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ASCA unveils new name and rebrands as Blue Knot Foundation

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14 Apr

ASCA unveils new name and rebrands as Blue Knot Foundation

launch-admin Apr 14, 2016 0 1586

National childhood trauma organisation officially launches new corporate identity to reflect expanded role

Sydney, Australia, 11 April 2016Blue Knot Foundation, formerly known as Adults Surviving Child Abuse (ASCA), the leading national organisation working with adult survivors of childhood trauma including abuse, today announced its new name. Blue Knot Foundation’s revamped corporate identity aligns more closely with the organisation’s expanded brief as well as its vision for the future.

In rebranding to Blue Knot Foundation, the change signals the maturing of community awareness around trauma and parallels the organisation’s growth and leadership in this area. Blue Knot Foundation delivers a comprehensive range of critical services including its specialist Blue Knot Helpline, educational workshops, professional development training, supervision, consultancy and other services.

President of the Blue Knot Foundation, Dr Cathy Kezelman AM, said,Blue Knot Foundation more rightfully reflects our core mission, which is to support the recovery of adult survivors of all forms of childhood trauma, not only childhood abuse.”

Further to this, the rebrand encapsulates the powerful resonance of Blue Knot Day – the organisation’s national awareness day – within the Australian community,” Dr Kezelman said.

The organisation’s specialist Blue Knot Helpline number remains the same and offers help and support from 9.00am – 5.00pm AEST, Monday through to Sunday.

Blue Knot Foundation’s artwork is harmoniously aligned with its previous logo, which features a tangled knot, symbolising the complexity of childhood trauma. Blue Knot Foundation helps adult survivors who have experienced all forms of childhood trauma to recover and ‘untangle’ this knot.

Help and support is available from the Blue Knot Helpline on 1300 657 380, 9.00am – 5.00pm Monday – Sunday, or visit the Blue Knot Foundation website: www.blueknot.org.au

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Louise Proctor E: louise@launchgroup.com.au | M: + 61 452 574 244| T: +61 2 9492 1003

About Blue Knot Foundation

Blue Knot Foundation (formerly Adults Surviving Child Abuse) is the leading national organisation supporting the estimated five million Australian adults who are survivors of childhood trauma, including abuse, their families and communities. Blue Knot Foundation provides hope, optimism and pathways to recovery for those affected.

At the forefront of pioneering trauma-informed policy, practice, training and research, the organisation has been instrumental in supporting the work of the Royal Commission into Institutional Responses to Child Sexual Abuse and people engaging with it. This includes the training of key workers and practitioners.

In 2012 Blue Knot Foundation released Practice Guidelines for Treatment of Complex Trauma and Trauma Informed Care and Service Delivery, a global first in setting the standards for clinical and organisational practice. In 2015 the organisation released an Economic Report, The Cost of Unresolved Childhood Trauma and Abuse in Adults in Australia, leading the conversation around the economic imperative of providing the right services for adult survivors.

Formed in 1995, Blue Knot Foundation provides a range of services including specialist short-term phone counselling, support, information, and referral pathways extensive resources including fact sheets and videos, educational workshops for survivors and family members, partners and loved ones, and professional development training, supervision, consultancy for personnel and professionals from diverse services and sectors, including community, health, legal and justice sectors.