Don’t let Sugar Spook You (or your kids) this Halloween
5 Halloween Hacks to reduce your child’s sugar intake
The only thing scarier than a haunted house on Halloween, is the the sugar overload from your little trick-or-treater loading up on sweet treats. Add this to the school activities, spooky parties, door knocking, and your child is in for one ghoulishly sugar-laden holiday!
According to the World Health Organisation (WHO), children between the ages of 2-18 should be consuming no more that six teaspoons of added sugar per day. On average, Australian kids are currently having consuming around 18 teaspoons a day – that’s more than three times the recommended intake, and that’s on an normal day!
As a parent, you’ll know Halloween doesn’t just last a day – the hoard of sweet food and beverages are excessively consumed in the following days, weeks and even months. When popular treats such as Skittles and M&Ms each contain 30g of sugar per serve, exceeding the daily recommended sugar intake for children in one hit, the effects of Halloween can cast a dark shadow for quite some time!
Reducing sugar intake doesn’t have to mean less fun, or even saying ‘R.I.P’ to delicious treats. Here’s 5 Halloween Hacks to help us all make smarter choices this holiday:
1. Play With Size: Swap large bags for small
Your child’s capacity to receive treats is dependent on how much they can carry. Minimising space for candy will subsequently prevent them from bringing excessive amounts home, while still achieving a full bag of goodies to show friends and family. Smaller bags can seem underwhelming, especially when compared to the variety of buckets and carry bags out here. Turn this swap into something interactive and personal by creating your own trick-or-treat bags that will instantly boost your child’s imagination in the celebration of all things spooky.
2. Strategically Plan Dinner: Swap an empty stomach for a full one
Trick-or-treating in a deep state of hunger is a HUGE mistake. Be sure to enjoy a fulfilling and nutritious dinner before knocking on doors for dessert. If you can try and incorporate apple cider vinegar into your little one’s dinner as it’s scientifically proven as the key ingredient in dampening those sugar cravings.
3. Look for Naturally Sugar Free alternatives: Swap artificial for natural
Double D’s range of delicious lollies are naturally coloured and flavoured, and most importantly, they’re made with natural stevia instead of sugar, making them perfect for dropping into the cauldrons of trick-or-treaters this Halloween. If it’s sweet potions you’re after, Nexba’s range of sugar-free soft drinks and flavoured waters with nothing artificial, are the perfect replacement for all those sugary soft drink cravings. Flavoured with all-natural colours and flavours, and sweetened with stevia, not even your little magician will spot the switch! With flavours like cola, pineapple, and lemon these are always a hit.
4. Appeal to the inner Entrepreneur: Swap candy for dollars
Unleash your child’s inner business mogul by bartering the sweets for pocket money. Not only will this motivate your child to trick-or-treat to their fullest, the prize at the end is far greater than a pile of chocolates. Buying back can also develop your child’s sense of responsibility and trade! If cash is not the preferred currency of trade, consider offering special events or activities instead such as a visit to the cinema or the local zoo.
5. What Candy?: Swap candy for toys
If you’re looking to go that extra mile and stay away from sweet treats altogether, replacing candy with fun toys like glow sticks and bubble blowers that will ensure that your children won’t fly off the (broom) handle. Not only will this reduce the sugar composition in the trick-or-treat bags, it’s also a great source of variety!
NEW First-of-its-kind Probiotic Water:
Australian gut health innovation that actually reaches your gut
5 Things You NEED to Know about Nexba Probiotix:
1. A probiotic water that survives the journey to your gut so you can reap the full health benefits
2. Supports a stronger immune system and better digestion
3. Naturally Sugar Free (No sugar, nothing artificial), lactose free, GMO free, BPA free and vegan friendly
4. Made with over a billion probiotics
5. Available at Chemist Warehouse
A Closer Look
Australia’s leading Naturally Sugar Free brand, Nexba, is launching a range of probiotic waters to deliver the very best in gut health but with no hidden nasties – added sugar, artificial sweeteners, flavours, colours or preservatives – the whole shebang.
Nexba probiotic water drink uses a unique strain of smart & robust probiotic specifically designed to survive the treacherous pH conditions of your stomach and actually reach the gut, so you can enjoy all its nourishing benefits and maintain a healthy balance of good bacteria. Probiotics have been proven to boost immunity, lower cholesterol and reduce symptoms of eczema.
Evidence shows the most common form of probiotic on the market, Lactobacillus, is destroyed by gastric acid before it has a chance to germinate and restore your gut bacteria to optimal levels. Nexba Probiotix enjoys a probiotic that is encased in a protective outer shell which enables it to reach where it’s needed to make a visible health difference. These babies are invincible.
The gut is closely connected to the brain – surprising, we know – and studies have shown that an imbalance of bacteria is associated with Parkinson’s disease, Alzheimer’s disease and even schizophrenia. Bad bacteria in the gut also produces the chemical responsible for weak blood vessels in your brain, which can cause strokes and seizures, a condition affecting every 1 in 100 people today. In fact, 80% of your immune system is located in the digestive tract! Probiotics are so integral to the delicate balancing act of maintaining gut health because each of the 1000 species of bacteria play an integral role in your overall well-being. Your body is made up of around 40 trillion bacterial cells and only 30 trillion of human cells – so don’t ignore your gut health!
As with all Nexba products the Probiotic Water range features Nexba’s proprietary Natural Sweetener blend of erythritol – epic tasting natural sugar produced by fermentation of fruits and vegetables – and stevia. This is combined with purified water, natural flavours and A LOT of the star of the show, the probiotic Bacillus Coagulans – billions to be exact – to deliver the ultimate probiotic water.
The Nexba Probiotix range will be available in Mango, Citrus and Watermelon & Strawberry flavours.
Let the good times be gin… Nexba launches Naturally Sugar Free
tonic water range. No Sugar, Nothing Artificial.
5 Things You Need to Know
1) No ‘Diet’ smokescreen here – Nexba is ‘Naturally Sugar Free’ i.e.100% sugar AND artificial free.
2) The average 330ml tonic = 30g or 7.5tsp of sugar. FYI 330ml Coke has 36g or 9tsp of sugar.
3) Nexba has less that 9 calories per bottle. Most other tonic water have 80-90 calories per bottle.
4) Comes in 3 ‘I’m winning at life’ flavours: Classic, Lime/Cucumber/Mint, Cranberry/Hibiscus.
5) Available at Coles nationwide.
Why should I care?
We all know that your mixer makes up approximately ¾ of your drink so yes we should care! When we say ‘natural’, we mean no artificial flavours, colours or preservatives and certainly no GMO ingredients. Did you know that the average 330ml tonic water contains 30g or 7.5tsp of sugar!? But with 0g sugar, less than 9 calories per bottle, only natural ingredients and the perfect tangy bitterness of a premium tonic water, you can now finally enjoy a kickass cocktail (or mocktail) without being shaken or stirred by sugar content.
Exclusive Colab with The Margarita Mum
We teamed up with The Margarita Mum (@the_margarita_mum – 46K Insta followers) to create an exclusive mocktail recipe so when life gives you grapefruits make a NANS Grapefruit Tipple! NANS = Nothing artificial, no sugar. The Margarita Mum a.k.a ‘Rhonda Rita’ is not your typical mixologist, she is a full-time working mum who joined the worldwide phenomenon of home cocktail enthusiasts known as ‘Drinkstagrammers’. Rhonda has paired our tonics with the best natural ingredients to help you get ready to cheers your way – guilt-free – into spring!
But how do you do it?
I know what you’re thinking, how do we manage all this and still keep it sugar free? All our tonic waters are naturally sweetened with Nexba’s proprietary natural sweetener blend, which contains Erythitol and Stevia leaf extract and a bit of magic. Erythritol is 100% natural and super low-calorie food. Unlike artiﬁcial sweeteners, which are man-made and synthetic, Erythritol appears naturally in foods such as pears, melons, grapes and mushrooms. We combine this with dried stevia leaves which are steeped in hot water to extract glycosides: the sweet-tasting parts of the leaf.
A little note from the brains behind the beauty…
‘We’re so excited about the launch of our new naturally sugar free tonic waters, this product has been a long time in the making and we are proud to provide our customers with a guilt-free answer to everyone’s favourite cocktails and summer beverages’– Drew Bilbe, Nexba Co-Founder. Available for interview.
“I am blow away by the new range of Nexba Naturally Sugar Free tonics. They are absolutely delicious and don’t have the artificial taste that you find with some sugar free sodas. I am so excited to have found a guilt free Tonic that is just perfect for creating mocktails and of course, mixing up a refreshing G&T. Salud!” – The Margarita Mum, @the_margarita_mum. Available for interview.
NEXBA. Naturally Sugar Free. No Sugar. Nothing Artificial.
How much Australian startup founders earn and pay employees
Data from more than 2500 individuals compiled for groundbreaking study
· Big differences in roles hired by B2B vs B2C
· Early stage startups may overlook key personnel
· Capital raised impacts ability to hire
Who earns the most? Who earns the least? Who has the most equity? How can Australian tech startups compete with Silicon Valley for employees?
SYDNEY, OCTOBER 2, 2018 – Startup roles and salaries vary widely, depending on the stage the business is at, according to new research into Australian tech startups. The amount of capital raised has a major impact on the kinds of roles hired, as well as the packages offered.
The Australian Startup Salary Guide 2018 is the first comprehensive tech startup salary guide in Australia, conducted by executive search firm Think & Grow, in partnership with StartupAUS.
In July 2018, remuneration packages of more than 2500 individuals were analysed to compile the guide. The data was provided by more than 350 respondents in an online survey and from 47 venture capital-backed companies that shared company-wide compensation data for their business.
The VCs include Airtree Ventures, Blackbird Ventures, Blacksheep Capital, Carthona Capital, Full Circle, Reinventure, Rampersand and Square Peg Capital. All participants provided data which included base salary, benefits and incentives such as equity as well as the size of their company, funding and job title. Startups at three different levels of capital raising were researched: $0-$5 million; $5-$10 million and $10-$50 million.
Understanding how candidates think about their package is an important first step for startups in building strong and lasting relationships with new employees and ensuring they secure the top talent, according to the report.
“We can clearly see how companies undergo restructuring and expansion in terms of management roles as they raise higher amounts of capital. In a sector where many of the jobs are less than a decade old, a continued understanding and breakdown of salary benchmarks is key to the sector’s success,” Anthony Sochan, Think & Grow partner, said.
Only base salary; excludes equity, company valuation
· Founder/co-founder: lowest paid was $35,000; highest was $290,000
· CEO: lowest paid was $40,000; highest was $320,000
· Engineering chiefs earn between $60,000 and $300,000
· Data scientists are paid around $110,000
· Chief People Officer role starts at $120,000
· Heads of Design earn up to $260,000
· Chief Product Officers make between $60,000 and $275,000
· Marketing chiefs are paid up to $260,000
B2B vs B2C
· There are significant differences between B2B and B2C firms in terms of the kinds of roles being hired for
· B2B firms are much more likely to be hiring senior engineers than B2C startups
· Very few B2C firms hire product managers in the early stages, but this changes as they grow and mature
HR/People & Culture
· There are currently very few people in HR roles in early stage startups in Australia
· There is an increase in HR professionals as capital revenue raised increases, likely resulting in more employees and/or more aggressive hiring
Australia is not yet a primary tech market, compared with the US and some other countries. As a result, Australian tech startups face significant challenges when competing for international talent, and will have to think more creatively about ways to attract talent.
“This report does away with the stereotype that working for a startup is a risky adventure fuelled by hope and instant noodles. Actually, start-ups – particularly funded startups – can provide secure, competitive salaries along with the prospect of owning equity in a high-potential business,” StartupAus CEO Alex McCauley said.
“Whilst Australian startups may not yet be able to emulate the salary packages on offer in more mature ecosystem such as Silicon Valley, there are other ways they can compete. We have a fresh and energetic community where talent can really stand out and have powerful impact. We are also a fantastic gateway to Asia and have many non-monetary advantages such as great lifestyle, family friendly cities and considerably more generous vacation time than the US.
“In the medium term, Australia can import talent from overseas, however longer term we need to grow talent locally, partnering with universities to do this. As a nation we need to take a longer term view as to how we are creating and mentoring the next generation of tech talent to create a high performing ecosystem,” Mr McCauley said.
Download the full report at https://thinkandgrowinc.com/resourcelibrary/.
About Think and Grow
Think & Grow launched in 2015 with a charter to help technology driven businesses to accelerate growth. Think & Grow help build clients’ organisational structures, build their executive teams, recruit rare skillsets, nurture specific talent pools and architect talent strategies. Its clients range from up and coming startups to established names like Canva and Airtasker.
StartupAUS is Australia’s national startup advocacy group, working to support the tech community and accelerate the growth of Australian startups. StartupAUS believes a strong, home-grown tech is vital to future Australian jobs and wealth. But getting there will require a national imperative to create the right environment, with a supportive culture and more entrepreneurs with the right skills.
Kicker Communications for Think & Grow
Fran Foo | Susi Banks
0416 302 719 | 0412 378 489
Launch Group for StartupAUS
Fleur Brown | Sophie Hanson
02 9492 1000 | 0419 270 863
Let’s get Fizzical:
Nexba’s New Naturally Sugar Free Sparkling Water
Somebody call Mother Teresa. Here at Nexba we have just launched a brand spanking new natural sparkling water range made with no sugar, artificial sweeteners or indeed any other artificial nasties. To us ‘natural’ means no artificial flavours, colours or preservatives and certainly no GMO ingredients.
As the Aussie pioneers of the Naturally Sugar Free ethos, we heard about our nation’s love to sparkle, and we’re not just talking about your highlighter, so we bumped our brains together and created this new range. Flavoured sparkling water is set to be one of the biggest trends of 2018, so prepare to say ‘cheers’ to all things that sparkle because fizz the season!
The team has spent years innovating to create naturally sweet and full flavoured drinks without compromising on the taste you love. Resident flavouroloigst – Mr Smith – brings the new sparkling water range to you with on-the-money natural fruit flavours: Coconut & Mango; Lemon & lime; Strawberry & Raspberry and Watermelon, Cucumber & Mint.
The Facts About Fizz
But it’s not just about taste, it’s about looking after number one. Did you know Australian’s consume the weight of over 1.9million kangaroo’s worth of sugary drinks every year? That the 6th highest cause of death in Australia is Diabetes? That kids aged 18-24 who drink 2 cans of fizzy drinks a day gain 12kg a year? That consuming 340ml of sugary drink a day (less than one can) increases your risk of type 2 diabetes by 22% when compared to drinking one can a month or less? It’s statistics like these that quite frankly p*** us off hence why we are so passionate about serving our fellow Aussies with quality naturally sugar free products to show your body some love.
So, if we aren’t using sugar how does it taste so damn good I hear you say? Gear up for the geeky bit… All our sparkling waters contain purified sparkling water naturally sweetened with Erythitol and Stevia leaf extract. Erythritol is 100% natural and a zero-calorie food. Unlike artiﬁcial sweeteners, which are man-made synthetic chemical compounds formulated in a lab, Erythritol appears naturally in fruits such as pears, melons and grapes, as well as foods such as mushrooms and fermentation-derived foods such as wine, soy sauce and cheese. We combine this with dried stevia leaves which are steeped in hot water to extract glycosides: the sweet-tasting parts of the leaf. Simple but delicious.
The sparkling water range is currently available at Woolworths nationwide. All other Nexba products can be found at both Coles and Woolworths as well as a range of other retail outlets. See www.nexba.com for more details.
NEXBA. Naturally Sugar Free. No Sugar. Nothing Artificial.
Have we sparkled your interest? See what we did there? If so, have a yarn with us:
Acorn’s 240,000 users can top-up funds by monetising their personal profiles
Mitchell Duff announced as MCN Sydney Digital Sales Director
MCN boosts Digital Sales Team with new role
Wednesday, 28 March, 2018: Multi Channel Network (MCN) has announced the growth of its Digital Sales team with Mitchell Duff taking on the position of Sydney Digital Sales Director. Duff will lead the state-based sales activities for MCN’s rapidly growing online, mobile, IPTV and programmatic platforms, reporting to MCN National Digital Sales Director, Nev Hasan.
Duff has spent the last four years as Digital Group Sales Manager at MCN Sport, where he led the digital sales team and built brand strategies across MCN Sport’s broadcast and digital assets. Prior to that, he held roles as an OOH media professional and within the Price Indexes and Inflation department of the Australian Bureau of Statistics (ABS).
Hasan said Duff’s appointment to Sydney Digital Sales Director will bring a new energy and focus to the Sydney market, following the successful appointment of Richard Baxter to Melbourne Digital Sales Director last year.
“For MCN, building digital sales teams that have a specific market focus is part of our long-term growth strategy to deliver strong commercial outcomes for our clients,” said Hasan. “With over 10 years’ market experience, seven of those at MCN, I’m pleased to appoint Mitchell to the role as he can draw upon his expertise and knowledge of the MCN brand to help us deliver a multi-platform strategy with precision.”
Duff said: “I’m thrilled to take on the new role of Sydney Sales Director at MCN at a time when our digital products and capabilities are continuing to grow in strength. My first objective is to help our agency and client partners navigate the convergence of digital and TV. With the current media landscape so dynamic, I will be implementing solutions that bring together MCN’s range of innovative data sets to help brands’ discover and communicate with highly relevant audiences.”
Duff is effective in his new role from today.
MULTI CHANNEL NETWORK
Sarah Bond, Launch Group
Ph: (02) 9492 1000/ 0449 543 181
MCN is Australia’s leading media sales company, representing the advertising interests of Foxtel, Network Ten, FOX SPORTS, Telstra Media, plus many other premium content brands.
Accounting for the biggest commercial audience share of television and the largest broadcast-quality digital video network in Australia, MCN represents 15 capital-city free-to-air channels from Australia’s fastest growing free-to-air network, Network Ten, 71 premium subscription television channel brands across Foxtel, 117 premium digital publishers, plus online catch-up and streaming TV services tenplay and Foxtel Go.
MCN also represents 73 Digital Out Of Home Super Screens and partners with Qantas to manage its domestic and international inflight entertainment network. MCN is a partner in MBX, a programmatic advertising exchange with NewsCorp.
A pioneer of innovative digital advertising solutions, MCN has led the development of local and world leading initiatives including Australia’s largest TV audience panel, Multiview, Australia’s most advanced trading platform, Landmark, and the world’s first integrated programmatic private marketplace for TV.
Established in 1997, MCN is a joint venture between Foxtel, FOX SPORTS and Ten Network.