura Blue: E laurab@launchgroup.com.au / T 02 9492 1000/ M 0416 699 925

About Onthehouse.com.au

www.Onthehouse.com.au is Australia’s most transparent and comprehensive real estate portal, empowering consumers to make informed property decisions by providing them with free access to information. Over 1.8 million unique visitors search for listings and view in-depth property data a month, making it Australia’s third most popular real estate platform.

Onthehouse.com.au is the flagship consumer offering of Onthehouse Holdings (ASX:OTH), the 360-degree property market services group that provides comprehensive real estate agency solutions, information and analytics services. Onthehouse Holdings businesses together help over half of Australia’s real estate agencies, as well as being used by financial institutions and other property-related professionals.

[1] Identified areas are broad local government areas or metropolitan cities, and the data has been taken from the median of that.


Sarah Bond, Senior Account Manager
Launch Management Group Pty Ltd
FSA #100, Fox Studios Australia,
38 Driver Avenue, Moore Park, NSW 2021
office: + 61 2 9492 1041
mobile: + 61 (0) 449 543 181
facsimile: + 61 2 9492 1099

twitter: @Launch_Group I @_sarahjbond