• +61 2 9492 1000
  • launch@launchgroup.com.au


launchgroup.com.au > Blog > 2016
1 Sep

MCN boost sports offering with the representation of beIN SPORTS

by launch-admin Sep 1, 2016 0 News


Agreement adds another 1,300 hours of LIVE sport each year to MCN network


Sydney, 1 September 2016: Multi Channel Network is pleased to announce it has taken on representation for beIN Sports’ three television channels and digital assets in Australia, effective today.


beIN is one of the fastest growing international sports networks in the world. Its three dedicated HD channels increase MCN’s FOXTEL sport representation to a total of 15 channels, and the wide range of competitions further strengthens MCN’s dominant LIVE sport offering, adding roughly 1,300 hours of LIVE sport each year.


MCN National Sports Sales Director, Martin Medcraf, said: “The extensive live sport coverage of beIN is a strong addition to our great sports representation and means brands can now partner with even more premium international sport. beIN is a rising global powerhouse of sport. It has a special focus on European football leagues and has exclusive rights to European rugby competitions, complementing our domestic Rugby and Football broadcasts, and we look forward to bringing both of these exciting opportunities to the Australian market.”


beIN Managing Director, Australia & New Zealand, Conor Woods, said: “With the launch of our three new HD channels and our new beIN websites, we are offering consumers more live sport, in more ways, than ever before. MCN is Australia’s leading multi-screen network, and their market position was crucial in our decision to partner with them as we look to establish increased partnerships across our expanding platforms.”


beIN’s channels are now available to Foxtel sports subscribers at no additional cost to the sport pack. Subscribers can also stream the three channels via Foxtel Go and Foxtel play, giving fans additional flexibility to watch their favourite league on their own terms.




Further information:

MULTI CHANNEL NETWORK                                                                          

Matthew Sainsbury, Launch Group


Ph: (02) 9492 1000/ 0423 393 300                                         


About MCN: MCN is Australia’s leading media sales company, representing the advertising interests of Foxtel, Network Ten, FOX SPORTS, Telstra Media, plus many other premium content brands.


Accounting for the biggest commercial audience share of television and the largest broadcast-quality digital video network in Australia, MCN represents 15 capital-city free-to-air channels from Australia’s fastest growing free-to-air network, Network Ten, 71 premium subscription television channel brands across Foxtel, 117 premium digital publishers, plus online catch-up and streaming TV services tenplay and Foxtel Go.


MCN also represents 31 Digital-Out-Of-Home-TV screens and partners with Qantas to manage its domestic and international inflight entertainment network. MCN is a partner in MBX, a programmatic advertising exchange with NewsCorp.


A pioneer of innovative digital advertising solutions, MCN has led the development of local and world leading initiatives including Australia’s largest TV audience panel, Multiview, Australia’s most advanced trading platform, Landmark, and the world’s first integrated programmatic private marketplace for TV.


Established in 1997, MCN is a joint venture between Foxtel, FOX SPORTS and Ten Network.


About beIN Media Group 


beIN is a leading global network broadcasting in the Middle East and North Africa (in 24 countries), France, Spain, USA, Canada, Indonesia, the Philippines, Hong Kong, Singapore, Thailand and Australia. The beIN Media Group is a global multi-genre company providing exclusive access to prime sporting competitions including: FIFA World Cup, UEFA Champions League, football leagues from Europe including Spain’s La Liga, England’s Premier League, Italy’s Serie A, France’s Ligue 1, German’s League Bundesliga; CAN, AFC Champions League and AFC Asian Cup. Among the world’s other most popular sports, tennis (including French Open, US Open), basketball (NBA), motorsports (MotoGP, Dakar Rally, NASCAR), cycling (Tour de France), rugby (Six Nations) and many more including handball (Qatar 2015) and gymnastics are also broadcast by beIN around the world (rights vary by territory).



29 Aug

ACS Victoria Cyber Security Forum to kick-start Victorian Government’s Digital Innovation Festival

by launch-admin Aug 29, 2016 0 News


Global security experts join panel to discuss Australia’s role

in the $170 billion cyber security market[1]


Australia, 29 August, 2016: The ACS – the professional association for Australia’s ICT sector – together with the Minister for Small Business, Innovation and Trade Philip Dalidakis, today launched the Victorian Government’s two week Digital Innovation Festival at the ACS Victoria’s Cyber Security Forum, Thriving in a Digital and Secure Age, on Monday 29 August at 11:30am.


The forum will feature a luncheon and panel discussion on what is fast becoming Australia’s biggest threat to the information age – the $17 billion[2] cost of cybercrime; as well as shed fresh insight on how Australia can tackle its cyber security skills deficit and build a thriving cyber security ecosystem – with Victoria serving as a world-class cyber security hub.


Bringing together global experts in information security, the panel’s keynote speaker is Tammy Moskites, CIO and CSIO of US-based enterprise Venafi. As one of Australia’s most successful security specialists, Ms Moskites is a role model for women in ICT, as the industry undergoes significant transformation and diversification. Mike Burgess, Chief Information Security Officer (CSIO) at Telstra, Mazino Onibere, Information Security Manager at NEC Australia, Andrew Dell, Chief Information Security Officer at NAB, and Rachael Falk, co-creator of the Five Knows of Cyber Security, are also featured panellists.


Craig Horne, ACS Victoria Chair and Executive at Dialog Information Technology said, “It is exciting to bring together key leaders in ICT, government and business and shine new light on the enormous opportunities and challenges presented by cyber security. As Australia undergoes a digital transition and secures its $139 billion[3] economic future, we face a double-edged sword: delivering enough skilled cyber security specialists to fill a 21%[4] lift in demand, as well as develop advanced capabilities, tools and services to withstand cyber-attack.”


Philip Dalidakis, Victorian Minister for Small Business, Innovation and Trade said: “Cyber security is critical to safeguarding our digital economy and as society becomes more digitalised this becomes a more important issue – which is why the Andrews Labor Government is working hard to keep Victoria at the forefront.


“Investing in events like the Digital Innovation Festival to host expert forums in cyber security will allow us to better work with the industry to continue to build Victoria’s reputation as the tech capital of Australia,” he said.



In May 2016, ACS Victoria released its Cyber Security Position Paper, which highlighted Victoria’s capabilities in digital technology and data security. The paper called for additional government and industry collaboration and investment, to position Melbourne as a global hub of significant cyber security expertise.


Michael Falconer, Dialog’s Victorian Services Director added, “With 31%[5] of Australia’s ICT workforce now based in Victoria, as well as Victoria home to Data61, the NBN Support Centre, Oxford University’s Global Cyber Security Centre, plus the Oceania Cyber Security Centre, Victoria is in a strong position to tackle the national security dilemma.”


Mr Falconer said cyber security plays an increasingly critical role in enabling the safe and effective transfer of information between organisations, suppliers and customers. “Security can no longer be an afterthought; it needs to become an essential planning step in any project or business. In offering cyber security consulting and professional services, Dialog is proud to support Victorian efforts to better protect industries, businesses and individuals from the threat of cyber-crime.”


Key findings from the ACS Cyber Security Position Paper:

·       In 2014, the number of reported information security incidents around the world rose 48 per cent to 42.8 million, the equivalent of 117,339 attacks per day.

·       In 2014, the global cost of cyber-crime, based on available open source data, was conservatively estimated to be at least $375 billion.

·       Australian businesses indicated that they have experienced at least one cyber incident in the past year.

·       The Australian Crime Commission has estimated that cybercrime affected five million Australians in 2013 and cost $1.06 billion to those individuals alone.

·       23 per cent of cyber security positions take more than six months to fill and 10 per cent remain unfilled.


Event details:


What:                      ACS’ Thriving in a Digital and Secure Age

When:                     Monday 29 August at 11.30am

Venue:                   Crown Palladium, 8 Whiteman St Southbank, VIC, 3000

Who:                        Philip Dalidakis, Victorian Minister for Small Business, Innovation and Trade

Tammy Moskites, CIO and CSIO of Venafi

Mike Burgess, CSIO at Telstra

Mazino Onibere, Information Security Manager at NEC Australia

Rachael Falk, Cyber Security Advisor and co-creator of the Five Knows of Cyber Security.

Andrew Dell, CSIO at NAB


For more information about the festival, please visit here. To register and attend the event, please visit here.



Further information

Louise Proctor, Launch Group, 0452 574 244 louise@launchgroup.com.au

Sarah Jane Williams, Launch Group, 0409 362 675, sarahjane@launchgroup.com.au


About the ACS

The ACS is the professional association for Australia’s Information and Communication Technology (ICT) sector. Over 20,000 ACS members work in business, education, government and the community. The ACS exists to create the environment and provide the opportunities for members and partners to succeed. The ACS strives for ICT professionals to be recognised as drivers of innovation in our society, relevant across all sectors, and to promote the formulation of effective policies on ICT and related matters. Visit www.acs.org.au for more information.

25 Aug

Renewable energy tech startup Evergen launches Australia’s first intelligent home energy system, backed by AMP Capital

by launch-admin Aug 25, 2016 0 News

Sydney, 25 August 2015: Renewable energy tech startup Evergen today launched the nation’s first, next-generation, intelligent home energy management system, with the investment and technical backing of leading investment manager, AMP Capital and CSIRO.


Leveraging the combined strength of solar and batteries with smart technology, the Evergen system continuously analyses and optimises home energy costs, always choosing the most efficient source between solar, battery and the grid. The energy management technology was developed by CSIRO, which has granted exclusive rights in the energy management technology to Evergen.


In an Australian first, Evergen learns the power consumption patterns of each customer household and forecasts solar production based on analysis of local weather to build a picture of future energy flows to make smart decisions that reduce energy costs. The system is remotely managed by Evergen and regularly analysed and updated by CSIRO.


The intelligence of the Evergen system is expected to deliver an additional 20 per cent saving on energy costs compared to existing domestic solar and battery solutions, and to extend battery life through use of its smart management. This means that customers can save up to 60-80 per cent on household energy costs* when switching to an Evergen system.


As Australia’s energy consumption continues to grow, the Evergen system is a significant step towards improved energy efficiency and security, with customers increasingly shifting away from consuming energy during peak periods.


Renowned energy scientist and Evergen CEO Dr Glenn Platt said the Evergen integrated energy management system is the gateway to smart homes of the future.


“Evergen is the first remotely-managed renewable energy centre for domestic use, offering Australians far greater control and choice over the way energy is used and distributed in their home.  Distributed energy technologies such as rooftop solar are the biggest growth areas in the market globally, and upcoming new technologies will completely change a market that has operated the same way for decades. We are already working on a range of product innovations, which will add new options to the Evergen smart system during the next five years,” Dr Platt said.


CSIRO Energy Director Dr Peter Mayfield said: “CSIRO has been at the forefront of solar and battery technology research for many years, and we are committed to the development of intelligent systems and tools which change the way we use energy. We are now seeing more consumers take control of their household electricity; intelligent systems allow them to do this with ease.”


AMP Capital CEO Adam Tindall said AMP Capital’s energy sector expertise particularly in its infrastructure business combined with the company’s close relationship with CSIRO has provided a unique opportunity to develop a new business in clean energy and energy efficiency.


“The emergence of solar, battery storage and smart technology is expected to fundamentally change how power is produced around the world. With its ample solar resource and deregulated energy markets, Australia is at the forefront of pioneering new business models in the space and is set to be a global leader. Evergen will be well placed to take advantage of these favourable market forces,” Mr Tindall said.


Product information

Evergen systems are ideally suited to freestanding homes and can be installed throughout Australia. A limited number of systems featuring the beta version of Evergen’s energy management software are now available to Australians as part of an early release program, with second-stage release program to be rolled out in January 2017.


The Evergen unit cost is competitive with comparable solar and battery solutions and includes the solar panels and battery units as well as the intelligent management hardware, home consultation and installation. Based on the pilot program, the anticipated savings to household energy costs are up to 60-80 per cent from day one* meaning the Evergen system is expected to deliver a strong return on investment.


Evergen customers can look forward to ongoing customer support of the product within their homes and updates and analyses from CSIRO.


Evergen products have already been operating within select Australian homes for a period of 12 months and are subject to rigorous and ongoing safety and performance testing in collaboration with CSIRO.


For expressions of interest and to get a quote for the Evergen product please visit the website: www.evergen.com.au



*60-80% savings are based on analysis of Evergen’s early customers. Actual savings will depend on household energy consumption and the size of system installed. Evergen performs individual cost savings estimates as part of the system design process.





Media Contact: louise@launchgroup.com.au | 02 9492 1003 | 0452 574 244


About Evergen:

Evergen is a new energy services company that sells and manages intelligent home energy systems comprising solar power and batteries. The ’intelligence’ technology is provided by the CSIRO, which periodically analyses and remotely updates the system to improve over time. AMP Capital is a major investor in the company alongside CSIRO.


Evergen is run by energy scientists and advocates of change for clean solar and battery storage technologies for the home. The Evergen team includes renowned energy scientist and CEO Dr Glenn Platt and former CEO of AMP Capital and Evergen Chairman Stephen Dunne.


17 Aug

2016 Creative3 Pitch finalists announced

by launch-admin Aug 17, 2016 0 News


2016 Creative3 Pitch finalists announced 

Australia’s top five aspiring creative entrepreneurs to pitch to angel investors and compete for a place at the 2016 Creative Business Cup in Denmark

Australia, 17 August 2016, 9:01 am: QUT Creative Enterprise Australia (CEA) has today announced five finalists who will go on to pitch to angel investors at this year’s Creative3 Pitch on 22 September – Australia’s only event connecting creative tech entrepreneurs with investors.

After an intensive month-long judging process and more than 50 entries from some of Australia’s most talented creative-tech entrepreneurs, this year’s finalists include:

Nicc Johnson, founder of Muru Music (Sydney): A mobile music streaming app disrupting the music supply chain, the app is the first of its kind to work across multiple existing platforms such as Spotify, Apple Music and more – helping them become profitable, while enabling users to create their own personalised playlists within seconds, to enjoy in real-time, with the curation quality of a professional DJ.

David Shaw, founder of Pixeality (Gold Coast): An augmented reality (AR) studio that has developed the world’s first smartphone AR trading card game for iOS and Android, bringing physical cards to live with rich, interactive digital characters and addictive gameplay. At the forefront of the huge mobile AR gaming market, Pixeality has its eye on global expansion, beginning with a US crowdfunding campaign in October.

Elle Aram, co-founder of Kini Swimwear (Melbourne): The first Australian swimwear line taking an innovative approach for women looking to genuinely ‘shop their shape’, allowing users to design and buy their own customised pieces of swimwear.

Eric Phu and Zoltan Csaki, co-founders of Citizen Wolf (Sydney): A Sydney-based startup creating 100 per cent organic, handmade cotton t-shirts tailored to fit your shape and style, using their intuitive Self-Fit® system.

Darren Tonkin, Creator of Social Storyboard (Brisbane): A ‘discovery’ app filling the void between rich media and blogging, it allows users to create and share engaging stories by intelligently matching photos and videos with the places a user visits. Users can also use the app to explore destinations or discover what other people are up to in their area.

Anna Rooke, CEO of QUT CEA said, “We’ve been running Creative3 Pitch for three years, and the calibre of entries continues to be enormously impressive. The creative and commercial potential of Australia’s burgeoning creative-tech startup community needs to recognised, supported and funded. We are excited to facilitate this process and assist our home-grown talent in garnering support from local investors, as well as compete at the world championships in Denmark – where they will have the chance to pitch to some of Europe’s biggest venture capitalists.”

The five finalists have the opportunity to pitch for up to $500k in funding from seed-stage investors, and the winner will receive flights and accommodation for a founder to represent Australia at the Creative Business Cup in Copenhagen, Denmark during Global Entrepreneurship Week from 17 to 21 November – a global initiative for creative entrepreneurship and innovation.

For the past three years, the CEA Startup Fund has gone on to invest in one of the semi-finalist companies, presenting a potentially life-changing opportunity for the finalists.

Australia’s creative industries are now estimated to be valued at more than AU$90 billion, yet the talent and potential of our creative entrepreneurs has often been overlooked by the investment community, until now,” Ms Rooke added. “Creative3 Pitch is bridging this gap, by connecting investor-ready creative ventures with serious investors, and preparing them for the pitch of a lifetime.

“We look forward to helping Australian’s produce the next big thing in the creative-tech space, following in the footsteps of our incredibly successful exports including Shoes of Prey, Canva, Envato, 99designs, Fame & Partners, TrademarkVision and Like a Photon Creative.”

For more information about the Creative3 Pitch visit: http://creative3.com.au/pitch/

– Ends –

Media Contact 

Sarah Bond, Launch Group                                                                                                                                

E: sarahbond@launchgroup.com.au | M: + 61 449 543 181 | T: +612 9492 1041

About QUT Creative Enterprise Australia (CEA)

CEA helps start, grow, scale and connect creative companies. Providing essential business skills and pragmatic training focused on company growth and investment, CEA accelerates companies with a focus on design, fashion, entertainment, photography, music, film and television, digital technology, games and interactive content. 

Since 2008, over 4,000 entrepreneurs have engaged in QUT CEA services, supporting over 500 creative industries businesses on site, establishing over 50 start-ups, and raising over $60 million capital

CEA offers access to workspace, business mentoring, special events, networks, research expertise and capital to foster the growth of the creative industries in Australia.

17 Aug


by launch-admin Aug 17, 2016 0 News



Australia, 17 August 2016: Disruptive software company RedEye today welcomed the awarding of a $250,000 business grant under Advance Queensland’s Ignite Ideas Fund. The award was announced by The Hon. Annastacia Palaszczuk, Premier of QLD, during her keynote at RedEye’s Future of Work Summit.

The funding will accelerate the launch of RedEye’s new workforce mobility solution, RedEyeWFM, which aims to help the business grow its share of the projected $US 320B global enterprise mobility market.

Established in Brisbane in 2012, RedEye is a leading cloud-based service for enterprise and the first software business, globally, to make engineering data truly mobile. The rapidly growing business extends its product range to professionals in all other industries through the launch of RedEyeWFM, which enables teams to manage the creation, scheduling and completion of jobs anywhere, on any device.

RedEye Cofounder and CEO, Wayne Gerard, said the Ignite Ideas funding is a great initiative from the Queensland Government that will help RedEye and other Queensland startups accelerate their global growth.
“We are proud to be awarded funding under the Advance Queensland program. We’ve employed a new Product Manager and Software Lead because of the Grant. As we scale, we expect our new workforce mobility software will create another 20 to 30 new tech jobs in Queensland,” Gerard said.
“The value of enterprise mobility is set to hit more than $320 billion globally by 2020. We believe RedEyeWFM is the missing component for business. This will be a differentiator for small businesses by enabling them to provide their clients with a more meaningful experience and richer data. Also, by reducing the procurement-to-pay cycle, this will enable small businesses to be paid faster.
“As with RedEye’s existing Software As A Service (SAAS) solution, RedEyeDMS, our new RedEyeWFM solution will be built with the user experience at its core, providing a simple and enjoyable interface, driving towards zero training for users,” added Gerard.

Mr Gerard said RedEye has spent nine months engaging with potential clients around a prototype and is currently focused on building a community of small and large businesses who are working collaboratively and transparently in real-time.

Media Contact:
Sarah Bond, Launch Group                                                                                                                               
E: sarahbond@launchgroup.com.au | M: + 61 449 543 181| T: +612 9492 1041.

About RedEye: 
RedEye is a disruptive tech business, and the first software business to make engineering data truly mobile. Established in Brisbane in 2012 by Wayne Gerard and Randall Makin, RedEye is one of Australia’s fastest growing startups with an expanding global footprint.
RedEye’s cloud-based solutions help asset owners and their service providers improve their productivity and safety, while reducing business risks and costs. With a mission to reinvent the way people work, the company has pioneered a new product category, globally, of Engineering Data Management. RedEye’s solutions are built by the industry, for the industry.
In 2016, RedEye launched its workforce mobility solution, which can be used by professionals in any industry or sector.
The RedEye team are passionate contributors to the startup community, helping to drive world leading innovation and a diverse workforce culture and supporting new entrants to Australian startup ecosystem.

About the Ignite Ideas Fund: 
Ignite Ideas aims to help businesses who are ready to take their innovative ideas to the next level and potentially create products and services with huge global market potential.

17 Aug

RedEye releases technology solution for mobile workforce management

by launch-admin Aug 17, 2016 0 News




RedEye releases technology solution for mobile workforce management 

RedEye White Paper on the Future of Work provides rich insights into workplace landscape 

Australia, 16 August 2016: Disruptive Australian software startup RedEye today launched its highly anticipated workforce mobility app, RedEyeWFM. Tapping into the fast-growing $US320 billion global enterprise mobility market, RedEyeWFM helps teams manage the creation, scheduling and completion of jobs anywhere, on any device.

Through the creation of customisable templates such as checklists and work orders, RedEyeWFM allows teams to communicate remotely and in real-time via mobile devices. The app aims to lower the traditional administration costs and paperwork associated with managing teams, while improving project accuracy and collaboration through cloud-based data management.

RedEye is one of Australia’s fastest growing startups and a leading cloud-based solution for enterprise. Today’s launch follows the success of RedEyeDMS – a mobile solution for the engineering and architectural sectors, and the first app to make engineering drawings and data truly mobile.
Co-founder and CEO Wayne Gerard said RedEyeWFM expands the company’s reach to all other industries where there’s a need to manage the progress of allocated jobs.

“RedEye is all about changing the way we work to create better productivity, safety and quality outcomes for companies and their teams. As the workforce becomes more distributed, teams need better tools to manage performance and keep their workforce connected from any location. RedEyeWFM is the missing component for business,” Gerard said.

The launch aligns with today’s simultaneous release of RedEye’s Future of Work White Paper, built upon months of research with executives at leading enterprise groups. Key themes explored in the white paper include: enterprise mobility; connected devices; management processes; and how enterprise is currently using technology to help solve workplace challenges.

RedEye Co-founder, Randall Makin added “RedEyeWFM supports the need for workers and supervisors to communicate, collaborate and stay across jobs using their mobile devices. The flexibility and customisation of the app allows it to be applicable to any industry.

“A recurring theme presented in our Future of Work White Paper research involved the need for disruption in management processes. Due to technology advances, more and more leaders are
expected to manage global and mobile workforces. RedEyeWFM is a solution to redefining team and project management procedures as we continue to advance into the Future of Work,” Makin added.

Click here to download the RedEye Future of Work White Paper: https://redeye.co/future-of-work-white-paper/
Media Contacts
Sarah Bond sarahbond@launchgroup.com.au 02 9492 1041 or 0449 543 181
About RedEye
RedEye is a disruptive tech business, and the first software business to make engineering data truly mobile. Established in Brisbane in 2012 by Wayne Gerard and Randall Makin, RedEye is one of Australia’s fastest growing startups with an expanding global footprint.

RedEye’s cloud-based solutions help asset owners and their service providers improve their productivity and safety, while reducing business risks and costs. With a mission to reinvent the way people work, the company has pioneered a new product category, globally, of Engineering Data Management. RedEye’s solutions are built by the industry, for the industry.
In 2016, RedEye launched its workforce mobility solution, which can be used by professionals in any industry or sector.

The RedEye team are passionate contributors to the startup community, helping to drive world leading innovation and a diverse workforce culture and supporting new entrants to Australian startup ecosystem.




15 Aug

The Beanstalk Factory attracts leading entrepreneurial talent asdemand grows for corporate innovation

by launch-admin Aug 15, 2016 0 News


Tech heavyweights Stuart Waite, Jemma Enright, Adam Faulkner & Luke Metcalfe join the team 


Australia Post & Myer join the growing list of enterprise clients


Australia, 15 August 2016: Innovation powerhouse The Beanstalk Factory is building a collective of some of Australia’s brightest entrepreneurial talent to meet the growing demand for innovation capability with Australia’s largest corporations.


Influential entrepreneurs Peter Bradd and Jack Delosa founded The Beanstalk Factory in December 2015. Since that time, the company has grown substantially with new clients including recent wins Australia Post and Myer along with Suncorp GroupTelstra, Brisbane City Council, The Queensland Government, Monash University, News Corp and Hoyts.


New members of The Beanstalk Factory team include: Entrepreneur, investor and Internet of Things expert, Stuart Waite, who is contributing his expertise to the digital transformation arm of The Beanstalk Factory along with former CEO and Co-Founder of MoneyBrilliant, Jemma Enright, who is consulting on key projects as Entrepreneur in Residence. Startup veteran Adam Faulkner has joined the team to head up Experience Design and serial entrepreneur and data scientist Luke Metcalfe is working with Beanstalk’s clients around their research and actionable insights. (See below for bios – full team bios here: http://www.beanstalkfactory.com/team).


CEO Peter Bradd, said large corporates are seeking help from startup leaders who have ‘been there, done that’ experience but they also recognise their limitations in securing such talent within a traditional employment structure.


“The enterprise world is seeing the tremendous innovation coming out of the startup community – and they are keen to use startup expertise to help them reach their own innovation goals faster,” said Mr Bradd. “Established and successful startup leaders are unlikely to work as employees within enterprise. The Beanstalk Factory has built an innovative structure which allows entrepreneurs to work in an inspiring environment on a portfolio of interests they are passionate about – including their own ventures.”

Mr Bradd said The Beanstalk Factory philosophy is to teach enterprise how to build internal capacity, rather than do it for them.


“Demand for innovation talent at an all-time high. Those businesses who offer training and opportunities for their best and brightest to become intrapreneurs or corporate entrepreneurs are in a much better position to retain talent and reach their ambitious company targets,” Bradd said.


Team background:

With over 20 years’ experience in digital media across Australia, The US, UK and Europe, Mr Waite has most recently held senior roles at News Corp Australia and Shine Group. He has built and exited his own business and now mentors and advises a number of leading startups including Oovvuu, Rapporr, SkyGrid and teams within the CSIRO:ON program. Mr Waite lends his extensive knowledge of digital innovation and product design to Beanstalk’s corporate client base.


Ms Enright has spent the past four years as the CEO and Co-Founder of MoneyBrilliant, a personal finance platform designed to support women, where her customer-focused approach led to the platform being acquired by AMP in February this year. Prior to that, she spent over 15 years’ developing brand and advertising strategies for clients of Ninemsn, SBS, Multi Channel Network, and the Omnicom Media Group in Australia, UK and Europe.


Mr Faulkner has been working in interaction and service design for over a decade, specialising in a human-centred design methodology that delivers high level outcomes. He has worked in a range of large corporations including Sony and Blackberry, but is also heavily involved in the startup scene, leading Disruptsurfing.com, Toyprint, and Mancare to excellence.  His design expertise brings strategic, human-centric principles to The Beanstalk Factory clients.  


Mr Metcalfe is a tech entrepreneur whose recent projects include: NationMaster.com, which automatically gathers international statistics from hundreds of sources into a single source. The site has received a 600 million pageviews to date. He also created NetComber.com, which crawled 300 million websites to identify their owners through coding style and other identifiers. This was successfully sold to a US company.   


Mr Waite said: “Helping major enterprises transform operationally and culturally to take advantage of emerging digital technologies is a passion for me. I look forward to facilitating entrepreneurial thinking and high growth outcomes to some of Australia’s leading organisations.”


Ms Enright said: “It’s been exciting to see the startup and innovation community grow within Australia. I look forward to sharing my insights from working in both small and large enterprise and working with The Beanstalk Factory to help accelerate growth in both sectors.”


“The ethos of The Beanstalk Factory closely aligns with my worldview,” My Faulkner said. “I am excited to build a human-centred approach to corporate innovation that will rely upon the principles of insight, experience and empathy.”




Media contact

Louise Proctor | louise@launchgroup.com.au| T: 02 9492 1003 | M: 0452 574 244


About The Beanstalk Factory:


The Beanstalk Factory is the new business collaboration between two entrepreneurial thought leaders, author and founder of The Entourage, Jack Delosa, and the Founding Director of Fishburners and StartupAUS, Peter Bradd. The Beanstalk Factory isn’t about magic beans but rather a structured training program that helps big businesses re-imagine what they can achieve in the future. For more information visit:www.beanstalkfactory.com



4 Aug

Paul Zahra gets behind the next generation of Australian creative entrepreneurs

by launch-admin Aug 4, 2016 0 News


Paul Zahra gets behind the next generation of Australian creative entrepreneurs 

QUT Creative Enterprise Australia appoints Paul Zahra as Global Creative Catalyst

Australia, 4 August 2016: QUT Creative Enterprise Australia (CEA) today announced the appointment of Global Retail Advisor and former David Jones Limited CEO and Managing Director, Paul Zahra, to the role of Global Creative Catalyst.

The backing of Mr Zahra, as a prominent figure in Australia’s retail and fashion industry, is a strategic move for CEA – Australia’s only incubator, accelerator and startup fund dedicated to accelerating the growth of companies in the creative industries.

CEO of QUT Creative Enterprise Australia, Anna Rooke, said Mr Zahra’s involvement with CEA comes as powerful momentum builds around creative industries in Australia and overseas. Creative industries contribute more than $90 billion annually to the Australian economy, and are growing at almost twice the rate as the rest of the economy in the UK.

“We’re thrilled be working with Paul Zahra as we are hitting our stride in gaining awareness of creative industries’ economic potential for Australia,” said Ms Rooke. 

“Paul is a highly-respected leader in the fashion and retail fields, and we look forward to his valuable contribution as we continue building on our national initiatives.

“Our mission at CEA is to continue to support and develop those startups in the creative-tech space, assisting them to gain access to funds and mentors. Paul’s reputation and support for Australian fashion designers in particular will undoubtedly boost our work here, which in turn will pay dividends for the Australian economy,” added Ms Rooke.

On his partnership with CEA, Mr Zahra commented: “I am inspired to be getting behind the next generation of creative entrepreneurs through the unique and worthwhile work of CEA.

Local talent is a vital part of the economic and intellectual growth of the country and Australia is well positioned to see more of our creative talent on the world stage thanks to the impact of digital technologies. We have seen some wonderful recent examples of creative tech startups going global – including Canva, Envato, Shoes of Prey, We Are Hunted and more recently the CEA-backed Fame & Partners,” said Mr Zahra.

Mr Zahra’s first role as Global Creative Catalyst involves participation in the 2016 Fashion Accelerator ‘Demo Day’ Showcase on 29 July and CEA’s upcoming Creative3 event on 22 September.

Creative3 brings together some of the world’s brightest talent and industry practitioners from different creative fields, and creative enterprise leaders to share their insights, form partnerships, network, and do business.

CEA will announce further initiatives in collaboration with Paul Zahra as the partnership unfolds over the coming months.

– Ends –

Media Contact

Sarah Bond, Launch Group                                                                                                                                

E: sarahbond@launchgroup.com.au | M: + 61 449 543 181| T: +612 9492 1041.

About QUT Creative Enterprise Australia (CEA)

CEA helps start, grow, scale and connect creative companies. Providing essential business skills and mentoring focused on company growth and investment, CEA accelerates companies with a focus on design, fashion, entertainment, photography, music, film and television, digital technology, games and interactive content. 

Since 2008, CEA has established more than 50 startups, engaged with 4,000 entrepreneurs, supported over 500 creative industries businesses on site and raised over $60m in capital.
CEA offers access to workspace, business mentoring, special events, networks, research expertise and capital to foster the growth of the creative industries in Australia.

About Paul Zahra:

Paul Zahra is a board and company advisor and one of Australia’s most influential diversity advocates. A leading force in the Australian retail industry for over 30 years, Paul’s corporate roles have included Chief Executive Officer and Managing Director of Australia’s premium department store, David Jones Limited as well as senior leadership roles at Target Australia and Officeworks Superstores.

In 2016, Paul was appointed Global Retail Advisor with PriceWaterhouseCoopers (PwC) where he is focused on helping Australian brands achieve omnichannel transformation and global expansion as well as assisting international brands entering the Australian marketplace. Paul is also a member of PwC’s Diversity and Inclusion Advisory Board, providing advice on the firm’s diversity and inclusion strategy. 

Paul is credited for leading the digital transformation of one of the oldest department stores in the world achieving market-leading momentum, resulting in financial stability for the business during the worst retail conditions in 25 years and leading to its successful sale at a premium in 2014. 

Under Paul’s stewardship, David Jones was transformed from a traditional bricks and mortar retailer to a contemporary omnichannel retailer, resulting in the company’s average online order rising to three times the value of the average in-store transaction.

A powerful champion for diversity and inclusion in the workplace, Paul has led numerous high profile LGBTI campaigns and initiatives. In May 2016, he was appointed Chair of The Pinnacle Foundation which provides scholarships and mentoring to disadvantaged LGBTI youth.

Paul is an alumni of Stanford University, USA.

28 Jul

Startups and tech companies are the engine room for Australia’s future workforce

by launch-admin Jul 28, 2016 0 News


StartupAUS’ latest discussion paper examines important themes that will be included in its upcoming Crossroads Report

Australia, 28 July 2016:  As many as 4.6 million Australian jobs may be at risk within the decade if Australia fails to create a workforce for the future according to a discussion paper, Economy in Transition – Startups, innovation and a workforce for the future, released today by StartupAUS, Australia’s national advocacy group for startups.


The discussion paper, produced in partnership with Sydney startups Expert360 and CodeCamp, as well as global tech firm LinkedIn, suggests that while few jobs will be protected entirely from the confluence of technological advancements such as automation, startups and tech companies will generate forward-looking jobs based on emerging technologies.


The discussion paper examines some of the themes that will be included in the third annual StartupAUS Crossroads Report to be released in October 2016.


CEO of StartupAUS Alex McCauley said for every job in high-growth tech companies, as many as five tangential jobs are created. 


“The paper highlights the extensive economic benefits of building innovation hubs which have powerful multiplier effects. There’s a lot at stake here – if we get it right, we’ll be able to capitalise on it,” he said. “The findings reveal the very real need for Australia to keep up its momentum on innovation and startup policy. This is not a niche area – it’s about what we need to do to help our whole economy manage its inevitable transition.”


“We have two new portfolio Ministers who will be getting across these issues very rapidly and in a very focused way. This paper highlights the need for that urgency and focus.”


LinkedIn data included in the discussion paper suggests that 16 of the 20 most in-demand skills in Australia right now are technology-related, and workers with a mix of entrepreneurial, STEM, creative, and social skills will be in increasingly high demand to support the core of Australia’s burgeoning innovation ecosystem.


Despite this need, Australia has a profound talent shortage within the STEM field[1]. To combat this, the StartupAUS paper outlines specialised immigration as a crucial part of injecting critical skills into Australia’s current workforce. Thriving innovation hubs in the nation’s major cities will help attract this talent from around the world.


Mr McCauley said: “As our tech startup ecosystem develops, Australia must be open to importing talent from overseas, and at the same time accept that skilled Australians will move offshore. This is a natural part of the modern employment landscape for high skill workers.


The discussion paper also shows new business models have also created opportunities for independent workers. Studies have shown a substantial increase in contingent work both globally and in Australia.  


The paper’s author, Colin Pohl, said: “In the US, approximately 34 per cent of the workforce is already made up of independent workers and we expect this to increase significantly and for a similar trend to be reflected here in Australia. Many corporate jobs require specialised skills that are not required on a permanent basis, and infrastructure support for freelancers will facilitate an increasing number of workers operating across a portfolio of briefs based on their specialised talent.”


Bridget Loudon, CEO of Expert360, said: “The paper highlights both the growing demand for independent work and a need for increased specialisation and expertise within the freelance talent pool. Creating a future-ready workforce means encouraging a freelance economy across all levels of business. Platforms that enable Talent-as-a-Service (TaaS) will be key to this transition and encourage greater agility and productivity.”


Nick O’Donnell, APAC Head of Public Policy for LinkedIn, said: “A crucial factor that will influence the strength and stability of the global economy will be governments’ willingness to set policy levers that encourage entrepreneurism, risk taking and innovation; in doing so allowing a vibrant start-up community to flourish. LinkedIn was delighted to work with StartupAUS to share our in-depth Economic Graph analysis to uncover unique insights into the profile of Australia’s startup environment.”


Benjamin Levi, Co-founder of Code Camp, said: “Code Camp was founded two years ago as a solution to provide every Australian student with the opportunity to learn to code, build passion around STEM, and create their own iPhone app. Over the past two years we have grown from a team of two, to training an incredible team of over 200 engaging teachers whose priority is to inspire and challenge students in a fun environment. We’ve taught over 4,300 students in Sydney, Melbourne, Brisbane, Wollongong, Bowral, Newcastle and Adelaide. These skills we teach can be adapted to any industry.”


Robert Wickham, VP Innovation and Digital Transformation, Salesforce, said: “Addressing the skills shortage in Australia is a critical challenge that requires sustained bi-partisan support. We need to ensure that we focus on how to attract the world best talent immediately, but also how to retrain and educate future talent in the mid to longer team. Talent is the fertilizer that will enrich the local ecosystem to drive economic growth.”


StartupAUS believes by fostering a culture of entrepreneurship, nurturing a workforce with a forward-looking skill set, and establishing the infrastructure to support innovation we can be well-positioned to ensure the future of work in Australia is a bright one. 





For StartupAUS interview requests: Louise Proctor louise@launchgroup.com.au 02 9492 1003 / 0452 574 244


For Expert360 interview requests: Lauren Trucksess lauren.trucksess@mcpartners.com.au 0497 858 651


About StartupAUS


StartupAUS is a not-for-profit entity with a mission to transform Australia through technology entrepreneurship. StartupAUS believes a strong home-grown tech sector is vital to future Australian jobs and wealth. But getting there will require a national imperative to create the right environment, with a supportive culture and more entrepreneurs with the right skills.


StartupAUS will expand its efforts to bring financial partners on-board to help corporates have a bigger voice in the emerging innovation conversation and assist StartupAUS in increasing its resources and activities ahead of this year’s election, as both sides of politics vie for innovative traction. The organisation’s current corporate partners include Salesforce and Google Australia. It also has a growing list of philanthropic benefactors including successful tech entrepreneur, Steve Baxter, Co-Chairman of CHAMP’s Board of Directors and Investment Committee, Bill Ferris, and Director and Co-Founder of Allen & Buckeridge, Roger Allen.


For more information visit: www.startupaus.org

[1] ACS’ Australia’s Digital Pulse 2015

27 Jul

Last chance to enter the 2016 Digital Disruptor Awards

by launch-admin Jul 27, 2016 0 News

Interested applicants have until August 4 2016 to showcase their contribution to

Oz digital future


Sydney, July 27 2016: The ACS, the professional association for Australia’s ICT sector, has today announced entries are open for the 2016 Digital Disruptor Awards, and will close on 4 August 2016. The ACS encourages digital specialists and digital businesses not to miss out on their chance to have their work recognised as transformational to Australia’s digital future.


At a time when the economy is undergoing a digital transition, the awards, now in their second year, play an important role in recognising and championing the individual men and women, businesses and teams behind Australia’s digital economy.


In collaboration with the Pearcey Foundation, the highly competitive awards feature 12 categories, comprising six individual and six team or project awards. These include the prestigious ICT Professional of the Year and the Young ICT Professional of the Year (Male Under 30 and Female Under 30).


A key component of the Digital Disruptor Awards is showcasing the new wave of talented ICT professionals, including the contribution of young women. At last year’s inaugural Digital Disruptor Awards, the award for Young ICT Professional of the Year – Female – was awarded for the first time, with South Australian entrepreneur Emily Rich taking home the coveted title.


Recent research by Gratten Institute reveals Australia’s GDP could be $25 billion higher if female labour participation increased by 6%[1].


Winners of last year’s team awards included the Australian Tax Office, Woolworths, Serco, Australian Crime Commission, Blamey Saunders Hears and CSIRO. A full list of winners is available at http://reimagination16.acs.org.au/digital-disruptors-awards2015/.


This year’s winners and Gold Disruptors will be announced and recognised on 1 December 2016, at a Gala Dinner at The Star in Sydney, as part of ACS’ 2016 ReImagination Thought Leaders Summit.


To view the full list of awards categories and to enter, please visit: http://reimagination16.acs.org.au/digital-disruptors-awards/




Further information

Louise Proctor, Launch Group, 02 9294 1003, 0452 574 244, louise@launchgroup.com.au

Sarah-Jane Williams, Launch Group, 02 9294 1000, 0409 362 675, sarahjane@launchgroup.com.au

About the ACS

The ACS is the professional association for Australia’s Information and Communication Technology (ICT) sector. Over 20,000 ACS members work in business, education, government and the community. The ACS exists to create the environment and provide the opportunities for members and partners to succeed. The ACS strives for ICT professionals to be recognised as drivers of innovation in our society, relevant across all sectors, and to promote the formulation of effective policies on ICT and related matters. Visit www.acs.org.au for more information.


[1] ACS 2016 Election Manifesto, page 11. Analysis by Gratten Institute suggests that if Australia lifts its labour participation rate by 6%, to be roughly comparable to Canada, our GDP would be $25 billion higher.