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The Beanstalk Factory attracts leading entrepreneurial talent asdemand grows for corporate innovation

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15 Aug

The Beanstalk Factory attracts leading entrepreneurial talent asdemand grows for corporate innovation

launch-admin Aug 15, 2016 0 1350


Tech heavyweights Stuart Waite, Jemma Enright, Adam Faulkner & Luke Metcalfe join the team 


Australia Post & Myer join the growing list of enterprise clients


Australia, 15 August 2016: Innovation powerhouse The Beanstalk Factory is building a collective of some of Australia’s brightest entrepreneurial talent to meet the growing demand for innovation capability with Australia’s largest corporations.


Influential entrepreneurs Peter Bradd and Jack Delosa founded The Beanstalk Factory in December 2015. Since that time, the company has grown substantially with new clients including recent wins Australia Post and Myer along with Suncorp GroupTelstra, Brisbane City Council, The Queensland Government, Monash University, News Corp and Hoyts.


New members of The Beanstalk Factory team include: Entrepreneur, investor and Internet of Things expert, Stuart Waite, who is contributing his expertise to the digital transformation arm of The Beanstalk Factory along with former CEO and Co-Founder of MoneyBrilliant, Jemma Enright, who is consulting on key projects as Entrepreneur in Residence. Startup veteran Adam Faulkner has joined the team to head up Experience Design and serial entrepreneur and data scientist Luke Metcalfe is working with Beanstalk’s clients around their research and actionable insights. (See below for bios – full team bios here: http://www.beanstalkfactory.com/team).


CEO Peter Bradd, said large corporates are seeking help from startup leaders who have ‘been there, done that’ experience but they also recognise their limitations in securing such talent within a traditional employment structure.


“The enterprise world is seeing the tremendous innovation coming out of the startup community – and they are keen to use startup expertise to help them reach their own innovation goals faster,” said Mr Bradd. “Established and successful startup leaders are unlikely to work as employees within enterprise. The Beanstalk Factory has built an innovative structure which allows entrepreneurs to work in an inspiring environment on a portfolio of interests they are passionate about – including their own ventures.”

Mr Bradd said The Beanstalk Factory philosophy is to teach enterprise how to build internal capacity, rather than do it for them.


“Demand for innovation talent at an all-time high. Those businesses who offer training and opportunities for their best and brightest to become intrapreneurs or corporate entrepreneurs are in a much better position to retain talent and reach their ambitious company targets,” Bradd said.


Team background:

With over 20 years’ experience in digital media across Australia, The US, UK and Europe, Mr Waite has most recently held senior roles at News Corp Australia and Shine Group. He has built and exited his own business and now mentors and advises a number of leading startups including Oovvuu, Rapporr, SkyGrid and teams within the CSIRO:ON program. Mr Waite lends his extensive knowledge of digital innovation and product design to Beanstalk’s corporate client base.


Ms Enright has spent the past four years as the CEO and Co-Founder of MoneyBrilliant, a personal finance platform designed to support women, where her customer-focused approach led to the platform being acquired by AMP in February this year. Prior to that, she spent over 15 years’ developing brand and advertising strategies for clients of Ninemsn, SBS, Multi Channel Network, and the Omnicom Media Group in Australia, UK and Europe.


Mr Faulkner has been working in interaction and service design for over a decade, specialising in a human-centred design methodology that delivers high level outcomes. He has worked in a range of large corporations including Sony and Blackberry, but is also heavily involved in the startup scene, leading Disruptsurfing.com, Toyprint, and Mancare to excellence.  His design expertise brings strategic, human-centric principles to The Beanstalk Factory clients.  


Mr Metcalfe is a tech entrepreneur whose recent projects include: NationMaster.com, which automatically gathers international statistics from hundreds of sources into a single source. The site has received a 600 million pageviews to date. He also created NetComber.com, which crawled 300 million websites to identify their owners through coding style and other identifiers. This was successfully sold to a US company.   


Mr Waite said: “Helping major enterprises transform operationally and culturally to take advantage of emerging digital technologies is a passion for me. I look forward to facilitating entrepreneurial thinking and high growth outcomes to some of Australia’s leading organisations.”


Ms Enright said: “It’s been exciting to see the startup and innovation community grow within Australia. I look forward to sharing my insights from working in both small and large enterprise and working with The Beanstalk Factory to help accelerate growth in both sectors.”


“The ethos of The Beanstalk Factory closely aligns with my worldview,” My Faulkner said. “I am excited to build a human-centred approach to corporate innovation that will rely upon the principles of insight, experience and empathy.”




Media contact

Louise Proctor | louise@launchgroup.com.au| T: 02 9492 1003 | M: 0452 574 244


About The Beanstalk Factory:


The Beanstalk Factory is the new business collaboration between two entrepreneurial thought leaders, author and founder of The Entourage, Jack Delosa, and the Founding Director of Fishburners and StartupAUS, Peter Bradd. The Beanstalk Factory isn’t about magic beans but rather a structured training program that helps big businesses re-imagine what they can achieve in the future. For more information visit:www.beanstalkfactory.com