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July 2017

launchgroup.com.au > Blog > 2017 > July
12 Jul

Australia fails to recognise the true economic value of renewables

by launch-admin Jul 12, 2017 0 News

 

Budget 2017 does not go far enough in ensuring power security

 

Sydney, 15 May 2017: Despite an understanding within the budget, and other recent rhetoric by the government, that Australia’s power grid is in need of a rethink, the real opportunities to leverage renewable energy to the nation’s economic benefit are being missed.

 

“On Tuesday, Treasurer Scott Morrison handed down his 2017-18 Federal Budget, and many of the measures designed to boost energy security and their effectiveness don’t go far enough, with regards to jobs and economic potential,” Evergen CEO, Emlyn Keane, said. “Renewable energy has a far healthier future ahead of it than incumbent energy sources, and growth in the industry will result in a boom for jobs, as well as economic activity around R&D and technology investment. The potential for renewable energy to lower power costs will also be of benefit to taxpayers and businesses alike. It’s just a pity that the government isn’t seeking to leverage this within its own economic plans.”

 

The economic value of renewables is being recognised around the world, and despite the hostility towards renewables, recent stats indicate that Australia has had its best year for investment in renewables on record in 2016, and is on track to meet its goals for 2020[1]. This is both the case at government level, with many state governments competing with one another to announce the largest renewables projects[2], and also the case with community projects. On the latter point, a recent report has shown that Australians have financed more than $24 million in community renewables projects[3].

 

Renewables also create jobs. According to the Advanced Energy Now 2017 Market Report, in the US alone, there are 3.3 million people employed by advanced energy. It is equal to the employment provided by retail stores, and twice the jobs in construction[4]. “The money, and the investment is there, but what is Australia really doing about it? We ask that the government look more closely at the potential that Australia has to become a world leader in renewable energy, when renewables will clearly become as lucrative as coal and gas mining for those nations that are willing to make the investments now and develop innovative technology.

 

Additionally, something that’s been often forgotten in the discussions about energy security and the price of power is the raw potential for rooftop solar and batteries to play a big role in Australia moving forwards.

 

“Through Evergen, there is locally-developed smart technology that helps consumers with rooftop solar and batteries to make the most of their investments. In conjunction with the CSIRO, we have developed market leading technology in the renewables space,” Mr Keane said.

 

The ability for this technology to apply deflationary forces on the cost of power is something that shouldn’t be overlooked; at the moment, home-generated power is considered to be separate to grid energy solutions being developed, but we believe it would be far more effective to have the two working in concert,” Mr Keane said.

 

Mr Keane has provided his thoughts on other energy initiatives announced through the budget:

 

      A$90 million to expand gas supplies, partly through increased unconventional gas exploration – There have been tens of billions of dollars invested over the last 10 years to develop Australia’s gas resources for export. The $90 million in response is not going to move the needle and will take years to come to fruition.

      A potential Commonwealth buyout of an expanded Snowy Hydro scheme – This is interesting from a State and Federal funding perspective and is intended for States like NSW to invest in infrastructure. There is no direct impact on energy markets however, as it relates to an existing asset simply changing hands. Evergen would like to see a focus on small-scale solar and battery systems, which can improve the reliability of power supply. Some systems currently on the market can actually provide backup power to the house if there is a blackout. Concepts like micro-grids and virtual power stations that coordinate lots of individual solar and battery installations, can provide support the broader grid, improving reliability in extreme weather events.

      Up to A$110 million for a solar thermal plant at Port Augusta – It’s interesting that the Government would select any particular energy technology ahead of another – particularly solar thermal, which hasn’t necessarily proven itself to be cost effective in comparison to alternative technologies. The Federal Government has had subsidies available for large-scale renewable energy for years now, without mandating any particular technology. Market forces have determined that large-scale wind and solar photovoltaic have been the most cost-effective solutions to date.

      Monitoring of gas and electricity prices by the Australian Competition and Consumer Commission – Australians don’t need more monitoring to tell them that their energy bills are too high. Consumers do have options to lower their bills, however it means taking matters into their own hands, and investing in new technology, such as solar and batteries coupled with intelligent management that gives them control.

 

Mr Keane continued: “At a time where Australia’s economy would benefit from easing power prices, the prominence of these items in the budget is an ominous sign of what’s to come in terms of price rises. Wholesale electricity markets have risen to unprecedented levels and unfortunately we could see that translating into higher residential prices in July,” he said.

 

ENDS

 

Media:

Matthew Sainsbury | matthew@launchgroup.com.au | 0423 393 300

Louise Proctor | louise@launchgroup.com.au | 0452 574 244

 

About Evergen:

Evergen is a new energy services company that sells and manages intelligent home energy systems comprising solar power and batteries. The ’intelligence’ technology is provided by the CSIRO, which periodically analyses and remotely updates the system to improve over time. AMP Capital is a major investor in the company alongside CSIRO. Evergen is run by energy scientists and advocates of change for clean solar and battery storage technologies for the home including renowned energy scientist Dr Glenn Platt and former CEO of AMP Capital and Evergen Chairman Stephen Dunne.

 


12 Jul

Pureprofile boosts global footprint by partnering with Branded Research Inc, driving growth in US and UK markets

by launch-admin Jul 12, 2017 0 News

Pureprofile boosts global footprint by partnering with

Branded Research Inc, driving growth in US and UK markets


Partnership strengthens Pureprofile’s US and UK enterprise offering

within programmatic media, digital publishing, and market research

 

June 21, 2017 – Global data and insights company Pureprofile Limited (ASX: PPL) today announced a partnership with global research business Branded Research Inc. (Branded). The partnership will allow Pureprofile to upgrade the Branded panel of 1.7 million consumer research profiles in the US, UK, and Canada. The significant increase in the number of profiles will increase Pureprofile’s offering in the US and UK markets within programmatic media, digital publishing and market research.

 

Pureprofile is a pioneer and world leader in user-generated consumer profiling, capturing rich data and insights on a range of areas including consumer profiles, attitudes, sentiment and advertising engagement. These deep insights enhance outcomes for Pureprofile clients within programmatic media, digital publishing and market research.

 

Branded is a global research company that leverages trusted social communities to provide reliable and powerful research metrics to clients. Pureprofile will provide longitudinal profiling, insights and programmatic media technology to the Branded consumer base.  

 

Paul Chan, Founder and CEO of Pureprofile said “Digital platforms are allowing advertisers greater ability to identify and target relevant consumer segments, however many advertisers are still making decisions based on shallow data. The rich insights available through the combined Pureprofile and Branded platforms allows brands to connect with target customers who are truly interested in hearing from them.

 

“Consumer profiles are becoming a personal asset that can empower people to make better decisions. The Pureprofile platform is well positioned to capitalise on this growth as it allows the consumer to own and take control of their online profile, be rewarded for sharing data and gain insights around their own behaviour and choices leading to better decision making.”

 

“Pureprofile account holders are active, authentic and deeply profiled, providing brands with a more efficient way to engage their audience with campaigns they’ll genuinely be interested in. It was very important for Pureprofile to find a consumer focused partner that offered significant scale. The partnership with Branded and its 1.7 million panel members provides the opportunity to leverage our investment in our proprietary profiling technology to enrich them into high value profiles. This helps connect brands to consumers, and extend our current opportunities with major multinational clients including Unilever, Audi and News Corp and new global brands in the UK and US,” continued Mr Chan.

 

Branded Inc. CEO, Matt Gaffney, said: “A good partner shares similar sensibilities. Pureprofile’s continued commitment to building a first class product, combined with their proven track record as a multi-faceted insights company, aligns perfectly with our approach at Branded, particularly as we evolve ourselves as a comprehensive data collection platform. We’re delighted about the partnership and the opportunity at large”.

 

–Ends–
For further details contact:

 

Media Contacts:
Sarah Bond, Launch Group: sarahbond@launchgroup.com.au | 02 9492 1041 | 0449 543 181
Brook Larios, Plain Clarity: brook@plainclarity.com | (858) 598-3660

About Pureprofile (ASX: PPL)
Pureprofile Limited (ASX: PPL) connects brands with empowered consumers across the world by finding, understanding and engaging them through direct-to-consumer technology platforms. The Pureprofile group is now a global leader in data insights, programmatic media, big data, and quantitative research, as well as consumer lead generation through the recently acquired Cohort group. In 2015 Pureprofile acquired insights-fuelled advertising company, Sparcmedia. Pureprofile delivers next generation marketing solutions for more than 700 brands, publishers and research groups worldwide.

 

About Branded:
Branded (Branded Research Inc.) is a global market research company offering online and quantitative sample solutions. Humanizing data collection by leveraging trusted social communities, Branded provides reliable and powerful data to both consumer and b2b clients worldwide. Branded represents a comprehensive data collection platform, and actively engages with consumers to reach specified target audiences, resulting in more precise and complete end data. To learn more, visit brinc.co.



12 Jul

Amazon Australia: Already In Demand, Especially For The Younger Generations

by launch-admin Jul 12, 2017 0 News

 

Amazon Australia: Already In Demand, 
Especially For The Younger Generations
 

While almost 50% of Australians overall remain unsure about whether they will use Amazon Australia, 

60% of those aged 18-24 years are already sold on the US retail giant

 

6 July 2017 – Amazon can expect a generally warm reception from Australians when it launches locally later this year according to new research by global data and insights company Pureprofile.

The new national survey data reveals that many Australians from all demographics already use Amazon for buying eBooks or goods from overseas. However, the jump in numbers of Australians that plan on using Amazon once it has a direct presence in Australia is substantial – particularly among the younger generations – and will put additional pressure on incumbent retailers. 

According to the survey of a representative sample of over 1000 Australians, currently, 24% of Australians have shopped at Amazon’s Australian online store for eBooks. Similarly, 24% have made purchases from Amazon’s overseas websites – such as the US and UK.

The interest in Amazon is being principally driven by people in the 25-34 age demographic, of which 32% of users have shopped on Amazon online, and 25% of users have bought from Amazon offshore.  Of those in the 35-44 age demographic, 21% and 28%, respectively have made similar purchases.

However, significantly more – 46% – of Australians are planning to use Amazon once it launches locally, and unsurprisingly it’s the younger generations that will drive that demand. The survey found 60% of people 18-24, 61% of the 25-34 age demographic, and 51% of the 35-44 age demographic reported an intention to make use of Amazon Australia.

“Amazon has a powerful brand presence amongst Australians despite its focus being primarily within international markets until recently,” said Pureprofile Founder & CEO Paul Chan. “If you look at the statistics, only six per cent of Australian consumers are unaware that Amazon is moving into the local market. This suggests that the brand is already strong and well-known here in Australia”.

“Overall, there remains a fair amount of uncertainty over whether Amazon in Australia will be the way that Australians ultimately want to do their shopping – 48% of respondents said that they were currently ‘unsure’ about whether they would shop at Amazon Australia.  However, this number shrinks dramatically with younger people with only 16% of Australians 18-24 years sharing that same uncertainty.

“Today’s consumer has access to an incredible amount of data that enables them to make retail decisions based on self-research. Ten years ago, a consumer would rely upon advertisements, sales people or word of mouth. The Amazon model empowers consumers to use the power of their personal profiles to offer reviews and create a marketplace of collective intelligence that helps making retail decisions simpler and more efficient,” said Mr Chan. 

– ENDS –

About Pureprofile (ASX: PPL)

Pureprofile Limited (ASX: PPL) connects brands with empowered consumers across the world by finding, understanding and engaging them through direct-to-consumer technology platforms. The Pureprofile group is now a global leader in data insights, programmatic media, big data, and quantitative research, as well as consumer lead generation through the recently acquired Cohort group. Pureprofile delivers next generation marketing solutions for more than 700 brands, publishers and research groups worldwide.

Media Contacts

Sarah Bond

Launch Group

02 9492 1041 | 0449 543 181

sarahbond@launchgroup.com.au


 

12 Jul

Pureprofile boosts enterprise & media offering via data partnership with leading NZ rewards brand, AA Smartfuel

by launch-admin Jul 12, 2017 0 News

  
Pureprofile boosts enterprise & media offering via data partnership with 
leading NZ rewards brand, AA Smartfuel

Leading NZ brands can access deep consumer profiles through programmatic media 
including video, display and social
 

June 29, 2017 – Global data and insights company Pureprofile Limited (ASX: PPL) today announced a partnership agreement with AA Smartfuel, New Zealand’s largest fuel rewards programme and one of New Zealand’s largest, most engaged loyalty programs with partnerships including major fuel retailers such as BP and Caltex.  

AA Smartfuel’s cardholder base of 2.3 million New Zealanders will accelerate Pureprofile’s insight, media and customer acquisition in New Zealand, allowing the company to reach the majority of NZ consumers aged over 16 years. The new partnership follows the strategic alliance agreed in May 2016, which enabled Pureprofile and AA Smartfuel to quickly launch and scale a large, nationally-representative consumer research panel that delivers quality data.
 
Combining Pureprofile’s sophisticated panel and consumer profiling technology with AA Smartfuel’s deep engagement with New Zealanders, the AA Smartfuel partnership will see Pureprofile rapidly scale its programmatic media presence in NZ. 
 
Pureprofile will apply its proprietary technology to the 2.3 million AA Smartfuel cardholders to overlay rich interests, demographic and behavioural data. This partnership will enable AA Smartfuel programme partners to access the profiles through programmatic media – including video, display and social – in premium brand safe environments vetted by Pureprofile. It will also benefit cardholders by providing more targeted advertising that aligns directly with their interests and behaviours.
 
Pureprofile Founder and Chief Executive Officer Paul Chan said the partnership is key to Pureprofile’s NZ growth strategy. 
 
“The AA Smartfuel agreement will rapidly boost our consumer acquisition pathway in New Zealand and create immediate opportunities for leading brands who are AA Smartfuel programme partners to access Pureprofile’s deep customer data and insights.  We will use this substantial customer base to develop a number of longer term opportunities within the New Zealand market. Pureprofile is focused on creating value for consumers, so we are excited to partner with a company who shares this ethos,” said Chan. 
 
Ian Sutcliffe Director of AA Smartfuel said: “Pureprofile’s technology and its ability to generate insights about consumers is extremely sophisticated, while being sensitive to consumer privacy. We are excited to be a partner and help bring this offering to the NZ market.”

–Ends–
For further details contact:

 

Media Contacts:
Sarah Bond, Launch Group: sarahbond@launchgroup.com.au | 02 9492 1041 | 0449 543 181

About Pureprofile (ASX: PPL)
Pureprofile Limited (ASX: PPL) connects brands with empowered consumers across the world by finding, understanding and engaging them through direct-to-consumer technology platforms. The Pureprofile group is now a global leader in data insights, programmatic media, big data, and quantitative research, as well as consumer lead generation through the recently acquired Cohort group. In 2015 Pureprofile acquired insights-fuelled advertising company, Sparcmedia. Pureprofile delivers next generation marketing solutions for more than 700 brands, publishers and research groups worldwide.

 

About AA Smartfuel:
Established in 2011, AA Smartfuel is the nation’s leading fuel loyalty programme and is available free to join.  There are currently 2.3 million cardholders earning $100 million per year in fuel savings.  Cardholders shop and swipe at the growing village of participating retail outlets and service providers across New Zealand, accumulating fuel savings.  To redeem, cardholders fuel-up and swipe again at a participating BP or Caltex service station and their accumulated savings get knocked off the pump price (maximum of 50 litres).  For further information visit www.aasmartfuel.co.nz