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January 2017

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30 Jan

Girl Geek Academy receives $1.3 million to build Victoria’s female founder network

by launch-admin Jan 30, 2017 0 News



Girl Geek Academy receives $1.3 million to build Victoria’s female founder network 

Wanted: 1,000 female Hackers, Hustlers and Hipsters for world 1st #SheHacks initiative 

LaunchVic backs #SheHacks Victoria in funding round

Australia, 31 January 2017: Australia’s Girl Geek Academy today announced a raise of $1.3 million to roll out its #SheHacks Victoria hackathon, a world first, all-female initiative bringing women together to support them in creating new technology businesses across the state.

Victorian Government innovation board, LaunchVic, has backed the initiative with $300,000 in funding. A further $1 million in support has been contributed from partners including the GO1 Learning Portal, an Australian-owned tech startup backed by Y-Combinator and Shark Tank’s Steve Baxter.

The #SheHacks Victoria online program will be officially launched by Girl Geek Academy this month and is recruiting 1,000 women interested in building a business and finding their ideal co-founders. A series of boot camps and mentoring sessions across Melbourne and three regional locations will help prepare individuals and teams for participation in the #SheHacks Victoria hackathon taking place in June 2017. The locations are: Warrnambool, Warragul and Bendigo, which are all home to universities.

At the #SheHacks Victoria hackathon, 200 attendees will form 60 teams who each will build, market test and pitch their minimal viable product (MVP). Teams will then have one month to get early users onboard before finalists showcase their business at the #SheHacks Showcase – a celebration of Victorian women in tech.

#SheHacks is the first hackathon in the world dedicated to increasing the number of female founded startups by taking their MVP and supporting them for two months after the hackathon. To increase the number of women involved, the recruitment process will include boot camps to ensure women are best equipped to get value from the program.  

Sarah Moran, Co-founder and CEO of Girl Geek Academy said: “We are so pleased to have the recognition and support of the Victorian government for #SheHacks Victoria along with a very significant commitment from our partners GO1, plus 21 supporters throughout the Victorian startup community. This backing is a crucial step in rolling out our mission of helping more women to become a viable part of Victoria’s startup and technology ecosystem.

“It is currently very challenging for women to find fellow founders, which is often crucial to starting and succeeding in a new tech venture. The #SheHacks Victoria program will provide multiple touchpoints throughout the year for women to find co-founders and receive valuable support for taking their business ideas to market,” continued Ms Moran. 

To maximise the impact of the #SheHacks program, Girl Geek Academy aims to provide early career experience in startups by targeting university students for the program. This includes training students to be founders and exposing them to potential startup career pathways.

Andrew Barnes, CEO & Co-Founder, GO1 said: “GO1 is proud to be involved in supporting women in technology. Providing more opportunities for females to get into programming is not just about filling the widening gap in job vacancies in our country – it’s about enriching business and innovation with greater diversity.”

#SheHacks Victoria 2017 will host university teams, corporate teams and individual teams created from women across Victoria looking to found a startup together. Each team selects a problem they believe needs solving before testing the market with early stage ideas and their MVP. The focus is on building the capabilities of the startup team to work together over the longer term.

Finalists will take to the stage to pitch their success or failure to date and their plans for future investment and growth. They will pitch to investors, corporates and the extended Victorian startup community.

Ms Moran continued: “#SheHacks is unlike regular hackathons as it starts with an assembled team rather than team recruitment based on pitches. The initiative will showcase Victoria as the best place in the world for a woman to join a startup.”

The #SheHacks program initially launched as a highly successful pilot in 2014, at the Inspire9 co-working facility in Victoria. #SheHacks Victoria will be the first statewide program at large scale. 


Media Contact:

Sarah Bond, Launch Group: sarahbond@launchgroup.com.au | 02 9492 1041 | 0449 543 181

About Girl Geek Academy:

Girl Geek Academy was founded by five skilled female digital professionals who want to increase the number of women with successful STEM careers. The team work to see an increase of women in tech, women in games, women who make, female designers and female founders. Initiatives include coding and hackathons, 3D printing and wearables, game development, design, entrepreneurship and startups.

Girl Geek Academy also works with teachers, schools, corporates and startups to increase the number of women with professional technical and entrepreneurial skills.

27 Jan

Afterpay now available in-store with Cue and Veronika Maine first to go live

by launch-admin Jan 27, 2017 0 News
In-store layby alternative for retailers allows shoppers to enjoy purchases immediately

Sydney, Australia, 9 August 2016 – Afterpay, leading Australian retail payments innovator, today announced fashion brands Cue and Veronika Maine as the first to go live in-store with the Afterpay payment solution. In addition to its online offer, customers can now shop at Cue and Veronika Maine physical stores, check out with Afterpay and take items home on the same day.

The Afterpay in-store process starts in just a few taps on a smartphone – customers choose how much they wish to spend, provide their payment details and receive an approval code to present at the register. Afterpay allows customers to buy in-store instantly, putting down a quarter of the cost and paying over four equal fortnightly instalments, helping to manage their monthly budget.

Nick Molnar, Managing Director at Afterpay, said, “We are thrilled to have such iconic and well-respected brands, Cue and Veronika Maine, on board with Afterpay, offering their customers our payment service in-store, as well as online. We see Afterpay as a model that will only continue to strengthen and this partnership signals our next major phase of growth.”

Retail is progressively becoming ‘phygital’ and retailers recognise the importance of providing the combination of physical and digital touchpoints to customers. As a customer-centric business, Afterpay offers customers the benefits of a layby service with an immediate take-home option, taking the sting out of shopping, while merchants gain incremental sales, boost conversions and reduce returns.

“The focus and future of bricks and mortar stores lies in enhanced offerings, which rely heavily on technology. Sophisticated digital and interactive experiences will become more commonplace and Afterpay is steering in this direction with our in-store solution,” added Molnar.

Shane Lenton, Chief Information Officer at Cue Clothing Co, said, “Since launching with Afterpay in December 2015, our online sales across the Cue, Veronika Maine and Dion Lee brands have increased significantly, resulting in an amazing uptake with 25-30% of our payments going via Afterpay.”

“A culture of innovation is at the heart of everything that we do at Cue, including our e-commerce experience and the foundation for how we interact with our customers and the solutions we offer. Having seen what Afterpay has done for us online, we are excited to launch the platform in-store and offer our customers more choice, flexibility and benefits,” added Lenton.

Afterpay is a ‘win-win system’ for customers and merchants, offering customers more options and keeping data secure, while merchants are safeguarded against fraud and non-payment risk. Afterpay complies with the highest level of Payment Card Industry compliance (PCI DSS Level 1 Compliant). Furthermore, significant repeat business can be attributed to Afterpay’s ‘customer-first’ philosophy.

About Afterpay
Founded in 2014, Afterpay is a leading Australian retail payments innovator that facilitates commerce between retail merchants and their end-customers. Afterpay offers a ‘buy now, pay later’ service that does not require end-customers to enter into a traditional loan or pay any upfront fees or interest. Afterpay currently has over 100,000 customers and over 300 retail merchants and in 2016, listed on the Australian Securities Exchange. For more information, visit www.afterpay.com.au.

27 Jan

Topshop Topman rolls out Afterpay across all Australian stores

by launch-admin Jan 27, 2017 0 News
Shoppers can enjoy purchases immediately with Afterpay’s new buy now, wear now, pay later option now available in-store

Sydney, Australia, 7 September 2016 – Topshop Topman is pleased to introduce Afterpay, a brand new and innovative retail instalment payment platform, available from today in all Topshop Topman stores across the country. A new-generation layby option, Afterpay allows shoppers to buy now, receive now and pay later, in-store in four simple fortnightly payments.

As one of the world’s leading millennial fashion brands, Topshop Topman is paving the way in today’s fast moving retail environment. With Afterpay now in Topshop Topman stores, customers can fund on-trend, fashion forward purchases and avoid the pain of paying for them in one transaction, helping to manage their monthly budget.

Afterpay’s customer-centric offering does not require end-customers to enter into a traditional loan or pay upfront fees or interest. The Afterpay in-store process is as simple as a few taps on a smartphone – customers choose how much they wish to spend, provide their payment details and receive an approval barcode to present at the register.

Initially available to customers through online retailers only, Afterpay now extends its offering to physical retailers including the roll out to nine Topshop Topman stores in Australia located in Sydney, Melbourne, Brisbane and Perth.

Nick Molnar, Managing Director at Afterpay, said, “Afterpay is focused on serving customers by applying leading technology to provide a seamless omni-channel service. We are excited to have one of fashion’s biggest success stories partner with Afterpay. To have Topshop Topman on board substantiates the strength of the Afterpay model and we look forward to continuing to expand this next phase of development. Our 140,000 customers requested Afterpay to be provided in-store and I am thrilled that we have delivered.”

Hilton Seskin, Chairman at Topshop Topman Australia, said, “Topshop is very excited to provide our customers with Afterpay’s customer centric payment solution. We pride ourselves on always providing customers with the best experience and Afterpay will become an integral part of our in-store offering. Knowing we can offer our customer the opportunity to pay for the item while wearing it is a true win win. For our millennial customer, the concept of instant gratification is key, and can now be satisfied through Afterpay, whilst providing them with the opportunity to purchase that must have item before it sells out and is gone forever”.

About Afterpay
Founded in 2014, Afterpay is a leading Australian retail payments innovator that facilitates commerce between retail merchants and their end-customers. Afterpay offers a ‘buy now, receive now, pay later’ service that is absolutely in the customer interest, not requiring end-customers to enter into a traditional loan or pay any upfront fees or interest. Afterpay currently has over 140,000 customers and over 600 retail merchants and in 2016, listed on the Australian Securities Exchange. For more information, visit www.afterpay.com.au.

Rapid growth in the Afterpay model:
Unique Afterpay customers are growing rapidly and currently exceed 140,000, with more than 65% of Afterpay transactions in the past 6 months generated by repeat customers. Afterpay’s online shop directory is recently receiving over 650,000 monthly page views as customers actively seek out retail brands offering the Afterpay service.

There are more than 600 retailers on the Afterpay platform. In addition to TopShop Topman, Afterpay retail partnerships include: General Pants, Optus, PAS Group, Cue Clothing Co, Princess Polly, Surfstitch, House, Peters of Kensington, Tony Bianco, Aquila, MARCS, David Lawrence, Jeanswest, Dissh, HypeDC, Aje, Shubar, Dion Lee, Tuchuzy and Nourished Life.

Afterpay is mindful of offering a responsible service and uses sophisticated proprietary technology to assess customer capability in paying for purchases. Each time a customer makes a purchase, Afterpay reviews any outstanding amounts and their repayment history.

Afterpay is a ‘win-win system’ for customers and merchants, offering customers more options and keeping data secure, while merchants are safeguarded against fraud and non-payment risk. Afterpay complies with the highest level of Payment Card Industry compliance (PCI DSS Level 1 Compliant). Furthermore, significant repeat business can be attributed to Afterpay’s ‘customer-first’ philosophy.

About Topshop Topman
TOPSHOP TOPMAN launched into the Australian market 5 years ago, and now boasts 9 standalone stores nationwide. A partnership with Myer commenced in November 2015 which sees the store network increase to include 12 concessions. 

With more than 180 new styles each week delivered straight from London, TOPSHOP stores are unique and offer unrivalled service, product and experience. The fashion conscious shopper is able to enjoy the best ranges from the iconic British brand, including seasonal catwalk collection Unique; the premium limited edition line Boutique; designer collaborations and trend-led mainline collections, continuing to drive the retail phenomenon that captures consumers and celebrities alike including Taylor Hill, Cara Delevingne, Beyonce, Kate Moss and Kendall Jenner.

Globally the brand has 330 stores in the UK, with a further 137 international franchises operating in 40 countries.

27 Jan

Afterpay at Toys”R”Us stretches your budget for Christmas must-have gifts

by launch-admin Jan 27, 2017 0 News
Toys”R”Us launch layby alternative Afterpay offering buy now, receive now and pay later

Sydney, Australia, 6 December 2016 – Retail payments innovator Afterpay, announced its platform is now available at leading toy, baby and outdoor retailer, Toys”R”Us online – www.toysrus.com.au – just in time for Christmas. Afterpay, the new-generation retail payment tool allows shoppers to buy now, receive now and pay later, giving shoppers the opportunity to get their hands on the hottest Toys this Christmas season all the while helping spread out the end of year outgoings.

Globally renowned toy, baby and outdoor retailer, Toys”R”Us offers unique products from the biggest brands and has compiled its yearly must-have toys to put under the tree this Christmas. Toys”R”Us Chief Toy Testers – four lucky kids who get to road test an assortment of toys and games throughout the year – have rounded up the Top 10 best gift ideas for 2016, ranging in price to suit all budgets.

Afterpay offers the benefits of a layby service with an immediate take-home option. It does not require customers to enter into a traditional loan, pay upfront or monthly fees or interest. To receive these items and more, sooner rather than later, consumers can purchase online at www.toysrus.com.au, choose Afterpay as the payment option at the checkout and avoid the last minute mad dash or having to contend with large crowds at busy shopping centres.

Toys”R”Us Christmas Gift Guide 2016




Star Wars BladeBuilders Spin-Action Lightsaber



Hot Wheels Criss Cross Crash Set



Fast Lane Mega Crane



Pie Face Showdown Board Game



Metroline Train Table



Fun 2 Learn Elmo



Ooshies 7 PK (Marvel, Justice League, TMNT)



Hatchimals – Owl Exclusive



Trolls – Styling Poppy Head



Little Live Pets – Snuggles The Puppy


Nick Molnar, Managing Director at Afterpay, said, “We are honoured to welcome the globally renowned Toys”R”Us to the Afterpay platform in Australia. Coming on board in time for the peak shopping period, we anticipate this Christmas season will be successful for Toys”R”Us and customers alike.”

Tim Halaska, Head of eCommerce and Customer Service at Toys”R”Us, said, “We are thrilled to offer our customers the Afterpay payment option at our online store. Toys”R”Us is committed to providing the best customer service experience and as Afterpay is genuinely in the interest of the customer, it is fundamental in achieving this. Early days indicate that customer take up is beyond expectations. To be able to snap up some presents online, especially at the busiest time of the year in retail, gives customers the opportunity to grab those must-have items in time for Christmas.”

About Afterpay
Founded in 2014, Afterpay is a leading Australian retail payments innovator that facilitates commerce between retail merchants and their end-customers. Afterpay offers a ‘buy now, receive now, pay later’ service that is absolutely in the customer interest, not requiring end-customers to enter into a traditional loan or pay any upfront fees or interest. Afterpay currently has over 140,000 customers and over 600 retail merchants and in 2016, listed on the Australian Securities Exchange. For more information, visit www.afterpay.com.au.

About Toys”R”Us
Toys”R”Us is Australia’s and the World’s leading dedicated Toy, Baby and Outdoor retailer with over 37 stores in Australia and over 1,550 stores worldwide in 33 countries. The Australian Toys”R”Us and Babies”R”Us stores are the largest and most exciting Toy and Baby stores in the country – providing children and their parents with an amazing, fun world of toys and baby products to choose from. For more information, visit www.toysrus.com.au.

27 Jan

The Athlete’s Foot introduces Afterpay, in-store and online, in time to budget for back to school

by launch-admin Jan 27, 2017 0 News
Afterpay provides budget tool for parents concerned about new school year expenses

Sydney, Australia, 12 January 2017 – Leading retail payments innovator Afterpay is now available at Australia’s largest specialty athletic and school shoe retailer, The Athlete’s Foot. Introduced in time for back to school 2017, The Athlete’s Foot has implemented Afterpay online and in-store across Australia, helping parents budget expenses for the new school year and providing much needed financial relief at the end of the holiday period.

According to Back to School Research completed by Haymakr in March 2016, 65% of mums in Australia want to buy their children better quality school shoes but are constrained by budget. In addition, at the beginning of every school year, children need both sports shoes and school shoes for the year ahead, however only 32% of mums in January 2016 bought their children sports shoes at the same time as buying them their school shoes.

The Athlete’s Foot offers high quality school and sports shoes, including Clarks and the exclusive brand Ascent, coupled with an expert fitting service, ensuring parents value for money and quality product giving them peace of mind for the year ahead.

Afterpay is transforming the traditional layby into a budgeting tool – shoppers can buy now, receive now and pay later, putting down a quarter of the cost and paying over four equal fortnightly instalments. Consumers can now beat the holiday fiscal fatigue and be better prepared by spreading the start of the school year expenditure with Afterpay at The Athlete’s Foot.

Nick Molnar, Managing Director at Afterpay, said, “We are thrilled to have one of the country’s best known brands, The Athlete’s Foot, on board with Afterpay, offering its customers Afterpay both online and in-store. It is great to collaborate with such a well-respected business, especially at this time of year. Our main focus is to help our customers – Afterpay is unashamedly customer-centric, so it gives us satisfaction to help parents budget for the costly back to school purchases.”

Ian Taunton, National Sales and Operations Manager at The Athlete’s Foot, said, “The Afterpay launch is a welcome payment option for our customers, particularly around back to school for parents. We are committed to providing our customers with high quality and exclusive product, and an expert fitting service with our dedicated in-store Fit Technicians. Our customers want more choice, flexibility and benefits, and Afterpay plays an integral part in achieving this.”

Afterpay is a ‘win-win system’ for customers, offering more options – the benefits of a layby service with an immediate take-home option helping to manage their monthly budget. It does not require customers to enter into a traditional loan, pay upfront or monthly fees or interest. Most importantly, Afterpay complies with the highest level of Payment Card Industry compliance (PCI DSS Level 1 Compliant) to ensure data security.

– ENDS –

About Afterpay
Founded in 2014, Afterpay is a leading Australian retail payments innovator that facilitates commerce between retail merchants and their end-customers. Afterpay offers a ‘buy now, receive now, pay later’ service that is absolutely in the customer interest, not requiring end-customers to enter into a traditional loan or pay any upfront fees or interest. Afterpay currently has over 250,000 customers and over 1,500 retail merchants and in 2016, listed on the Australian Securities Exchange. For more information, visit www.afterpay.com.au.

About The Athlete’s Foot
The Athlete’s Foot is a premium retailer and the experts in fitting school shoes. As Australia’s largest school shoe retailer with over 135 stores and online, it offers the most comprehensive service, ensuring children get the best fit for their growing and active feet. The Athlete’s Foot uses its exclusive Fitting Technology, FITZI®, and trained fitting experts take all individual needs and activities into consideration. The Athlete’s Foot also has a huge range, from brands like Clarks, Ascent, Nike and New Balance. Kids of all ages can get fitted for school and sport – in the one place for convenience. For more information, visit www.theathletesfoot.com.au.

FITZI® is a registered trademark of The Athlete’s Foot Australia © 2017.

Christine Kardashian, Group Account Director

Launch Management Group Pty Ltd
FSA #100, Fox Studios Australia,
38 Driver Avenue, Moore Park, NSW 2021
office: + 61 2 9492 1007
mobile: + 61 416 005 703
facsimile: + 61 2 9492 1099

10 Jan

Brisbane’s biggest digital event, CLICK! Digital Expo features Neto CEO

by launch-admin Jan 10, 2017 0 News
Ryan Murtagh, CEO of Neto to share insights on growing in the digital economy

Thursday, 10 November 2016 – Leading Australian e-Commerce platform, Neto will be represented by CEO and serial entrepreneur, Ryan Murtagh at Brisbane’s biggest digital event, CLICK! Digital Expo on Friday, 11 November 2016.

CLICK! Digital Expo is presented by Regional Development Australia (RDA) Brisbane, an Australian Government initiative. It is a free event to help businesses across all industry sectors and not-for-profits succeed in a digital world.

Ryan will join the Digital e-Commerce panel to share his insights on the omni-channel retail opportunity and unlocking the power of the connected consumer. This will be followed by a Q&A session with all speakers on the panel. View the program here.

Event Details: CLICK! Digital Expo
(Digital e-Commerce 3.15pm – 4.45pm)
Date: Friday, 11 November 2016
Expo entry from 8.00am
Location: Brisbane Convention & Exhibition Centre, Plaza Level
Cnr Merivale and Glenelg Streets, South Brisbane
Click here for map
Media Registration: Christine Kardashian, Launch Group
Email christine@launchgroup.com.au or call 0416 005 703

Additionally, if you would like to schedule a time to speak with Ryan Murtagh, CEO of Neto, please contact Christine Kardashian from Launch Group on 0416 005 703 or via email at christine@launchgroup.com.au.

About Neto
Neto is a leading Australian e-Commerce platform, which provides a hosted digital commerce software platform for businesses that integrates with accounting platforms, payment gateways, shipping carriers and sales channels. Neto provides frictionless global digital commerce solutions that are omni-channel and mobile ready, that are feature rich, better-integrated and better value than its competitors. Founded in 2011, Neto is majority owned by Telstra. For more information, visit www.neto.com.au.

About CLICK! Digital Expo
CLICK! Digital Expo, an RDA Brisbane initiative, is a free event to help businesses across all industry sectors and not-for-profits grow and prosper in a digital world. With the digital economy now the single most important driver of innovation, competitiveness and growth, CLICK! Digital Expo provides the opportunity for businesses and not-for-profits learn how to transform their business digitally and meet rapidly evolving customer expectations. The Expo is presented by Regional Development Australia (RDA) Brisbane, an Australian Government initiative. For more information, visit www.clickdigitalexpo.com.au.