Monday, 20 June 2016, SYDNEY: International media executive and entrepreneur, Mark Brandon, will join the Multi Channel Network (MCN) senior management team as Chief Data Officer, reporting to CEO Anthony Fitzgerald, MCN announced today.
Mr Brandon will lead MCN’s Multiview research, Insights & Analytics team, plus drive the company’s data development strategy. He will work closely with MCN’s stakeholders Foxtel, Network Ten, Fox Sports, Telstra Media, clients and ad tech supply chain partners to evolve MCN’s data proposition and roadmap. Mr Brandon will also manage MCN’s key research relationships with OzTAM and Quantium.
A highly experienced data expert, Mr Brandon began his career in agencies before moving to UK broadcasters ITV and Channel 4, where he led early stage activities in interactivity and digital.
He then co-owned and ran his own interactive services business before being tempted back to corporate life by UK multi-platform giant Virgin Media, where he led advanced advertising and data initiatives. Most recently, he has been successfully running his own consultancy business MB Media Advisory, working with big and small companies in the UK, USA and Australia.
Mr Brandon has extensive general management experience, as well as significant technology competence. He has also had direct experience with company mergers and acquisitions, and of raising finance from VCs, private equity businesses and angel investors.
Mr Fitzgerald said Mark is one of the most respected media executives globally.
“Mark has unparalleled global expertise in advanced advertising and data initiatives. We have been fortunate to have benefitted from Mark’s wisdom and insights in an advisory capacity for some years now, so we are delighted to have persuaded Mark to export his talents and expertise into our market and our business on a more permanent basis,” he said.
“This is a huge gain for MCN and the Australian media industry as Mark brings a unique set of skills and an entrepreneurial approach. MCN has built one of the most accurate and credible data platforms in the world and under his leadership, we look forward to expanding our analytics product suite to the benefit of clients and the industry.”
Mr Brandon said “I am incredibly excited to be joining MCN as the business looks to develop its market leading initiatives in Multview, MCN programmatic TV and it’s commercial partnerships. Data will become an increasingly important part of the dialogue that MCN has with its stakeholders, customers and supply chain partners, and I look forward to making my contribution to shaping those discussions to mutual benefit in the months and years ahead.”
Mr Brandon will commence his role as Chief Data Officer role immediately.
MULTI CHANNEL NETWORK
Matthew Sainsbury, Launch Group
Ph: (02) 9492 1000/ 0423 393 300
About MCN: MCN is Australia’s leading media sales company, representing the advertising interests of Foxtel, Network Ten, FOX SPORTS, Telstra Media, plus many other premium content brands.
Accounting for the biggest commercial audience share of television and the largest broadcast-quality digital video network in Australia, MCN represents 15 capital-city free-to-air channels from Australia’s fastest growing free-to-air network, Network Ten, 71 premium subscription television channel brands across Foxtel, 117 premium digital publishers, plus online catch-up and streaming TV services tenplay and Foxtel Go.
MCN also represents 31 Digital-Out-Of-Home-TV screens and partners with Qantas to manage its domestic and international inflight entertainment network. MCN is a partner in MBX, a programmatic advertising exchange with NewsCorp.
A pioneer of innovative digital advertising solutions, MCN has led the development of local and world leading initiatives including Australia’s largest TV audience panel, Multiview, Australia’s most advanced trading platform, Landmark, and the world’s first integrated programmatic private marketplace for TV.
Established in 1997, MCN is a joint venture between Foxtel, FOX SPORTS and Ten Network.