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Beach Clean Up campaign #surfsupcleanup

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19 Aug

Beach Clean Up campaign #surfsupcleanup

launch-admin Aug 19, 2019 0 766
H2coco and Surfing NSW rally community to care for our coastline
Beach Clean Up | Saturday, 27 July 2019 | Maroubra Beach

Sydney, Australia, 15 July 2019 – Australia’s ‘better for you’ lifestyle beverage brand, H2coco, has teamed up with NSW governing body for surfing, Surfing NSW, to lead a new sustainability initiative to protect our beaches with the first Beach Clean Up campaign #surfsupcleanup at Maroubra Beach on Saturday, 27 July 2019 during the 2019 Havaianas NSW Grommet State Titles weekend. H2coco and Surfing NSW have had a long-running partnership and are now taking this to the next level to create opportunities for local communities to come together and take a stand for the environment.

Staff and surfers working and competing in the 2019 Havaianas NSW Grommet State Titles will be participating in the Beach Clean Up and organisers are calling on the community to also get involved. All participants will receive clean up bags supplied by Surfrider Foundation Australia and there will be a run-through of the site before the Beach Clean Up gets underway.

According to Randwick City Council, the most common pieces of litter are plastic straws, plastic bags, food wrappers, bottle tops and cigarette butts. This rubbish originates from the streets and suburbs which gets carried by stormwater through drains and ends up washed up on beaches. Many of these items injure and kill marine life. The inaugural Beach Clean Up is a great way for everyone in the community to take action and take care of Australia’s treasured shores.

Driven by its vision – to make every day healthier through its range of ‘better for you’ beverages – H2coco is dedicated to contributing to a positive, healthy and happy lifestyle and essential to this is partnering with likeminded organisations such as Surfing NSW and supporting local community events. Additionally, both H2coco and Surfing NSW are committed to building sustainable relationships and backing causes that promote environmental and human welfare.

David Freeman, founder and CEO of H2coco, said, “We are committed to sustainability in our business endeavours and from an environmental perspective. In addition to providing ‘better for you’ beverage alternatives, we are also on a mission to be better for the environment. In addition to providing healthy beverages to the surfing community, partnering with Surfing NSW is a great way for both our organisations to start a community movement that will help conserve our environment for future generations.”

Luke Madden, CEO of Surfing NSW, said, “At Surfing NSW we have a strong ethos that the only thing we want to leave on the beach is footprints in the sand. We aim to preserve the locations that provide idyllic backdrops for so many prestigious NSW events. We applaud H2coco for joining with us to ensure our common goals are being met.”

Susie Crick, Chair of Surfrider Foundation Australia, said, “The Surfrider Foundation Australia is really stoked to announce that we are partnering up with Surfing NSW in a series of community beach cleans at their surfing events. It’s up to all of us to play a part in ensuring that our oceans and beaches are clean so that future generations can enjoy our coastal playground.”

Event Details:
Beach Clean Up #surfsupcleanup

Saturday, 27 July 2019
Registrations from 11.00am

Maroubra Beach (at the competition site)
1-11R Marine Parade, Maroubra NSW 2035

Media Registration:
Christine Kardashian, Launch Group
Email christine@launchgroup.com.au or call 0416 005 703

There will be future Beach Clean Up events through the H2coco and Surfing NSW partnership – the next Beach Clean Up will be on Saturday, 19 October at Cronulla Beach during Tradies Surfmasters, with other Beach Clean Up events scheduled for 2020.


About H2coco
Established in 2010, H2coco is dedicated to empowering people’s lives to make every day healthier by creating an innovative range of ‘better for you’ hydration drinks, made from 100% natural ingredients. H2coco developed the market for coconut water in the Australian and New Zealand regions and pioneered beverage ranges with CocoEspresso Coffee Coconut Water, CocoChoc Chocolate Coconut Water and Pure Pink Coconut Water, world-first innovations such as H2melon watermelon water and the soon to be released H2nana banana water, and is now branching out with its natural fruit juice range H2juice.

On the sustainability front, H2coco heavily focuses on ensuring it only works with manufacturers that have environmentally friendly practices in place to ensure the company is providing consumers the ability to make the real choice when it comes to ethically-sourced products. H2coco focuses on producing products that utilise Tetra Pak, a variety of packaging made from a high portion of renewable resources. The average renewable content of Tetra Pak carton packaging is currently around 75 per cent and post-consumer, Tetra Pak cartons are 100% recyclable and are a valuable raw material for new products.

For more information, visit www.h2coconut.com.

About Surfing NSW
Established in 1963, Surfing NSW is the largest and longest running of the recognised state bodies for the sport of surfing in Australia and manages all disciplines of surfing including; shortboard, longboard, bodyboard, kneeboard and stand up paddleboard. Surfing NSW, in conjunction with its nine regional associations, is responsible for managing events across the state from grassroots level events through to international professional events and has over 110 affiliated boardrider clubs and over 45 licensed surf schools, operating from Kingscliff in the north of the state to Tathra in the south.

For more information, visit www.surfingaustralia.com/SurfingNewSouthWales.

About Surfrider Foundation Australia
Surfrider Foundation Australia was founded in 1991, largely in response to poor water quality issues along Australia’s east coast. Local surfers, being at the forefront of water quality, began recruiting volunteers for a series of demonstrations and actions to persuade decision makers to take action on this ongoing issue. The group has been working hard to protect Australia’s coastlines ever since and has been at the forefront of ocean conservation, protecting and fighting against threats to our coastline, waves and beaches. Surfrider Foundation Australia is a registered not for profit sea-roots organisation dedicated to the protection of Australia’s waves and beaches through Conservation, Activism, Research and Education or C.A.R.E.

For more information, visit www.surfrider.org.au.