Mitchell Duff announced as MCN Sydney Digital Sales Director
MCN boosts Digital Sales Team with new role
Wednesday, 28 March, 2018: Multi Channel Network (MCN) has announced the growth of its Digital Sales team with Mitchell Duff taking on the position of Sydney Digital Sales Director. Duff will lead the state-based sales activities for MCN’s rapidly growing online, mobile, IPTV and programmatic platforms, reporting to MCN National Digital Sales Director, Nev Hasan.
Duff has spent the last four years as Digital Group Sales Manager at MCN Sport, where he led the digital sales team and built brand strategies across MCN Sport’s broadcast and digital assets. Prior to that, he held roles as an OOH media professional and within the Price Indexes and Inflation department of the Australian Bureau of Statistics (ABS).
Hasan said Duff’s appointment to Sydney Digital Sales Director will bring a new energy and focus to the Sydney market, following the successful appointment of Richard Baxter to Melbourne Digital Sales Director last year.
“For MCN, building digital sales teams that have a specific market focus is part of our long-term growth strategy to deliver strong commercial outcomes for our clients,” said Hasan. “With over 10 years’ market experience, seven of those at MCN, I’m pleased to appoint Mitchell to the role as he can draw upon his expertise and knowledge of the MCN brand to help us deliver a multi-platform strategy with precision.”
Duff said: “I’m thrilled to take on the new role of Sydney Sales Director at MCN at a time when our digital products and capabilities are continuing to grow in strength. My first objective is to help our agency and client partners navigate the convergence of digital and TV. With the current media landscape so dynamic, I will be implementing solutions that bring together MCN’s range of innovative data sets to help brands’ discover and communicate with highly relevant audiences.”
Duff is effective in his new role from today.
MULTI CHANNEL NETWORK
Sarah Bond, Launch Group
Ph: (02) 9492 1000/ 0449 543 181
MCN is Australia’s leading media sales company, representing the advertising interests of Foxtel, Network Ten, FOX SPORTS, Telstra Media, plus many other premium content brands.
Accounting for the biggest commercial audience share of television and the largest broadcast-quality digital video network in Australia, MCN represents 15 capital-city free-to-air channels from Australia’s fastest growing free-to-air network, Network Ten, 71 premium subscription television channel brands across Foxtel, 117 premium digital publishers, plus online catch-up and streaming TV services tenplay and Foxtel Go.
MCN also represents 73 Digital Out Of Home Super Screens and partners with Qantas to manage its domestic and international inflight entertainment network. MCN is a partner in MBX, a programmatic advertising exchange with NewsCorp.
A pioneer of innovative digital advertising solutions, MCN has led the development of local and world leading initiatives including Australia’s largest TV audience panel, Multiview, Australia’s most advanced trading platform, Landmark, and the world’s first integrated programmatic private marketplace for TV.
Established in 1997, MCN is a joint venture between Foxtel, FOX SPORTS and Ten Network.