Global Digital Media Expert Nic Jones to Head Pureprofile
New CEO Appointment paves way for further revenue growth, product innovation and disruption in the media market
Australia, 6 December 2017
– Nic Jones, the current chairman of Advertising Week APAC’s advisory council, has this week joined global media, data and insights company Pureprofile as Chief Executive Officer.
Boasting an impressive career spanning over 30 years, Mr Jones’ previous roles include Managing Director of Yahoo! Australia & New Zealand; Managing Director (News Digital Media) at News Corp; Managing Director (Digital) AUNZ, Chief Digital Officer (EMEA) at Starcom MediaVest Group; and most recently as Chief Revenue Officer of music video publisher, Vevo, based in both London and San Francisco. Mr Jones holds a bachelor’s degree in Social Psychology and Sociology and brings a wide and deep range of experience in online and digital media.
The Company’s Executive Chairman, Andrew Edwards said Mr Jones was chosen for his deep knowledge of the digital media landscape and his wealth of experience in monetising digital assets, and is an excellent addition to the senior management of the Company and the Board.
“No one is better placed than Nic to understand the needs of the players within digital media. As Chief Digital Officer at Starcom, he was responsible for the digital media strategy of clients across the EMEA region. As Chief Revenue Officer of Vevo, Nic built the revenue base for the largest music video platform in the world, which attracts over 24 billion views every month, and was also directly responsible for Vevo’s global commercial strategy, launching and leading its service in 13 countries,” said Mr Edwards.
Mr Jones expressed his vision for Pureprofile, which is well-established in Australia and has continued potential for growth in international markets, particularly the US and UK.
“Pureprofile is well placed to disrupt the status quo and take market share within these barely tapped, billion-dollar industries. I look forward to taking the company to truly global heights and establishing it as a globally dominant company with a range of elegant and innovative digital products.”
Mr Jones added that it is an exciting time to be joining Pureprofile: “Its range of innovations across the Data and Insights, Programmatic Media and Performance Marketing business units presents many opportunities to monetise digital assets. In this respect, the Company has positioned itself strongly against its competitors who struggle to deliver satisfactory solutions for clients and stakeholders within the digital media industry.“
Mr Jones will replace current CEO Paul Chan, who founded the company and will continue his role as Chief Innovation Officer. Mr Chan will focus on the Company’s product suite in his new role. It is also expected that in due course, Mr Jones will be appointed to the Board of Directors as Managing Director.
Mr Edwards said the management changes will drive the Company’s growth and international expansion strategies.
“We are delighted to have Paul focused on the Company’s product vision as Chief Innovation Officer. And with Nic at the reins to spread that vision as CEO, it makes for a compelling combination. I look forward to working with, and in, this new team,” said Mr Edwards.
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About Pureprofile (ASX: PPL)
Pureprofile Limited (ASX: PPL) connects brands with empowered consumers across the world by finding, understanding and engaging them through direct-to-consumer technology platforms. The Pureprofile group is now a global leader in data insights, programmatic media, big data, and quantitative research, as well as consumer lead generation through the recently acquired Cohort group. Pureprofile delivers next generation marketing solutions for more than 700 brands, publishers and research groups worldwide.