• +61 2 9492 1000
  • launch@launchgroup.com.au

Afterpay celebrates one million customers with Afterpay Day – a 24-hour online shopping spree

launchgroup.com.au > Blog > News > Afterpay celebrates one million customers with Afterpay Day – a 24-hour online shopping spree
30 Aug

Afterpay celebrates one million customers with Afterpay Day – a 24-hour online shopping spree

launch-admin Aug 30, 2017 0 2106
Select retail partners to offer discounts up to 40% off 30-31 August

Sydney, Australia, 28 August 2017 – Leading retail payments innovator 
Afterpay (ASX: APT), will give retailers and customers the chance to shake off the winter blues with a new, 24-hour discount shopping initiative.

Afterpay, which this week announced it hit the one million-customer mark in Australia, has teamed up with over 100 of its top retailers to offer savings across the biggest spending categories, going live from midday Wednesday, 30 August to midday Thursday, 31 August.

Customers can look forward to bargains from Australia’s leading brands – including Country Road, General Pants, Mon Purse and more, with discounts of up to 40 per cent available during the 24-hour window.

Afterpay sales are expected to skyrocket over the 24-hour period – a welcome relief for retailers after a traditionally slow winter.

Retail sales remain conservative, although according to the latest 
Australian Bureau of Statistics (ABS) Retail Trade figures, Australian retail turnover rose 0.3 per cent in June 2017, and 0.6 per cent in May 2017 – in seasonally adjusted terms.

Afterpay CEO Nick Molnar said the website and app, which was released in May 2017, are ready for the demand.

“We’ve worked around the clock to bring the best retail experience to our loyal customers, from the diversity of products to the technology which will ensure quick navigation, as well as the seamless and safe transactions which our customers have come to expect.”

Even before the shopping discount initiative, Afterpay has seen sales go through the roof. The ASX-listed company’s 2017 financial year results, released on 24 August 2017, revealed a 1,405 per cent increase in underlying sales from the 2016 financial year – jumping from $37.3 million to $561.2 million.

With more than 7,200 retailers to choose from, customers are spending the most on homewares and appliances; followed by media, fashion and beauty; personal and recreation; department stores, and – finally – toys.

“We’re excited to host the inaugural Afterpay Day in celebration of us hitting one million customers. We’ve strategically selected a period when retail can be challenging. Afterpay has proven itself as a vehicle that helps grow traditional and online retail spending, and we look forward to taking this to another level with the Afterpay Day initiative,” Molnar said.

– ENDS –

About Afterpay Touch Group (ASX: APT)
Afterpay Touch Group is a technology-driven payments company that comprises of the Afterpay and Touch products and businesses. Afterpay is driving retail innovation by allowing leading retailers to offer a ‘buy now, receive now, pay later’ service that does not require end-customers to enter into a traditional loan or pay any upfront fees or interest to Afterpay. Afterpay currently has over 1,000,000 customers and over 7,200 retail merchants. Afterpay Touch Group was created on 13 July 2017 through the merger of Afterpay Holdings Limited and Touchcorp Limited. For more information, visit www.afterpay.com.au.

Media Contact
Christine Kardashian
Launch Group
02 9492 1000 | 0416 005 703

Christine Kardashian, Group Account Director

Launch Management Group Pty Ltd
FSA #100, Fox Studios Australia,
38 Driver Avenue, Moore Park, NSW 2021
office: + 61 2 9492 1007
mobile: + 61 416 005 703
facsimile: + 61 2 9492 1099